Enterprise Holdings
Enterprise Mobility (formerly Enterprise Holdings) is a family-owned global mobility company operating approximately 1.3 million vehicles through car rental, fleet management, carsharing, and vehicle subscription brands including Enterprise, National, Alamo, and Zipcar.
- Company typePrivate
- Founded1957
- HeadquartersSt Louis, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Enterprise Holdings does
Enterprise Holdings, now operating under the corporate brand Enterprise Mobility since 2024-2025, is a privately held, family-owned global mobility company founded in 1957 in St. Louis, Missouri. The company operates a fleet of approximately 1.3 million vehicles across North America, Europe, and Asia-Pacific and commands roughly 39% of the U.S. car rental market — the leading share among the three principal players (vs. Hertz at 22% and Avis/Budget at 28%). Ownership rests entirely with the Taylor family, making it one of the largest family-controlled businesses in the global mobility sector, with no private equity or venture capital backing.
The company's service portfolio is operated through an integrated brand architecture: Enterprise Rent-A-Car (flagship rental), National Car Rental (premium frequent renters), Alamo Rent A Car (self-service-oriented leisure), Zipcar (carsharing), Enterprise Fleet Management (commercial fleet leasing and management), Enterprise CarShare (corporate carsharing), Enterprise Rideshare (vanpooling and commuter services), and Enterprise Car Sales (used-vehicle disposition). Service lines span short- and long-term car rental, commercial fleet management, vehicle subscription, carsharing, vanpooling, truck rental, luxury rental, and pre-owned vehicle sales. The technology platform integrates online and mobile booking, fleet telematics, and electrification infrastructure for EV fleet rollout.
Revenue is generated through three primary mechanics: transactional fees (short-term rental, truck rental), managed services (corporate fleet management with acquisition, maintenance, and disposition), and subscription/recurring models (vehicle subscription, carsharing, vanpooling). Distribution combines a global network of airport and neighborhood branches with digital self-service booking and dedicated corporate account sales teams serving leisure travelers, business travelers, and corporate fleet operators. The pricing model is predominantly transactional and quote-based, with rates varying by vehicle class, duration, location, and season; corporate and subscription pricing is individually negotiated.
Enterprise Holdings firmographics
Firmographics- Name
- Enterprise Holdings
- Legal name
- Enterprise Holdings, Inc.
- Website
- https://enterpriseholdings.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Enterprise Mobility (formerly Enterprise Holdings) is a family-owned global mobility company operating approximately 1.3 million vehicles through car rental, fleet management, carsharing, and vehicle subscription brands including Enterprise, National, Alamo, and Zipcar.
- Ownership category
- akta.pro rank
Enterprise Holdings industry classification
Industry- Product category
- Car Rental & Mobility Services
- NAICS
- Transit and Ground Passenger Transportation (485)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate Shuttle, Pool Car & Motor Pool Management (THADAOAF)
- akta.pro secondary industries
- Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Corporate Mobility & Ground Transport Management (THALANAI), Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH), Employee Commute Programs & Shuttle/Vanpool Management (TLABALAE), Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD)
Keywords
Where Enterprise Holdings is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Enterprise Holdings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Car Rental Services: Traditional short-term and long-term vehicle rentals through Enterprise, National, and Alamo brands, serving leisure and business travelers at airport and neighborhood locations
- Fleet Management: Commercial fleet management services for corporate clients including vehicle acquisition, maintenance, and disposition
- Vehicle Subscription: Subscription-based vehicle access allowing flexible vehicle switching and all-inclusive pricing
- Truck Rental: Commercial truck rental services for moving and transportation needs
- Carsharing: Peer-to-peer and station-based carsharing programs
- Vanpooling Services: Commuter vanpooling programs for group transportation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Short-term rental pricing varies by vehicle category and rental period |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Enterprise Holdings product offering
Product offeringCore offering
Enterprise Mobility (formerly Enterprise Holdings) operates a portfolio of mobility services under the Enterprise, National, Alamo, Zipcar, and Enterprise Fleet Management brands, offering car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, vehicle subscription, luxury rental, and car sales. The company serves both individual consumers and corporate clients through an extensive network of airport and neighborhood branches, digital booking channels, and dedicated corporate accounts.
