Roker

Parking Management Softwarerokerinc.com

Company typePrivate
Founded2020
HeadquartersPrinceton, United States
Headcount11–50
GTM typeB2B and B2C
OfferingSoftware

Roker firmographics

Firmographics

Name: Roker
Legal name: ROKER Inc.
Website: https://rokerinc.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Roker industry classification

Industry

Product category: Parking Management Software
NAICS: Parking Lots and Garages (812930), Parking Lots and Garages (81293)
SIC: Services-Automotive Repair, Services & Parking (7500)
akta.pro industry: PRIMARYTLAJAIAE
Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt)
Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)
SECONDARYTLAJAIAC
Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics)
Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)
SECONDARYBPABAKAB
Parking Management & Enforcement (Citations, Permits, Compliance)
Business & Public Services/Facilities Management & Building Services/Parking & Traffic Management Services
SECONDARYTLAJAIAA
On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones)
Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)
SECONDARYTLAJAIAH
Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators)
Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)
SECONDARYBPABAKAL
Permitting, Validation & Credential Programs (Permits, Passes, Validations)
Business & Public Services/Facilities Management & Building Services/Parking & Traffic Management Services

Keywords

Parking management software
Permit management platform
License plate recognition
Mobile parking payments
Parking enforcement systems

Where Roker is headquartered

Location

Headquarters

HQ city: Princeton
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Roker business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

SaaS Platform Subscriptions: ROKER provides a SaaS-based integrated parking platform enabling permit management, parking enforcement, mobile payments, and violation management for customers. Revenue generated through subscription-based access to the cloud platform with various service tiers.
Transaction & Payment Processing: Platform enables secured payments for parking transactions. Revenue generated from payment processing fees integrated with the platform for parking operators and municipalities.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Quote-based enterprise pricing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Roker product offering

Product offering

Core offering

Roker provides a cloud-first SaaS parking management platform that automates permits, enforcement, violations/compliance, and mobile payments for municipalities, universities, airports, hospitals, and commercial parking operators. Its hardware-agnostic Roker PLUS solution is powered by AI, computer vision (License Plate Recognition), Blockchain, and IoT, with CJIS-compliant security for government deployments. A complementary Roker App operates as a peer-to-peer mobile marketplace where individual parking space owners can list, and commuters can find, reserve, and book, parking spots with integrated secure payments.

Product overview

Roker offers a unified end-to-end urban mobility and parking management platform comprising two main products: Roker App (a mobile marketplace for peer-to-peer parking space rental) and Roker PLUS (a comprehensive cloud-based platform for government, institutional, and commercial parking management). The portfolio includes modules for permit management, enforcement, violations/compliance, and mobile payments. Following the 2021 acquisition of SecurePark Technologies, the platform now provides integrated parking enforcement and violation lifecycle management powered by LPR, AI, and blockchain technology.

Differentiator

Problem solved

Functional benefit

Brands

Roker PLUS: A hardware-agnostic solution leveraging proprietary IP to address the needs of Governments, Institutions, Businesses, and Real-estate owners with Registrations, Listings, Space Management, Enforcements, and more. Automating parking, permits, compliances & citations, enforcement, and secure payments.
Roker App

Products and services

Roker PLUS Hardware-agnostic cloud-based SaaS parking management platform for city authorities, institutions, and commercial entities. Automates parking, permits, compliance, citations, enforcement, and secure payments using proprietary LPR, AI, Blockchain, and IoT technology.
Roker App Digital marketplace mobile app enabling individual parking space owners to list spots and city commuters to find, reserve, and book parking. Supports peer-to-peer space rental with integrated secure payments, permit application, vehicle registration, and admin/owner dashboards.
SecurePark SaaS parking enforcement platform offering violation lifecycle management (issuance through appeals and adjudication) for municipalities, parking operators, airports, schools, hospitals, and property management users. Now integrated into the Roker portfolio.

