La Rebaja
La Rebaja is a privately held Colombian online drugstore and mini-market based in Cali that sells beauty products to consumers via its e-commerce storefront at larebajavirtual.com.
- Company typePrivate
- Founded-
- HeadquartersCali, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Rebaja does
La Rebaja is a privately held, for-profit Colombian online drugstore and mini-market focused on beauty products, operating from Cali under the domain larebajavirtual.com. The company is positioned as a direct-to-consumer e-commerce retailer spanning personal care, cosmetics, and pharmacy-adjacent SKUs, serving consumers who prefer online purchase channels over traditional brick-and-mortar drugstores.
The company runs a lean operating model with an employee base in the 11–50 range, consistent with a small-format digital retailer handling catalog management, fulfillment, customer service, and last-mile distribution. Its commercial surface is its proprietary e-commerce website, which functions as both storefront and likely order-capture channel; no mobile app, third-party marketplace listing, or public API/integration footprint is disclosed in the input.
Revenue mechanics are not disclosed: pricing, ticket size, shipping policy, margin structure, and customer segments are all absent from the input. There is no information on funding rounds, ownership, parent company, leadership team, awards, certifications, or strategic transactions that would support a view on capitalization, governance, or expansion strategy. The business is best characterized as an early-stage, single-market Colombian online pharmacy and beauty retailer whose scale, traction, and competitive dynamics cannot be confirmed without further data.
La Rebaja firmographics
Firmographics- Name
- La Rebaja
- Website
- https://larebajavirtual.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Rebaja is a privately held Colombian online drugstore and mini-market based in Cali that sells beauty products to consumers via its e-commerce storefront at larebajavirtual.com.
- Ownership category
- akta.pro rank
La Rebaja industry classification
Industry- Product category
- Online Drugstore & Beauty Retail
- NAICS
- Pharmacies and Drug Retailers (456110), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Retail-Variety Stores (5331)
- akta.pro primary industry
- Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH)
- akta.pro secondary industries
- Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA), Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL), Beauty & Personal Care Omnichannel (CRAFAEAB)
Keywords
Where La Rebaja is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
La Rebaja business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
La Rebaja product offering
Product offeringCore offering
La Rebaja operates an online drugstore and mini market that retails beauty products, cosmetics, and personal care items directly to end consumers via its e-commerce website (larebajavirtual.com). The company combines pharmaceutical/drugstore merchandising with beauty retail, offering a curated assortment of products accessible through an online storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Drugstore & Beauty Mini Market
Companies that use La Rebaja
Customer profileIdeal customer profiles1 record
La Rebaja technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Rebaja competitors and assessment
Company assessmentBroad incumbents
- Éxito: Colombia's largest retail chain with a strong omnichannel presence including beauty, health, and pharmacy products via its online store. Comparable as a multi-category retailer selling overlapping beauty and wellness SKUs to Colombian consumers.
- Mercado Libre Colombia: Dominant Latin American e-commerce marketplace with substantial beauty, health, and personal care GMV. Competes for the same online beauty and OTC consumer wallet as La Rebaja, though at a vastly larger scale.
- Droguerías Cafam: Pharmacy affiliate of the Cafam benefits group with broad drugstore and personal care assortment across Colombia. A larger incumbent offering overlapping OTC, beauty, and personal care products online.
- Droguería Colsubsidio: Pharmacy network operated by the Colsubsidio compensation fund with retail drugstore and online channels. Comparable to La Rebaja as a Colombian drugstore competitor with associated beauty/personal care assortment.
- Rappi: Colombian-founded super-app with significant pharmacy and beauty delivery verticals. Comparable to La Rebaja as a digital channel delivering OTC, beauty, and personal care products to Colombian consumers.
Direct peers
- Farmatodo: One of Colombia's largest pharmacy chains with a strong online storefront selling prescription, OTC, beauty, and personal care products. Directly comparable to La Rebaja as a Colombian drugstore competing for the same online shopper.
- Cruz Verde: Major Colombian pharmacy chain with national reach and an e-commerce channel. Competes head-to-head with La Rebaja in the online drugstore and beauty/personal care category.
Emerging players
- Jokr: Latin American quick-commerce platform that has historically operated in Colombia delivering beauty, personal care, and convenience items. Comparable as a digital-first retailer targeting the same basket of beauty and everyday health products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
La Rebaja social profiles
Digital presenceLa Rebaja financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Rebaja leadership team
Management profileNumber of profiles
La Rebaja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Rebaja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Rebaja
What does La Rebaja do?
La Rebaja operates an online drugstore and mini market that retails beauty products, cosmetics, and personal care items directly to end consumers via its e-commerce website (larebajavirtual.com). The company combines pharmaceutical/drugstore merchandising with beauty retail, offering a curated assortment of products accessible through an online storefront.
When was La Rebaja founded?
La Rebaja was founded in -1. It employs 11 to 50 people.
Where is La Rebaja based?
La Rebaja is headquartered in Cali, Colombia, in the Latin America region.
Who are La Rebaja's main competitors?
Broad incumbents on record are Éxito, Mercado Libre Colombia, Droguerías Cafam, Droguería Colsubsidio and Rappi. Direct peers are Farmatodo and Cruz Verde. Jokr is listed as an emerging player.
Does La Rebaja have an API?
No public API is recorded for La Rebaja.
What industry is La Rebaja in?
La Rebaja's product category is Online Drugstore & Beauty Retail. Its primary akta.pro industry code is CRAEAHAH, Discount Drugstores with Beauty & Personal Care Focus (Value Beauty), with a secondary code of CRAOAEAA, Mass Beauty & Drugstore Beauty Distribution. Its NAICS code is 456110 and its SIC code is 5912.