lemonads

What lemonads does

lemonads is a privately-held performance marketing company founded in 2018 and headquartered in Geneva, Switzerland. The company positions itself as building "the future standard of Performance Marketing," implying it operates as an intermediary or technology layer facilitating performance-based advertising outcomes between advertisers and publishers or affiliates. No specific product modules, technology stack details, or proprietary feature descriptions are disclosed in the available input data.

The company employs between 51 and 100 staff and operates on a for-profit basis, with no public market listing. Its only documented capital event is a 2021 funding round led by Luxembourg-City Incubator, with the transaction amount undisclosed. Founder Christophe Chazelle serves as the company's founder and CEO. No customer logos, revenue model specifics, pricing tiers, geographic markets served, partnership relationships, or product launches are available in the provided data, limiting the depth of operational and commercial analysis that can be grounded in evidence.

Name

lemonads

Legal name

Skimlinks

Website

https://lemonads.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

lemonads is a privately-held performance marketing company founded in 2018 in Geneva, Switzerland. With 51-100 employees, it serves advertisers and publishers through performance-based marketing solutions under founder and CEO Christophe Chazelle.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Affiliate Marketing / Commerce Revenue Share: Skimlinks earns commissions when publisher content drives sales through affiliate links. Publishers monetize their commerce content and shopping experiences. The platform provides automated link conversion and access to exclusive negotiated rates with merchants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

lemonads positions itself as "The future standard of Performance Marketing." Based on available source material, the company operates in the performance marketing space. Specific product or service details, customer segments, and delivery mechanics are not documented in the provided input beyond this positioning statement.

Product overview

Skimlinks is an affiliate marketing platform that offers a unified solution connecting publishers and merchants. The core Skimlinks platform provides one integration to 48,500 merchants and 50+ affiliate networks globally. For publishers, the platform offers three specialized solutions: Editorial Publishers (monetizing product links in editorial content), Shopping Platforms (automated affiliate technology for shopping sites), and Influencers & Creators (earning from content through product links). For merchants, Skimlinks offers Growth Merchants (performance boost for new advertisers) and a Preferred Partner Program (premium support and exclusive benefits). The platform also includes Hub and APIs for analytics and insights, plus a Merchant Search tool for discovering affiliate programs. All solutions are unified under a single integration and contract.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Services lemonads operates in the performance marketing space, positioning itself as "The future standard of Performance Marketing." Specific service offerings, deliverables, and target use cases are not detailed in the available source material.

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TaboolacoreStrategic or Co-development PartnerSkimlinks is a Taboola Company, indicating a parent-subsidiary or strategic relationship. Taboola is a content discovery platform, suggesting synergies in content monetization and distribution.

Scale indicators4 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Awin: Global affiliate marketing network operating across retail, finance, travel and telecom with a mature self-serve platform and enterprise advertiser base. Comparable as a same-category incumbent with a broader advertiser portfolio and stronger brand in the European market.
• Impact: Partnership management and affiliate marketing platform serving enterprise brands and publishers, with a SaaS-led approach to managing creator, affiliate, and B2B partnerships. Comparable business model (transaction fees plus enterprise SaaS) and overlap in editorial publisher and creator segments.
• Rakuten Advertising: Affiliate and performance marketing arm of Rakuten, providing global affiliate network services to advertisers and publishers with advanced attribution and tooling. Operates in the same category with a more global brand and stronger Asia-Pacific presence.
• CJ Affiliate (Commission Junction): One of the largest affiliate marketing networks globally, offering publishers and advertisers a robust tracking and reporting platform with a wide international footprint. Directly comparable in transaction-fee revenue model and publisher/merchant intermediation.
• Amazon Associates: World's largest affiliate program by publisher participation and GMV, offering commission-based monetization of product links. Comparable as a destination for many of the same publishers lemonads serves, and a structural ceiling on commission rates in the category.

Direct peers

• Refersion: Affiliate and influencer marketing platform purpose-built for DTC brands and creators, offering automated payouts and tracking. Comparable at the creator-segment intersection and in transaction-fee revenue model.
• PartnerStack: Partner management platform focused on B2B SaaS affiliate, referral, and reseller programs. Comparable SaaS-style GTM with self-serve plus enterprise tier, serving a narrower SaaS vertical but addressing the same affiliate/performance marketing workflow.
• Skimlinks: Affiliate marketing platform that automatically monetizes publisher product links and aggregates thousands of merchants and networks through a single integration. Closely comparable to lemonads in business model (transaction-fee commission on affiliate sales), customer segments (editorial publishers, shopping platforms, creators), and self-serve plus Preferred Partner monetization.

Others

• Taboola: Public content-discovery and native advertising platform (NASDAQ: TBLA) that acquired Skimlinks. Relevant as the parent of a direct peer and as a strategic acquirer of affiliate-content assets; comparable business model in monetizing commerce-oriented content at scale.

Regional players

• TradeDoubler: European-headquartered affiliate and performance marketing network with strong presence across the Nordics, UK, Germany and Southern Europe. Closely comparable as a European peer with similar publisher-merchant intermediation, though primarily regional rather than globally distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/skimlinks
• Xx.com/lemonadsGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lemonads