Jaipur Rugs Singapore

What Jaipur Rugs Singapore does

Jaipur Rugs Singapore is the Singapore showroom branch of Jaipur Rugs, a family-owned handmade rug manufacturer founded in India in 1978 by Nand Kishore Chaudhary. The parent company operates India's largest artisan network, comprising 40,000+ artisans (85% women) across 650+ villages and 7,000 looms, producing hand-knotted, hand-tufted, hand-loom, and flat-weave rugs under multiple collections and sub-brands including Manchaha, Freedom Manchaha, and Kavi X Manchaha. Its product portfolio spans entry-level pieces priced under $200 through to collector rugs exceeding $94,710, plus complementary home textiles, wall art, and furniture.

The business sells through four parallel channels: direct e-commerce via jaipurrugs.com, a network of 16+ owned showrooms across India, Singapore, Dubai, London, Milan, China, and Russia; a dedicated trade program serving interior designers and architects; and event-driven sales at international design fairs such as Salone del Mobile, London Design Week, and Venice's Homo Faber. Pricing is unit-based, with artisan collaborations (Kengo Kuma, Richard Hutten, Kartik Research, Luca Guadagnino) commanding premium positioning. Revenue is not publicly disclosed.

In 2024, the company accelerated international expansion by opening its Singapore flagship (October 2024) and first UK showroom at Chelsea Harbour (November 2024). In February 2025, it acquired the luxury brand Shyam Ahuja, adding a 50-year design archive and US (New York) showroom presence. The Singapore entity operates as a branch of the Indian parent and targets a local rug market estimated at US$50 million.

Name

Jaipur Rugs Singapore

Legal name

Jaipur Rugs

Website

https://jaipurrugs.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Handmade Rugs and Carpets

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110), Home Furnishings Retailers (44912), Curtain and Linen Mills (31412)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

Keywords

• Handmade rugs
• Carpet manufacturing
• Artisan textiles
• Custom rugs
• Home decor

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rug and Carpet Sales: Primary revenue from direct sales of handmade rugs and carpets through e-commerce, showrooms, and trade channels. Products range from entry-level pieces (under $200) to luxury collector rugs ($10,000+).
2. Designer Collaborations: Revenue from limited-edition collections created with international designers such as Richard Hutten, Kengo Kuma, and fashion houses like Kartik Research, commanding premium pricing.
3. Trade/Project Sales: B2B sales to interior designers, architects, and hospitality projects including yachts, hotels, and commercial spaces through the trade program.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jaipur Rugs designs, manufactures, and sells handmade rugs and carpets across four construction techniques (hand-knotted, hand-tufted, hand loom, flat weave), supported by sub-brand collections like Manchaha and Freedom Manchaha. It also offers complementary home textiles, wall art and tapestries, and furniture, distributed through its own e-commerce platform, 16+ global showrooms, and a dedicated trade program for interior designers and architects.

Product overview

Jaipur Rugs is a comprehensive handmade rug and home décor company offering a diverse portfolio of products centered around handcrafted rugs and complementary home furnishings. The core offering includes various rug types (hand-knotted, hand-tufted, hand loom, flat weave) across multiple collections and sub-brands. The flagship Manchaha program enables rural artisans to create original freestyle designs using leftover materials, while Freedom Manchaha extends this concept to prison inmates. The company also offers custom rug services, home textiles (throws, Suzani fabrics), wall art (tapestries, Pichwai, paintings), and furniture pieces. Following its 2025 acquisition of the luxury Shyam Ahuja brand, the company operates across an extensive network of 40,000+ artisans with global retail presence.