Quantifiable outcome

40% decrease in vehicle wait time with smart traffic/parking integration (industry benchmark)
+1 more outcomes

Companies that use Roker

Customer profile

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Roker technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Roker partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

SecurePark TechnologiescoreStrategic or Co-development Partner · 15 July 2021Acquired SecurePark Technologies of Edmonton, Alberta, Canada in July 2021. SecurePark offered a SaaS parking enforcement platform for municipalities, parking operators, airports, schools, hospitals, security and property management users. Deal structured as asset purchase with undisclosed cash and stock consideration. All SecurePark employees joined ROKER team. Expanded ROKER's enforcement capabilities and Canadian market presence.
Cygnet InfotechcoreStrategic or Co-development PartnerCo-founder and product engineering partner. Premier product engineering and application development services firm. ROKER was founded as a venture between Rekor Systems and Cygnet Infotech. Cygnet's CEO Sachin Bedi serves as ROKER's CEO. ROKER solution built on technology stacks of both founding companies.
SP+coreChannel Partner/ Reseller/ DistributorRoker has joined SP+ as a new addition to its Technology Platform. Roker advanced capabilities support large universities and municipal clients. SP+ develops and integrates technology with operations management to deliver mobility solutions. Over 20,000 team members located throughout North America and Europe.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Roker competitors and assessment

Company assessment

Broad incumbents

INRIX: Transportation and smart-city data platform that also offers parking availability and curb management solutions. Broader incumbent with overlapping parking and curb intelligence capabilities.

Direct peers

Flowbird: Global provider of parking meters, pay stations, and integrated payment/enforcement software (formerly Parkeon). Competes with Roker PLUS in the municipal and operator segments.
SpotHero: Peer-to-peer and operator-driven parking marketplace with consumer booking app. Directly comparable to the Roker App marketplace offering for individual space owners and commuters.
IPS Group: Smart parking technology provider for on- and off-street operations, including pay stations, LPR, and enforcement. Overlaps with Roker's PARCS-integrating, LPR-driven enforcement platform.
ParkMobile: Largest North American mobile parking payments app, used by thousands of municipalities and operators. Directly comparable to Roker's Mobile Payments and Enforcement modules and competes for the same city and university contracts.
T2 Systems: Provider of parking management software focused on universities, municipalities, and private operators. Competes with Roker for institutional and municipal parking management deals.
PayByPhone: Major mobile parking payment platform owned by Volkswagen Financial Services, active in North America, Europe, and Australia. Directly comparable to Roker's mobile pay and citation management offerings.
Passport: Provides mobile payments, parking enforcement, and permit management for cities, universities, and airports. Closely overlaps with Roker PLUS across permits, enforcement, and digital payments.
EasyPark: European-headquartered parking app and platform covering payments, enforcement, and operator software. Comparable to Roker on mobile payments and integrated parking management.

Emerging players

CivicSmart: Smart parking and curb management technology provider for municipalities. An emerging player in the same end-to-end smart parking category as Roker PLUS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Roker compliance and trust

Trust signal

Compliance1 record

Roker financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Roker leadership team

Management profile

Number of profiles

Profiles3 records

Roker funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Roker M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roker

What does Roker do?

Is Roker a public or private company?

Roker is a private company. It is classified as corporate owned and is currently operating.

When was Roker founded?

Roker was founded in 2020. It employs 11 to 50 people.

Where is Roker based?

Roker is headquartered in Princeton, United States, in the North America region.

How does Roker make money?

Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are transaction & Payment Processing.

Who are Roker's main competitors?

INRIX is listed as a broad incumbent. Direct peers are Flowbird, SpotHero, IPS Group, ParkMobile, T2 Systems, PayByPhone, Passport and EasyPark. CivicSmart is listed as an emerging player.

Does Roker have an API?

No public API is recorded for Roker.

What industry is Roker in?

Roker's product category is Parking Management Software. Its primary akta.pro industry code is TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt), with a secondary code of TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics). Its NAICS code is 812930 and its SIC code is 7500.