Hera-Health

What Hera-Health does

Hera-Health, doing business as Hera Women's Health, is a private healthcare company founded in 2021 that operates a national collaborative network of seven affiliated women's health practices across Nevada (Las Vegas, Henderson, Reno) and Arizona (San Tan Valley). The company delivers patient-facing care rather than building a technology platform: services span gynecological care (annual wellness exams, Pap smear management, STD testing, endometriosis and fibroid management, robotic-assisted and laparoscopic minimally invasive surgery, menopausal health), high-risk pregnancy care via maternal-fetal medicine specialists at the High Risk Pregnancy Center (advanced prenatal testing including NIPT cell-free DNA analysis, genetic counseling, 24/7 specialist availability), pregnancy and maternity care (preconception counseling, prenatal ultrasounds, labor and delivery, postpartum and lactation support), and specialized services such as infertility treatment, hormone replacement therapy, urogynecology and in-office procedures.

The underlying model is a services roll-up / clinical collaborative — not a SaaS or digital health product — in which independent OB/GYN practices retain local operations and branding while sharing Hera's care standards, co-branded marketing assets, a unified website, and a single patient portal (hera-health.com/patient-portal) used for scheduling, records access and provider communication. The affiliated-practices structure is reinforced by an organic content marketing engine (a large educational blog covering pregnancy, gynecology, fertility, menopause, nutrition and sexual wellness) and a LinkedIn presence, with no disclosed evidence of paid acquisition, API products or AI-driven tooling. There are no patents, awards, regulatory actions, funding rounds, M&A events or leadership transitions disclosed in the source material beyond named executives (Mike McCleney and Andrew Wagner as CEO; Yahaira Gomez as CXO/CFO; Dale Scholler as Accessibility Coordinator).

Commercially, Hera-Health generates revenue under a professional-services model, billing payers (insurance networks) and self-pay patients directly for office visits, procedures and surgical episodes across obstetrics, gynecology and maternal-fetal medicine. Pricing is not publicly disclosed and is described as quote-based, varying by service, insurance coverage and individual circumstances. The company targets consumer/patient end users across women's life stages — expectant mothers, women seeking routine gynecological care, and high-risk pregnancy patients — with patient acquisition driven by direct physician referrals, patient self-referrals, insurance networks, organic search and the SEO/educational content channel rather than a field sales or enterprise GTM motion.

Name

Hera-Health

Legal name

Hera Women's Health

Website

https://hera-health.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Hera-Health, doing business as Hera Women's Health, is a private clinical collaborative operating seven affiliated OB/GYN and maternal-fetal medicine practices across Nevada and Arizona, providing gynecological, obstetrical, high-risk pregnancy and specialty women's health services to female patients across life stages.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Gynecology (General Non-Obstetric Care) (HLAKAJAL), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Menopause & Midlife Women’s Health (HLAKAJAH)

Keywords

• Women's health services
• Obstetrics and gynecology
• Maternal-fetal medicine
• High-risk pregnancy care
• Minimally invasive gynecologic surgery

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Care Services: Direct healthcare services including gynecological care, obstetrical services, prenatal care, labor and delivery, postpartum care, and specialized treatments billed through insurance or self-pay

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hera Women's Health operates a national collaborative network of OB/GYN, maternal-fetal medicine, and specialty women's health practices delivering comprehensive care including annual wellness exams, Pap smear management, STD testing, endometriosis and fibroid treatment, minimally invasive gynecologic surgery, menopausal health, high-risk pregnancy management, prenatal care, labor and delivery, postpartum and lactation support, and specialized services such as infertility treatment, hormone replacement therapy, and urogynecology. Care is billed per visit or procedure through insurance or self-pay across its multi-state practice footprint.

