The Jet Business
The Jet Business is a London-based corporate aviation brokerage founded by Steve Varsano in 1979. Operating what it claims is the world's first street-level aviation showroom in Mayfair, it advises ultra-high-net-worth individuals and fleet operators on corporate jet transactions through commissions and advisory fees.
- Company typePrivate
- Founded1979
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Jet Business does
The Jet Business is a London-headquartered corporate aviation brokerage and advisory firm founded by Steve Varsano in 1979. It operates what it claims is the world's first street-level corporate aviation showroom at 25 Park Lane, Mayfair, providing transaction-representation and acquisition-advisory services for corporate jet aircraft. The service scope spans the full transaction lifecycle — market assessments, aircraft selection, financing guidance, legal representation, interior completion coordination, crew staffing, ongoing aircraft management, and cross-border export planning — delivered through showroom consultations and a 24-hour mobile sales capability covering all global time zones.
Revenue is generated from two streams: transaction-based commissions or fees on completed aircraft sales (brokerage representation for buyers and sellers) and professional service fees for advisory and ongoing aircraft management engagements. Customer segments comprise ultra-high-net-worth individuals (UHNWIs) seeking first-time acquisitions or fleet expansion, multi-jet fleet owners managing portfolio disposition and acquisition strategy, and international buyers requiring cross-border transaction expertise. Distribution is exclusively direct sales — there are no distributors, resellers, or marketplace channels; all engagement flows through the Mayfair showroom or the global mobile sales team. Underpinning the offering is a proprietary aviation information technology platform described internally as a unique app technology system housing detailed jet-model schematics, imagery, videos, product specifications, and brand history, maintained continuously by in-house marketing experts and traders. Active inventory spans Airbus ACJ-series, Dassault Falcon, Gulfstream, Bombardier Global/Challenger, and Embraer Legacy models. The company is privately held, founder-led (Steve Varsano serves as Founder/CEO), operates with 11–50 employees, and has sustained continuous operation for over four decades with no documented external funding, acquisitions, or ownership changes.
The Jet Business firmographics
Firmographics- Name
- The Jet Business
- Legal name
- The Jet Business
- Website
- https://thejetbusiness.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Jet Business is a London-based corporate aviation brokerage founded by Steve Varsano in 1979. Operating what it claims is the world's first street-level aviation showroom in Mayfair, it advises ultra-high-net-worth individuals and fleet operators on corporate jet transactions through commissions and advisory fees.
- Ownership category
- akta.pro rank
The Jet Business industry classification
Industry- Product category
- Corporate Aviation Brokerage Services
- NAICS
- Other Support Activities for Air Transportation (48819)
- akta.pro primary industry
- Aircraft Management & Part 135/135-equivalent Operators (THABAFAD)
Keywords
Where The Jet Business is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Jet Business business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Corporate Jet Sales Representation: The company represents clients worldwide in the marketing and acquisition of corporate aircraft. Revenue is generated through transaction-based fees or commissions on completed aircraft sales, market assessments, and advisory services. The comprehensive service encompasses aircraft marketing, selection assistance, purchasing process management, and coordination of the delivery and export process.
- Advisory and Management Services: Provides expert advice and management throughout all phases of the marketing, selection and purchasing process. Services include interior completion coordination, crew staffing, operations management, financing guidance, legal representation, aircraft management, exporting, and tax planning. Revenue generated through professional service fees for comprehensive transaction support and ongoing aircraft management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Jet Business product offering
Product offeringCore offering
The Jet Business represents clients worldwide in the marketing, acquisition, and disposition of corporate jet aircraft, providing expert advisory across the full transaction lifecycle including market assessments, aircraft selection, financing guidance, legal representation, crew staffing, interior completion coordination, export/import management, and ongoing aircraft management. Its services are anchored by what the company describes as the world's first street-level corporate aviation showroom at 25 Park Lane, London, and supported by a proprietary aviation information technology application.
Product overview
The Jet Business operates as a unified platform combining a physical street-level corporate aviation showroom in London with a proprietary aviation information technology system. The core offering includes corporate jet marketing, acquisition advisory, and trading services supported by the company's unique app technology that provides detailed aircraft specifications and market data. Additional services encompass the full transaction lifecycle including coordination of pilots, lawyers, flight attendants, interior designers, and aircraft management. The product portfolio features exclusive jet listings across major manufacturers including Airbus (ACJ320), Dassault (Falcon 7X, 900EX, 2000LXS), Gulfstream (G-V, G450, G550), Bombardier (Global Express, Challenger 3500), and Embraer (Legacy 600).
