What HeadHunter Kazakhstan does

HeadHunter Kazakhstan (legal entity ТОО «HEADHUNTER.KZ», operating as hh.kz) is the Kazakhstani online recruitment platform within the HeadHunter Group network, founded in 2000 and headquartered in Astana with regional offices in Almaty, Karaganda, and Shymkent. The company operates a web-based, database-driven job marketplace connecting employers across Kazakhstan with job seekers, supported by native mobile applications for iOS, Android, and Huawei devices and 10+ city-specific subdomains (Almaty, Astana, Karaganda, Shymkent, Atyrau, Aktobe, Pavlodar, Aktau, Ust-Kamenogorsk, Kostanay). Core technology comprises a web platform with database-driven vacancy-resume matching, integrated chat systems, and employer branding tooling including a Branded Snippet Tool, salary benchmarking data, and a resume search ranking algorithm updated in 2025 to prioritize more communicative candidates. The platform spans 26+ professional industry categories and currently lists 38,030+ active vacancies.

HeadHunter Kazakhstan serves two primary customer segments: employers (companies of all sizes from SMBs to large enterprises) and job seekers. Enterprise customers include named accounts such as Bereke Bank, BI Group, MAGNUM, Sulpak, RG Brands Kazakhstan, ALIDI Kazakhstan, Royal Petrol, and Detsky Mir Kazakhstan, spanning banking, construction, retail, beverage manufacturing, trade/distribution, and petroleum verticals. The go-to-market motion is hybrid: a self-serve product-led growth model where employers independently post vacancies and search resumes, augmented by dedicated enterprise account management for high-volume hiring clients. Marketing channels include social media (VK, Facebook, Instagram), SEO, content marketing via employer-resource articles, and mobile app promotion.

Revenue is generated through two primary streams: employer recruitment services (subscription-based and per-listing fees for vacancy posting and resume database access) and featured employer listings (premium placement and advertising). Specific pricing tiers are not publicly disclosed and enterprise services appear to be quote-based. The company is privately held under the HeadHunter Group, a strategic operating parent that maintains similar job board brands across Russia, Ukraine, Belarus, Georgia, Kyrgyzstan, and Uzbekistan, allowing technology and brand sharing across the network. No public revenue, headcount, funding, or M&A activity is disclosed in the source data.

Name

HeadHunter Kazakhstan

Legal name

ТОО «HEADHUNTER.KZ»

Website

https://hh.kz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HeadHunter Kazakhstan (hh.kz) is an online recruitment marketplace connecting Kazakhstan employers and job seekers, offering vacancy posting, resume database access, and recruitment tools across 10+ cities as part of the HeadHunter Group CIS network.

Ownership category

akta.pro rank

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Recruitment Services: Charges employers for posting vacancies, accessing resume database, and using recruitment tools. Revenue generated through employer subscriptions and per-listing fees.
2. Featured Employer Listings: Premium placement and visibility features for employer job postings, featuring top employer brands prominently on the platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HeadHunter Kazakhstan (hh.kz) operates an online recruitment marketplace connecting employers with job seekers across Kazakhstan. Employers can post vacancies, search the candidate resume database, and use employer branding tools, while job seekers can create resumes, search vacancies, and apply to positions. The service spans 26+ professional industry verticals and includes mobile apps, salary benchmarking, and city-specific local portals.

Product overview

HeadHunter Kazakhstan (hh.kz) operates as a single unified online recruitment platform serving the Kazakhstan job market. The core product is the hh.kz job search website, which provides job seekers with vacancy search, resume creation, and application management tools, while offering employers services for vacancy posting, candidate database searching, and employer branding. The platform also includes a mobile application for iOS, Android, and Huawei devices. Additional features include a branded snippet tool for enhanced employer visibility. The service covers multiple cities including Almaty, Astana, Karaganda, and other major Kazakhstan locations.

Differentiator

Problem solved

Functional benefit

Products and services

• hh.kz Job Search Platform Web-based online job search and recruitment platform connecting employers with job seekers across Kazakhstan. Allows candidates to search and apply for vacancies and create resumes, and enables employers to post vacancies and search the candidate resume database. Covers 26+ professional industry verticals and is accessible via city-specific portals.
• Mobile Application Native mobile applications for iOS, Android, and Huawei devices enabling job seekers to search vacancies and apply, and enabling employers to manage recruitment activities from mobile devices.
• Branded Snippet Tool HR branding tool that enhances employer brand visibility in vacancy search results through branded snippets, helping employers attract candidates faster and stand out from competing listings.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HeadHunter Group (hh.ru): Parent entity and largest job board in the CIS. Operates the same platform model across Russia and shares technology, brand, and product roadmap with hh.kz. Directly comparable as the flagship of the same network and the largest revenue contributor.
• LinkedIn: Global professional network with built-in job board functionality. Competes with hh.kz for premium corporate recruitment, executive search, and professional-segment placements in Kazakhstan, particularly among multinational employers.

Direct peers

• Enbek.kz: Kazakhstan state-backed employment portal. Directly competes with hh.kz for Kazakhstani job seekers and employers, often with subsidized pricing for public-sector and SMB employers. Operates in the same geography with overlapping employer/recruiter features.
• Rabota.kz: Kazakhstan-focused online job board operating a similar vacancy-posting and resume-search model. Direct domestic competitor targeting the same employer and job-seeker segments across Kazakhstan.
• Rabota.by: Belarus job board operating within the HeadHunter Group network. Closest structural sibling to hh.kz, sharing branding, technology stack, and operating model. Direct comparable on product, GTM, and revenue model.
• HeadHunter Uzbekistan (hh.uz): Sister platform within the HeadHunter Group network serving Uzbekistan. Operates identical product, technology, and brand, making it a direct structural comparable for hh.kz in an adjacent Central Asian market.

Regional players

• SuperJob.ru: Major Russian job board with similar self-serve employer recruitment model. Comparable in product structure (vacancy posting, resume search, employer branding) and revenue model (subscription + advertising), though primarily serves Russia rather than Kazakhstan.
• Work.ua: Leading Ukrainian job board. Operates an analogous online recruitment marketplace model serving employers and job seekers in Ukraine. Comparable product structure and revenue model, but focused on a different geography.

Emerging players

• OLX Jobs (CIS): OLX operates horizontal classifieds platforms across CIS markets including Kazakhstan, with dedicated jobs verticals. Overlaps with hh.kz on entry-level and SMB hiring, particularly for blue-collar and service roles, though it is not a specialist recruitment product.
• Careerjet: Aggregates job listings from multiple sources across Kazakhstan and CIS. Competes indirectly with hh.kz for SMB employer job distribution and offers an alternative channel for job seeker discovery in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/headhunter.kazakhstan
• Instagraminstagram.com/hh_asia
• LinkedInlinkedin.com/company/alfabankkz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeadHunter Kazakhstan