XTR
XTR is a Los Angeles-based premium nonfiction film and television studio founded in 2019 that produces and finances documentaries distributed via Apple TV+, Netflix, Hulu, and other major platforms. The studio also offers branded content production and is building proprietary AI video tools.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What XTR does
XTR is a premium nonfiction film and television studio founded in 2019 in Los Angeles by Bryn Mooser and Kathryn Everett. The studio produces and finances documentary features and series, with more than 80 titles to its credit since inception, including the Oscar-nominated 'Ascension,' the Emmy and Peabody award-winning '76 Days,' and 'They Call Me Magic' for Apple TV+. Distribution runs through major streamers including Apple TV+, Netflix, Hulu, Discovery+, MTV Documentary Films, NEON, and PBS Independent Lens, alongside select theatrical releases. The company operates XTR Studios on the Eastside of Los Angeles, a production and post-production facility with a sound stage and recording studio that also underwrites branded content work for enterprise clients such as Toyota, Ralph Lauren, and Olympic Channel.
XTR's revenue historically combined one-time documentary licensing deals, branded content engagements quoted on a project basis, and subscription/AVOD/FAST revenue from its Documentary+ streaming platform, which was priced at $4.99/month for the SVOD tier and reached over 100 million US households across 70 countries before being divested to acTVe in March 2026. Following the sale of Documentary+, the business model is increasingly concentrated on project-based production licensing and branded services rather than recurring consumer subscription revenue, with the documentary catalog and festival/awards positioning as the primary commercial assets.
Through its wholly owned subsidiary Asteria Film Co., established in September 2024 after the acquisition of AI animation studio Late Night Labs, XTR is extending into AI-enhanced production. A December 2024 partnership with Moonvalley is co-developing the Marey AI video generation model, trained exclusively on ethically sourced data and targeted at Hollywood clients with an early 2025 launch. Recent partnerships with Rolling Stone Films for an HBO Documentary Films docuseries (April 2026) and with Optimist and Level Ground Productions on 'State of Firsts' (May 2026) indicate continued co-production activity with high-prestige editorial brands rather than a shift to solo production at scale.
XTR firmographics
Firmographics- Name
- XTR
- Legal name
- XTR
- Website
- https://xtr.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XTR is a Los Angeles-based premium nonfiction film and television studio founded in 2019 that produces and finances documentaries distributed via Apple TV+, Netflix, Hulu, and other major platforms. The studio also offers branded content production and is building proprietary AI video tools.
- Ownership category
- akta.pro rank
Where XTR is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
XTR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Documentary Production and Distribution: XTR produces and distributes documentaries across theatrical releases and streaming platforms including AppleTV+, Netflix, Discovery+, Hulu, MTV Documentary Films, and NEON.
- DOCUMENTARY+ Streaming Platform: AVOD platform and FAST channel generating subscription revenue. The platform operates on a hybrid SVOD ($4.99/month), AVOD, and FAST model. Platform was sold to acTVe in March 2026.
- XTR Studio Branded Content: Branded content production services for enterprise clients including Toyota, Ralph Lauren, and Olympic Channel, creating authentic branded narratives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SVOD subscription tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
XTR product offering
Product offeringCore offering
XTR is a premium nonfiction film and television studio that produces, finances, and distributes documentaries across theatrical, streaming, and FAST/AVOD channels. The studio operates end-to-end production capabilities through XTR Studios in Los Angeles, delivers branded content campaigns for enterprise clients such as Toyota, Ralph Lauren, and Olympic Channel, and develops proprietary AI video generation technology through its Asteria Film Co. holding company.
Product overview
XTR is a premium global nonfiction entertainment studio operating as a platform-plus-production entity. The company produces and finances documentary films and series (XTR Film Catalog), operates the AVOD/FAST streaming platform Documentary+, maintains production facilities at XTR Studios in Los Angeles, and through its holding company Asteria Film Co. (which includes acquired AI animation studio Late Night Labs) produces AI-enhanced films and television content. Since 2019, XTR has produced over 80 documentaries and launched Documentary+ in 2021 to distribute nonfiction content to over 100 million households.
Differentiator
Problem solved
Functional benefit
Brands
- Documentary+: A documentary streaming platform operating on hybrid SVOD ($4.99/month), AVOD, and FAST model, available in 70 countries and over 100 million American households.
- Asteria Film Co.
- Marey
- XTR Studios
Products and services
- Documentary+ Streaming Platform AVOD platform and FAST channel operating on a hybrid SVOD ($4.99/month), AVOD, and FAST model, delivering premium documentary and nonfiction entertainment to viewers.
- XTR Studios (Branded Content Production) World-class production facility in Los Angeles providing production and post-production capabilities, sound stage, and recording studio. Delivers branded content production services creating authentic narrative campaigns for enterprise brands.