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Jet Trading and Advisory Services End-to-end advisory and management service covering market assessments, aircraft marketing, selection assistance, purchasing process management, interior completion coordination, crew staffing, operations, financing guidance, legal representation, aircraft management, exporting, and tax planning for corporate jet buyers and sellers worldwide.
- Corporate Aviation Showroom Services In-person advisory and transaction support delivered through the Park Lane Mayfair showroom, including consultations on custom-made interior concepts, market assessments, aircraft selection assistance, and aftercare, designed to deliver an effortless buying experience for ultra-high-net-worth clients.
Companies that use The Jet Business
Customer profileSegments3 records
Ideal customer profiles3 records
The Jet Business technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Jet Business partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
The Jet Business competitors and assessment
Company assessmentDirect peers
- Jetcraft: Global business aircraft brokerage and advisory firm operating in the same pre-owned corporate jet sales and acquisition advisory category. Direct competitor for the same UHNWI buyer and seller pool, with comparable transaction-fee revenue model and global coverage.
- GlobalAir: Aircraft brokerage and marketplace focused on corporate and private aviation sales. Competes head-to-head for the same buyer listings and provides a more digital-first alternative, making it a relevant direct peer for The Jet Business's transaction-brokerage service.
- Aerolux: Independent business aircraft broker specializing in pre-owned corporate jet sales and acquisition advisory. Overlapping client base of UHNWI buyers and fleet operators, with similar transaction-based revenue model.
Broad incumbents
- AvBuyer: Established global aviation marketplace publishing corporate jet listings, market intelligence, and editorial. Competes with The Jet Business for buyer attention and listing flow, with broader media and data-products portfolio beyond pure brokerage.
- Controller: Largest online aircraft marketplace serving business and general aviation sales. Represents the digital-first competitive vector that threatens traditional broker intermediation and is highly relevant as a peer for distribution strategy comparison.
- Jet Aviation: Large business aviation services group offering management, charter, FBO, and MRO services, with aircraft sales as part of a wider portfolio. Comparable through its overlapping management and acquisition-support services.
- Duncan Aviation: Major business aviation services provider with aircraft sales, management, and MRO offerings. Overlaps with The Jet Business on transaction advisory and ongoing aircraft management, though at materially greater scale and breadth.
Regional players
- Asian Sky Group: Asia-Pacific focused business aircraft brokerage and consultancy. Comparable transaction advisory services to The Jet Business, but with a regional rather than globally balanced footprint.
Emerging players
- Aircraft Bluebook: Aviation valuation and pricing data provider supplying reference values for corporate jets. Adjacent to The Jet Business's proprietary information-technology system and a relevant comparison point for how data platforms monetize the same underlying information.
- Cirium: Aviation analytics and data platform covering fleet, schedules, and valuations. Adjacent comparison point to The Jet Business's proprietary jet-data system and a proxy for how digital information providers are reshaping aviation intermediation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Jet Business social profiles
Digital presenceThe Jet Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Jet Business leadership team
Management profileNumber of profiles
Profiles1 record
The Jet Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Jet Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Jet Business
What does The Jet Business do?
The Jet Business represents clients worldwide in the marketing, acquisition, and disposition of corporate jet aircraft, providing expert advisory across the full transaction lifecycle including market assessments, aircraft selection, financing guidance, legal representation, crew staffing, interior completion coordination, export/import management, and ongoing aircraft management. Its services are anchored by what the company describes as the world's first street-level corporate aviation showroom at 25 Park Lane, London, and supported by a proprietary aviation information technology application.
Is The Jet Business a public or private company?
The Jet Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Jet Business founded?
The Jet Business was founded in 1979. It employs 11 to 50 people.
Where is The Jet Business based?
The Jet Business is headquartered in London, United Kingdom, in the Europe region.
How does The Jet Business make money?
Two revenue lines are on record. Corporate Jet Sales Representation is the primary driver. The others are advisory and Management Services.
Who are The Jet Business's main competitors?
Direct peers on record are Jetcraft, GlobalAir and Aerolux. Broad incumbents are AvBuyer, Controller, Jet Aviation and Duncan Aviation. Asian Sky Group is listed as a regional player. Emerging players are Aircraft Bluebook and Cirium.
Does The Jet Business have an API?
No public API is recorded for The Jet Business.
What industry is The Jet Business in?
The Jet Business's product category is Corporate Aviation Brokerage Services. Its primary akta.pro industry code is THABAFAD, Aircraft Management & Part 135/135-equivalent Operators. Its NAICS code is 48819.