Product overview

Hera Women's Health is a national collaborative network of leading women's health practices providing advanced, personalized care for women at every stage of life. The network operates as a platform of affiliated practices offering comprehensive services including gynecological care (annual wellness exams, Pap smears, STD testing, endometriosis/fibroids management, minimally invasive surgeries, menopausal health), high-risk pregnancy care (maternal-fetal medicine, prenatal testing, genetic counseling), pregnancy and maternity care (preconception counseling, prenatal care, labor/delivery, postpartum care), and specialized services (infertility treatment, hormone replacement therapy, urogynecology). The network includes affiliated practices such as HR Pregnancy Center, Legacy For Women OBGYN, Complete Care OBGYN, The OBGYN Center, Avenir Women's Health, MyOBGYN, and My Obgyne, all operating under the Hera collaborative model with shared standards of care and a patient portal for digital access.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecological Care Comprehensive gynecological services for women across all life stages, including annual wellness exams, Pap smear management, STD testing and treatment, endometriosis and fibroid management, robotic-assisted and laparoscopic minimally invasive surgeries, and menopausal health care including hormone therapy. Designed for preventive care, early detection, and treatment of more complex gynecological conditions.
• High-Risk Pregnancy Care Specialized maternal-fetal medicine services for high-risk pregnancies, including maternal-fetal medicine specialists, advanced prenatal testing and screening (ultrasounds and DNA testing), genetic counseling, and 24/7 availability for emerging concerns. Targeted at women facing complex or high-risk pregnancies requiring continuous specialized monitoring.
• Pregnancy and Maternity Care Full obstetrical care program covering preconception counseling, prenatal care and ultrasounds, high-risk pregnancy management, labor and delivery services, and postpartum care including lactation support. Intended for women planning pregnancy, currently pregnant, or in the postpartum period.
• Specialized Women's Health Services Specialty services for more complex women's health needs, including infertility counseling and treatment, hormone replacement therapy and optimization, urogynecology and pelvic floor treatment, minimally invasive gynecologic surgeries, and in-office procedures such as IUD placement and endometrial ablation. Targeted at women with complex reproductive, hormonal, or pelvic floor conditions.
• Patient Portal Online patient portal providing access to medical records, appointment scheduling, and communication with healthcare providers for patients of Hera Women's Health practices.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• High Risk Pregnancy Center (HRPC)coreOthersAffiliated practice within Hera Women's Health collaborative network specializing in high-risk pregnancy care with maternal-fetal medicine specialists and advanced prenatal testing services
• Legacy For WomencoreOthersAffiliated OB/GYN practice within Hera Women's Health network providing comprehensive women's health services
• Complete Care OBGYNcoreOthersAffiliated OBGYN practice within Hera Women's Health network offering complete gynecological and obstetrical care services
• The OBGYN CentercoreOthersAffiliated OBGYN practice within Hera Women's Health network serving Las Vegas area with comprehensive women's health services
• Avenir Women's HealthcoreOthersAffiliated women's health practice within Hera Women's Health collaborative providing specialized gynecological and obstetrical services
• My OBGYNcoreOthersAffiliated OBGYN practice within Hera Women's Health network serving San Tan Valley, Arizona area with gynecological, prenatal, and postpartum care

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• One Medical (Amazon): Tech-enabled primary care platform that increasingly bundles women's health services, competing for the same commercially insured female patient demographic.
• HCA Healthcare: Largest U.S. for-profit hospital system with significant labor-and-delivery market share in Nevada, competing for OB volumes, specialists, and payor contracts.
• Privia Health: Multi-specialty physician enablement and network platform that competes for independent practice affiliations and offers payor contracting leverage similar to what Hera would need at scale.
• Pediatrix Medical Group (formerly MEDNAX): National physician group with a substantial maternal-fetal medicine and obstetrics franchise, overlapping directly with Hera's high-risk pregnancy specialty services.
• Tenet Healthcare: Multi-state hospital operator with women's health service lines that competes with Hera for OB market share in overlapping Sun Belt geographies.

Direct peers

• Ob Hospitalist Group: Largest dedicated OB hospitalist staffing network in the U.S., competing for the same specialist talent pool and high-acuity pregnancy referrals that Hera targets via HRPC.
• Unified Women's Healthcare: PE-backed (KKR) national platform of OB/GYN and women's health practices — the most direct comparable to Hera's multi-affiliate collaborative model, but at materially larger scale.
• Women's Health USA: PE-backed management services and practice-affiliation platform focused exclusively on OB/GYN and women's health, closely aligned with Hera's collaborative model.
• Axia Women's Health: Multi-state OB/GYN and women's health practice network operating a similar affiliated-practice platform across the Mid-Atlantic and Midwest.

Emerging players

• US Anesthesia Partners: Specialty-physician roll-up platform analogous in structure (affiliated-practice network, PE sponsorship, multi-state footprint), illustrating the platform archetype Hera is pursuing in women's health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/herawomenshealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hera-Health