- XTR Film Catalog Extensive library of 80+ produced and financed documentary films and series licensed to streaming platforms including Apple TV+, Netflix, Hulu, Discovery+, MTV Documentary Films, and NEON.
Quantifiable outcome
- 80+ documentaries produced since 2019
- +2 more outcomes
Companies that use XTR
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
XTR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
XTR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- OptimistminorOptimist is a production partner for the Sarah McBride documentary 'State of Firsts', produced in association with XTR.
- Level Ground ProductionsminorLevel Ground Productions is a production partner for the Sarah McBride documentary 'State of Firsts', produced in association with XTR.
- Rolling Stone FilmscoreXTR is producing the Zizians docuseries in collaboration with Rolling Stone Films for HBO Documentary Films. Based on reporting by Tessa Stuart for Rolling Stone.
- acTVecoreacTVe acquired Documentary+ streaming platform from XTR. CEO Geoff Clark assumes role of CEO of Documentary+ with plans to transform it into 'the Netflix of documentaries'.
- MoonvalleycoreJoint development of Marey AI video model - a new AI video generation model trained exclusively on ethically sourced data, targeting Hollywood clients. Launch expected early 2025.
- Late Night LabscoreXTR acquired AI animation studio Late Night Labs to establish Asteria Film Co. The acquisition aims to leverage Late Night Labs' proprietary AI technology to enhance storytelling and animation capabilities.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
XTR competitors and assessment
Company assessmentDirect peers
- Concordia Studio: Award-winning documentary production studio behind American Factory and Stranger at the Gate, founded by Laurene Powell Jobs. Direct peer in producing premium, prestige documentary features for streamer and theatrical distribution.
- Impact Partners: Documentary and narrative film production-and-financing company behind films like An Inconvenient Sequel and King of Kong. Direct peer in impact-documentary financing and production space.
- Sandbox Films: Premium documentary production company producing science and culture documentaries such as Fire of Love. Comparable in producing prestige documentary features for theatrical and streamer distribution.
- NEON: Independent film production and distribution company distributing arthouse and documentary titles including Parasite. Already partners with XTR on You Cannot Kill David Arquette, sharing comparable indie positioning.
- A24: Premium independent film and TV studio producing and distributing prestige content such as Moonlight and Uncut Gems. Closely comparable in indie studio positioning and Oscars strategy, though broader than pure documentary.
- Participant Media: Premium documentary and narrative film/TV studio producing socially relevant content with Oscar-winning pedigree (Spotlight, An Inconvenient Truth). Operates the same premium-documentary production-and-distribution model as XTR.
- Kartemquin Films: Independent documentary production nonprofit producing prize-winning films such as Hoop Dreams and Minding the Gap. Direct peer in mission-driven documentary production and feature distribution.
- Magnolia Pictures: Specialty film distributor focused on documentaries and indie cinema. Shares XTR's documentary distribution focus across theatrical and home-video channels and competes for premium doc acquisition.
Broad incumbents
- National Geographic Studios: Premium documentary production arm producing content for NatGeo channels and Disney+. Larger incumbent with similar premium documentary output that competes for elite documentary commissions.
- CNN Films: Documentary commissioning arm of Warner Bros. Discovery producing branded feature documentaries such as Blackfish and Ruthless. Larger incumbent that commissions and co-produces premium docs at the same tier XTR operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
XTR social profiles
Digital presenceXTR financial estimates
Financial estimateRevenue estimate
Valuation estimate
XTR leadership team
Management profileNumber of profiles
Profiles2 records
XTR subsidiaries and ownership
Company hierarchySubsidiaries2 records
XTR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XTR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XTR
What does XTR do?
XTR is a premium nonfiction film and television studio that produces, finances, and distributes documentaries across theatrical, streaming, and FAST/AVOD channels. The studio operates end-to-end production capabilities through XTR Studios in Los Angeles, delivers branded content campaigns for enterprise clients such as Toyota, Ralph Lauren, and Olympic Channel, and develops proprietary AI video generation technology through its Asteria Film Co. holding company.
Is XTR a public or private company?
XTR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XTR founded?
XTR was founded in 2019. It employs 11 to 50 people.
Where is XTR based?
XTR is headquartered in Los Angeles, United States, in the North America region.
How does XTR make money?
Three revenue lines are on record. Documentary Production and Distribution is the primary driver. The others are DOCUMENTARY+ Streaming Platform and XTR Studio Branded Content.
Who are XTR's main competitors?
Direct peers on record are Concordia Studio, Impact Partners, Sandbox Films, NEON, A24, Participant Media, Kartemquin Films and Magnolia Pictures. Broad incumbents are National Geographic Studios and CNN Films.
Does XTR have an API?
No public API is recorded for XTR.