Bubba's 33

What Bubba's 33 does

Bubba's 33 is a casual dining restaurant chain operated by Texas Roadhouse Delaware LLC, a subsidiary of Texas Roadhouse Inc. (NASDAQ: TXRH), founded in 2013 and headquartered in Louisville, Kentucky. The chain operates physical restaurants across multiple US states, with reported locations including Killeen, Texas (the 33rd unit, opened in 2021), Laredo, Texas (opened May 11, 2026), and a planned first central Ohio location in Reynoldsburg (announced June 2026, taking over a former TGI Fridays site). The chain targets families, local communities, and social/entertainment-seeking diners with scratch-made American comfort food — including hand-stretched stone-baked pizzas, signature half-pound Angus burgers, wings, pastas, and salads — paired with a sports-bar atmosphere featuring wall-to-wall TVs, hand-crafted cocktails, margaritas, and ice-cold beer. A signature commercial lever is the "$5 All Day Drink Specials — No Happy Hour Needed" promotion, available system-wide.

The brand's digital ecosystem supports dine-in, takeout, and online ordering through a branded Olo-powered mobile app on iOS and Android, an online waitlist, a Fan Club email/SMS loyalty program, and a Cashstar-integrated online gift card portal that includes cause-marketing campaigns (e.g., a Bee Conservancy donation tie-in). There is no proprietary technology platform or disclosed AI/ML capability — the underlying tech stack is conventional third-party restaurant infrastructure. The chain does not sell through third-party delivery platforms or retail channels; all distribution is via owned-and-operated physical locations.

The business model is straightforward unit-level economics: per-visit transaction revenue from food, beverage, gift cards, and takeout, with no enterprise or contracted customers. Revenue mix centers on dine-in, with supplementary streams from to-go, mobile/app ordering, and gift cards. Customer base is broad consumer mass market (families, social diners, sports viewers) with low customer concentration risk. Recent strategic activity — new unit openings in Laredo and Reynoldsburg, the Bee Conservancy gift card campaign, and the $5 all-day drink promotion — points to steady, geographically dispersed growth within the Texas Roadhouse Inc. portfolio rather than aggressive expansion.

Name

Bubba's 33

Legal name

Texas Roadhouse Delaware LLC

Website

https://bubbas33.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bubba's 33 is a US casual dining restaurant chain, operated by Texas Roadhouse Delaware LLC (subsidiary of Texas Roadhouse Inc., NASDAQ: TXRH), serving families and social diners with scratch-made American comfort food, sports-bar atmosphere, and hand-crafted cocktails across multiple US states.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Family-Style Restaurants (THAFACAC)

Keywords

• Casual dining restaurants
• Scratch-made American cuisine
• Hand-crafted cocktails
• Sports bar dining
• Family restaurant chain

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Primary revenue from dine-in restaurant sales of scratch-made food, hand-crafted cocktails, margaritas, and ice-cold beer at physical restaurant locations.
2. Takeout and Online Ordering: Revenue from mobile app ordering, online ordering, and takeout transactions, including Family Feasts TO-GO.
3. Gift Card Sales: Revenue from gift card sales through the brand's online gift card portal (Cashstar integration), including promotional gift card campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bubba's 33 is a casual dining restaurant chain serving scratch-made American comfort food (hand-stretched stone-baked pizzas, half-pound burgers, chicken tenders, pastas, wings, salads) with a full bar program of hand-crafted cocktails, margaritas, and ice-cold beer at physical restaurant locations across the United States. The chain also offers takeout, online ordering via mobile app and website, an online waitlist, gift cards, and a Fan Club loyalty program.

