Connected Television Group

What Connected Television Group does

Connected Television Group (CTG) is a Las Vegas-based, privately held company that builds, hosts, manages, and monetizes branded video apps ("Channels") for enterprises, brands, educational institutions, influencers, media companies, and sports entertainment organizations across connected devices. The core product, Channel Solutions, is an all-inclusive bundle combining app development, enterprise-grade cloud hosting (Dell PowerScale servers co-located in Switch Tier 5 data centers), multi-CDN delivery (Akamai, Azure, Fastly), and a proprietary Content Management System that controls all apps across 18 platforms spanning 10 major CTV operating systems (Apple TV, Fire TV, Google TV/Android TV, LG webOS, PlayStation, Roku, Samsung Tizen, Vidaa, VIZIO SmartCast, Xbox), 4 tablet OS, 2 smartphone OS, and 2 computer OS. Each Channel is priced as a one-time app development fee plus a flat monthly service charge under multi-year contracts, with optional à la carte modules for App Promotion, Live Streaming, Content Procurement, Channel Curation, Custom Development, and Monetization.

The company sells exclusively through direct sales (phone, email, LinkedIn) to enterprise and mid-market clients, with no channel partners or resellers. Differentiation rests on three pillars: (1) the broadest platform coverage in the category managed through a single CMS, (2) an enterprise-class infrastructure stack with multi-CDN resilience and Adaptive/Multi-Bitrate streaming, and (3) a service-level guarantee package including a 100% Happiness refund within the first year, 99.9% uptime with moneyback, and an Acceptance guarantee that refunds development fees if an app is rejected by an app store. Legal compliance (DMCA, EULA, COPPA, CPRA), indemnification, and dedicated service management are bundled into every Channel.

CTG is privately held with no public financials, funding rounds, M&A activity, or named enterprise customer logos disclosed. Leadership consists of COO Ryan Bolding and CIO Claud Staples. The company serves only the US market, although apps are distributed globally through app stores. Its strategic posture is that of a focused, vertically integrated managed-services provider in the CTV distribution category rather than a software platform sold at scale.

Name

Connected Television Group

Legal name

Connected Television Group

Website

https://ctv.group

Company type

Private

Operating status

Operating

Short description

Connected Television Group (CTG) is a Las Vegas-based private company that builds, hosts, manages, and monetizes branded video apps (Channels) for enterprises, brands, educational institutions, influencers, media companies, and sports organizations across 18 connected device platforms via a proprietary multi-platform CMS.

Ownership category

akta.pro rank

Product category

CTV App Development and Managed Video Distribution Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• CTV app development
• Connected TV platforms
• Video content management
• Multi-CDN streaming
• Branded streaming channels

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Channel Solutions - App Development Fee: One-time app development fee for building custom branded video apps. Each Channel (platform-specific app) incurs this one-time fee. All Channels are identically priced regardless of platform.
2. Channel Solutions - Monthly Service Charge: Flat monthly service charge per Channel for ongoing hosting, management, maintenance, support, and CDN services. Includes 11 bundled services including cloud hosting, CDN, CMS, dedicated service manager, futureproofing, help desk, indemnification, legal compliance, reporting, and SLAs.
3. À la Carte Services: Optional add-on services including App Promotion (ASO, content discovery, tile positioning, sponsorship), Channel Curation, Content Procurement, Custom Development, Live Streaming (activation fee + MAU premium), and Monetization implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Connected Television Group builds, hosts, manages, and monetizes branded video apps (Channels) for content owners across 18 connected-device platforms spanning 15 operating systems — covering all 10 major CTV OS, smartphones, tablets, and computers. Each Channel is delivered as an all-inclusive bundle of 11 services (app development, cloud hosting, multi-CDN delivery, proprietary CMS, dedicated service manager, futureproofing, help desk, indemnification, legal compliance, reporting, and SLAs), priced as a one-time development fee plus a flat monthly service charge.

Product overview

Connected Television Group (CTG) offers a unified platform for video distribution across connected devices. The core product is Channel Solutions—a comprehensive offering consisting of 11 bundled services (app development, cloud hosting, CDN, CMS, service management, futureproofing, help desk, indemnification, legal compliance, reporting, and SLA) that enables brands to build, host, manage, and monetize video-centric apps. CTG supports 18 different platforms across four device categories: Connected TV (10 OS platforms including Apple TV, Fire TV, Google TV, LG, PlayStation, Roku, Samsung, Vidaa, VIZIO, Xbox), Smartphone (iOS, Android), Tablet (Android, Fire OS, iPadOS, Windows), and Computer (macOS, Windows). Clients can choose Channel Solutions (all-inclusive) or mix-and-match Channel Services à la carte, including App Promotion, Channel Curation, Content Procurement, Custom Development, Live Streaming, and Monetization services.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Solutions
• App Promotion Services
• Live Streaming
• Content Procurement
• Monetization Services

Quantifiable outcome

• Almost 90% of US households now own at least one CTV device
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core.

