EKOI

What EKOI does

EKOI is a privately-held French designer and direct-to-consumer manufacturer of cycling equipment, founded in 2001 in Roubaix and headquartered in Fréjus since 2008 under founder and CEO Jean Christophe Rattel. The company sells a comprehensive head-to-toe product range — cycling apparel (road, MTB, gravel, triathlon, running, urban, kids), helmets with integrated Koroyd safety technology, OUTLAST thermal-regulation textiles, customisable eyewear with ZEISS optics, road/MTB/triathlon/gravity shoes (with BOA closures), bike components and accessories, and most recently a 1,350g full-carbon wheelset and the 2025 PW8 integrated pedal-shoe system — across more than 30 localised e-commerce markets in Europe, North America, Asia Pacific, the Middle East, and since 2025 Latin America (Colombia, Mexico, Ecuador). The business model is exclusively 100% online direct-to-consumer (with two French showrooms in Fréjus and La Crau that complement rather than replace online purchasing), eliminating retailer margins to deliver pro-validated equipment at tiered price points spanning Racing, Perf, and Start ranges. Marketing is anchored on a sponsorship-driven GTM: more than 300 professional athletes globally, including five UCI World Tour teams (Lotto Intermarché, NSN Cycling Team, XDS Astana, Israel Premier Tech, Cofidis) and individual ambassadors such as Chris Froome, Philippe Gilbert, Patrick Lange, Bradley Wiggins, and Marion Rousse, with a 20,000+ member VIP Club driving post-purchase retention. The company received minority funding from Trocadero Capital Partners in April 2021 and is classified as for-profit, private, with 11-50 employees based in the input firmographics.

Name

EKOI

Legal name

EKOI

Website

https://ekoi.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

EKOI is a French private direct-to-consumer designer and online retailer of cycling equipment — apparel, helmets, eyewear, shoes, components — selling head-to-toe gear across road, MTB, gravel, triathlon, running, and urban disciplines in 30+ countries.

Ownership category

akta.pro rank

Product category

Cycling Equipment & Apparel

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Cycling apparel
• Cycling helmets
• Performance eyewear
• Cycling shoes
• Cycling components

Headquarters

HQ city

Fréjus

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: 100% online direct-to-consumer sales model across global B2C markets with multi-language/multi-country e-commerce platforms
2. Cycling Apparel & Equipment: Sale of cycling clothing, helmets, eyewear, shoes, and accessories across multiple disciplines (road, MTB, gravel, triathlon, running, urban)
3. Custom/Premium Products: Customized and premium products including personalized helmets, eyewear with custom colors and designs; higher price points for bespoke items
4. VIP Membership: VIP Club membership offering exclusive benefits, pre-orders, personalized gifts, and member-only access

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

EKOI is a French designer, manufacturer, and direct-to-consumer retailer of cycling equipment. Founded in 2001, the company produces head-to-toe cycling gear including apparel, helmets, eyewear, shoes, bags, and components across road, mountain bike (MTB), gravel, triathlon, urban, ultra-distance, and kids' categories, sold globally through its own e-commerce platform with localized experiences.

Product overview

EKOI is a comprehensive head-to-toe cycling equipment specialist offering products across multiple disciplines: road cycling, mountain biking (MTB), gravel, triathlon, running, and urban cycling. The core portfolio spans cycling apparel (bib shorts, jerseys, base layers, skinsuits, gilets, jackets, tights), helmets (road, aero, time trial, MTB, enduro), performance eyewear (sunglasses, photochromic glasses, magnetic glasses), cycling shoes (road, triathlon, MTB, gravel), and accessories (wheels, bags, bike components). Key technology innovations include Koroyd safety technology in helmets, Cordura anti-abrasive materials in shorts, and OUTLAST NASA-developed thermal regulation textiles. The groundbreaking 2025 PW8 pedal-shoe concept represents EKOI's entry into drivetrain integration. EKOI also offers extensive product personalization/customization services and operates a 100% online B2C business model with global distribution across Europe, North America, Australia, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• EKOI Perf: Performance product line offering high-end cycling apparel and gear
• EKOI Racing
• EKOI PW8
• EKOI Custom
• EKOI VIP Club

