XTR

What XTR does

XTR is a premium nonfiction film and television studio founded in 2019 in Los Angeles by Bryn Mooser and Kathryn Everett. The studio produces and finances documentary features and series, with more than 80 titles to its credit since inception, including the Oscar-nominated 'Ascension,' the Emmy and Peabody award-winning '76 Days,' and 'They Call Me Magic' for Apple TV+. Distribution runs through major streamers including Apple TV+, Netflix, Hulu, Discovery+, MTV Documentary Films, NEON, and PBS Independent Lens, alongside select theatrical releases. The company operates XTR Studios on the Eastside of Los Angeles, a production and post-production facility with a sound stage and recording studio that also underwrites branded content work for enterprise clients such as Toyota, Ralph Lauren, and Olympic Channel.

XTR's revenue historically combined one-time documentary licensing deals, branded content engagements quoted on a project basis, and subscription/AVOD/FAST revenue from its Documentary+ streaming platform, which was priced at $4.99/month for the SVOD tier and reached over 100 million US households across 70 countries before being divested to acTVe in March 2026. Following the sale of Documentary+, the business model is increasingly concentrated on project-based production licensing and branded services rather than recurring consumer subscription revenue, with the documentary catalog and festival/awards positioning as the primary commercial assets.

Through its wholly owned subsidiary Asteria Film Co., established in September 2024 after the acquisition of AI animation studio Late Night Labs, XTR is extending into AI-enhanced production. A December 2024 partnership with Moonvalley is co-developing the Marey AI video generation model, trained exclusively on ethically sourced data and targeted at Hollywood clients with an early 2025 launch. Recent partnerships with Rolling Stone Films for an HBO Documentary Films docuseries (April 2026) and with Optimist and Level Ground Productions on 'State of Firsts' (May 2026) indicate continued co-production activity with high-prestige editorial brands rather than a shift to solo production at scale.

Name

XTR

Legal name

XTR

Website

https://xtr.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

XTR is a Los Angeles-based premium nonfiction film and television studio founded in 2019 that produces and finances documentaries distributed via Apple TV+, Netflix, Hulu, and other major platforms. The studio also offers branded content production and is building proprietary AI video tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Documentary Production and Distribution: XTR produces and distributes documentaries across theatrical releases and streaming platforms including AppleTV+, Netflix, Discovery+, Hulu, MTV Documentary Films, and NEON.
2. DOCUMENTARY+ Streaming Platform: AVOD platform and FAST channel generating subscription revenue. The platform operates on a hybrid SVOD ($4.99/month), AVOD, and FAST model. Platform was sold to acTVe in March 2026.
3. XTR Studio Branded Content: Branded content production services for enterprise clients including Toyota, Ralph Lauren, and Olympic Channel, creating authentic branded narratives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

XTR is a premium nonfiction film and television studio that produces, finances, and distributes documentaries across theatrical, streaming, and FAST/AVOD channels. The studio operates end-to-end production capabilities through XTR Studios in Los Angeles, delivers branded content campaigns for enterprise clients such as Toyota, Ralph Lauren, and Olympic Channel, and develops proprietary AI video generation technology through its Asteria Film Co. holding company.

Product overview

XTR is a premium global nonfiction entertainment studio operating as a platform-plus-production entity. The company produces and finances documentary films and series (XTR Film Catalog), operates the AVOD/FAST streaming platform Documentary+, maintains production facilities at XTR Studios in Los Angeles, and through its holding company Asteria Film Co. (which includes acquired AI animation studio Late Night Labs) produces AI-enhanced films and television content. Since 2019, XTR has produced over 80 documentaries and launched Documentary+ in 2021 to distribute nonfiction content to over 100 million households.

