VetFamily

What VetFamily does

VetFamily is a veterinary services platform that helps independent veterinary clinics improve animal health by offloading non-clinical functions such as procurement, group purchasing, and operational support. Founded in 2000 and headquartered in Stockholm, Sweden, the company operates as a subsidiary within Vimian Group, a diversified veterinary conglomerate that supplies resources, strategic direction, and cross-segment synergy while VetFamily retains its own operational identity. The company serves the long tail of independent veterinary practices that lack the negotiating leverage and back-office scale of larger corporate veterinary chains.

VetFamily's core offering is a service platform rather than a software product: it aggregates demand across independent clinics to deliver group purchasing economics and shared operational services. In March 2023 VetFamily acquired Vettr, a Brisbane-based veterinary procurement and support platform founded in 2013 that serves approximately 200 veterinary clinics in Australia and has since been integrated into Vimian Group's Veterinary Services segment. A second acquisition, Heiland, was completed in August 2022, indicating that M&A is the primary mechanism for extending geographic and product reach. Pricing, contract structure, and revenue mechanics are not publicly disclosed; technology stack and product architecture details are also not provided in available sources, and "core_technology" is explicitly marked as not disclosed.

VetFamily is a private, for-profit company with a headcount in the 51-100 range. Its operating geographies disclosed in available sources center on Australia via the Vettr subsidiary, with the broader geographic footprint anchored by its Stockholm headquarters and the Heiland acquisition. Revenue, funding, and customer concentration data are not disclosed, and VetFamily does not report independently because it sits inside the Vimian Group reporting structure.

Name

VetFamily

Website

https://vetfamily.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

VetFamily is a Stockholm-based veterinary services platform that supports independent veterinary clinics with group purchasing, procurement, and operational support, operating as a subsidiary of Vimian Group.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Agricultural Services (700)

akta.pro primary industry

Low-Cost & Community Veterinary Clinics (HLAMAAAE)

akta.pro secondary industry

Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

Keywords

• Veterinary clinic services
• Group purchasing organization
• Veterinary procurement services
• Veterinary practice support
• Animal health services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Core offering

VetFamily is a service provider for independent veterinary clinics, offering group purchasing, procurement, and operational support services. The company helps veterinary clinics reduce procurement costs and improve operational efficiency by leveraging shared group purchasing power and centralized support services that independent practices would otherwise lack. As part of Vimian Group, VetFamily operates across multiple markets including Australia, where it serves approximately 200 veterinary clinics through its acquired Vettr platform.

Product overview

VetFamily operates as a service provider for independent veterinary clinics across Australia under the Vimian Group umbrella. The company expanded its portfolio through the acquisition of Vettr, a Brisbane-based veterinary services platform founded in 2013 that provides procurement and support services to approximately 200 veterinary clinics, now integrated into Vimian's Veterinary Services segment.

Differentiator

Problem solved

Functional benefit

Products and services

• VetFamily Core service offering providing group purchasing, procurement, and operational support services to independent veterinary clinics, enabling them to reduce costs and focus on animal health.
• Vettr Veterinary services platform providing procurement and support services to approximately 200 independent veterinary clinics across Australia.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VettrcoreStrategic or Co-development Partner · 22 March 2023VetFamily (part of Vimian Group) acquired Vettr, a veterinary services platform based in Brisbane, Australia. Founded in 2013, Vettr provides procurement and support services for around 200 veterinary clinics. The acquisition is intended to strengthen VetFamily's position as a service provider for independent veterinary clinics across Australia and will be integrated into Vimian's Veterinary Services segment.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mars Veterinary Health: Mars Veterinary Health operates large corporate vet chains (Banfield, BluePearl, VCA) globally; it represents the corporate-roll-up competitive threat that drives independent clinics toward VetFamily's platform.
• Patterson Veterinary Supply: Patterson Companies' veterinary segment supplies products, equipment, and practice solutions to vet clinics, comparable to VetFamily's procurement and operational support offering for independents.
• Henry Schein Animal Health: Henry Schein's Animal Health division is a large distributor of veterinary supplies and services to clinics; it overlaps with VetFamily's procurement function but operates at much broader scale across dental/medical too.
• National Veterinary Associates (NVA): NVA is one of the largest veterinary community networks in the U.S., actively consolidating independent clinics; it competes for the same independent-clinic customer base VetFamily serves.
• IDEXX Laboratories: IDEXX is a leading veterinary diagnostics and software provider serving clinics globally; while not a direct procurement competitor, it addresses the same independent clinic customer base that VetFamily supports.
• MWI Animal Health (Cencora/AmerisourceBergen): MWI, part of Cencora, is a major animal health distributor providing procurement and supply chain services to veterinary practices, comparable in function to VetFamily's group purchasing offering.

Direct peers

• Veterinary Study Groups (VSG): VSG provides peer-group benchmarking, consulting, and operational support services to independent veterinary clinics across Europe, comparable in mission and customer base to VetFamily's support offering.
• Vetsource: Vetsource provides pharmacy, procurement, and practice-management solutions to independent veterinary clinics in North America, directly competing with VetFamily's core offering of group purchasing and operational support to independents.
• Covetrus: Covetrus offers veterinary distribution, practice management software, and procurement services to vet clinics globally, making it a direct competitor in the same procurement-and-support category as VetFamily.

Emerging players

• IVC Evidensia: IVC Evidensia is a large European corporate veterinary group that, alongside sister brand VetFamily under Vimian, reflects the consolidation pressure on independents and shares the European clinic-services market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetFamily