Parable Entertainment

What Parable Entertainment does

Parable Entertainment (주식회사 패러블) is a South Korea-based virtual entertainment and creator network company headquartered in Goyang-si, Gyeonggi-do. Founded in September 2017 and led by CEO Kim Young-bi (김영비), the company manages a network of 100+ virtual creators and artists, anchored by the flagship 6-member virtual girl group ISEGYE IDOL and other IPs including IRISÉ and individual creator-character franchises. Parable operates across the full virtual entertainment value chain — talent management, music production, live concert production, merchandise commerce, and B2B brand media solutions — and received a strategic investment from Naver Z in October 2022.

The company's technical foundation is built on Unity-based real-time rendering for virtual character performances and live concert production, supplemented by multi-camera live broadcasting infrastructure and a Virtual R&D function focused on real-time engine content development. Core product offerings include the Creator Network platform (talent management, branding, legal and event support), Media Solution services (end-to-end brand-creator campaign integration), FANTOM PICK proprietary e-commerce for official merchandise, and event IPs including the annual ISEGYE Festival and member-specific concerts such as LILPACON. Distribution spans global music platforms (Apple Music, Spotify, YouTube Music), Korean platforms (Melon, Genie, Bugs), CGV nationwide theater live viewings (up to 39 theaters for ISEGYE Festival 2025), SOOP streaming, and international broadcasts via Coupang Play and ABEMA reaching 17 countries.

Parable's revenue model is diversified across six streams: digital and physical music sales/streaming, merchandise transactions via FANTOM PICK, concert and event ticketing (including CGV/megabox live viewing and SOOP limited streaming), B2B brand advertising and integrated media solutions, IP licensing and publishing (including comic book IP extensions with Daewon CSI), and creator partnership management. The company serves four primary customer segments: MZ-generation fans (core consumer base), global audiences (via international streaming), brand advertisers in gaming, F&B, media and consumer goods (Netmarble, miHoYo/HoYoverse, Riot Games, Adobe, CJ ENM, KT, Coupang, Lotte Wellfood, Our Bakery, among others), and virtual creators seeking professional management infrastructure. Pricing is not publicly disclosed, with merchandise sold via pre-order campaigns on FANTOM PICK and albums in tiered configurations (group set, individual set, STAYG edition). The company has won multiple industry recognitions including the 2025 Hanteo Music Awards Post Generation Award, a 2023 Metaverse Innovation Excellence Award, and Hanteo Chart Bronze certification for first-week sales exceeding 145,000 units on the 'Be My Light' album.

Name

Parable Entertainment

Legal name

주식회사 패러블

Website

https://parable-asia.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Parable Entertainment is a South Korea-based creator network managing 100+ virtual artists and the flagship ISEGYE IDOL group, delivering music, merchandise, live concerts, and B2B brand media solutions powered by Unity real-time rendering technology.

Ownership category

akta.pro rank

Product category

Virtual Entertainment & Creator Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Broadcasting and Content Providers (516), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)

akta.pro secondary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

Keywords

• Virtual entertainment management
• Creator network services
• Virtual concert production
• Metaverse content management
• Kpop brand integrations

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Music Sales and Streaming: Digital music releases and physical album sales across major domestic and international platforms including Apple Music, Spotify, YouTube Music, Melon, Genie, and Bugs. Revenue from album configurations including group sets, individual sets, and STAYG editions.
2. Merchandise and MD Sales: Official merchandise (MD) sales for virtual creators and artists via FANTOM PICK e-commerce platform and YouTube Shopping. Pre-order campaigns for limited-edition goods including cushions, apparel, keychains, acrylic stands, and collaborative products.
3. Concert and Event Ticketing: Offline concert and festival ticketing for virtual artist events including ISEGYE Festival, LILPACON, and individual member concerts. Additional revenue from CGV/megabox live viewing, SOOP limited streaming, and global simultaneous broadcasts.
4. Brand Advertising and Media Solutions: Customized media solutions connecting brands with creators for integrated campaigns. Revenue from content production, brand model appearances, short-form content, virtual content, event coverage, and online/offline mixed content for brand partners.
5. IP Licensing and Publishing: IP expansion through comic book publishing (e.g., '수염 탐정 로빈' series with 대원씨아이), OST licensing, and character IP extensions across multiple media formats.
6. Creator Partnership Management: Revenue from channel monetization strategy, brand advertising, collaboration campaigns, content distribution, licensing, and broadcasting activities through integrated operations with the creator network.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Parable Entertainment is a management company for content creators that operates a creator network for virtual artists and VTubers, producing music releases, live concerts, and metaverse content. It owns flagship IP such as virtual girl group ISEGYE IDOL, runs the ISEGYE Festival hybrid online-offline music event, sells official merchandise through its FANTOM PICK e-commerce platform, and provides customized brand media solutions connecting creators with enterprise partners.

