Impark

What Impark does

Impark is a North American parking management and technology company headquartered in Vancouver, BC, founded in 1962 and operating today as a subsidiary of Reimagined Parking LLC alongside sister brands Lanier Parking, Republic Parking, AmeriPark, and Park One. The company manages 3,400+ parking facilities across approximately 275 cities in the U.S. and Canada, with ~6,500 employees, 34 million annual digital transactions, 75,000+ airport parking spaces across 48+ airports in 30+ states and provinces, and 250+ healthcare sites bookending 15 million+ annual patient experiences.

The company's core offering is full-service parking management—staffing, maintenance, enforcement, financial reporting, and performance analytics—delivered to commercial property owners, REITs, municipalities, healthcare systems, airports, stadiums, universities, hotels, and residential landlords. Its technology layer is anchored by the proprietary ParkNexus platform and BI Studio, which unify portfolio-level data, pricing strategies, and elasticity analytics. Operational technology includes License Plate Recognition (LPR), digital permits, mobile payments via the hangTag app, Impark NOW on-demand parking, real-time occupancy tracking, PARCS expertise, and the in-house CitiSign graphics subsidiary.

Impark generates revenue through four primary streams: managed-services contracts (fixed-fee or cost-plus management, or lease arrangements with base plus participation rent), transaction fees from hourly/daily/event parking, recurring monthly parking subscriptions ($50-$500+ depending on market), and value-added services such as equipment selection, audits, wayfinding, and digital marketing. Distribution is dual-channel: dedicated account managers and inside-sales targeting enterprise property owners and institutions, alongside self-serve digital channels (hangTag app, online monthly-parking portal, ParkMobile and MKE integrations) for individual parkers. The company holds ISO 27001, SOC 1, SOC 2 Type 2, NIST 800-53, and PCI DSS certifications.

Name

Impark

Legal name

Reimagined Parking LLC

Website

http://www.impark.com/

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Impark is a Vancouver-based parking management company, founded in 1962 and operating as a subsidiary of Reimagined Parking LLC, that delivers full-service parking operations, analytics, and technology across 3,400+ facilities in North America for commercial, municipal, healthcare, airport, stadium, university, hotel, and residential clients.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293), Security Guards and Patrol Services (561612)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Detective, Guard & Armored Car Services (7381), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)

akta.pro secondary industries

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL), Valet Parking Services (BPABAKAC)

Keywords

• Parking management services
• Parking operations
• Valet services
• Parking technology platform
• Monthly parking subscriptions

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Parking Management Services: Full-service parking management for property owners including staffing, maintenance, enforcement, financial reporting, and performance analytics. Revenue generated through management fees (fixed fee or cost-plus arrangements) or lease arrangements (fixed base rent plus participation rent).
2. Transaction and Usage-Based Parking: Hourly, daily, and event parking revenue from end consumers using parking facilities. Transaction-based revenue from parking sessions, mobile payments, and digital access.
3. Monthly Parking Subscriptions: Recurring monthly subscriptions for dedicated parking spaces, offering in/out privileges and automated payment processing for regular parkers.
4. Value-Added Services: Additional revenue from parking equipment selection, loss prevention and audit services, wayfinding and signage (CitiSign), digital marketing support, maintenance services, and consulting.
5. Healthcare Parking Services: Specialized parking, valet, and shuttle services for healthcare facilities through Impark HEALTH division, including patient transportation and facility management.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Impark provides comprehensive parking management services to property owners, asset managers, municipalities, and institutions across North America, including staffing, maintenance, enforcement, financial reporting, and performance analytics. The company operates on full-service management or lease arrangements, leveraging its proprietary ParkNexus technology platform with License Plate Recognition, mobile payments, digital permits, and real-time occupancy tracking. It also serves individual consumers through monthly parking subscriptions, hourly/daily parking, and the hangTag mobile payment application.

