JOKR Mexico
JOKR Mexico operates a mobile-app-based instant-grocery delivery platform serving urban consumers in Mexico City, with a 10,000+ SKU assortment, AI-personalized storefronts, and minute-level delivery.
- Company typePrivate
- Founded2021
- HeadquartersMexico City, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingServices
What JOKR Mexico does
JOKR is a private, app-based instant-grocery retailer that delivers a curated assortment of more than 10,000 products to urban consumers, primarily in Mexico City and in São Paulo and Belo Horizonte (where it operates under the DAKI brand). The platform is built around a single mobile application (iOS/Android) that functions as a personalized online supermarket: smart algorithms study each user's habits — favorite brands, weekly staples, late-night cravings — to render a customized storefront, predict stock requirements, and plot the most efficient delivery route, supporting delivery in minutes or at a customer-selected future time. Operations are supported by a hyper-local fulfillment infrastructure designed for rapid last-mile execution, with claimed throughput of "one egg sold every second" and an NPS of 76.
JOKR Mexico firmographics
Firmographics- Name
- JOKR Mexico
- Legal name
- JOKR S.a.r.l
- Website
- https://jokr.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JOKR Mexico operates a mobile-app-based instant-grocery delivery platform serving urban consumers in Mexico City, with a 10,000+ SKU assortment, AI-personalized storefronts, and minute-level delivery.
- Ownership category
- akta.pro rank
JOKR Mexico industry classification
Industry- Product category
- Instant Grocery Delivery
- NAICS
- Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- On-Demand Grocery Delivery Marketplaces (AFAIAMAB)
Keywords
Where JOKR Mexico is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
JOKR Mexico business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Online Supermarket): JOKR operates as an online supermarket, generating revenue through the sale of grocery products. The company offers same prices as local supermarkets, suggesting a traditional retail margin model on product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Competitive retail pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
JOKR Mexico product offering
Product offeringCore offering
JOKR operates a mobile app-based online supermarket platform that delivers groceries to consumers in minutes or via scheduled delivery. The service offers over 10,000 products at prices matching local supermarkets, with AI-driven personalization that customizes the storefront, predicts stock, and optimizes delivery routes. The platform operates in Mexico and Brazil (under the DAKI brand).
Product overview
JOKR operates as an online supermarket platform offering instant grocery delivery. The primary product is the JOKR mobile application (iOS/Android), which provides consumers access to a curated assortment of over 10,000 products including fresh produce and local brands. The company also operates DAKI as a separate consumer-facing brand in Brazil. The platform features AI-powered personalization where smart algorithms study individual user habits to customize the store experience, combined with rapid delivery logistics. The product ecosystem centers on the core mobile app as the primary customer interface, with personalized recommendations and flexible delivery timing (instant or scheduled) as key differentiators.
Differentiator
Problem solved
Functional benefit
Brands
- DAKI: Consumer-facing brand in Brazil and leading online supermarket in São Paulo and Belo Horizonte.
Products and services
- JOKR Mobile Application
- DAKI (Brazil sub-brand)
Quantifiable outcome
- Net Promoter Score of 76 - world-class customer satisfaction
- +3 more outcomes
Companies that use JOKR Mexico
Customer profileSegments1 record
Ideal customer profiles1 record
JOKR Mexico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
JOKR Mexico partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
JOKR Mexico competitors and assessment
Company assessmentOthers
Broad incumbents
- Uber Eats: Global on-demand food and grocery delivery platform operated by Uber, now including Cornershop and Gorillas. Comparable as an incumbent operating instant grocery delivery across multiple LatAm markets, with broader restaurant-delivery scope than JOKR's grocery-only focus.
- DoorDash: U.S.-dominant on-demand delivery platform now expanding into grocery and convenience categories (DashMart, grocery partnerships). Comparable as a multi-category delivery app serving consumer demand for instant/quick commerce, though not yet a significant LatAm instant-grocery player.
- Instacart: Largest grocery delivery platform in North America, connecting consumers to supermarket inventory via app-based ordering. Comparable on customer use case (online grocery replenishment) and product category breadth (10,000+ SKUs), though U.S.-focused and historically longer delivery windows than JOKR's instant model.
- Gorillas (by Uber): European-origin quick-commerce player (now owned by Uber) operating dark-store-based instant grocery delivery. Comparable on operating model (small-format dark stores + AI-driven routing + app ordering) but geographically focused on Europe rather than competing directly with JOKR in Latin America.
- Mercado Libre: Latin America's largest e-commerce and fintech platform, with an increasingly significant grocery and essentials delivery offering (Mercado Libre Envíos / Mercado Shops). Comparable as a broad incumbent serving overlapping LatAm consumer demand for online grocery, though its core is general marketplace rather than dedicated instant grocery.
Direct peers
- Justo: LatAm-focused online grocery delivery startup operating in Mexico. Comparable as a direct regional quick-commerce competitor in JOKR's home Mexican market, with a similar app-based ordering model and supermarket-like assortment.
- iFood: Brazil's dominant food and grocery delivery platform. Directly comparable to DAKI in particular — same Brazilian market, same instant-delivery use case, same app-based ordering — and one of JOKR's closest head-to-head competitors in São Paulo.
- Rappi: Pan-Latin American delivery super-app operating instant grocery and restaurant delivery across Mexico, Brazil, Colombia, and beyond. Directly comparable to JOKR/DAKI on product (app-based on-demand groceries), target customer (urban LatAm consumers), and business model (transaction-based delivery marketplace).
- Cornershop (by Uber): Latin American on-demand grocery delivery platform (acquired by Uber) operating across Mexico, Brazil, Chile, and other LatAm markets. Closely comparable to JOKR on geography, customer segment (urban shoppers), and product (app-based grocery delivery with supermarket sourcing).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
JOKR Mexico social profiles
Digital presenceJOKR Mexico financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOKR Mexico leadership team
Management profileNumber of profiles
Profiles3 records
JOKR Mexico subsidiaries and ownership
Company hierarchySubsidiaries1 record
JOKR Mexico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOKR Mexico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOKR Mexico
What does JOKR Mexico do?
JOKR operates a mobile app-based online supermarket platform that delivers groceries to consumers in minutes or via scheduled delivery. The service offers over 10,000 products at prices matching local supermarkets, with AI-driven personalization that customizes the storefront, predicts stock, and optimizes delivery routes. The platform operates in Mexico and Brazil (under the DAKI brand).
Is JOKR Mexico a public or private company?
JOKR Mexico is a private company. It is classified as unknown and is currently operating.
When was JOKR Mexico founded?
JOKR Mexico was founded in 2021. It employs 101 to 250 people.
Where is JOKR Mexico based?
JOKR Mexico is headquartered in Mexico City, Mexico, in the Latin America region.
How does JOKR Mexico make money?
One revenue line is on record: product Sales (Online Supermarket).
Who are JOKR Mexico's main competitors?
Getir is listed as an others. Broad incumbents are Uber Eats, DoorDash, Instacart, Gorillas (by Uber) and Mercado Libre. Direct peers are Justo, iFood, Rappi and Cornershop (by Uber).
Does JOKR Mexico have an API?
No public API is recorded for JOKR Mexico.
What industry is JOKR Mexico in?
JOKR Mexico's product category is Instant Grocery Delivery. Its primary akta.pro industry code is AFAIAMAB, On-Demand Grocery Delivery Marketplaces. Its NAICS code is 4451 and its SIC code is 5961.