Product overview
Enterprise Mobility (formerly Enterprise Holdings) operates as a comprehensive mobility services platform offering a diverse portfolio of services. The company offers car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, and technology solutions. The portfolio includes multiple rental brands under the corporate Enterprise Mobility umbrella, representing over 65 years of mobility experience with a fleet of approximately 1.3 million vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- Enterprise Rent-A-Car: Flagship car rental brand serving customers across North America and globally
- National Car Rental
- Alamo Rent A Car
- Zipcar
- Enterprise Fleet Management
- Enterprise CarShare
- Enterprise Rideshare
- Enterprise Car Sales
Products and services
- Car Rental
- Fleet Management
- Vehicle Subscription
- Carsharing
- Vanpooling
- Truck Rental
- Luxury Rental
- Car Sales
- Flexible Vehicle Hire
- Technology Solutions
Quantifiable outcome
- Over 50% demand surge compared to pre-pandemic levels
- +2 more outcomes
Companies that use Enterprise Holdings
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Enterprise Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Enterprise Holdings partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Enterprise Holdings competitors and assessment
Company assessmentDirect peers
- Avis Budget Group: Avis Budget (~28% U.S. share) directly competes with Enterprise and National/Alamo across consumer rental, corporate accounts, and truck rental — a near-mirror in business model and customer base.
- Sixt SE: Sixt is a leading European-headquartered car rental and mobility platform with growing North American presence, directly comparable to Enterprise's rental, subscription, and corporate fleet offerings.
- The Hertz Corporation: Hertz is the second-largest U.S. car rental operator (~22% share) and a direct competitor across Enterprise's core rental brands, airport counters, and fleet management services.
- Europcar Mobility Group: Europcar operates short-term rental, van/truck rental, and subscription services across Europe — a direct peer in the rental and mobility space where Enterprise also competes.
- Zipcar: Zipcar, owned by Enterprise, is the leading station-based carsharing service in North America and a direct comparable for Enterprise's carsharing business line.
Emerging players
- Getaround: Getaround operates a peer-to-peer carsharing platform that competes with Enterprise's carsharing and short-term rental offerings, particularly in urban markets.
- Turo: Turo is a peer-to-peer carsharing marketplace that overlaps with Enterprise's short-term rental and carsharing services by giving consumers an alternative to traditional rental fleets.
Broad incumbents
- ALD Automotive: ALD Automotive is one of the largest global corporate fleet leasing and management companies, directly comparable to Enterprise Fleet Management's B2B offering.
- LeasePlan: LeasePlan is a major international fleet management and vehicle leasing company, comparable to Enterprise Fleet Management in serving large corporate clients with managed mobility services.
- Uber: Uber is a broad mobility incumbent whose rideshare, rental (via Uber Rent), and subscription products overlap with Enterprise's on-demand and flexible vehicle access services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Enterprise Holdings social profiles
Digital presenceEnterprise Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enterprise Holdings leadership team
Management profileNumber of profiles
Profiles11 records
Enterprise Holdings subsidiaries and ownership
Company hierarchySubsidiaries3 records
Enterprise Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enterprise Holdings M&A and investment
M&A and investmentM&A4 records
Investments17 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enterprise Holdings
What does Enterprise Holdings do?
Enterprise Mobility (formerly Enterprise Holdings) operates a portfolio of mobility services under the Enterprise, National, Alamo, Zipcar, and Enterprise Fleet Management brands, offering car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, vehicle subscription, luxury rental, and car sales. The company serves both individual consumers and corporate clients through an extensive network of airport and neighborhood branches, digital booking channels, and dedicated corporate accounts.
Is Enterprise Holdings a public or private company?
Enterprise Holdings is a private company. It is classified as family owned and is currently operating.
When was Enterprise Holdings founded?
Enterprise Holdings was founded in 1957. It employs 5,001 to 10,000 people.
Where is Enterprise Holdings based?
Enterprise Holdings is headquartered in St Louis, United States, in the North America region.
How does Enterprise Holdings make money?
Six revenue lines are on record. Car Rental Services are the primary driver. The others are fleet Management, vehicle Subscription, truck Rental, carsharing and vanpooling Services.
Who are Enterprise Holdings's main competitors?
Direct peers on record are Avis Budget Group, Sixt SE, The Hertz Corporation, Europcar Mobility Group and Zipcar. Emerging players are Getaround and Turo. Broad incumbents are ALD Automotive, LeasePlan and Uber.
Does Enterprise Holdings have an API?
No public API is recorded for Enterprise Holdings.
What industry is Enterprise Holdings in?
Enterprise Holdings's product category is Car Rental & Mobility Services. Its primary akta.pro industry code is THADAOAF, Corporate Shuttle, Pool Car & Motor Pool Management, with a secondary code of TLABAHAO, Corporate Mobility & Car Sharing / Pool Fleet Management. Its NAICS code is 485 and its SIC code is 7510.