What OLX Kazakhstan does

OLX Kazakhstan (operating at OLX.kz) is an online classifieds marketplace that enables peer-to-peer and consumer-to-business buying and selling of used goods across categories including electronics, vehicles, real estate, and services. It is the second-largest classifieds platform in Kazakhstan, serving approximately 10 million active users across the country from its base in Almaly. The platform functions as a horizontal, self-serve marketplace where individual users and small sellers can directly post and browse listings through the website, with no enterprise or contract-based commercial offerings disclosed.

Under the hood, the platform is described as a web-based classifieds service with no proprietary technological features or integrations publicly disclosed. The company's customer base is overwhelmingly individual consumers transacting personal goods, with a horizontal segmentation approach spanning multiple verticals rather than focusing on any specific industry. No pricing model details (such as listing fees, premium placement charges, or subscription tiers) are publicly disclosed, and revenue figures are not available; the company's monetization approach is consistent with global OLX-branded classifieds, which typically rely on paid promoted listings and advertising, but this cannot be confirmed from the provided sources.

OLX Kazakhstan was previously owned by Prosus N.V. as part of its global classifieds portfolio. On 2025-10-21, VEON Group — a Dubai-headquartered telecom and digital services company — announced the acquisition of OLX Kazakhstan through its subsidiary Beeline Kazakhstan for $75 million, pending regulatory approval. The deal aligns with Prosus's strategic focus on European markets and VEON's intent to strengthen its digital presence in Kazakhstan. The acquisition positions OLX Kazakhstan for potential integration with VEON's telecom infrastructure, opening optionality around telecom-bundled distribution, mobile-first product extensions, and cross-promotion with Beeline's subscriber base.

Name

OLX Kazakhstan

Legal name

OLX хабарландырулар қызметі

Website

https://olx.kz

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OLX Kazakhstan (OLX.kz) is the second-largest online classifieds marketplace in Kazakhstan, enabling peer-to-peer buying and selling of used goods across electronics, vehicles, real estate, and services for approximately 10 million active users, now owned by VEON Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Almaly

HQ country

Kazakhstan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Core offering

OLX Kazakhstan (OLX.kz) is an online classified advertising marketplace operating as the second-largest classifieds platform in Kazakhstan. It enables individual consumers and small sellers to post and browse listings across categories including used goods, vehicles, real estate, electronics, transport, and services, serving approximately 10 million active users.

Product overview

OLX Kazakhstan operates as a single unified classifieds marketplace platform. The core product is the OLX.kz website and associated services, which functions as a consumer-to-consumer (C2C) and business-to-consumer (B2C) marketplace for posting and browsing classified advertisements across various categories including used goods, vehicles, real estate, and services.

Differentiator

Problem solved

Functional benefit

Products and services

• OLX.kz Online Classifieds Marketplace Online classified advertising marketplace enabling individual consumers and small sellers in Kazakhstan to post and browse listings for used goods, vehicles, real estate, electronics, transport, and services across multiple categories.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Beeline KazakhstancoreStrategic or Co-development Partner · 21 October 2025Beeline Kazakhstan, a subsidiary of Dubai-based VEON, will acquire OLX Kazakhstan for $75 million, pending regulatory approval. The deal aims to strengthen VEON's digital presence in Kazakhstan.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Craigslist: Long-running horizontal classifieds platform covering used goods, housing, jobs, and services; a foundational comparable for OLX Kazakhstan's C2C horizontal marketplace model.
• Market.kz: Kazakhstan horizontal online classifieds platform serving similar consumer-to-consumer use cases (used goods, services), directly comparable in scope and geography to OLX Kazakhstan.
• Kolesa.kz: Kazakhstan-based online classifieds platform focused primarily on vehicles and auto, directly competing with OLX Kazakhstan in core listing categories for the same Kazakh audience.
• Krisha.kz: Leading Kazakhstan real estate classifieds platform; competes directly with OLX Kazakhstan's real estate vertical and operates in the same domestic two-sided marketplace dynamic.
• Avito: Russia's largest horizontal C2C classifieds platform, historically part of the OLX/Naspers-Prosus network; directly comparable in product model, categories, and target users.
• Marktplaats: Netherlands-based horizontal C2C classifieds platform, also historically part of the OLX/ Prosus network; same product mechanics and horizontal category structure as OLX Kazakhstan.

Regional players

• Dubizzle: Leading horizontal classifieds platform in the UAE and wider MENA; operates the same OLX-network model in a different geography and is structurally comparable to OLX Kazakhstan's product.

Broad incumbents

• Kaspi.kz: Kazakhstan super-app combining payments, marketplace, and fintech; competes with OLX Kazakhstan through an integrated marketplace and represents the dominant platform threat in the local classifieds/consumer commerce space.
• OLX (global brand / Prosus): Global OLX classifieds network operated by Prosus across multiple emerging markets; same brand, model, and product DNA as OLX Kazakhstan and direct strategic family member.

Others

• Beeline Kazakhstan: VEON Group subsidiary and OLX Kazakhstan's acquirer; relevant as the strategic parent providing telecom-distribution synergies rather than as a marketplace competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/olx-kazakhstan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLX Kazakhstan