TRYTN
TRYTN is a privately held, Nashville-based SaaS company founded in 2014 that provides online booking and reservation management software to small and mid-market tour and activity operators across more than 12 countries, monetizing via transaction fees on bookings and subsidized web development services.
- Company typePrivate
- Founded2014
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TRYTN does
TRYTN is a privately held, Nashville-headquartered software company founded in 2014 by former tour operators to provide online booking and reservation management software for tour and activity businesses. The platform enables operators to receive direct online sales across devices, manage reservations centrally, process in-person payments via integrated POS, sell merchandise and gift certificates, manage shared assets and staff, and consolidate direct, reseller, and OTA bookings into a single channel manager. Customers are predominantly small and mid-market tour operators — including scuba dive centers, sailing charters, food tours, party boats, and adventure excursion providers — with activity partners in more than 12 countries supported by multi-language and multi-currency capabilities.
The core technology is a cloud-based booking engine and reservation management system built entirely in-house on Microsoft Azure infrastructure, with claimed performance metrics including 153ms Time to First Byte and sub-millisecond calendar content downloads. The platform integrates with Stripe (including Stripe Terminal for chip-and-PIN, Apple Pay, Google Pay, and NFC), PayPal, SmartWaiver for digital liability waivers, and Google Analytics Enhanced Ecommerce for marketing attribution. Differentiated technical claims center on speed, customizability of pricing/scheduling, and abandonment recovery workflows, supported by EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications.
TRYTN generates revenue primarily through transaction-based fees: a percentage of provider/service fees remitted to operators after guest usage, and a percentage added to guest-facing checkout totals. A secondary revenue stream comes from subsidized custom web development services offered to platform partners as part of the customer acquisition strategy. Go-to-market combines a self-serve product-led motion for SMB operators with a sales-assisted 'Request a Demo' motion for mid-market and multi-location accounts. Pricing is quote-based and not publicly disclosed. The company is bootstrapped, founder-led by CEO Reza Barissi and CTO Brandon Parker, with no disclosed institutional funding or M&A activity.
TRYTN firmographics
Firmographics- Name
- TRYTN
- Legal name
- TRYTN, Inc.
- Website
- https://trytn.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRYTN is a privately held, Nashville-based SaaS company founded in 2014 that provides online booking and reservation management software to small and mid-market tour and activity operators across more than 12 countries, monetizing via transaction fees on bookings and subsidized web development services.
- Ownership category
- akta.pro rank
TRYTN industry classification
Industry- Product category
- Tour & Activity Booking and Reservation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
Keywords
Where TRYTN is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TRYTN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Provider/Service Fees: TRYTN charges providers/service fees based on a percentage of Product and Service Fees (Provider Fees). These fees are deducted before remitting payments to providers, typically within 24 hours of when the guest uses the service.
- Guest Fees: Fees charged to guests based on a percentage of applicable Product and Service Fees, added to the Total Fees displayed in listings at checkout.
- Web Development Services: Subsidized custom website development and optimization services provided exclusively to platform partners, contributing to customer acquisition and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pricing not publicly disclosed - quote-based engagement model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TRYTN product offering
Product offeringCore offering
TRYTN provides a cloud-based online booking and central reservation management platform for tour and activity operators. Its core deliverables are an online booking engine that accepts direct sales across devices, a reservation management system with point-of-sale, asset management, staff scheduling, multi-location support, and reporting, and a channel manager that consolidates direct, reseller, and OTA bookings. The company also offers subsidized custom web development and optimization services exclusively to platform partners.
Product overview
TRYTN is a unified online booking and central reservation management platform for tour and activity companies. The product architecture consists of three primary service offerings: Online Booking Software (the main booking engine for receiving direct sales), Reservation Management System (the backend management platform for operations), and Custom Web Development Services (subsidized website optimization). These core services are enhanced with integrated modules including Point of Sale Tools, Channel Manager for OTA distribution, Asset Management for preventing overselling, Detailed Reporting, Automated Communication workflows, Staff Management, Advanced Marketing Tools, Abandoned Cart Recovery, Invoicing capabilities, Merchandise Sales, and Waiver Integration with SmartWaiver. The platform operates as a single unified system where all components work together to help tour operators increase direct sales, streamline operations, and reduce costs.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Booking Software Cloud-based online booking software that enables tour and activity operators to accept direct sales from buyers across all devices, with customizable scheduling, dynamic pricing, multiple price tiers, and real-time availability. Designed for tour operators, activity businesses, and attractions seeking to increase direct booking revenue.
- Reservation Management System Central reservation management platform that consolidates sales streams into a single source, supporting online bookings and in-person sales via integrated point-of-sale, asset management, staff scheduling, multi-location operations, and custom reporting. Built for tour and activity companies that need to streamline daily operations and unify sales channels.