Differentiator

Problem solved

Functional benefit

Brands

• Manchaha: Artisan-designed rugs collection where rural weavers create one-of-a-kind pieces using leftover yarn, blending self-expression with social impact and sustainable design.
• Shyam Ahuja
• Freedom Manchaha
• Kavi X Manchaha

Products and services

• Hand-Knotted Rugs Traditional handmade rugs crafted by skilled artisans using hand-knotting techniques passed down through generations, featuring intricate patterns and superior craftsmanship. Available for residential and commercial buyers.
• Hand-Tufted Rugs Rugs created using a hand-tufting technique that balances quality, durability, and affordability compared to hand-knotted options, suitable for residential and commercial interiors.
• Hand Loom Rugs Rugs woven on hand looms offering textured, flat-weave designs suitable for various interior applications and price points.
• Flat Weave Rugs Rugs without pile, including kilims and dhurries, offering lightweight, reversible design options for modern interiors.
• Manchaha Collection A signature collection where rural Indian artisans design and create their own one-of-a-kind rugs using leftover yarn from production lines, expressing personal stories, culture, and dreams through vibrant original freestyle designs.
• Freedom Manchaha One-of-a-kind rugs hand-knotted without pre-imposed patterns by inmates of Jaipur Jail, transforming prison walls into galleries of hope through storytelling pieces that symbolize redemption and creativity.
• Kavi X Manchaha Collaborative collection blending designer Kavi's contemporary vision with Manchaha artisan craftsmanship to produce distinctive handcrafted rugs.
• Custom Rugs Bespoke rug creation service allowing customers to collaborate with artisans to produce customized rugs with specific colors, patterns, and sizes for residential or commercial projects.
• Rug Samples and Swatches Sample ordering service priced $8-$264 allowing customers to feel texture and see colors of rugs before purchasing full-sized products.
• Home Textiles (Throws, Suzani Fabric) Supplementary home décor products including throws and traditional Suzani embroidered fabrics for layering with rugs.
• Wall Art and Tapestry Wall décor products including handcrafted wall installations, tapestries, paintings, and traditional Pichwai religious artworks.
• Furniture (Antique Trunk, Khaat, Rug Art Mirror, Table Lamps) Home furniture pieces complementing the rug catalog, including vintage trunks, traditional khaat beds, rug art mirrors, and decorative table lamps.
• Curated Rug Collections (Genesis, Lucid, Kasbah, Cera, Daaira, Savana, Pathways, Manifest, Chaos Theory by Kavi, Someplace in Time) Curated themed rug collections spanning Art Deco, organic, abstract, and globally inspired interior décor styles, including Genesis, Lucid, Kasbah, Cera, Daaira, Savana, Pathways, Manifest, Chaos Theory by Kavi, and Someplace in Time.
• Shyam Ahuja (Acquired Luxury Brand) Luxury rug and textile brand acquired by Jaipur Rugs in February 2025, with personal collection and design archive spanning over five decades of heritage; operating as a separate entity with showrooms in Mumbai, Delhi, and New York.

