Women's Health Excellence

What Women's Health Excellence does

Women's Health Excellence operates The OB-Gyn & Incontinence Center, a private physician-owned OB-GYN and urogynecology practice founded in 2004 by Dr. Prema Kothandaraman, MD, FACOG, who trained at Yale, Mount Sinai (NYC), and completed a Urogynecology and Pelvic Health fellowship at Cleveland Clinic. The practice runs two clinic locations in Arcadia and Glendale, California, serving the San Gabriel Valley and greater Los Angeles area. Core clinical offerings include urogynecology (urinary incontinence, pelvic organ prolapse, overactive bladder, pelvic pain), minimally invasive gynecology (fibroids, PCOS, menstrual irregularity, abnormal bleeding), gynecologic surgery (TVT mesh tape, bladder prolapse repair, labiaplasty), bioidentical hormone replacement therapy (BioTE pellets, topical BHRT), and general OB-GYN services (annual exams, contraception/IUD, STD testing, adolescent gynecology). The practice layers a medical aesthetics portfolio onto this clinical core, including Monalisa Touch (FDA-approved CO2 laser for vaginal rejuvenation), TempSure Vitalia (RF vaginal treatment), TempSure Envi (RF skin tightening), and FlexSure (body contouring), alongside ZWave shockwave therapy and PF Toner Therapy.

The business model combines insurance-reimbursed clinical services with cash-pay aesthetics and BHRT. The practice accepts 15+ major PPO plans and Medicare (Aetna, Anthem BlueCross, BlueCross/BlueShield, BlueShield of CA, Cigna, HealthNet, Humana, UnitedHealthcare, Tricare, and several managed care/IPAs), with self-pay options, flexible payment arrangements, and special offers for non-insured patients. Pricing is not publicly disclosed and varies by procedure and insurance coverage. Distribution is direct-to-consumer through physical clinic visits, telemedicine consultations (including weekends and evenings), online appointment booking via herobgyn.com, and physician referrals. The practice is independently owned with no disclosed outside investment, parent company, or funding rounds, and operates with 11-50 employees. Marketing is digital-first via the website, Google Business, Facebook, Instagram (@dr.premak), and Yelp review management.

Name

Women's Health Excellence

Legal name

The OB-Gyn & Incontinence Center

Website

https://herobgyn.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Health Excellence operates The OB-Gyn & Incontinence Center, a private physician-owned OB-GYN and urogynecology practice with clinics in Arcadia and Glendale, CA, serving women across the greater Los Angeles area with clinical gynecology, urogynecology, minimally invasive surgery, BHRT, and medical aesthetics.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Urogynecology & Pelvic Reconstructive Surgery (Female Pelvic Medicine) (HLAKAJAE), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Obstetrics gynecology services
• Urogynecology treatment
• Minimally invasive gynecology
• Bioidentical hormone therapy
• Vaginal rejuvenation aesthetics

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Services - Insurance Billed: The practice operates as a medical billing practice where services are billed to insurance carriers. They accept most major PPO plans, Medicare, and several managed care policies. Patient responsibility varies based on individual insurance coverage.
2. Medical Services - Self-Pay: Self-pay patients pay out-of-pocket for services. The practice offers flexible payment arrangements for those responsible for costs not covered by insurance, and provides special offers for non-insured and self-pay patients.
3. Medical Aesthetics - Cosmetic Procedures: Aesthetic procedures such as Monalisa Touch, TempSure treatments, FlexSure body contouring, and labiaplasty are typically cosmetic services that may not be covered by insurance and are paid out-of-pocket by patients.
4. Bioidentical Hormone Replacement Therapy: BHRT services including pellet therapy and topical treatments for hormone imbalances, typically not covered by standard insurance and billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Women's Health Excellence (operating as The OB-Gyn & Incontinence Center) is a private medical practice that delivers OB-GYN and urogynecology services across two California clinic locations in Arcadia and Glendale. Its offerings span general gynecology, urogynecology (incontinence, pelvic organ prolapse, pelvic pain), minimally invasive gynecology, bioidentical hormone replacement therapy, and medical aesthetics such as Monalisa Touch, TempSure, and FlexSure. Care is delivered by a single physician-led team with telemedicine support for the greater Los Angeles region.