Products and services

• Cycling Apparel Performance apparel covering road cycling, mountain biking (MTB), gravel, triathlon, running, urban, ultra-distance, and kids' categories, available in three tiers (Racing, Performance, Start). Targeted at amateur to elite cyclists seeking discipline-specific kit.
• Cycling Helmets Protective helmets for road, aero/time-trial, MTB, enduro, gravel, and urban use, featuring Koroyd safety technology. Targeted at cyclists needing certified head protection across disciplines.
• Performance Eyewear Sunglasses and sport goggles with magnetic interchangeable-lens systems, photochromic and high-contrast lens options. Targeted at cyclists and outdoor athletes.
• Cycling Shoes Specialized cycling footwear with BOA closure systems for road, triathlon, MTB, gravel, gravity/enduro, and winter cycling. Targeted at performance cyclists and triathletes.
• PW8 Pedal-Shoe System An integrated pedal-shoe concept system designed for performance road cycling, combining proprietary cleat and pedal technology for improved power transfer and aerodynamics. Targeted at competitive road cyclists.
• Bike Bags & Luggage Saddle bags, frame bags, and travel luggage for cycling use. Targeted at cyclists needing storage and transport solutions for commuting, touring, and bikepacking.
• Carbon Wheelsets Carbon-fiber road bike wheelsets for performance road cycling. Targeted at road cyclists seeking lightweight, aerodynamic wheel upgrades.
• Custom Personalization Service Custom-design service allowing customers to personalize cycling apparel, accessories, and team kits with names, colors, logos, and graphics. Targeted at clubs, teams, and individual cyclists seeking unique or branded kit.
• VIP Club Membership Subscription-based VIP membership offering exclusive benefits, early access to new products, special promotions, and members-only perks. Targeted at frequent EKOI customers and brand enthusiasts.