- Custom Web Development Services Website design, optimization, and ongoing maintenance service offered exclusively to TRYTN platform partners on a subsidized basis. Includes custom design, expert configuration, and ongoing maintenance aimed at increasing website traffic, search performance, and direct sales conversion for tour and activity operators.
Quantifiable outcome
- TRYTN is over 300% faster than most competitors, with calendar loads approximately 4x faster than Peek Pro
- +1 more outcomes
Companies that use TRYTN
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
TRYTN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
TRYTN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreStripe is TRYTN's primary payment processing partner. TRYTN is a Stripe Verified Partner with integrated Stripe Terminal for in-person payments, supporting chip-and-PIN, Apple Pay, Google Pay, and NFC payments.
- MicrosoftcoreMicrosoft partnership provides TRYTN with enterprise hosting, up-time rates, accessibility features, and infrastructure. Azure-based cloud infrastructure supports global operations.
- PayPalcorePayPal serves as an additional payment processing option alongside Stripe, offering customers flexibility in payment methods for booking transactions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TRYTN competitors and assessment
Company assessmentDirect peers
- Peek.com: Direct peer offering booking software (Peek Pro) plus a consumer marketplace for tours and activities. Comparable to TRYTN on the operator-side booking/reservation platform, with additional distribution via Peek's consumer marketplace.
- FareHarbor: Direct competitor providing online booking and reservation management software for tour and activity operators. Now owned by Booking Holdings, it is widely viewed as the market leader in the segment TRYTN targets, with overlapping features around channel management, POS, and multi-location support.
- XOLA: Direct competitor providing booking, marketing, and reservation software for tour operators. Overlaps with TRYTN on core booking engine, channel manager, and POS, and is cited as one of TRYTN's named performance benchmarks.
- Bokun: Direct peer (now part of Tripadvisor) offering a booking management and distribution platform for tour and activity operators. Comparable to TRYTN on operator-side booking software, with the added leverage of Tripadvisor's demand ecosystem.
- Checkfront: Direct competitor providing online booking and reservation management for tours, activities, and rentals. Comparable to TRYTN on booking engine, channel manager, and POS, with similar mid-market operator focus.
- Rezdy: Direct peer offering booking and distribution software for tours, activities, and attractions. Closely comparable to TRYTN in product scope (booking engine, channel manager, OTA integrations) with strong APAC presence.
Broad incumbents
- GetYourGuide: Broader incumbent OTA for tours, attractions, and experiences. Not a direct SaaS competitor to TRYTN, but its consumer marketplace and supplier tooling overlap with operator-side distribution TRYTN addresses.
- Viator: Broader incumbent OTA (owned by Tripadvisor) distributing tours and activities to global consumers. Indirectly comparable — not a direct SaaS competitor — but its demand-side scale influences the channel economics TRYTN helps operators manage.
Regional players
- Regiondo: European-focused direct competitor providing booking and reservation software for tours, activities, and attractions. Comparable to TRYTN in product scope, with primary geographic concentration in DACH and broader Europe.
Emerging players
- Activity Engine: Emerging SaaS competitor providing booking and operations software for activity operators. Comparable to TRYTN on core booking engine and reservation management, with a smaller footprint and earlier-stage product maturity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TRYTN social profiles
Digital presenceTRYTN compliance and trust
Trust signalCompliance3 records
TRYTN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRYTN leadership team
Management profileNumber of profiles
Profiles3 records
TRYTN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRYTN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRYTN
What does TRYTN do?
TRYTN provides a cloud-based online booking and central reservation management platform for tour and activity operators. Its core deliverables are an online booking engine that accepts direct sales across devices, a reservation management system with point-of-sale, asset management, staff scheduling, multi-location support, and reporting, and a channel manager that consolidates direct, reseller, and OTA bookings. The company also offers subsidized custom web development and optimization services exclusively to platform partners.
Is TRYTN a public or private company?
TRYTN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TRYTN founded?
TRYTN was founded in 2014. It employs 11 to 50 people.
Where is TRYTN based?
TRYTN is headquartered in Nashville, United States, in the North America region.
How does TRYTN make money?
Three revenue lines are on record. Provider/Service Fees are the primary driver. The others are guest Fees and web Development Services.
Who are TRYTN's main competitors?
Direct peers on record are Peek.com, FareHarbor, XOLA, Bokun, Checkfront and Rezdy. Broad incumbents are GetYourGuide and Viator. Regiondo is listed as a regional player. Activity Engine is listed as an emerging player.
Does TRYTN have an API?
No public API is recorded for TRYTN.
What industry is TRYTN in?
TRYTN's product category is Tour & Activity Booking and Reservation Software. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking. Its NAICS code is 518 and its SIC code is 7372.