Product overview

The OB-Gyn & Incontinence Center is a comprehensive women's health and wellness practice offering a unified suite of gynecological, urogynecological, and medical aesthetics services. The core clinical offerings include urogynecology (urinary incontinence, prolapse, pelvic pain), minimally invasive gynecology (fibroids, PCOS, menstrual irregularities), and bioidentical hormone replacement therapy. The medical aesthetics portfolio features Monalisa Touch laser therapy, Tempsure Vitalia and Tempsure Envi radiofrequency treatments, and Flexsure body contouring. Services are delivered through two convenient locations in Arcadia and Glendale, CA, with tele-medicine options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Urogynecology Services Specialized medical care focusing on urinary incontinence, fallen bladder, pelvic organ prolapse, pelvic pain, bladder pain, and related urogynecological conditions.
• Minimally Invasive Gynecology Advanced gynecological procedures using minimally invasive techniques for conditions including fibroids, PCOS, and other reproductive health issues.
• Urinary Incontinence Treatment Comprehensive diagnosis and treatment for various types of urinary incontinence including stress incontinence and overactive bladder.
• Bioidentical Hormone Replacement Therapy (BHRT) Hormone therapy using bioidentical hormones to address hormonal imbalances, perimenopause, menopause symptoms, and related conditions.
• Topical BHRT Topical hormone replacement therapy using bioidentical hormones in cream, gel, or patch form to address hormone imbalances and menopausal symptoms.
• Monalisa Touch FDA-approved CO2 laser therapy for vaginal rejuvenation, treating vaginal atrophy, dryness, and genitourinary syndrome of menopause.
• TempSure Vitalia Radiofrequency treatment for vaginal tightening, treating vaginal laxity, dryness, and involuntary bladder leakage.
• TempSure Envi Radiofrequency skin tightening treatment that boosts collagen production to reduce wrinkles and tighten skin on face, hands, and neck.
• FlexSure Non-invasive body contouring treatment for achieving a more youthful appearance with form-fitting applicators.
• Vaginal Laxity and Prolapse Treatment Surgical vaginal tightening procedure for treating vaginal laxity and prolapse, including stronger vaginal muscles and increased comfort.
• Tension-Free Vaginal Tape (TVT) Procedure Minimally invasive surgical procedure using mesh tape to provide support to the urethra for treating stress urinary incontinence.
• Bladder Prolapse Repair Treatment for bladder prolapse including pelvic floor exercises, pessary placement, and surgical repair options.
• Birth Control & IUD Contraceptive services including IUD placement and birth control consultations.
• Vaginal and Pelvic Infection Treatment Diagnosis and treatment for pelvic inflammatory disease (PID) and vaginal infections using antibiotics and comprehensive care.
• Abnormal Vaginal Bleeding Treatment Evaluation and treatment for irregular, abnormal, or excessive vaginal bleeding including hormonal and medication-based approaches.
• Uterine Fibroids Treatment Diagnosis and management of noncancerous uterine growths with various treatment options tailored to patient needs.
• Menstrual Irregularity Management Treatment and management of irregular periods through lifestyle adjustments, medication, and addressing underlying conditions.
• Adolescent Gynecology Specialized gynecological care for adolescents addressing menstrual disorders, hormonal imbalances, sexual health education, and PCOS.
• STD Testing and Treatment Confidential STI/STD testing and treatment services including screening for common sexually transmitted infections.
• Polycystic Ovary Syndrome (PCOS) Treatment Comprehensive care for PCOS including diagnosis, symptom management, and treatment of related hormonal imbalances.
• Urinary Tract Infection (UTI) Treatment Diagnosis and treatment for urinary tract infections with testing and antibiotic therapy.
• Tele-Medicine Consultation Virtual medical consultations available including weekends and evenings for patient convenience.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• HerMD: Specialty women's health clinic chain offering integrated OB-GYN, menopause, sexual health, and medical aesthetics. Highly comparable in its one-stop model combining clinical gynecology with cash-pay aesthetic services.

Others

• Hologic: Manufacturer of the Mona Lisa Touch CO2 laser platform used in the practice's vaginal rejuvenation offering. Relevant as a key device vendor and bellwether for the underlying technology.
• Cynosure (Hologic Aesthetics): Maker of the TempSure Vitalia, TempSure Envi, and FlexSure platforms deployed at the practice. Comparable as the underlying technology supplier whose roadmap shapes the practice's aesthetics service line.

Emerging players

• Allara Health: Virtual care clinic for women with hormonal conditions such as PCOS and menopause. Overlaps with the practice's PCOS management, menstrual irregularity, and BHRT service lines.
• Tia: Women's health clinic operator building a multi-location primary care + gynecology + mental health model. Comparable as a scaled, women-focused ambulatory OB-GYN/wellness clinic concept.
• Maven Clinic: Digital women's and family health platform covering reproductive, pregnancy, postpartum, and menopause care. Comparable as a virtual-first women's health provider competing for the same patient cohort.
• Midi Health: Telehealth and clinic-based platform focused on perimenopause and menopause care, including BHRT. Overlaps directly with the practice's menopause and bioidentical hormone replacement offerings.

Broad incumbents

• Kindbody: National women's health platform spanning fertility, gynecology, and wellness with owned clinics. Comparable in offering integrated gynecology and women's wellness under a single brand, though anchored in fertility.
• Cleveland Clinic: Large academic system where the founder completed her Urogynecology fellowship. Comparable as a reference institution for FPMRS clinical standards and a potential destination for complex referrals out of the practice.
• Cedars-Sinai Medical Center: Large Los Angeles academic health system with a robust women's health and urogynecology program. Competes for the same LA-metro patient base and serves as a referral source/destination for complex pelvic cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheOBGYNPlace
• Instagraminstagram.com/dr.premak
• LinkedInlinkedin.com/company/the-ob-gyn-and-incontinence-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Health Excellence