Differentiator

Problem solved

Functional benefit

Brands

• Documentary+: A documentary streaming platform operating on hybrid SVOD ($4.99/month), AVOD, and FAST model, available in 70 countries and over 100 million American households.
• Asteria Film Co.
• Marey
• XTR Studios

Products and services

• Documentary+ Streaming Platform AVOD platform and FAST channel operating on a hybrid SVOD ($4.99/month), AVOD, and FAST model, delivering premium documentary and nonfiction entertainment to viewers.
• XTR Studios (Branded Content Production) World-class production facility in Los Angeles providing production and post-production capabilities, sound stage, and recording studio. Delivers branded content production services creating authentic narrative campaigns for enterprise brands.
• XTR Film Catalog Extensive library of 80+ produced and financed documentary films and series licensed to streaming platforms including Apple TV+, Netflix, Hulu, Discovery+, MTV Documentary Films, and NEON.

Quantifiable outcome

• 80+ documentaries produced since 2019
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• OptimistminorStrategic or Co-development Partner · 28 May 2026Optimist is a production partner for the Sarah McBride documentary 'State of Firsts', produced in association with XTR.
• Level Ground ProductionsminorStrategic or Co-development Partner · 28 May 2026Level Ground Productions is a production partner for the Sarah McBride documentary 'State of Firsts', produced in association with XTR.
• Rolling Stone FilmscoreStrategic or Co-development Partner · 24 April 2026XTR is producing the Zizians docuseries in collaboration with Rolling Stone Films for HBO Documentary Films. Based on reporting by Tessa Stuart for Rolling Stone.
• acTVecoreChannel Partner/ Reseller/ Distributor · 3 March 2026acTVe acquired Documentary+ streaming platform from XTR. CEO Geoff Clark assumes role of CEO of Documentary+ with plans to transform it into 'the Netflix of documentaries'.
• MoonvalleycoreStrategic or Co-development Partner · 17 December 2024Joint development of Marey AI video model - a new AI video generation model trained exclusively on ethically sourced data, targeting Hollywood clients. Launch expected early 2025.
• Late Night LabscoreStrategic or Co-development Partner · 9 September 2024XTR acquired AI animation studio Late Night Labs to establish Asteria Film Co. The acquisition aims to leverage Late Night Labs' proprietary AI technology to enhance storytelling and animation capabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Concordia Studio: Award-winning documentary production studio behind American Factory and Stranger at the Gate, founded by Laurene Powell Jobs. Direct peer in producing premium, prestige documentary features for streamer and theatrical distribution.
• Impact Partners: Documentary and narrative film production-and-financing company behind films like An Inconvenient Sequel and King of Kong. Direct peer in impact-documentary financing and production space.
• Sandbox Films: Premium documentary production company producing science and culture documentaries such as Fire of Love. Comparable in producing prestige documentary features for theatrical and streamer distribution.
• NEON: Independent film production and distribution company distributing arthouse and documentary titles including Parasite. Already partners with XTR on You Cannot Kill David Arquette, sharing comparable indie positioning.
• A24: Premium independent film and TV studio producing and distributing prestige content such as Moonlight and Uncut Gems. Closely comparable in indie studio positioning and Oscars strategy, though broader than pure documentary.
• Participant Media: Premium documentary and narrative film/TV studio producing socially relevant content with Oscar-winning pedigree (Spotlight, An Inconvenient Truth). Operates the same premium-documentary production-and-distribution model as XTR.
• Kartemquin Films: Independent documentary production nonprofit producing prize-winning films such as Hoop Dreams and Minding the Gap. Direct peer in mission-driven documentary production and feature distribution.
• Magnolia Pictures: Specialty film distributor focused on documentaries and indie cinema. Shares XTR's documentary distribution focus across theatrical and home-video channels and competes for premium doc acquisition.

Broad incumbents

• National Geographic Studios: Premium documentary production arm producing content for NatGeo channels and Disney+. Larger incumbent with similar premium documentary output that competes for elite documentary commissions.
• CNN Films: Documentary commissioning arm of Warner Bros. Discovery producing branded feature documentaries such as Blackfish and Ruthless. Larger incumbent that commissions and co-produces premium docs at the same tier XTR operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/xtr
• LinkedInlinkedin.com/company/xtrfilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XTR