Product overview

Impark is a comprehensive parking management platform operating as part of Reimagined Parking, offering a unified portfolio of parking solutions across North America. The core offering is Parking Management Solutions encompassing staffing, maintenance, enforcement, financial reporting, and performance analytics for commercial, municipal, and private clients. The technology stack is anchored by the ParkNexus platform and BI Studio for unified data and portfolio management. Key products include: hangTag mobile payment app for smartphone-based parking payments, Impark NOW for on-demand parking services, Impark HEALTH for specialized healthcare parking/valet/shuttle services, and CitiSign for in-house signage. Value-added services include PARCS (Parking Access & Revenue Control Systems), License Plate Recognition (LPR), digital permits, mobile payments, and real-time occupancy tracking. The company also offers specialized vertical solutions for airports, stadiums/arenas, hotels, universities, and residential properties, all backed by a family of brands including Lanier Parking, Republic Parking, AmeriPark, and Park One.

Differentiator

Problem solved

Functional benefit

Brands

• Impark HEALTH: Specialized division dedicated to supporting healthcare industry clients, providing parking, valet, and shuttle services to healthcare sites across North America
• hangTag
• ParkNexus
• CitiSign
• Lanier Parking
• AmeriPark
• Park One

Products and services

• Parking Management Solutions
• ParkNexus Technology Platform
• hangTag Mobile App
• Impark NOW
• Impark HEALTH
• Parker Pete Motorist Assist Program
• CitiSign
• Value Added Services
• Portfolio Management and Revenue Management System
• Monthly Parking Subscriptions
• Airport Parking Services
• Municipal Parking Operations

Quantifiable outcome

• 83% reduction in vehicle break-ins at SFMTA Sutter Stockton Garage
• +5 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• National Parking AssociationminorOthersIndustry trade association membership providing networking, standards development, and advocacy for parking industry professionals
• Canadian Parking AssociationminorOthersNational industry association representing parking sector in Canada with standards and best practice guidance
• BOMA CanadaminorOthersBuilding Owners and Managers Association membership connecting with commercial real estate professionals
• NAIOPminorOthersCommercial Real Estate Development Association membership for networking with developers and property professionals
• Stadium Managers AssociationminorOthersIndustry association for stadium and venue management professionals supporting sports and entertainment parking operations
• IAVM (International Association of Venue Managers)minorOthersAssociation membership for venue and facility managers supporting event venue parking and transportation services
• Green Parking CouncilcoreStrategic or Co-development PartnerImpark was a founding member of this non-profit group providing leadership and oversight in green parking practices and Parksmart certification

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• ParkMobile: Consumer-facing mobile parking payment app that Impark already integrates with at its lots; represents the software layer that could disintermediate Impark's consumer transaction relationship if integrations shift to preferred-provider status.
• T2 Systems: PARCS and parking management software provider serving many of the same enterprise clients Impark supports; competes in the technology layer where Impark's ParkNexus and BI Studio operate, particularly through Laura Lierz's prior tenure.
• Metropolis: Computer-vision and payments platform for parking that acquired SP+; represents the technology-led consolidation thesis in parking and a structural competitor on software rather than operations.

Direct peers

• USA Parking: Mid-sized full-service parking management operator with hospitality, commercial, and event exposure; comparable regional competitor serving similar property owner and hotel verticals as Impark.
• LAZ Parking: Privately held full-service parking operator headquartered in Hartford, CT with comparable geographic spread across the U.S.; offers management, valet, and shuttle services to commercial, healthcare, and airport clients in direct competition to Impark.
• Republic Parking: Acquired by Impark in 2016 and now part of Reimagined Parking; specializes in airport, hospital, and municipal parking — directly comparable on the airport and healthcare verticals where Impark HEALTH also competes.
• Lanier Parking: Sibling brand under the Reimagined Parking umbrella alongside Impark; provides overlapping full-service parking management with similar technology and vertical coverage — a same-parent benchmark for unit economics and service mix.
• SP+ (now part of Metropolis): Largest direct competitor with similar full-service parking management across North America; recently acquired by Metropolis to pair its operator footprint with a software/payments platform — making it the most direct comparable on services and increasingly on technology.

Broad incumbents

• ABM Industries: Diversified facility services incumbent that bundles parking with janitorial, security, and HVAC services; competes on integrated facility management contracts and serves many of the same commercial, healthcare, and airport clients as Impark.

Regional players

• Douglas Parking: Long-standing regional parking operator with strong presence in the western U.S. and West Coast markets where Impark also operates; comparable service model with a more concentrated geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/impark
• Facebookfacebook.com/imparkofficial
• LinkedInlinkedin.com/company/impark

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impark