Wasco
Wasco Holding is a Dutch privately held B2B wholesaler (est. 1970) distributing over 500,000 heating, air conditioning, sanitary, ventilation, and parts products via a national branch network and B2B e-commerce platform, serving professional installation contractors across the Netherlands.
- Company typePrivate
- Founded1970
- HeadquartersTwello, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Wasco does
Wasco Holding is a privately held Dutch professional wholesaler founded in 1970, headquartered at Rigastraat 17, 7418 EW Deventer (postal address Twello), Netherlands, with 501–1,000 employees. The company distributes more than 500,000 products across heating, air conditioning, sanitary ware, ventilation, parts/components, and a 'Duurzaam' (sustainable) category — including heat pumps, solar boilers, PV systems, PVT, energy storage, EV charging stations, and biomass — to professional installation contractors (installateurs) operating in residential and commercial HVAC and sanitation. Distribution is single-country (Netherlands) through a network of physical branch locations (vestigingen) combined with a B2B e-commerce platform at wasco.nl.
Wasco firmographics
Firmographics- Name
- Wasco
- Legal name
- Wasco Holding
- Website
- https://wasco.nl
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wasco Holding is a Dutch privately held B2B wholesaler (est. 1970) distributing over 500,000 heating, air conditioning, sanitary, ventilation, and parts products via a national branch network and B2B e-commerce platform, serving professional installation contractors across the Netherlands.
- Ownership category
- akta.pro rank
Wasco industry classification
Industry- Product category
- HVAC and Plumbing Wholesale Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Other Chemical and Allied Products Merchant Wholesalers (42469)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)
Keywords
Where Wasco is headquartered
LocationHeadquarters
- HQ city
- Twello
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Wasco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Product Sales: Wasco generates revenue by selling heating, air conditioning, sanitation products, and parts to professional installers at wholesale prices. The company operates on a B2B model where customers must register and have a business account. Products are sold at list prices with pricing varying by customer tier and order volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B Wholesale Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wasco product offering
Product offeringCore offering
Wasco is a Dutch professional B2B wholesaler distributing over 500,000 products across heating, air conditioning, sanitary ware, ventilation, sustainable energy, and parts categories. The company serves installation professionals (installateurs) in the Netherlands through a network of physical branch locations combined with a B2B e-commerce platform, supported by digital tools (parts finder, fault code searcher, AC configurator, sanitary planner) and technical advisory services.
Product overview
Wasco is a Dutch professional B2B wholesaler operating as a single unified platform with over 500,000 products across heating, air conditioning, sanitation, parts, and sustainable energy categories. The product portfolio is organized into main categories (Verwarming/Heating, Airconditioning, Sanitair/Sanitary, Onderdelen/Parts, Ventilatie/Ventilation, and Duurzaam/Sustainable) plus supporting digital tools (Onderdelenzoeker, Storingscodezoeker, AirConfigurator, SaniMan), services (technical advice, WasCollege training, tools and documentation), and logistics support. The platform serves installation professionals who can order online or visit one of the branch locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Verwarming (Heating) product category
Companies that use Wasco
Customer profileSegments1 record
Ideal customer profiles1 record
Wasco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wasco partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Wasco competitors and assessment
Company assessmentDirect peers
- Technische Unie: Technische Unie is the largest Dutch technical wholesaler for installation, electrical and HVAC professionals, headquartered in Diemen. It is the closest direct competitor to Wasco — same B2B installer customer base, similar branch-and-online distribution model, and overlapping HVAC/sanitary portfolio in the Netherlands.
- Rensa: Rensa is a Dutch family-owned HVAC wholesaler serving professional installers across the Netherlands with heating, ventilation, air conditioning and sanitary products. Directly comparable to Wasco in target customer (professional installers), product range focus on HVAC, and Dutch national branch network.
- Solar Nederland (Solar Group): Solar Group is a major Dutch technical wholesaler providing HVAC, sanitary, electrical and renewable-energy products to installers. Same B2B installer customer base as Wasco, with a multi-branch Dutch footprint and overlapping sustainable-energy category (heat pumps, solar).
Regional players
- Cebeo: Cebeo is a leading Belgian technical wholesaler serving professional installers in electrical, HVAC and sanitary. Highly comparable product/customer model to Wasco but operating primarily in Belgium rather than the Netherlands — a relevant regional peer if Wasco were to expand cross-border.
Broad incumbents
- Saint-Gobain Distribution Netherlands: Saint-Gobain Distribution (including brands such as Raab Karcher) is a broad European building-products distributor operating in the Netherlands across sanitary, HVAC and plumbing. Comparable as a wider-portfolio incumbent competing with Wasco in parts of its range, but not specializing in the installer-led HVAC niche.
- Ferguson Enterprises: Ferguson is the largest North American plumbing, HVAC and sanitary distributor with growing European exposure. Comparable to Wasco as a B2B plumbing/HVAC distributor serving professional contractors with a multi-branch + digital model, though at vastly larger scale and broader product scope.
- Travis Perkins: Travis Perkins is a UK-listed broad-line building-products distributor serving trade professionals with plumbing, heating and sanitary products alongside general building materials. Comparable B2B trade-customer model and category overlap with Wasco, but at much larger scale and across broader construction categories.
Others
- Daikin Airconditioning Netherlands: Daikin is a global HVAC manufacturer with a Dutch subsidiary selling air-conditioning and heat-pump systems. Relevant as a key supplier/ecosystem participant to Wasco — its products flow through Wasco's distribution — and as a strategic counterparty in the heat-pump transition.
- BDR Thermea Group: BDR Thermea is a European heating manufacturer (brands including Remeha, De Dietrich, Baxi) headquartered in Apeldoorn, Netherlands. Comparable supplier relationship to Wasco, distributing boilers and heat pumps into the Dutch installer channel that Wasco serves.
- Rexel Netherlands: Rexel is a global electrical-products distributor with a Dutch operation serving installers and contractors. While primarily electrical, it overlaps with Wasco in serving the same installer customer base and increasingly in HVAC-adjacent categories such as building automation and renewables.
Market position
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wasco social profiles
Digital presenceWasco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wasco leadership team
Management profileNumber of profiles
Profiles1 record
Wasco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wasco M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wasco
What does Wasco do?
Wasco is a Dutch professional B2B wholesaler distributing over 500,000 products across heating, air conditioning, sanitary ware, ventilation, sustainable energy, and parts categories. The company serves installation professionals (installateurs) in the Netherlands through a network of physical branch locations combined with a B2B e-commerce platform, supported by digital tools (parts finder, fault code searcher, AC configurator, sanitary planner) and technical advisory services.
Is Wasco a public or private company?
Wasco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wasco founded?
Wasco was founded in 1970. It employs 501 to 1,000 people.
Where is Wasco based?
Wasco is headquartered in Twello, Netherlands, in the Europe region.
How does Wasco make money?
One revenue line is on record: wholesale Product Sales.
Who are Wasco's main competitors?
Direct peers on record are Technische Unie, Rensa and Solar Nederland (Solar Group). Cebeo is listed as a regional player. Broad incumbents are Saint-Gobain Distribution Netherlands, Ferguson Enterprises and Travis Perkins. Others are Daikin Airconditioning Netherlands, BDR Thermea Group and Rexel Netherlands.
Does Wasco have an API?
No public API is recorded for Wasco.
What industry is Wasco in?
Wasco's product category is HVAC and Plumbing Wholesale Distribution. Its primary akta.pro industry code is AFAIALAI, Commercial Refrigeration & HVAC (Foodservice) Wholesale. Its NAICS code is 423740 and its SIC code is 5040.