What United Pacific does

United Pacific, operating through its legal entity Apro, LLC, is a privately-held U.S. convenience store operator and wholesale distributor headquartered in Long Beach, California. The company runs a network of more than 600 retail locations across 11 states under the RocketStores brand, generating revenue primarily from fuel sales, convenience merchandise (snacks, beverages, and other quick-turn items), and ancillary services including car wash and delivery. The customer base is composed of general consumer shoppers purchasing low-value, high-frequency items; the company is classified as serving SMB/individual consumers with no disclosed enterprise or B2B contracts.

Name

United Pacific

Legal name

Apro, LLC

Website

https://unitedpacific.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

United Pacific operates 600+ convenience stores across 11 U.S. states under the RocketStores brand, offering fuel, snacks, car wash, and delivery services. Owned by Apro, LLC, the company is expanding digital capabilities through a Lula Commerce partnership for e-commerce and AI-powered operations.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Traditional Convenience Stores (C-Stores) (CRAHABAA)

akta.pro secondary industry

Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA)

Keywords

• Convenience retail
• Fuel sales
• Convenience stores
• Car wash services
• Retail operations

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Convenience Store Operations: Revenue generated from physical convenience store retail operations under the Rocket brand, including fuel sales, merchandise, and ancillary services such as car wash and delivery services
2. E-commerce and Digital Services: Digital tools and e-commerce services offered through the partnership with Lula Commerce, enabling online ordering, delivery services, and enhanced customer engagement across the store network

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

United Pacific operates a network of 600+ convenience stores across 11 U.S. states under the RocketStores brand, selling fuel, snacks, beverages, and convenience merchandise alongside ancillary services such as car wash and delivery/order-ahead. Through its partnership with Lula Commerce, the company also offers digital tools including a retail website, mobile app, real-time inventory management, and AI-powered customer engagement across its store footprint.

Product overview

United Pacific operates a network of over 600 convenience stores across 11 states under the RocketStores brand. The company offers a unified retail experience combining physical store locations with digital e-commerce capabilities, including a retail website (RocketStores.com), a mobile application, car wash services, and delivery/order-ahead services. The product portfolio is built on a partnership with Lula Commerce for e-commerce technology, providing real-time inventory management, customer engagement tools, and AI-powered operational automation across the convenience store network.

Differentiator

Problem solved

Functional benefit

Products and services

• RocketStores.com Online retail platform for RocketStores customers enabling access to store locations, the Rocket mobile app, car wash services, and delivery/order-ahead capabilities across the company's 600+ convenience store network.
• Rocket Mobile App Mobile application for RocketStores customers to access store services, browse products, place delivery or order-ahead orders, and engage with convenience store offerings on the go.
• Car Wash Car wash service provided at RocketStores convenience store locations, supporting customer vehicle care needs alongside fuel and convenience purchases.
• Delivery and Order-Ahead Services Delivery and order-ahead services that allow customers to place orders for pickup or delivery from RocketStores convenience store locations, leveraging the Lula Commerce digital platform.

Quantifiable outcome

• Improved customer experience and operational uptime across 600+ store network
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Lula CommercecoreTechnology or Integration · 13 June 2025United Pacific partnered with Lula Commerce to enhance e-commerce capabilities across its network of 600+ convenience stores in 11 states. The partnership introduces digital tools including real-time inventory management, customer engagement services, and AI-powered agents to automate store operations. This collaboration aims to improve customer experience, increase operational uptime, and capture more digital market share in the convenience store sector.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Murphy USA: Murphy USA (NYSE: MUSA) operates ~1,750 high-volume fuel-led c-stores across the US. Its tight focus on fuel + convenience and Walmart-adjacent real estate strategy closely mirrors the United Pacific footprint model.
• QuikTrip Corporation: QuikTrip is a privately held c-store chain with ~1,000 stores across the Midwest, South, and East Coast, known for high-volume locations and operational excellence. Comparable to United Pacific on store footprint scale and private ownership profile.
• Sheetz, Inc. Sheetz is a privately held regional c-store chain with ~700+ locations across the Mid-Atlantic, with a strong made-to-order food and digital ordering app. Comparable as a private, family-operated, multi-state c-store chain pursuing digital ordering.
• Casey's General Stores: Casey's (NASDAQ: CASY) operates ~2,900 c-stores across the Midwest and South with a strong prepared-food, digital ordering, and loyalty focus. Its public reporting and similar in-store service mix (food + fuel + digital) make it the most directly comparable public peer for United Pacific.
• RaceTrac, Inc. RaceTrac is a privately held convenience store and fuel chain with ~750+ locations primarily across the southeastern US. It is comparable as a large privately held, single-brand c-store chain investing in its own mobile app and digital ordering.
• Wawa, Inc. Wawa is a privately held regional c-store chain with ~1,100 locations across the Mid-Atlantic and Florida, widely regarded as the leader in c-store digital ordering and loyalty. Its technology-forward model is a benchmark for what United Pacific is pursuing with Lula Commerce.
• ARKO Corp: ARKO Corp (NASDAQ: ARKO) is a publicly traded c-store consolidator operating ~1,400 stores across 30+ states under brands like GPM Investments. It is comparable to United Pacific as a multi-brand, multi-state c-store operator pursuing growth via acquisitions.

Broad incumbents

• Alimentation Couche-Tard (Circle K): Couche-Tard operates the Circle K chain globally with ~16,000+ stores. It is a direct competitor in fuel-led convenience retail and a likely strategic acquirer/partner for any US c-store chain at United Pacific's scale.
• 7-Eleven, Inc. 7-Eleven is the world's largest convenience store chain (now operated under Seven & i following the Speedway acquisition). It directly overlaps United Pacific's core business of fuel + convenience retail and operates mobile/digital ordering at much greater scale, making it the dominant reference point for United Pacific's market.
• Pilot Travel Centers (Berkshire Hathaway): Pilot Flying J operates ~875 travel centers across North America under Berkshire Hathaway ownership. Comparable to United Pacific in fuel + convenience model and wholesale/wholesale distribution scale, with a stronger travel/truck-stop tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Pacific