What Guardian Jet does

Guardian Jet is a privately held business aviation consulting and brokerage firm founded in 2002 and headquartered in Guilford, Connecticut, with regional offices in London and Singapore. The company provides aircraft brokerage, fleet planning, ASA-accredited appraisals, and a five-year ongoing asset management program to Fortune 100 corporate flight departments, family offices, and high-net-worth individuals. Guardian Jet manages more than $2 billion in annual aircraft transactions and operates through a global network of regional sales directors spanning all major US census regions and international markets.

The firm's technology backbone is the Vault platform, an online aviation asset management portal that delivers 24/7 access to aircraft data, valuations, transaction documents, and market analytics. Proprietary tools layered on Vault include the Guardian Estimate valuation engine, JetFinder aircraft search, Market Survey analytics, Aircraft Comparison, Cabin Comparison, Range Rings, and an Aircraft Ownership Budget Projection tool, collectively covering more than 100 jet aircraft makes and models. The Vault 4.0 release in March 2026 extended the platform with Technical Library, Knowledge Center, Performance, and Legal Library modules, and an AI-driven predictive analytics layer is used to surface valuation trends and market movement. Guardian University provides 1-2 day professional development courses that double as a content-marketing channel.

Revenue derives from four streams: buy- and sell-side brokerage commissions on aircraft transactions, professional services fees for fleet planning and appraisals, a recurring five-year asset management subscription sold to corporate and individual clients, and education services via Guardian University (free to clients). Distribution is entirely direct, with no intermediaries or resellers, executed by a 30+ person team of MBAs, CPAs, ATPs, A&Ps, and IT professionals. In March 2026 Guardian Jet principals launched Capstone Jet Charter, a related advisory-driven charter brokerage, extending the firm's footprint beyond ownership into the on-demand charter segment.

Name

Guardian Jet

Legal name

Guardian Jet LLC

Website

https://guardianjet.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Guardian Jet is a privately held aircraft brokerage and consulting firm that advises Fortune 100 flight departments, family offices, and high-net-worth individuals on aircraft acquisition, sales, fleet planning, appraisals, and ongoing asset management via its Vault platform.

Ownership category

akta.pro rank

Product category

Aircraft Brokerage and Aviation Consulting

NAICS

Other Nonscheduled Air Transportation (481219)

akta.pro primary industry

Private Aviation Brokerages & Trip Marketplace Platforms (THABAFAG)

Keywords

• Aircraft brokerage services
• Business aviation consulting
• Aircraft asset management
• Private jet sales
• Fleet planning services

Headquarters

HQ city

Guilford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Aircraft Brokerage Commissions: Commission-based fees on aircraft buy-side and sell-side transactions. More than half of aircraft brokerage business involves purchasing airplanes on behalf of clients. Company manages $2 billion+ in aircraft transactions annually.
2. Appraisal Services: Desktop and onsite aircraft appraisals providing certified valuations for selling, insuring, or accounting purposes. Includes Guardian Estimate and ASA-accredited opinions.
3. Fleet Planning Consulting: Strategic capital planning consulting including travel analysis, financial projections, and strategic alignment services for corporate flight departments and aircraft owners.
4. Asset Management Program: Five-year ongoing aircraft asset management program providing continuous portfolio monitoring, market analysis, and strategic advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Guardian Jet is a business aviation consulting and aircraft brokerage firm that helps corporate flight departments, family offices, and high-net-worth individuals find, buy, and sell private jet aircraft. The company manages more than $2 billion in aircraft transactions annually through aircraft acquisitions, sales brokerage, fleet planning consulting, ASA-accredited appraisals, and a five-year asset management subscription program, all supported by the proprietary Vault online portal.

Product overview

Guardian Jet operates as a business aviation consulting and brokerage firm offering an integrated platform of aircraft asset management products and services. The core offering centers on the Vault platform — a comprehensive online portal providing aircraft search (JetFinder), proprietary valuation (Guardian Estimate), transaction monitoring, and market analytics. Surrounding this platform are service offerings including Fleet Planning (combining travel, financial, and strategic analysis), Aircraft Acquisitions, Aircraft Sales (with a 7-Touch Sales Process), Appraisals, Market Survey, and Guardian University educational courses. The company also partners with Capstone Jet Charter for on-demand charter services. Additional online tools include Aircraft Comparison, Cabin Comparison, Range Rings, and Aircraft Ownership Budget Projection. Supporting resources include Aircraft Brochures library. This architecture positions Guardian Jet as a full-service advisory firm combining technology-enabled platforms with consulting expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Capstone Jet Charter: An advisory-driven charter brokerage launched by Guardian Jet principals in partnership with charter industry veteran Victoria Reina-Duffy, focused on curated operator relationships and charter transparency.
• Guardian University
• Vault
• Guardian Estimate

Products and services

• Vault Online aviation asset management portal providing 24/7 access to aircraft data, valuations, transaction documents, and market analytics. Includes JetFinder search, Guardian Estimate valuation, portfolio tracking, Technical Library, Knowledge Center, Performance tools, and Legal Library. Targeted at corporate flight departments, family offices, and high-net-worth individuals managing private aircraft.
• Aircraft Acquisitions Comprehensive aircraft acquisition services for buyers including market search, valuation, due diligence, offer letter, purchase agreement, pre-buy inspection, and closing management. Targeted at corporations, family offices, and individuals purchasing pre-owned private aircraft.
• Aircraft Sales
• Fleet Planning
• Aircraft Appraisals
• Five-Year Asset Management Program
• Market Survey
• Guardian University
• Capstone Jet Charter On-demand private charter brokerage launched in partnership with charter industry veteran Victoria Reina-Duffy, offering flexible travel options with curated operator relationships and charter transparency for those seeking private aviation without ownership commitment.

Quantifiable outcome

• Saves clients millions through strategic fleet planning aligned with market opportunities
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Saks GlobalminorStrategic or Co-development Partner · 7 April 2026Guardian Jet acted as broker for the sale of Saks Global's 2003 Gulfstream G400 corporate jet for $6 million to Jones Aviations LLC. The transaction was part of Saks' Chapter 11 bankruptcy cost-cutting measures, requiring federal Texas bankruptcy court approval.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Paramount Business Jets: Paramount Business Jets is a private jet brokerage and charter provider arranging aircraft transactions and on-demand charter flights for HNWs and corporate clients. Overlap with Guardian Jet on charter brokerage and aircraft sourcing makes it a comparable peer.
• Elliott Jets: Elliott Jets is a U.S. aircraft brokerage and consulting firm that helps clients buy and sell pre-owned business jets, with very similar services including acquisition representation, sales, and market intelligence — directly comparable to Guardian Jet's core offering.
• Acass Aviation: Acass is an international business aviation services company providing aircraft sales, acquisitions, charter management, and consulting across multiple continents — a direct competitor in the cross-border buy/sell advisory market where Guardian Jet operates.
• Lone Mountain Aircraft: Lone Mountain Aircraft is an aircraft dealer and brokerage specializing in pre-owned business jets, providing acquisition, sales, brokerage, and management services to corporate and individual buyers — a directly comparable operator in the same vertical.
• The Jet Business: The Jet Business is a London-based business aviation advisory and brokerage firm focused on helping clients buy, sell, and manage private jets. Its advisory-led model, London HQ, and concentration on the same Fortune 100 / HNW buyer pool make it the closest European peer to Guardian Jet.

Emerging players

• Avinode: Avinode is a digital marketplace and software provider for the on-demand air charter industry, connecting charter buyers with operators worldwide. It represents the technology-enabled marketplace model that partially overlaps Guardian Jet's broker role and influences the pricing transparency of the markets in which Guardian Jet competes.

Broad incumbents

• JetSuite: JetSuite (including JetSuiteX) operates a fleet-based private aviation business offering charter and semi-private flights. While its primary model is operating rather than brokering, it intersects with Guardian Jet's client base and competes for the same pool of private aviation demand.
• Duncan Aviation: Duncan Aviation is one of the largest business aviation MRO and aircraft sales organizations, providing nationwide aircraft sales representation alongside maintenance, modifications, and avionics services. Its aircraft sales division overlaps materially with Guardian Jet's services, though it operates a much broader portfolio.
• Air Charter Service: Air Charter Service is a global aircraft charter broker arranging private jet, group, and cargo charters worldwide. It overlaps with Guardian Jet's client pool and adjacent charter services (e.g., Capstone Jet Charter) but operates at significantly larger scale across charter rather than aircraft ownership advisory.
• Jet Aviation: Jet Aviation, a General Dynamics company, provides a full spectrum of business aviation services including aircraft management, charter, FBO, MRO, and sales/acquisitions. Its aircraft sales division competes directly with Guardian Jet, while the parent's scale and breadth position it as a broad incumbent in the space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy8lhlO3S7
• Xx.com/guardianjet

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Jet