Product overview

Parable Entertainment operates as a comprehensive creator network and virtual entertainment company offering a multi-layered platform that combines creator management, music production, merchandise commerce, and live entertainment services. The core offerings include the Creator Network platform for talent management, Media Solution for brand partnerships, FANTOM PICK e-commerce for official merchandise, and Virtual R&D for immersive content development. Under their entertainment vertical, they manage virtual artist IPs such as ISEGYE IDOL and produce large-scale events including the ISEGYE Festival. Their discography services support music releases across digital platforms, while their merchandise line (Official MD) extends creator brands through collectible products sold via FANTOM PICK.

Differentiator

Problem solved

Functional benefit

Brands

• ISEGYE IDOL (이세계아이돌): Virtual artist IP management, music production, concert events, and virtual entertainment content combining music, live performance, and real-time technology.
• FANTOM PICK (팬텀픽)
• ISEGYE FESTIVAL (이세계 페스티벌)
• LILPACON

Products and services

• Creator Network A creator management service supporting virtual and real creators through content production, music releases, merchandise development, and comprehensive career management including consulting, branding, legal support, and event coordination. Targets independent virtual YouTubers, VTubers, and digital artists seeking professional representation.
• Media Solution Customized media solutions connecting brand partners with Parable's creators through integrated campaign planning, content production, distribution, and data-driven strategies across multiple platforms. Targets enterprise marketers in gaming, F&B, media, and telecom seeking reach to MZ-generation audiences.
• FANTOM PICK E-commerce Platform Official merchandise commerce platform for Parable's virtual creators, handling preorders, production, and sales of MD merchandise including cushions, apparel, accessories, keyrings, acrylic stands, and collaborative/limited-edition products. Operates as the official storefront at fantompick.com.
• Live Broadcast Services Technical infrastructure support for online live streaming including real-time broadcasting, multi-camera operations, and virtual production capabilities for creator content and large-scale virtual concert events.
• Virtual R&D Research and development of virtual environments, characters, and spaces using Unity-based real-time engine technology to create interactive content that transcends physical production constraints.
• ISEGYE IDOL Virtual Idol Group Flagship virtual girl group IP managed by Parable, consisting of six members (아이네, 징버거, 릴파, 주르르, 고세구, 비챤). Produces music releases, live concerts, and cross-platform content; earned Hanteo Chart Bronze certification for 'Be My Light' first-week sales of 145,000+.
• ISEGYE Festival Annual flagship music festival combining real and virtual artists with live performances, online streaming, and offline attendance. ISEGYE Festival 2023 (Songdo) and 2025 (Gocheok Sky Dome, Seoul) featured 16-18 artist teams, with the 2025 edition broadcasting simultaneously to 17 countries.
• Official MD (Merchandise) Line Official physical merchandise for Parable's virtual creators and artists including official goods, limited editions, character collaborations, and fan collectibles (cushions, apparel, keychains, acrylic stands, dolls, stress balls). Sold via FANTOM PICK pre-orders and YouTube Shopping.
• Discography Services Music production and release services for Parable's virtual artists including singles, EPs, full albums, OSTs, and digital releases distributed globally across Apple Music, Spotify, YouTube Music, Melon, Genie, and Bugs.

