Dupray
Dupray designs and sells steam cleaners, HEPA-13 air purifiers, floor washers, and clothes steamers directly to consumers and small commercial users in North America and Europe, with products manufactured in Italy, Spain, and Romania and sold via its DTC site plus Home Depot, Lowe's, Macy's, Walmart, and Amazon.
- Company typePrivate
- Founded2008
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dupray does
Dupray is a privately held consumer and light-commercial cleaning appliances company founded in 2008 and headquartered in Montreal, Canada, with a US office in Newark, Delaware. The company designs in Canada and manufactures primarily in Europe (Italy, Spain, Romania), with select parts sourced from China. Its product portfolio centers on steam cleaning and air purification, including the Neat™ and Neat Plus™ consumer steam cleaners, Tosca™ and Hill Injection™ commercial-grade steam cleaners, the Bloom™ HEPA-13 air purifier with an integrated planter, the Stellar™ PRO floor washer, and the Voilà™ handheld clothes steamer, supported by an extensive accessory ecosystem of brushes, microfiber pads, hoses, table tops, and replacement filters.
Underlying technology is proprietary steam generation and air filtration rather than software: Continuous Steam Technology (CST™) enables mid-use refills, Accurate Digital Interface (ADI™) provides active temperature and pressure readouts, AutoDetect™ adjusts fan speed based on air quality sensing, and a self-cleaning boiler uses an oscillating electromagnetic float to prevent scale. The Bloom™ combines HEPA-13 medical-grade filtration capturing 99.97% of particles down to 0.1 microns with activated carbon and a PM2.5 infrared sensor for adaptive performance without requiring an app. A voluntary recall of 651,145 Neat™ Steam Cleaner units (Model DUP020WNA) was announced in February 2026 due to boiler rupture risk, a material event given Neat's status as the flagship bestseller.
Dupray generates revenue primarily through one-time hardware sales ranging from $49.99 to $1,999.99, complemented by accessory and consumables revenue including a 15%-discount annual HEPA filter subscription, plus a refurbished outlet channel. The go-to-market is direct-to-consumer via dupray.com with free shipping over $50 and 30-day returns, paralleled by retail distribution through Home Depot, Lowe's, Macy's, Walmart, and Amazon.com. The customer base spans residential households and professional/commercial users in North America (US, Canada) and Europe (France, Germany, UK), with no enterprise anchor accounts. Founders Sébastien Dupéré (President & CEO) and Pierre Tremblay (CFO) lead the company.
Dupray firmographics
Firmographics- Name
- Dupray
- Website
- https://dupray.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dupray designs and sells steam cleaners, HEPA-13 air purifiers, floor washers, and clothes steamers directly to consumers and small commercial users in North America and Europe, with products manufactured in Italy, Spain, and Romania and sold via its DTC site plus Home Depot, Lowe's, Macy's, Walmart, and Amazon.
- Ownership category
- akta.pro rank
Dupray industry classification
Industry- Product category
- Home cleaning appliances
- NAICS
- Power Boiler and Heat Exchanger Manufacturing (33241), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Broom, Brush, and Mop Manufacturing (339994), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Steam Cleaning & Sanitization Equipment (IMAHALAE)
- akta.pro secondary industries
- Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG), Mops, Buckets & Floor Cleaning Systems (CRAJAIAB), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)
Keywords
Where Dupray is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dupray business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Products: Primary revenue from selling steam cleaners, air purifiers, floor washers, clothes steamers and spot cleaners. Products range from entry-level ($49.99) to professional commercial-grade ($1,999.99). Direct-to-consumer model eliminates retail middlemen.
- Accessories and Consumables: Revenue from selling accessories (brushes, cloths, bonnets, lances, tubes) and consumables (HEPA filters, pre-filters). Filter subscriptions available with 15% discount for annual delivery.
- Refurbished Products: Sale of refurbished/outlet products at discounted prices through dedicated outlet section
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level steam cleaners |
| One time/ perpetual license | Pay-as-you-go | Mid-range professional steam cleaners |
| One time/ perpetual license | Pay-as-you-go | Premium floor care |
| One time/ perpetual license | Pay-as-you-go | Commercial-grade steam cleaners |
| Subscription | Annual | HEPA Filter Subscriptions |
| Unit Pricing | Pay-as-you-go | Air Purifier Accessories |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Dupray product offering
Product offeringCore offering
Dupray designs, manufactures and sells chemical-free steam cleaning appliances, HEPA-13 air purifiers, floor washers, and clothes steamers for residential and commercial users. Its product range spans entry-level consumer units such as the Voilà™ Clothes Steamer ($49.99) and Neat™ Steam Cleaner through to commercial-grade professional machines such as the Hill Injection™ Steam Cleaner ($1,999.99), complemented by an accessories and consumables ecosystem including brushes, microfiber tools, carrying cases, and replacement filters sold via a direct-to-consumer e-commerce site and major retail partners.