Quantifiable outcome

• Up to 8% aerodynamic gain with S-AERO glasses paired with Aero helmets
• +4 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• Lotto IntermarchéflagshipStrategic or Co-development Partner · 1 January 2024UCI World Tour professional cycling team. EKOI serves as official helmets and eyewear supplier. Team competes in Tour de France and major World Tour events.
• NSN Cycling TeamflagshipStrategic or Co-development Partner · 1 January 2024Professional road team. EKOI provides full kit including helmets, eyewear, and textile. Biniam Girmay won stage at Volta Comunitat Valenciana 2026 wearing EKOI equipment.
• XDS Astana TeamflagshipStrategic or Co-development Partner · 1 January 2024UCI World Tour team. EKOI supplies eyewear and textile. Thomas Silva won Stage 2 of Giro d'Italia 2026 wearing EKOI gear.
• CofidiscoreStrategic or Co-development Partner · 1 January 2024UCI World Tour team. Guillaume Martin partnered for shoes. 2023 Tour de France stage victories.
• Patrick LangecoreStrategic or Co-development Partner · 1 January 2024Double Ironman World Championship winner. Custom wind-tunnel developed helmets. Active triathlon ambassador.
• Marion RoussecoreStrategic or Co-development Partner · 1 January 2024Women's cycling champion and director of Tour de France Femmes. Ambassador with designed collections including winter and summer capsule lines.
• Chris FroomecoreStrategic or Co-development Partner · 1 January 2024Four-time Tour de France winner. Equipped head-to-toe through Israel Premier Tech partnership.
• Team Wish OneminorStrategic or Co-development Partner · 1 January 2024Gravel cycling team partnership.
• Nicolas RocheminorStrategic or Co-development Partner · 1 January 2024Former professional road racer, gravel ambassador.
• Bradley WigginsminorStrategic or Co-development Partner · 1 January 2024Former Tour de France winner. Capsule collection including Supersoft jerseys and high-performance bib shorts.
• Fabio AruminorStrategic or Co-development Partner · 1 January 20242015 Vuelta winner wearing EKOI glasses. Helped establish brand presence in Italy.
• Claudio ChiappucciminorStrategic or Co-development Partner · 1 January 2024Former professional cycling legend and road cycling ambassador.
• Cédric GraciaminorStrategic or Co-development Partner · 1 January 2024MTB icon and new ambassador since 2025 for mountain bike product development.
• Léo BergèreminorStrategic or Co-development Partner · 1 January 2024Elite triathlete sponsored for triathlon equipment.
• Morgan PearsonminorStrategic or Co-development Partner · 1 January 2024Elite triathlete sponsored for triathlon equipment.
• Rudy Von BergminorStrategic or Co-development Partner · 1 January 2024Elite triathlete sponsored for triathlon equipment.
• Pierre LavoieminorStrategic or Co-development Partner · 1 January 2024Partnership for sport inclusion and promotion initiatives.
• Grands Prix Cyclistes de Québec et MontréalcoreGTM or Marketing Partner · 1 January 2024Prestigious race partnerships in North America.
• Tour de PolognecoreGTM or Marketing Partner · 1 January 2024UCI World Tour race partnership.
• Tour de l'AvenircoreGTM or Marketing Partner · 1 January 2024Prestigious stage race for developing riders.
• IRONMANcoreGTM or Marketing Partner · 1 January 2024Exclusive partnership for triathlon events and athletes.
• T100 TriathlonminorGTM or Marketing Partner · 1 January 2024Triathlon series partnership.
• Boa TechnologycoreTechnology or Integration · 1 January 2024BOA closure system featured on premium cycling shoes for precise fit adjustment.
• ZeisscoreTechnology or Integration · 1 January 2024ZEISS lenses featured in S-AERO and other premium eyewear for optical quality.
• KMC World Number 1 TeamminorStrategic or Co-development Partner · 1 January 2024Mountain bike team equipped in 2020 for MTB expansion.
• Ekoï Gravity RacingminorStrategic or Co-development Partner · 1 January 2024New Enduro and Downhill World Cup team created with Haro Bikes partnership.
• Israel Premier TechflagshipStrategic or Co-development Partner · 1 January 2022UCI World Tour team. Full head-to-toe equipment partnership including four-time Tour de France winner Chris Froome. 2023 Tour de France stage victory.
• Julien AbsaloncoreStrategic or Co-development Partner · 1 January 2022MTB legend, two-time Olympic gold medalist. Ambassador and consultant for mountain bike product development.
• AG2R TeamcoreStrategic or Co-development Partner · 1 January 2012Long-standing helmet partnership since 2012. Multiple Tour de France podiums including Jean-Christophe Péraud 2nd place (2014) and Romain Bardet 2nd place (2016).
• Philippe GilbertflagshipStrategic or Co-development Partner · 1 January 2011Former world #1 cyclist and EKOI's #1 Global Ambassador since 2011. Partnership for recovery-optimizing compression garments. Close collaboration on product development.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Castelli: Premium cycling apparel brand specializing in race-proven road and triathlon clothing. Directly comparable to EKOI's head-to-toe apparel range, especially the Racing and Triathlon collections, with similar pro-team sponsorship heritage.
• Rapha: Premium road cycling apparel and lifestyle brand with strong DTC and retail presence. Comparable to EKOI on the apparel side and on premium price positioning, though Rapha's brand sits higher in the luxury tier and operates its own Clubhouse retail network.
• Giro Sport Design: Leading cycling helmet and footwear brand (Bell-owned). Highly comparable to EKOI on the helmet, eyewear, and shoe portfolio, with overlapping pro-team sponsorship footprint in road and MTB.
• POC Sports: Swedish helmet and protection specialist with strong presence in cycling and winter sports. Comparable on safety-technology-driven helmets (MIPS, Koroyd adoption) and pro-team helmet partnerships; less apparel breadth than EKOI.
• KASK: Italian premium helmet manufacturer with deep pro cycling and ski team presence. Comparable to EKOI on road and aero helmet categories and World Tour sponsorships (e.g., INEOS, Jumbo-Visma era), but helmets-only versus EKOI's broader portfolio.
• Sportful: Italian cycling apparel brand supplying World Tour teams (historically Sax Bank/Movistar). Closely comparable to EKOI's road and winter apparel lines and pro-team driven brand strategy.
• Assos of Switzerland: Swiss premium road cycling apparel house with strong heritage in bib shorts and race apparel. Comparable to EKOI's Racing-tier road apparel with higher price point and narrower audience.
• Endura: Scottish cycling apparel brand with strong road and MTB offering (owned by Pentland Group). Comparable breadth of apparel, helmet, and eyewear lineup with similar multi-discipline coverage to EKOI.

Broad incumbents

• Specialized Bicycle Components: Major bicycle OEM that also sells branded helmets, shoes, apparel, and components (including Roval wheels). Broad incumbent comparable to EKOI's full-stack cycling equipment positioning, with significantly deeper R&D and global dealer footprint.
• Decathlon (Van Rysel / Triban): Global sporting goods retailer with private-label cycling brands Van Rysel (road) and Triban (urban). Comparable on multi-discipline cycling apparel and accessories via DTC and retail, though positioned at a lower price point than EKOI's Racing tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmmDvGrMrg54j_Is_y63oTw
• Facebookfacebook.com/Ekoiuk
• Instagraminstagram.com/ekoicycling/?hl=en
• Xx.com/ekoicycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EKOI