Levi’s, India
Levi's India is the Indian D2C e-commerce and retail subsidiary of Levi Strauss & Co, selling denim, apparel, footwear, and accessories to Indian men and women consumers through levi.in, a mobile app, and physical retail stores.
- Company typePrivate
- Founded-
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Levi’s, India does
Levi's India is the Indian direct-to-consumer e-commerce and retail subsidiary of Levi Strauss & Co, the publicly traded (NYSE: LEVI) American apparel company that invented blue jeans in 1873. Operating through its owned storefront levi.in, a dedicated mobile app, and a network of physical retail stores across India, the entity sells denim and adjacent apparel to mass-market Indian consumers across men's and women's segments. The product portfolio centers on iconic numbered jean fits (501 Original, 511 Slim, 512 Slim Tapered for men; 710 Super Skinny, 721 High Rise Skinny, 725 High Rise Bootcut for women) and extends into t-shirts, shirts, polos, jackets, footwear, accessories, dresses, and knitwear, alongside sub-collections such as Redloop (contemporary), Performance Essentials (performance wear), and Easy in Levi's (relaxed fits).
The underlying technology is a standard Shopify e-commerce storefront with a companion mobile application; no proprietary AI, API, or SDK offerings are disclosed. The business model is one-time retail sales priced in Indian Rupees, with regular prices ranging from ₹549 (basic t-shirts) to ₹5,999+ (premium denim jackets), supported by aggressive End of Season Sale events offering 40–60% off and tiered discounts (additional 12% off above ₹4,999). Customer acquisition and retention leverage multi-channel marketing including owned e-commerce, the mobile app, blog content, social media (Instagram @levis_in, Pinterest, YouTube, Twitter), SEO, and the Red Tab loyalty program. Revenue is generated through omnichannel D2C transactions with Cash on Delivery support, easy returns, and toll-free customer service lines, with no subscription, enterprise, or B2B revenue stream identified in the source data.
Levi’s, India firmographics
Firmographics- Name
- Levi’s, India
- Legal name
- Levis India Store
- Website
- https://levi.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Levi's India is the Indian D2C e-commerce and retail subsidiary of Levi Strauss & Co, selling denim, apparel, footwear, and accessories to Indian men and women consumers through levi.in, a mobile app, and physical retail stores.
- Ownership category
- akta.pro rank
Where Levi’s, India is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Levi’s, India business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D
Revenue model
- Retail Product Sales: One-time retail sales of apparel including jeans, shirts, t-shirts, jackets, footwear, and accessories through owned e-commerce and physical retail stores. Revenue generated from individual transactions with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Price Retail |
| One time/ perpetual license | Pay-as-you-go | Sale/Discounted Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Levi’s, India product offering
Product offeringCore offering
Levi's India operates as the Indian retail arm of Levi Strauss & Co, selling Levi's branded denim and apparel — including jeans, shirts, t-shirts, jackets, footwear, belts, wallets and accessories — directly to Indian consumers through its own e-commerce storefront at levi.in and a network of physical retail stores across India.
Product overview
Levi's India operates as a direct-to-consumer e-commerce platform offering a comprehensive portfolio of denim and apparel products. The core offering centers on jeans with iconic fits like the 501 Original, 511 Slim, and 512 Slim Tapered for men, and 710 Super Skinny, 725 High Rise Bootcut, and 726 Flared for women. The product line extends beyond denim to include T-shirts, shirts, polo shirts, jackets (denim, bomber, puffer), footwear (sneakers, casual shoes), accessories (belts, wallets), sweaters, sweatshirts, chinos, pants, shorts, dresses, tops, and skirts. The brand features sub-lines including Redloop (contemporary styles), Performance Essentials (performance wear), and Easy in Levi's (relaxed fits). Additionally, the Red Tab Loyalty Program offers members exclusive access to sales and early product drops. Currently running End of Season Sale 2026 with up to 60% off on clothing.
Differentiator
Problem solved
Functional benefit
Brands
- Redloop: Featured collection available on Levi's India Store
- Performance Essentials
- Easy in Levi's
Products and services
- Men's Jeans
Quantifiable outcome
- Over 1,300 units sold on popular items
- +1 more outcomes
Companies that use Levi’s, India
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Levi’s, India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Levi’s, India partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Levi’s, India competitors and assessment
Company assessmentRegional players
- Numero Uno: Numero Uno is an Indian denim-focused brand with own e-commerce and exclusive stores, primarily operating in India — a regionally rooted peer with directly comparable mid-premium denim and casualwear.
Direct peers
- Pepe Jeans India: Pepe Jeans is a Spanish-origin denim brand with deep India presence, selling directly comparable mid-premium denim, casualwear, and accessories through its own e-commerce and physical stores. Most direct comparable in the Indian premium-denim specialty retail category.
- Lee India: Lee is a heritage American denim brand operating a dedicated India storefront and offline retail, competing directly with Levi's in men's and women's jeans at overlapping price points with a similar fit-driven product strategy.
- Spykar Lifestyle: Spykar is an Indian homegrown denim-first brand operating its own D2C site and offline stores, competing head-to-head with Levi's in men's and women's jeans, shirts, and casualwear at similar mid-premium price points.
- Wrangler India: Wrangler is a heritage American denim brand sold in India via its own storefront and offline retail, directly comparable to Levi's on heritage positioning, fit variety, and mid-premium denim pricing.
- Killer Jeans (Reliance Trends): Killer is an Indian mass-premium denim brand owned by Reliance Retail, sold through own stores and a wide offline/online footprint. Competes with Levi's India on men's denim at a slightly lower price band but overlapping customer demographics.
- Mufti (Credo Brands Marketing): Mufti is an Indian casualwear and denim brand with own e-commerce and exclusive brand outlets, positioned in the affordable-premium segment very similar to Levi's India — a direct head-to-head competitor for premium denim and casual bottoms.
- Flying Machine: Flying Machine is an Indian-origin denim and casualwear brand (Arvind Lifestyle) targeting a similar youth and mass-premium segment as Levi's India, with comparable fits and an overlapping e-commerce + offline presence.
Broad incumbents
- Uniqlo India: Uniqlo operates as a broader global apparel incumbent with growing India footprint, selling denim alongside a much wider casualwear assortment. Overlaps with Levi's India on men's and women's jeans and basics at competitive price points.
- Allen Solly (Aditya Birla Fashion): Allen Solly is a premium casualwear brand under Aditya Birla Fashion with own e-commerce and extensive offline retail, competing with Levi's India on denim-adjacent casualwear, chinos, shirts, and workwear at overlapping price points for urban professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Levi’s, India social profiles
Digital presenceLevi’s, India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Levi’s, India leadership team
Management profileNumber of profiles
Levi’s, India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Levi’s, India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Levi’s, India
What does Levi’s, India do?
Levi's India operates as the Indian retail arm of Levi Strauss & Co, selling Levi's branded denim and apparel — including jeans, shirts, t-shirts, jackets, footwear, belts, wallets and accessories — directly to Indian consumers through its own e-commerce storefront at levi.in and a network of physical retail stores across India.
Is Levi’s, India a public or private company?
Levi’s, India is a private company. It is classified as corporate owned and is currently operating.
When was Levi’s, India founded?
Levi’s, India was founded in -1. It employs 1 to 10 people.
Where is Levi’s, India based?
Levi’s, India is headquartered in Bangalore, India, in the Asia region.
How does Levi’s, India make money?
One revenue line is on record: retail Product Sales.
Who are Levi’s, India's main competitors?
Numero Uno is listed as a regional player. Direct peers are Pepe Jeans India, Lee India, Spykar Lifestyle, Wrangler India, Killer Jeans (Reliance Trends), Mufti (Credo Brands Marketing) and Flying Machine. Broad incumbents are Uniqlo India and Allen Solly (Aditya Birla Fashion).
Does Levi’s, India have an API?
No public API is recorded for Levi’s, India.