iPaper
iPaper is a Danish SaaS company that provides retailers, supermarkets, B2B distributors, and direct sellers with cloud-based digital catalog software (Flipbooks and Horizon) for converting PDFs or product feeds into interactive, shoppable online catalogs.
- Company typePrivate
- Founded2006
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iPaper does
iPaper A/S, founded in 2006 and headquartered at Karupvej 2D in Aarhus, Denmark, is a privately held B2B SaaS company that builds digital catalog and flipbook software for retailers, supermarkets, B2B distributors, and direct-selling organizations. The company operates two core products on a shared platform: Flipbooks, which converts existing PDF catalogs into interactive, shoppable digital editions, and Horizon, which generates mobile-first, scrollable catalogs directly from a retailer's product feed without requiring a PDF. Both products sit on AWS infrastructure in the eu-west-1 region (EC2, S3, CloudFront CDN) and are served over HTTPS with Let's Encrypt certificates, with a JavaScript API enabling basket-handoff into external webshops, HubSpot for CRM lead capture, and Google Tag Manager for analytics. iPaper positions itself as a no-code, integration-led platform with add-on modules for shoppable links, heatmaps, sharing, Open Graph optimization, and PDF download.
The company runs a hybrid go-to-market: a self-serve free trial and PLG-style onboarding serve SMB and individual users, while named inside-sales reps (Janne, Armando) and account management handle mid-market and enterprise deals, with dedicated Customer Success Managers and Implementation Specialists for large rollouts. Pricing is not publicly disclosed but is structured as monthly SaaS subscription tiers, with a "Commerce Plus" plan and higher gating advanced automation, engagement and integration features; an enterprise tier carries a 99.5% uptime SLA. Localization spans English, Spanish and Portuguese websites to support EMEA and LATAM retail accounts. Revenue mechanics are entirely recurring subscription-based with no transactional marketplace, advertising, or GMV-take component evidenced in the data.
Named enterprise customers include JYSK (weekly catalogs in 27 markets), Rossmann (promotions management inside ecommerce), Conforama Switzerland, SPAR (40% catalog-session uplift in first six months), Yves Rocher, Rimi Baltic, Mr. Bricolage Bulgaria, and Christian Lay. The company reports thousands of customers, millions of end-user impressions per month, 99.2% CSAT, an NPS above 75, and a roughly 34-person, ten-nationality team in Aarhus. iPaper is founder/management-owned (CEO and co-owner Mark S. Rasmussen), with no disclosed external funding, parent company, subsidiaries, M&A activity, or public-listing plans in the source material. Governance is led by a VP-tier executive bench covering Engineering, People & Culture, Strategic Sales, Marketing, BD & Partnerships, plus a Chief Success Officer.
iPaper firmographics
Firmographics- Name
- iPaper
- Legal name
- iPaper A/S
- Website
- https://ipaper.io
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iPaper is a Danish SaaS company that provides retailers, supermarkets, B2B distributors, and direct sellers with cloud-based digital catalog software (Flipbooks and Horizon) for converting PDFs or product feeds into interactive, shoppable online catalogs.
- Ownership category
- akta.pro rank
iPaper industry classification
Industry- Product category
- Digital Catalog Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)
Keywords
Where iPaper is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
iPaper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: iPaper operates on a Software-as-a-Service subscription model, providing access to its digital catalog platform (Flipbooks and Horizon products) on a recurring basis. Pricing is based on subscription tiers with different feature levels including Commerce Plus plan for advanced automation and integration capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Commerce Plus Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
iPaper product offering
Product offeringCore offering
iPaper provides a cloud-based SaaS platform that enables retailers and other businesses to create, publish, and analyze digital catalogs. Its two core products are Horizon, which builds mobile-friendly, scrollable product catalogs directly from product data feeds without PDFs, and Flipbooks, which converts existing PDF catalogs into interactive, shoppable digital flipbooks. The platform supports ecommerce integration, real-time pricing updates, analytics, and multi-market distribution.
Product overview
iPaper is a digital catalog platform offering two core products: Flipbooks for converting existing PDFs into interactive, shoppable digital catalogs, and Horizon for building catalogs directly from product feeds without PDFs. Both products enable businesses to create engaging digital shopping experiences with shoppable links, statistics tracking, and social sharing capabilities. The platform is designed for retailers, supermarkets, B2B companies, and direct sellers, with an enterprise tier offering SLA guarantees and advanced features.
Differentiator
Problem solved
Functional benefit
Brands
- Horizon: Product for building catalogs from product data feeds without requiring PDFs
- Flipbooks
Products and services
- Flipbooks Interactive digital flipbooks created from PDFs that allow customers to browse and shop directly from the digital catalog, supporting shoppable links, videos, images, and forms for retailers and other businesses.
- Horizon Digital catalog builder that creates mobile-friendly, scrollable product leaflets directly from product feeds without requiring PDFs, enabling fast catalog creation, updates, and publishing using live product data for retailers and brands.