• Dell TechnologiescoreTechnology or IntegrationCTG hosts video libraries exclusively on Dell PowerScale servers - described as the most advanced storage hardware available. This is a core infrastructure partnership for CTG's cloud hosting capabilities.
• SwitchcoreTechnology or IntegrationCTG exclusively co-locates their infrastructure inside Switch data centers, which are described as the world's only Tier 5 data centers - the highest tier of data center certification.
• AkamaicoreTechnology or IntegrationAkamai is one of multiple CDN providers that CTG uses simultaneously for content delivery. CTG partners with multiple CDNs to ensure optimal content delivery performance.
• Microsoft AzurecoreTechnology or IntegrationAzure is one of multiple CDN providers that CTG uses simultaneously for content delivery. Traffic is dynamically routed to ensure best viewer experience.
• FastlycoreTechnology or IntegrationFastly is one of multiple CDN providers that CTG uses simultaneously for content delivery. CTG's multi-CDN approach ensures optimal content delivery across all platforms.
• RokucoreTechnology or IntegrationRoku is a major CTV platform partner. CTG builds and manages channels for the Roku OS platform, which is owned by Roku Inc. OEM partners include Hisense, JVC, Onn, Philips, Proscan, Sharp, TCL, and Westinghouse.
• Amazon Fire TVcoreTechnology or IntegrationAmazon Fire TV is a major CTV platform. CTG builds channels for Fire OS. OEM partners include Hisense, INSIGNIA, Panasonic, TCL, and Toshiba. Fire TV has 60+ million US MAU.
• ApplecoreTechnology or IntegrationApple TV platform (tvOS). CTG builds apps for Apple TV App Store. Form factor is Set-Top Box (STB).
• Google (Google TV & Android TV)coreTechnology or IntegrationGoogle TV and Android TV OS platform. CTG builds apps for Google Play Store on TV devices. OEM partners include Hisense, NVIDIA, onn, Philips, Sony, TCL, and Xiaomi.
• LG ElectronicscoreTechnology or IntegrationLG Smart TV platform using webOS. CTG builds apps for LG App Store. Owner is LG Electronics. Form factor is TV. OEM partner is RCA. LG Smart TV has 20+ million US MAU.
• Samsung ElectronicscoreTechnology or IntegrationSamsung Smart TV platform using Tizen OS. CTG builds apps for Samsung Smart TV Plus and Smart Hub. Owner is Samsung. Form factors include Monitor and TV.
• VIZIOcoreTechnology or IntegrationVIZIO Smart TV platform using SmartCast OS. CTG builds apps for VIZIO Smart TV Apps store. Owner is VIZIO.
• Sony (PlayStation)coreTechnology or IntegrationPlayStation CTV platform (Orbis OS for PS4, PlayStation OS for PS5). CTG builds apps for PlayStation Store. Owner is Sony. Form factor is Console.
• Hisense (Vidaa)coreTechnology or IntegrationVidaa CTV platform using VIDAA OS. CTG builds apps for Vidaa App Store. Owner is Hisense. OEM partners include Hisense and Toshiba. Vidaa has 1+ million US MAU.
• Microsoft (Xbox)coreTechnology or IntegrationXbox CTV platform using Xbox system software. CTG builds apps for Xbox Microsoft Store. Owner is Microsoft. Form factor is Console.
• Apple (iOS)coreTechnology or IntegrationiOS smartphone platform. CTG builds apps for iPhone and iPad via Apple App Store. iOS has 200+ million US MAU.
• Google (Android)coreTechnology or IntegrationAndroid smartphone platform. CTG builds apps for Google Play Store. OEM partners include Motorola, NOTHING, OnePlus, and Samsung.
• Amazon (Fire OS Tablets)coreTechnology or IntegrationFire OS tablet platform. CTG builds apps for Amazon Fire Tablet App Store. Fire OS tablets have 30+ million US MAU.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Vindicia: Vindicia is a subscription billing and monetization platform used by OTT and streaming operators — a partial peer relevant to CTG's Monetization Services add-on and the recurring subscription component of Channel Solutions.

Direct peers

• Muvi: Muvi is an enterprise OTT/CTV SaaS platform that enables businesses to build, launch, and monetize video streaming apps across web, mobile, and CTV — directly overlapping with CTG's Channel Solutions across CMS, multi-CDN delivery, and multi-platform app distribution.
• Uscreen: Uscreen is a video monetization and OTT platform for creators and brands to launch branded streaming apps across CTV, mobile, and web with built-in CMS, subscription, and monetization — closely matching CTG's Customer Brand, Influencer, and Educational Institution segments.
• Brightcove: Brightcove is an enterprise video hosting and OTT platform offering app development, cloud video delivery, multi-CDN, and CMS for media companies and brands — a direct competitor for CTG's National Media and Sports Entertainment segments.
• Kaltura: Kaltura provides a video platform with OTT app distribution, CMS, cloud delivery, and live streaming for enterprises and educational institutions — overlapping with CTG's Channel Solutions, Live Streaming add-on, and Educational Institution segment.
• Vimeo OTT: Vimeo OTT (formerly VHX) enables creators and brands to launch and monetize branded streaming apps across CTV, web, and mobile with subscription and TVOD models — directly comparable to CTG's Influencer and Consumer Brand customer profiles.
• Zype: Zype is a video CMS and OTT app distribution platform for brands and media companies to publish video apps across CTV and mobile — a direct functional competitor to CTG's proprietary CMS and multi-platform Channel Solutions.
• JW Player (JWP): JW Player (now JWP) provides enterprise video player, OTT app infrastructure, and monetization tools for broadcasters and brands across CTV and mobile — overlapping with CTG's CMS, app delivery, and media-company customer segment.
• Dacast: Dacast is a video hosting and OTT/live streaming SaaS platform that supports branded app distribution, monetization, and CMS — directly comparable to CTG's Channel Solutions and Live Streaming add-on for SMB and mid-market buyers.

Broad incumbents

• Pluto TV: Pluto TV (Paramount) operates a FAST channel network across all major CTV platforms — a broad incumbent reference point for the CTV distribution model that CTG enables for its own enterprise and media-company customers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ctv-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connected Television Group