SuperStar

What SuperStar does

SuperStar (legal entity Superstar.com) is a privately held online secondary ticket marketplace founded in 2003 that connects ticket buyers with resellers of concert, sports, and theater event tickets through its website at superstar.com. The platform is organized into three primary product categories — Sports Tickets, Concert Tickets, and Theater Tickets — and operates as a direct-to-consumer e-commerce site with no native mobile application, no API, and no SDK. The legal address is 2305 Wilson Blvd, Arlington, VA 22201, while the website displays Boydton, VA as the operational location; the governing law for terms of service is Illinois. Customer acquisition is driven primarily by organic content marketing through hundreds of city-guide pages covering all 50 U.S. states plus Puerto Rico, supplemented by Facebook, Twitter, and Instagram accounts and an email newsletter.

The underlying technology is a marketplace platform licensed from Ticket Fulfillment Group, which serves as the service provider and handles order processing, payment verification, payment charging, and ticket delivery coordination (typically via UPS). The site is SSL-secured, integrates ShopperApproved customer reviews and a Trust-Guard security seal, and accepts Visa, Mastercard, Discover, American Express, PayPal, and JCB. A separate seller portal at portal.superstar.com/login enables resellers to list and manage ticket inventory. Differentiation rests on two branded mechanisms: a "No Service Fees. Ever." policy that eliminates buyer-side booking fees, and a 100% Buyer Guarantee covering on-time delivery, ticket authenticity, comparable-or-better substitution, and a money-back guarantee if tickets fail to grant admission. No AI/ML capabilities, patents, trademarks, or awards are disclosed.

The business model is a transaction-based spread on the secondary market: resellers list tickets at prices that may be above or below face value, and SuperStar retains the differential rather than charging a separate service fee to the buyer. The company has no disclosed external funding, no parent company, no institutional investors, no subsidiaries, and no M&A history, operating as an independent private entity with an estimated 11–50 employees. Two customer segments are served: individual event attendees seeking access to sold-out or hard-to-obtain primary-market inventory, and ticket resellers using the seller portal to reach buyers. Order processing is contractually handled by Ticket Fulfillment Group as an independent service provider rather than an in-house operation.

Name

SuperStar

Legal name

Superstar.com

Website

https://superstar.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperStar is a privately held, U.S.-focused online secondary ticket marketplace founded in 2003 that connects individual event-goers with ticket resellers across concert, sports, and theater categories, operating nationwide via superstar.com with no service fees and a 100% buyer guarantee.

Ownership category

akta.pro rank

Product category

Secondary Ticket Marketplace

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Secondary ticket marketplace
• Event ticket resale
• Concert ticket sales
• Sports ticket platform
• Theater ticket marketplace

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Ticket Resale Commission: SuperStar operates as a secondary marketplace for event tickets. The platform charges prices that may be above or below face value. The company earns revenue through the spread between purchase price and face value of tickets sold through their marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SuperStar operates a secondary online ticket marketplace (superstar.com) where third-party resellers list tickets to concerts, sports events, and theater performances, and individual buyers purchase them directly. The company differentiates with a "No Service Fees. Ever." policy and a 100% Buyer Guarantee covering authenticity, on-time delivery, and money-back protection. Order processing and fulfillment are handled by Ticket Fulfillment Group as the service provider licensing the platform to Superstar.com.

Product overview

SuperStar operates as a secondary ticket marketplace offering verified tickets for concerts, sports events, and theater performances. The core product is the SuperStar.com platform, which connects ticket buyers with resellers. The platform is organized into three main product categories: Concert Tickets, Sports Tickets, and Theater Tickets. Ticket fulfillment is handled by Ticket Fulfillment Group, which processes orders and coordinates delivery. The platform emphasizes a no-service-fees policy and offers a 100% Buyer Guarantee as its primary customer protection feature. A seller portal enables resellers to list tickets for sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Tickets Verified resale tickets for sports events including NFL games, college football, NBA, and other sporting events, sold to individual consumers across the United States through the SuperStar.com marketplace.
• Concert Tickets Verified resale tickets for concerts and live music performances across various venues and artists, sold to individual consumers through the SuperStar.com marketplace.
• Theater Tickets Verified resale tickets for Broadway shows, musicals, plays, and other theater performances, sold to individual consumers through the SuperStar.com marketplace.
• Ticket Seller Portal Self-serve portal for independent ticket resellers to list and manage ticket inventory that is aggregated into the SuperStar.com marketplace, with order processing, payment verification, and delivery coordination handled on the seller's behalf by Ticket Fulfillment Group.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Ticket Fulfillment GroupcoreTechnology or IntegrationTicket Fulfillment Group is the Service Provider for SuperStar.com. They provide the platform technology licensed to the Site Owner and perform services including processing orders, verifying order details, confirming validity of payment information, charging payment methods, and coordinating ticket delivery. Service Provider has a platform that it licenses to the Site Owner and performs services related to purchases. Service Provider and Site Owner collectively fulfill orders and are referred to as 'We' and 'Us' in the Terms.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SeatGeek: Secondary ticket marketplace (with growing primary inventory) covering sports, concerts, and theater — competes directly with SuperStar, particularly through its mobile-first app and partnership-driven distribution.
• Vivid Seats: Public secondary ticket marketplace covering sports, concerts, and theater events across the US — a direct competitor with similar event categories and a publicly disclosed revenue model.
• Razorgator: Secondary ticket marketplace for sports, concerts, and theater events — a more niche but directly comparable competitor to SuperStar's core offering.
• Viagogo: International secondary ticket marketplace (parent of StubHub) operating across sports, concerts, and theater — comparable business model and primary competitor at the global and US levels.
• StubHub: Largest secondary ticket marketplace in the US for sports, concerts, and theater — the most direct competitor to SuperStar's model, differentiated by being owned by Viagogo and operating at significantly greater scale.
• Gametime: Mobile-first secondary ticket marketplace specializing in last-minute sports and concert tickets — direct competitor with a stronger mobile experience than SuperStar's web-only offering.
• TickPick: Secondary ticket marketplace explicitly built on a 'no service fees' model — the closest head-to-head pricing competitor to SuperStar's core differentiation, covering the same sports, concerts, and theater categories.

Broad incumbents

• AXS: Primary and secondary ticketing platform operated by AEG, with deep sports and concert venue integrations — a broader incumbent that competes with SuperStar in the same buyer demand pool.
• Ticketmaster: Dominant primary ticketing platform that also operates a large official resale exchange — overlaps with SuperStar's inventory and buyer base but at vastly greater scale and as part of a much broader ticketing franchise.

Others

• Eventbrite: Self-service ticketing and event-management platform — adjacent rather than directly competitive, but operates in the live-events ticketing ecosystem where SuperStar functions and shares part of the buyer audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/superstarticket
• Facebookfacebook.com/superstartickets
• Instagraminstagram.com/superstartickets
• LinkedInlinkedin.com/company/superstaronline

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperStar