MAMA.codes

What MAMA.codes does

MAMA.codes is a London-based, privately-held EdTech founded in 2017 by three mothers working in digital industries, operating an award-winning coding school for children aged 3-15. Core offerings span a structured curriculum pathway — Jump & Code (ages 3-5, movement-based, no tablet), ScratchJr (5-7), Scratch (8-11), Minecraft Education with Microsoft MakeCode (8-13), and Python (11-15) — delivered primarily online via Zoom with in-person options across 15+ London boroughs. Adjacent service lines include Code Clubs, School Clubs (wraparound care), Holiday Camps (virtual and in-person), birthday STEM parties, and adult escape rooms.

Revenue is generated through per-session and per-term fees paid by parents (1:1 private lessons at £28-55/session, with a 10% sibling discount), per-student contracts from schools, ticket sales for camps and birthday/experience events, and an emerging EYFS/KS1 packaged curriculum and teacher training. Distribution combines direct online booking (Pebble), third-party marketplaces (Kiddiplan, Hoop, Happity), school partnerships, and corporate-funded programmes such as the Nationwide Building Society-backed Tech Futures Launchpad for under-represented children.

The company has raised £137,000 through community crowdfunding for Looparoo, a web-based voice- and touch-guided coding platform for ages 3-7 launching July 2025 with family and school editions. The technology stack is otherwise conventional — Zoom, Pebble, Mailchimp, WhatsApp — with third-party learning platforms (ScratchJr, Scratch, Minecraft Education, MakeCode) underpinning the existing curriculum. Looparoo, which has been trademark-filed and accrued 450+ waitlisted families, represents the company's first proprietary technology asset and its primary lever for scaling beyond London.

Name

MAMA.codes

Legal name

MAMA.codes Ltd

Website

https://mama.codes

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MAMA.codes is a London-based, bootstrapped EdTech running an award-winning coding school for children aged 3-15, offering age-tiered classes (Jump & Code, ScratchJr, Scratch, Minecraft, Python) online and across London, plus the upcoming Looparoo web app.

Ownership category

akta.pro rank

Product category

Children's Coding Education

NAICS

All Other Schools and Instruction (61169), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

Introductory Coding (Block-Based & Beginner) (EDAMACAA), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), STEM & Coding Readiness for Early Learners (EDACANAF)

Keywords

• Children coding education
• Creative coding classes
• Kids STEM workshops
• EdTech early years
• School coding clubs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Coding Lessons: Per-session pricing for 1:1 and 1:2 private lessons. Tiers by age group (Jump & Code, ScratchJr, Scratch, Minecraft, Python). Block booking with 10% term discount. Primary revenue stream.
2. Holiday Camps: Seasonal camps during school holidays. Virtual and face-to-face options. Daily themed sessions for ages 4-15. Private camp bookings available.
3. Birthday Parties and Escape Rooms: STEM parties for ages 5-7 (from £100), escape room birthdays for ages 8-11 (£150), and adult escape rooms (£120-150). 90-minute hosted experiences.
4. School Partnerships: Coding clubs delivered in schools as wraparound care or curriculum enhancement. Per-student pricing based on class size, session length, and TA support availability.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

MAMA.codes is a London-based EdTech startup delivering age-segmented coding education for children aged 3-15, both online (globally via Zoom) and in-person across London. Its core offer comprises five curriculum tiers - Jump & Code (3-5, movement-based), ScratchJr (5-7, tablet drag-and-drop), Scratch (8-11, block-based), Minecraft Education with MakeCode (8-13), and Python (11-15, text-based) - delivered through private 1:1 and 1:2 lessons, community code clubs, in-school clubs, and holiday camps. The company is launching Looparoo in July 2025, a proprietary web-based story-led coding platform for ages 3-7 with voice-guided, touch-based interaction.

Product overview

MAMA.codes is an award-winning coding school for children aged 3-15 offering a structured curriculum pathway. The core offering includes age-appropriate coding programs: Jump & Code (ages 3-5) using movement-based learning, ScratchJr (ages 5-7), Scratch (ages 8-11), Minecraft Education with MakeCode (ages 8-13), and Python (ages 11-15). Additional services include Code Clubs, School Clubs, Holiday Camps (virtual and in-person), Escape Rooms, STEAM Parties, and Private Lessons. The company is launching Looparoo (July 2025), a web-based coding app for ages 3-7. For educators, they offer EYFS and KS1 packages with lesson materials and training. Through Tech Futures Launchpad partnership program, they provide funded coding education to under-represented children.

Differentiator

Problem solved

Functional benefit

Brands

• Looparoo: A joyful, story-led coding app for 3-7 year olds, built to bring accessible, curriculum-aligned coding education into homes and schools. Features voice-guided, touch-based coding with no reading required, guided by Pixel the character companion.

Products and services

• Jump & Code (Ages 3-5) Movement-based coding course for children aged 3-5 teaching sequencing, pattern recognition, and logical thinking through songs, games, stories, and physical activities. Delivered 1:1 or 1:2 online via Zoom or in-person. Pricing from £14/session for group online sessions, £28/30min 1:1, £20/child/30min 1:2.
• ScratchJr Sessions (Ages 5-7) Tablet-based drag-and-drop coding sessions for ages 5-7 using the ScratchJr app, where children create interactive stories, animations, and simple games by snapping colorful code blocks together. Pricing £45/45min 1:1, £25/child/45min 1:2; group online from £14/session. Requires iPad.
• Scratch Coding Sessions (Ages 8-11) Block-based coding classes for ages 8-11 using the Scratch platform. Children design games, animations, and interactive stories while learning programming principles through creativity. Pricing £28/30min 1:1, £20/child/30min or 50min 1:2. Requires laptop/computer.
• Minecraft Education Coding (Ages 8-13) Coding lessons for ages 8-13 using Minecraft Education Edition with Microsoft MakeCode. Children learn variables, loops, conditionals, and events while building in Minecraft. Pricing £50/50min 1:1, £30/child/50min 1:2. Requires laptop (no Chromebooks).
• Python for Kids (Ages 11-15) Text-based programming course for ages 11-15 using Python. Students learn syntax, logical thinking, and problem-solving through creative projects using Turtle graphics and interactive games via Zoom. Pricing £55/60min 1:1, £35/child/60min 1:2. 10% full-term booking discount.
• Looparoo Upcoming web-based coding platform for ages 3-7 featuring voice-guided, touch-based coding adventures. Built on MAMA.codes' award-winning curriculum (selected 'Best of Bett' 2025 by Teacher Toolkit) with Pixel as the child character companion. To launch in July 2025 as a self-serve subscription with school and family editions; 450+ families on pre-launch waitlist.
• Code Clubs Weekly community-based coding clubs held during term time (45-minute to 1-hour sessions). Children learn coding in interactive, social environments at local community venues across London.
• School Clubs Weekly coding clubs delivered at children's schools during term time. Before-school, lunchtime, and after-school clubs. Curriculum aligned with EYFS and National Curriculum; SEND-inclusive; minimum 10, maximum 16 students per class. Per-student pricing based on class size, session length, and TA support availability.
• Virtual Holiday Camps Online coding camps for ages 4-15 during school holidays. Features Scratch, Minecraft, and website-building workshops with themed daily sessions.
• Dulwich Holiday Camps (Face-to-Face) Face-to-face coding camps at Carnegie Library Hub in Dulwich, for ages 4-13. Includes coding and robotics activities with optional extended STEM sessions.
• Private Holiday Camps Bespoke private coding camps for 4-15 year olds, designed around the child's interests. Available online or in-person (London), ideal for small groups of friends.
• STEAM & Code Parties (5-7s) Online coding birthday parties for ages 5-7 with up to 20 children. Themes include Superheroes, Paw Patrol and Disney. Includes live quizmaster hosting via Zoom, 90-minute duration. From £100 for up to 10 children/1hr; no special tech required.
• Escape Room Birthday Parties (Ages 8-11) Virtual escape room birthday parties for ages 8-11. 90-minute themed experiences with brainteasers, riddles, and challenges led by quizmaster hosts, up to 30 participants, £150 for up to 30 people/1hr. Existing MAMA.codes customers receive exclusive discount.
• Adult & Corporate Escape Rooms Virtual escape room experiences for adults and corporate team-building events. 90-minute sessions with STEM-based challenges tailored to group interests. £120 weekdays, £150 weekends, max 5 households or 35 participants.
• Private 1:1 and 1:2 Coding Lessons Tailored private coding lessons for ages 3-15 providing personalized support and focused learning. Available across all five curriculum tiers (Jump & Code, ScratchJr, Scratch, Minecraft Education, Python). Booked via the Pebble platform with 10% term-block discount.
• EYFS Coding Package (Educator Resource) Year-long learning materials package for educators teaching coding to children aged 3-5. Includes lesson plans and resources aligned with the Early Years Framework, sold as a downloadable / purchasable educator resource via the dedicated educator site.
• KS1 Coding Package (Educator Resource) Year-long learning materials package for educators teaching coding to children aged 5-7. Includes lesson plans aligned with the Key Stage 1 curriculum, sold as a downloadable / purchasable educator resource via the dedicated educator site.
• Teacher Training (CPD) Training programs and events designed to empower educators to teach coding within existing lesson time without requiring prior coding experience. Sold via the dedicated educator training site.
• Tech Futures Launchpad (Corporate-Funded Program) Free coding program for under-represented children ages 8-13, funded by corporate sponsors (inaugural partner: Nationwide Building Society). Provides Scratch, Minecraft Education, online safety and STEM career awareness curriculum, with documented outcomes (4.25x ICT competence, 87% online safety knowledge, 96% wanting more STEM careers). 150 low-income or cared-for students reached in first year.

Quantifiable outcome

• 4.25x more likely to report feeling competent in ICT after Tech Futures Launchpad course
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Nova New OpportunitiescoreStrategic or Co-development PartnerCharity partnership for free outreach programme during COVID-19 pandemic. MAMA.codes moved classes online in 10 days including their free outreach programme in partnership with Nova New Opportunities.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Fire Tech: UK-based technology education provider offering in-person and online STEM courses and holiday camps for ages 9-17. Closest direct competitor by geography, age range, and multi-format delivery (courses, camps, workshops).
• Code Ninjas: Franchise-based coding center network for kids (ages 7-14) offering after-school enrichment, camps, and curriculum. Comparable center-based delivery model for coding instruction to similar age groups.
• iD Tech: US-based operator of summer tech camps and online private lessons for kids and teens (ages 7-19). Directly comparable holiday camp and 1:1 instruction model across coding, Minecraft, and Python.
• Tynker: US-based coding learning platform for kids ages 5-18 with self-paced courses, mobile apps, and school partnerships. Directly competes in children's coding curriculum using block-based and Python instruction.

Broad incumbents

• Code.org: US-based nonprofit providing free K-12 computer science curriculum and Hour of Code. Broader incumbent offering free, standards-aligned coding instruction that competes for the same parent and school mindshare as MAMA.codes.
• Raspberry Pi Foundation: UK-based charity promoting computing education with free resources, curriculum, and learning programs for young people. Operates as a broader, well-resourced incumbent in children's computing education.
• Khan Academy: US-based nonprofit offering free online educational content across K-12 subjects including computing and coding. Broader incumbent that competes for parent attention in supplemental education.

Emerging players

• CoderDojo: Global volunteer-led community of free coding clubs for young people, originally founded in Ireland. Comparable model of community-based code clubs for children and youth, though free rather than paid.
• Codecademy: US-based interactive online learning platform focused on coding and tech skills. Adjacent competitor targeting older children/teens (especially the 11-15 Python segment) with self-paced learning.

Others

• Scratch Foundation: Nonprofit stewarding the Scratch block-based programming platform used by millions of children. Underlying platform provider whose tool MAMA.codes uses; not a direct competitor but ecosystem partner/dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/MamaCodes
• YouTubeyoutube.com/channel/UCdp-KQOEOP5ARz3UU-ByVCQ
• Facebookfacebook.com/mama.codes
• Instagraminstagram.com/mama.codes
• Pinterestpinterest.com/mamacodes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAMA.codes