Product overview

Bubba's 33 is a restaurant chain offering scratch-made American comfort food with a family-friendly, sports-bar atmosphere. The core offering centers on a full menu of hand-stretched stone-baked pizzas, signature half-pound burgers (including Angus and double-stacked beef and bacon grind varieties), wings, handhelds, pastas, and salads. The drinks program features hand-crafted margaritas, cocktails, and ice-cold beer. Supporting products include a mobile app for ordering and waitlists, gift cards, and a Fan Club loyalty program. The chain operates multiple locations across the U.S. and is affiliated with Texas Roadhouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Menu (Scratch-Made American Comfort Food) Scratch-made casual dining menu of American comfort food including hand-stretched stone-baked pizzas, signature half-pound burgers, wings, handhelds, pastas, salads, sides, kids meals, and desserts, served in restaurant for dine-in customers.
• Margaritas Hand-crafted margaritas available frozen or chilled, including All-American Marg, Bubba's Marg, Exotic Marg, Fruity Marg (Mango/Strawberry), Sangria Marg, Spicy Marg, and The Triple Crown Marg, served to dine-in and takeout customers.
• Hand-Crafted Cocktails Unique cocktail concoctions prepared with fresh garnishes, plus local tap selections, served by local bartenders at Bubba's 33 restaurant locations.
• Ice-Cold Beer Selection of ice-cold beers including local tap selections, served at Bubba's 33 restaurant locations.
• Bubba's 33 Mobile App Mobile application for iOS and Android that lets customers browse the Bubba's 33 menu, place To-Go orders, find nearby locations, add their name to the waitlist, and access related features.
• Bubba's 33 Gift Cards Physical and digital gift cards sold online via the Cashstar storefront, usable at Bubba's 33 restaurant locations, and featured in promotional cause-marketing campaigns.
• Fan Club Loyalty Program Loyalty program that delivers the latest deals and happenings to members via email or mobile phone to drive repeat visits.
• Family Feasts TO-GO Family-sized meal bundles available for takeout, designed to feed groups at home, ordered through the brand's online and mobile channels.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• American Tinnitus AssociationminorOthersBubba's 33, together with sister brands Texas Roadhouse and Jaggers, participated in the fifth annual dine-to-donate event benefiting the American Tinnitus Association. The event took place on February 2, 2026 and raised a record $1.1 million for tinnitus research, patient support, and educational programs. The fundraiser also launched Tinnitus Awareness Week 2026 and paid tribute to Kent Taylor, the founder of Texas Roadhouse who suffered from tinnitus.
• The Bee ConservancyminorOthersBubba's 33 runs an online-only gift card promotional campaign where 10% of online gift card sales are donated back to The Bee Conservancy, an environmental organization focused on bee conservation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yard House: Darden-owned upscale casual dining chain with ~80 locations. Comparable sports-bar-plus-casual-dining positioning with an extensive beer list, hand-crafted cocktails, burgers, pizza, and energetic atmosphere.
• Miller's Ale House: ~80-location casual dining sports bar chain offering scratch-made American food, hand-crafted cocktails, beer, wings, burgers, and wall-to-wall TVs. Closely comparable value-positioned sports-casual concept.
• Chili's Grill & Bar: Brinker International-owned casual dining chain with ~1,600+ locations. Directly comparable offering: scratch-made bar-and-grill menu, hand-crafted cocktails, Big Mouth burgers, baby back ribs, and family-friendly sports-bar atmosphere. Closest direct competitor in casual dining plus bar.
• Applebee's: Dine Brands-owned casual dining chain with ~1,500+ locations. Directly competes with Bubba's 33 in the family-friendly casual dining plus neighborhood bar segment, with comparable American comfort food menu and drink specials.
• BJ's Restaurant and Brewhouse: Public casual dining chain (BJRI) with ~200 locations. Closely comparable offering: scratch-made menu featuring hand-stretched pizza, half-pound burgers, hand-crafted cocktails and beer, plus family-friendly sports-bar atmosphere.
• Buffalo Wild Wings: Inspire Brands-owned sports bar chain with ~1,200 locations. Directly comparable sports-bar-plus-food positioning, wall-to-wall TVs, energetic atmosphere, and similar appeal to young adult and group occasions.
• TGI Fridays: Once-major casual dining chain that has been aggressively closing US locations, including the Reynoldsburg, OH site Bubba's 33 is taking over. Historically competed head-to-head with Bubba's 33 for sports-bar-plus-casual-dining occasions.
• Twin Peaks Restaurant: ~100-location sports lodge restaurant chain known for wall-to-wall sports viewing, scratch-made American comfort food, and energetic lodge-themed atmosphere. Highly comparable concept and target occasion.

Broad incumbents

• Outback Steakhouse: Bloomin' Brands-owned casual dining chain with ~700+ locations. Comparable casual dining positioning with a stronger dinner/steakhouse focus, but overlaps with Bubba's 33 on family meals, hand-crafted cocktails, and value-oriented promotions.
• Texas Roadhouse: Public parent/sister brand (NASDAQ: TXRH) operating ~700+ casual dining steakhouses. Operates within the same corporate family and shares supply chain, training, and real estate infrastructure, but targets a different cuisine and price point (steakhouse vs. pizza/burgers/sports bar).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bubbas33brand
• Instagraminstagram.com/bubbas_33
• TikToktiktok.com/@bubbas33official
• Xx.com/Bubbas_33
• LinkedInlinkedin.com/company/bubba-s-33

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubba's 33