What Xidax does

Xidax is a privately held US manufacturer (XIDAX LLC, founded 2013, headquartered in Midvale, Utah) that designs, assembles, and ships custom gaming desktops, prebuilt gaming PCs, gaming laptops, and professional workstations. Its product line spans entry-level to enthusiast tiers (X-2 through X-10 desktops, XMT-series laptops, and W-6/W-8/W-10 workstations featuring AMD Threadripper PRO CPUs with up to 96 cores), plus a newer AI Desktops category and a refurbished channel. All systems are built in a single Utah facility using latest-generation Intel and AMD CPUs, NVIDIA GeForce RTX 50-series and AMD Radeon 9000-series GPUs, DDR5 memory, PCIe Gen5 NVMe storage, and air or AIO liquid cooling. Every system is stress-tested, cable-managed, and shipped with a clean Windows install — and carries an industry-unique Lifetime Service & Labor Warranty.

The company operates a direct-to-consumer e-commerce model through xidax.com with a custom configurator, supported by phone, live chat, and email sales. Average order values range from roughly $1,200 at the entry tier to over $10,000 for flagship and limited-edition builds, with 0% APR financing offered through Affirm and PayTomorrow. A dedicated corporate sales team handles B2B accounts and has produced named customers including NASA, Google, Microsoft, Amazon, DreamWorks, Lucas Film, Gearbox Software, and 2K Games. Marketing combines content (blog), influencer partnerships (Steve Aoki, MrBeast, Unbox Therapy), an affiliate program, and email/SMS, while distribution covers the continental US plus FedEx international shipping to 130 countries.

Customer segments center on gaming enthusiasts and streamers as the primary base, with secondary demand from professional workstation users, content creators, corporate/enterprise buyers, and gaming laptop customers. The company's competitive position rests on the Lifetime Service & Labor Warranty, US-based expert support, professional assembly quality, and configurator flexibility — differentiators that target the long-tail individual gamer and prosumer rather than competing on price against mass-market OEMs.

Name

Xidax

Legal name

XIDAX LLC

Website

https://xidax.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Xidax is a privately held US custom gaming PC and workstation manufacturer (Midvale, Utah) that sells direct-to-consumer via xidax.com, offering customizable desktops, prebuilt systems, gaming laptops, and Threadripper-powered workstations backed by an industry-unique Lifetime Service & Labor Warranty.

Ownership category

akta.pro rank

Product category

Custom Gaming PCs

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Computers (3571), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Desktop Workstations (HDACAAAE)

akta.pro secondary industries

Consumer Desktops (Home & Family PCs) (HDACAAAA), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• Custom gaming PCs
• Gaming workstations
• Gaming laptops
• Prebuilt desktops
• PC assembly services

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Gaming PC Sales: Primary revenue stream from selling custom-built gaming desktops configured to customer specifications via online configurator. Systems range from entry-level to extreme enthusiast builds with pricing from ~$1,200 to over $10,000.
2. Prebuilt Gaming PC Sales: Sale of ready-to-ship prebuilt gaming systems with in-stock configurations. These ship within 1-3 business days and include popular GPU/CPU combinations.
3. Gaming Laptop Sales: Sale of customizable gaming laptops with RTX 50-series graphics, advanced cooling, and displays up to 18 inches.
4. Workstation Sales: High-performance workstation systems for professionals including video editing, 3D modeling, and content creation.
5. Financing Services: Partnership with financing providers (Affirm, PayTomorrow) to offer 0% APR financing starting at $42/month, providing installment payment options to customers.
6. Trade-in Program: Xidax accepts trade-ins of existing Xidax PCs toward new purchases, offering credit toward upgraded systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Xidax designs, assembles, and sells custom and prebuilt gaming desktop PCs, gaming laptops, and professional workstations. Systems are hand-assembled in Midvale, Utah using Intel/AMD CPUs and NVIDIA/AMD GPUs, then stress-tested and shipped directly to consumers and businesses. Every system carries a Lifetime Service & Labor Warranty.

Product overview

Xidax is a custom gaming PC and laptop manufacturer offering a comprehensive portfolio of products ranging from entry-level to enthusiast-tier systems. The core offerings include Ready-to-Ship (prebuilt) gaming PCs and fully customizable desktop builds organized into tiers (X2, X6, X10), gaming laptops (XMT series), professional workstations (W6, W8, W10), AI desktops, and refurbished PCs. The company differentiates through its Lifetime Service & Labor Warranty, a unique industry-leading guarantee. Products utilize latest Intel and AMD CPUs paired with NVIDIA GeForce RTX 50-series and AMD Radeon 9000-series graphics. Financing options are available through Affirm and Paytomorrow partners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Custom systems typically ship within 3-5 business days
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• NVIDIAcoreTechnology or IntegrationOfficial NVIDIA partnership featuring GeForce RTX graphics in all Xidax gaming systems. Xidax builds utilize NVIDIA GPUs from RTX 3050 through RTX 5090 series, enabling high-performance gaming capabilities.
• AMDcoreTechnology or IntegrationAMD partnership featuring Ryzen processors and Radeon graphics cards. Xidax offers AMD Advantage systems combining Ryzen CPUs with Radeon GPUs for optimized performance.
• IntelcoreTechnology or IntegrationIntel partnership featuring Core processors (Core i5 through Core i9) in Xidax builds. Systems utilize Intel CPUs for customers preferring Intel architecture.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NZXT: NZXT operates NZXT BLD, a custom gaming PC configurator service, alongside its own branded cases, cooling, and components. It targets the same enthusiast buyer with similar configurator-driven UX.
• CyberPowerPC: CyberPowerPC is one of the largest custom gaming PC builders in the US, offering configurator-based gaming desktops and laptops across a wide price range — directly comparable to Xidax's configurator model, NVIDIA/AMD partnerships, and enthusiast focus.
• Falcon Northwest: Falcon Northwest is a boutique custom PC builder specializing in premium gaming desktops, workstations, and small form factor systems with hand-built assembly — comparable to Xidax's high-end enthusiast builds.
• Puget Systems: Puget Systems focuses on custom workstations for content creation, engineering, and AI/ML workloads, with deep Threadripper and multi-GPU configurations that overlap directly with Xidax's W-10 workstation tier.
• Maingear: Maingear is a boutique US-based custom gaming PC and workstation builder emphasizing premium assembly quality, custom hardline liquid cooling, and enthusiast support — closely matching Xidax's high-end X-10 positioning.
• Digital Storm: Digital Storm builds custom gaming PCs and workstations, including the Velox and Aventum lines, with similar configurator-driven sales and US-based support.
• Velocity Micro: Velocity Micro is a US-based custom PC builder offering gaming desktops, workstations, and pro systems with hand-assembly and US-based support — comparable to Xidax across both consumer and workstation lines.
• Origin PC: Origin PC (acquired by Corsair) builds custom gaming desktops, workstations, and laptops with high-end configurations comparable to Xidax's X-10 and W-series offerings. Boutique-grade assembly and lifetime support are part of both companies' value props.
• iBuyPower: iBuyPower is a major US-based custom gaming PC builder with deep influencer/creator partnerships and a configurator platform that mirrors Xidax's X-series and Easy Mode buying experience.

Broad incumbents

• Alienware (Dell): Alienware, Dell's gaming brand, is a broad incumbent offering prebuilt gaming desktops and laptops with mass-market scale — competes with Xidax's prebuilt X-series and gaming laptops on price, brand, and retail availability.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xidaxpcs
• Facebookfacebook.com/xidaxpcs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xidax