Product overview
Dupray offers a diversified portfolio of home and commercial cleaning appliances centered on steam cleaning technology and air purification. The core product line consists of steam cleaners (Neat™, Neat Plus™, Tosca™, Hill Injection™) and air purifiers (Bloom™), supplemented by floor care (Stellar™ PRO Floor Washer) and garment care (Voilà™ Clothes Steamer). Products are sold direct-to-consumer through dupray.com, cutting out middlemen to deliver competitive pricing. The company positions itself on quality, performance, and innovation with products designed in Canada and manufactured primarily in Europe (Italy, Spain, Romania), with some parts from China. A voluntary recall is in effect for Neat™ Steam Cleaners (Model DUP020WNA) affecting 651,145 units due to potential boiler rupture hazard. The accessory ecosystem includes specialized brushes, microfiber tools, carrying cases, replacement filters, and cleaning solutions supporting the core product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Neat™ Steam Cleaner Bestselling lightweight and portable home steam cleaner with integrated funnel and retractable handle; cleans, refreshes, details, and deodorizes multiple surfaces including hardwood, tile, marble, granite, and upholstery without chemicals.
- Neat Plus™ Steam Cleaner
Quantifiable outcome
- HEPA-13 filtration captures 99.97% of airborne particles as small as 0.1 microns
- +5 more outcomes
Companies that use Dupray
Customer profileSegments2 records
Ideal customer profiles2 records
Dupray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Dupray partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and moderate.
- Home DepotmajorHome improvement retail giant offering Dupray products in stores and online through Home Depot's e-commerce platform. Products sold include Neat™ Steam Cleaners and other Dupray cleaning appliances.
- Lowe'smajorUS home improvement retailer partnership for physical store and online sales of Dupray steam cleaning products.
- Macy'smoderateDepartment store retail partnership for distribution of Dupray products.
- WalmartmajorMass retailer offering Dupray products through Walmart stores and online marketplace.
- Amazon.commajorGlobal online marketplace partnership for distribution of Dupray products including the recalled Neat™ Steam Cleaners.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dupray competitors and assessment
Company assessmentDirect peers
- Dyson: Dyson competes directly with Dupray's Bloom™ air purifier (Purifier Cool/Heist line) and across premium floor-care, using heavy DTC marketing and a similar global premium positioning.
- Bissell: Bissell sells steam and hard-floor cleaners, spot cleaners, and vacuums through the same big-box retail channels (Walmart, Target, Home Depot) Dupray uses; its SpotClean and SteamShot lines directly overlap Dupray's Neat™ and Hero™ spot cleaner roadmaps.
- Levoit: Levoit is a leading DTC air purifier brand (Core 400S, Vital series) sold heavily through Amazon, with comparable HEPA-class filtration at similar price points to Dupray's Bloom™.
- SharkNinja: SharkNinja's Steam Pocket Mop, Shark steam cleaners, and indoor air-treatment SKUs target the same residential buyer via Walmart, Amazon and Target with much heavier marketing budgets and broader product ecosystems.
- Vapamore: Vapamore is a US-based direct-to-consumer steam-cleaner brand with a similar product-led, online-first approach; it competes head-to-head with Dupray's Neat™ line in the consumer steam-cleaner niche.
- McCulloch: McCulloch sells consumer steam cleaners via Home Depot and Amazon in a similar $100–$300 price band, making it a direct home-channel competitor to Dupray's Neat™ and Neat Plus™.
- Coway: Coway's Airmega air purifiers compete with Bloom™ on HEPA-grade residential air purification and on integrated smart features, with strong North American retail presence.
- Karcher: Karcher is a long-standing European steam-cleaner and pressure-washer specialist whose SC-series steam cleaners and commercial SG lines overlap Dupray's Neat™/Tosca™/Hill Injection™ portfolios, particularly in the EU markets Dupray serves.
- Tineco: Tineco's iFloor and Floor One S-series wet/dry floor washers compete with Dupray's newly launched Stellar PRO Floor Washer in the same price band and at the same big-box and Amazon channels.
Broad incumbents
- HoMedics: HoMedics sells a broad portfolio of home wellness and air-treatment products through Walmart, Target and Amazon; its TotalClean air purifiers overlap Bloom™, while its at-home steam/garment care lines overlap Voilà™.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dupray social profiles
Digital presenceDupray compliance and trust
Trust signalCompliance1 record
Dupray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dupray leadership team
Management profileNumber of profiles
Profiles2 records
Dupray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dupray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dupray
What does Dupray do?
Dupray designs, manufactures and sells chemical-free steam cleaning appliances, HEPA-13 air purifiers, floor washers, and clothes steamers for residential and commercial users. Its product range spans entry-level consumer units such as the Voilà™ Clothes Steamer ($49.99) and Neat™ Steam Cleaner through to commercial-grade professional machines such as the Hill Injection™ Steam Cleaner ($1,999.99), complemented by an accessories and consumables ecosystem including brushes, microfiber tools, carrying cases, and replacement filters sold via a direct-to-consumer e-commerce site and major retail partners.
Is Dupray a public or private company?
Dupray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dupray founded?
Dupray was founded in 2008. It employs 11 to 50 people.
Where is Dupray based?
Dupray is headquartered in Newark, United States, in the North America region.
How does Dupray make money?
Three revenue lines are on record. Hardware Products are the primary driver. The others are accessories and Consumables and refurbished Products.
Who are Dupray's main competitors?
Direct peers on record are Dyson, Bissell, Levoit, SharkNinja, Vapamore, McCulloch, Coway, Karcher and Tineco. HoMedics is listed as a broad incumbent.
Does Dupray have an API?
No public API is recorded for Dupray.
What industry is Dupray in?
Dupray's product category is Home cleaning appliances. Its primary akta.pro industry code is IMAHALAE, Steam Cleaning & Sanitization Equipment, with a secondary code of CRACADAG, Home Cleaning Appliances Retail (Vacuums, Steam Mops). Its NAICS code is 33241 and its SIC code is 3634.