Quantifiable outcome

• Over 40,000 artisans empowered with sustainable livelihood
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• Richard HuttencoreStrategic or Co-development Partner · 1 September 2025Dutch designer Richard Hutten collaborated with Jaipur Rugs on collections launched in Singapore flagship store in September 2025. Known for functional design with a whimsical touch, Hutten brings contemporary European aesthetics to traditional Rajasthani craftsmanship.
• Peter D'AscolicoreStrategic or Co-development Partner · 1 September 2025Designer Peter D'Ascoli collaborated on collections debuting at Singapore flagship store in September 2025, contributing his expertise in blending traditional techniques with contemporary design sensibilities.
• Tatiana DeNicolaycoreStrategic or Co-development Partner · 1 September 2025Tatiana DeNicolay contributed to new collections launched at Singapore flagship in September 2025, adding her distinctive design perspective to Jaipur Rugs' artisan-crafted offerings.
• Shyam AhujaflagshipStrategic or Co-development Partner · 20 February 2025Jaipur Rugs acquired the luxury rug and textile brand Shyam Ahuja, including its personal collection and entire design archive spanning over five decades of heritage. Plans to develop Shyam Ahuja as a separate entity while preserving its legacy. Showrooms continue in Mumbai, Delhi, and New York.
• Female Artisans from IndiacoreOthers · 1 January 2025Jaipur Rugs promotes the work of female artisans from India, highlighting craftsmanship of Turkish and Persian rugs at London Design Week 2025. This supports rural women empowerment through traditional craft.
• Omar KhancoreOthers · 1 October 2024Designer with global experience who previously ran his own luxury rug brand Omar Khan Rugs has joined Jaipur Rugs as regional director in Singapore. Khan brings expertise in luxury rug branding and local market knowledge.
• Kartik ResearchflagshipStrategic or Co-development PartnerFashion house Kartik Research collaborated with Jaipur Rugs on rug collections that were showcased at Paris Fashion Week, representing a high-profile fashion-meets-craft partnership that elevated brand visibility globally.
• Vimar1991coreTechnology or IntegrationVimar1991 is a Chanel-owned yarn producer that collaborated with Jaipur Rugs on Venice's Homo Faber luxury-craft showcase. This partnership provides access to premium Chanel-affiliated materials and luxury positioning.
• Michele De LucchiflagshipStrategic or Co-development PartnerItalian designer Michele De Lucchi collaborated with Jaipur Rugs for Venice's Homo Faber luxury-craft showcase, bringing renowned architectural and design expertise to the partnership.
• Luca GuadagninoflagshipStrategic or Co-development PartnerFilm director Luca Guadagnino collaborated with Jaipur Rugs for Venice's Homo Faber luxury-craft showcase, representing a crossover between cinema and artisanal craft.
• Central Saint MartinscoreStrategic or Co-development PartnerPrestigious London art and design college collaborated with Jaipur Rugs on artist-designed rug collections, bringing academic design excellence and emerging talent to the brand's offerings.
• Jocelyn BurtoncoreStrategic or Co-development PartnerDesigner Jocelyn Burton collaborated with Jaipur Rugs on collections emphasizing the blend of tradition with contemporary design, contributing her expertise in artistic rug creation.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Jaipur Living: U.S.-based rug importer and retailer that historically distributed rugs produced in the Jaipur region, now operating as an independent branded player across machine-made and handmade rugs. Directly comparable product category, target customers (interior designers and consumers), and price points.
• The Rug Company: London-based luxury handmade rug brand known for designer collaborations (Tom Dixon, Paul Smith, Alexander McQueen) and handmade production often in India/Nepal. Closest comparable in designer-collab luxury rug positioning and handmade Indian production.
• Loloi Rugs: Texas-based designer-driven rug company offering broadloom and hand-knotted lines at mid-to-luxury price points, with significant designer collaborations (Justina Blakeney, Amber Lewis). Direct competitor in the designer-rug retail channel serving interior designers and consumers.
• Stark Carpet: U.S.-based luxury rug and carpet company serving interior designers, architects, and custom residential/hospitality projects. Comparable in luxury positioning, custom capabilities, and trade-program GTM.

Broad incumbents

• Surya: Large U.S. rug and home accessories brand offering broadloom, hand-tufted, and hand-knotted rugs across price points. Competes in overlapping trade and consumer channels but at much broader scale with broader product mix beyond rugs.
• Nourison: Major rug and home textiles manufacturer/distributor with broadloom, hand-tufted, and traditional designs. Overlaps in product category and designer collaborations but operates at greater scale across more price tiers.
• Restoration Hardware (RH): Luxury home furnishings retailer with significant rug category presence, including gallery showrooms and trade program. Competes for the same high-end residential and interior-designer buyers across the luxury home category.
• West Elm: Williams-Sonoma-owned modern home retailer with a substantial rug assortment including Fair Trade Certified hand-knotted lines produced in India. Overlaps in handmade Indian rugs and trade/consumer channels, though at lower price points.
• Anthropologie: URBN-owned lifestyle retailer with a strong rug assortment featuring artisanal, vintage-inspired, and bohemian designs. Competes for design-conscious consumers shopping for statement rugs in the mid-to-premium price range.

Emerging players

• The Citizenry: Direct-to-consumer home goods brand featuring artisan-made rugs and textiles with a strong social-impact narrative. Comparable in storytelling-led DTC positioning and artisan supply chain, though much smaller and broader than rugs-only.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jaipurrugs
• YouTubeyoutube.com/jaipurrugs
• Facebookfacebook.com/jaipurrugs
• LinkedInlinkedin.com/company/jaipur-rugs-group
• Instagraminstagram.com/jaipurrugs
• Pinterestpinterest.com/jaipurrugs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaipur Rugs Singapore