Quantifiable outcome
- Catalog sessions increased by 40% per week (SPAR)
- +6 more outcomes
Companies that use iPaper
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
iPaper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
iPaper partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure for iPaper's platform. All data is stored in AWS eu-west-1 (Ireland) region using EC2 for relational data and S3 for blob storage. Content is delivered through AWS CloudFront CDN.
- Let's EncryptcoreLet's Encrypt provides SSL/TLS certificates for all iPaper flipbooks and embeddable scripts. All communications use HTTPS with TLS protocol and certificates issued by Let's Encrypt.
- HubSpotcoreHubSpot integration allows tracking whether leads or existing customers visit digital catalogs. Also enables Flipbook forms to generate leads by sending contact details to HubSpot.
- Google Tag ManagercoreGoogle Tag Manager integration enables deployment of analytics and measurement tags through a single implementation, allowing virtually any type of visitor tracking in Flipbooks.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
iPaper competitors and assessment
Company assessmentDirect peers
- FlippingBook: FlippingBook is a direct competitor offering PDF-to-flipbook conversion for sales, marketing, and ecommerce teams with shoppable links, branding, and analytics - closely overlapping with iPaper's Flipbooks product line and target customer base.
- Joomag: Joomag provides an all-in-one digital content platform for creating interactive catalogs, magazines, and brochures with CRM, analytics, and ecommerce integration - directly competing with iPaper's digital catalog and shoppable flipbook capabilities.
- Publitas: Publitas is a digital catalog platform focused on converting print catalogs into online shoppable experiences for grocery and retail chains, serving the same supermarket and retail customer segment as iPaper.
- Heyzine: Heyzine offers a flipbook maker with interactive elements, shoppable links, and analytics for marketing and sales teams, serving similar SMB and mid-market digital catalog use cases as iPaper Flipbooks.
- Yumpu: Yumpu offers a digital publishing platform that converts PDFs into interactive flipbooks with ecommerce features, directly comparable to iPaper's Flipbooks product for retailers and brand marketers.
- FlipBuilder: FlipBuilder provides PDF-to-flipbook software with interactive elements, templates, and publishing tools, serving SMB marketers and retailers in the same digital catalog category as iPaper.
Broad incumbents
- Issuu: Issuu is a broad digital publishing platform used by publishers, brands, and retailers to create interactive flipbooks and stories - overlapping with iPaper's catalog and flipbook offerings but serving a wider publisher and content creator audience.
- Calaméo: Calaméo is a digital publishing platform turning PDFs into interactive flipbooks with analytics and ecommerce options, addressing similar use cases as iPaper's catalog solutions for publishers and retail brands.
- Zmags: Zmags creates shoppable digital content and lookbook experiences for retailers and brands, overlapping with iPaper's shoppable catalog and Flipbook commerce features for the same ecommerce buyer personas.
Emerging players
- Readz: Readz builds interactive content experiences and digital publications for B2B and retail marketing teams, with partial overlap with iPaper's interactive catalog and ecommerce integration capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
iPaper social profiles
Digital presenceiPaper compliance and trust
Trust signalCompliance2 records
iPaper financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPaper leadership team
Management profileNumber of profiles
Profiles7 records
iPaper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPaper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPaper
What does iPaper do?
iPaper provides a cloud-based SaaS platform that enables retailers and other businesses to create, publish, and analyze digital catalogs. Its two core products are Horizon, which builds mobile-friendly, scrollable product catalogs directly from product data feeds without PDFs, and Flipbooks, which converts existing PDF catalogs into interactive, shoppable digital flipbooks. The platform supports ecommerce integration, real-time pricing updates, analytics, and multi-market distribution.
Is iPaper a public or private company?
iPaper is a private company. It is classified as management employee owned and is currently operating.
When was iPaper founded?
iPaper was founded in 2006. It employs 11 to 50 people.
Where is iPaper based?
iPaper is headquartered in Aarhus, Denmark, in the Europe region.
How does iPaper make money?
One revenue line is on record: saaS Subscription.
Who are iPaper's main competitors?
Direct peers on record are FlippingBook, Joomag, Publitas, Heyzine, Yumpu and FlipBuilder. Broad incumbents are Issuu, Calaméo and Zmags. Readz is listed as an emerging player.
Does iPaper have an API?
Yes. iPaper provides a JavaScript API that enables developers to integrate Flipbooks with external webshops and platforms. The JS API allows commands to be sent from Flipbooks to external services, such as adding products to basket in a webshop, triggering checkout actions, or calling external services. It supports iFrame embedding for visual integration and requires HTTPS-loaded webshops with Flipbooks populated with Shop links containing Product IDs matching the webshop. Developer documentation is at docs.ipaper.io.
What industry is iPaper in?
iPaper's product category is Digital Catalog Software. Its primary akta.pro industry code is HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 513210 and its SIC code is 7372.