Quantifiable outcome

• ISEGYE Festival 2023 achieved 510,000 cumulative YouTube viewers, 23,000+ offline attendees, 26,000 online viewers
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Unity TechnologiescoreTechnology or IntegrationUnity serves as the core technology partner for Parable's virtual entertainment production. Real-time rendering technology enables vivid virtual character performances and immersive virtual concert experiences. Parable's production behind-the-scenes is featured on the Unity Square site.
• LG Electronics (LG전자)minorGTM or Marketing PartnerLG Electronics sponsored the ISEGYE Festival 2023, a metaverse-linked offline music festival, as part of their marketing and brand activation efforts targeting MZ-generation audiences.
• KOCCA (한국콘텐츠진흥원)minorGTM or Marketing PartnerKOCCA (Korea Creative Content Agency) supported the ISEGYE Festival 2023 as a government-sponsored cultural content promotion initiative.
• IFEZ (인천경제자유구역청)minorGTM or Marketing PartnerIFEZ (Incheon Free Economic Zone) sponsored the ISEGYE Festival 2023, supporting the event held at Songdo Moonlight Festival Park in Incheon.
• SOOPcoreStrategic or Co-development PartnerSOOP is a key streaming partner and sponsor for ISEGYE Festival 2025 and LILPACON events. SOOP provides the online streaming platform for limited streaming of concerts and serves as an official sponsor, enabling Parable's hybrid online-offline event strategy.
• Netmarble (넷마블)minorGTM or Marketing PartnerNetmarble sponsored the ISEGYE Festival 2025 as part of brand activation targeting the virtual entertainment and gaming audience.
• KT Genie Music (케이티 지니뮤직)minorGTM or Marketing PartnerKT Genie Music sponsored the ISEGYE Festival 2025 and serves as the music distribution partner for releases including STAYG album format.
• Sparkl (스파클)minorGTM or Marketing PartnerSparkl sponsored the ISEGYE Festival 2025 as a brand partner.
• Kuro Games (크로게임즈)minorGTM or Marketing PartnerKuro Games is a brand partner featured in Parable's media solutions campaigns, collaborating on creator-based brand campaigns.
• Daewon CSI (대원씨아이)coreStrategic or Co-development PartnerDaewon CSI collaborated with Parable to publish the comic book series '수염 탐정 로빈' based on creator Robin's IP. This partnership represents Parable's strategy to expand creator IP into diverse media formats beyond video content.
• Lotte Wellfood (롯데웰푸드)minorGTM or Marketing PartnerLotte Wellfood collaborated with ISEGYE IDOL on a limited-edition 빼빼로 product collaboration featuring special illustrations and member signatures across 6 product variants.
• Our Bakery (아워베이커리)minorGTM or Marketing PartnerOur Bakery collaborated with ISEGYE IDOL for the 'OUR ISEGYE Ba: PORTL No. 1217' event featuring signature beverages and exclusive collaborative goods.
• MBC (문화방송)coreChannel Partner/ Reseller/ DistributorMBC (Munhwa Broadcasting Corporation) collaborated with Parable for the MBC Virtual Live Festival with Coupang Play, featuring ISEGYE IDOL and IRISÉ performances. This partnership expands Parable's virtual artist reach through traditional broadcast media.
• Coupang Play (쿠팡플레이)minorChannel Partner/ Reseller/ DistributorCoupang Play served as the international streaming partner for the MBC Virtual Live Festival, broadcasting Parable's virtual artists to global audiences.
• CGVcoreChannel Partner/ Reseller/ DistributorCGV provides live viewing screening services for Parable's concerts and festivals nationwide, enabling large-scale hybrid online-offline event experiences. ISEGYE Festival 2025 was screened across 39 CGV theaters.
• YouTube (Google)coreStrategic or Co-development PartnerParable signed an official YouTube partnership in June 2021, providing official CMS support, channel operation efficiency, and preferential treatment for content distribution across YouTube's platform ecosystem.
• TikTok (ByteDance)coreStrategic or Co-development PartnerParable signed an official TikTok partnership in May 2021, enabling content distribution and creator growth through ByteDance's platform ecosystem alongside YouTube.
• ABEMAminorChannel Partner/ Reseller/ DistributorABEMA provided international simultaneous live broadcast of ISEGYE Festival 2025 to global audiences as part of the multi-platform streaming strategy.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• VShojo: VShojo is a Western-focused virtual creator network emphasizing creator independence, brand deals, and multi-platform distribution. Comparable as a creator-network model monetizing virtual talent across YouTube, Twitch, and music.
• WAKTAVERSE / KRAFTON K-Pop division: WAKTAVERSE is a Korean VTuber and virtual idol group under Krafton with similar music releases, concerts, and merchandise model. Closest Korean-based comparable in terms of geography and audience.
• Cover Corporation (Hololive Production): Cover Corp operates Hololive Production, the largest global VTuber agency with idol-like live concerts, music releases, and merchandise. Most directly comparable as a managed network of virtual talent producing concerts, music, and branded content.
• ANYCOLOR Inc. (Nijisanji): ANYCOLOR runs the Nijisanji VTuber network spanning music releases, concerts, and merchandise, with strong Japanese and Asian fanbases. Direct competitor in virtual idol management and live virtual event production.
• Brave Group: Brave Group operates the VSPO esports VTuber project plus several Japan-based virtual idol branches, including Riot Music. Comparable as a multi-label virtual talent management and music platform.

Others

• Naver Z (ZEPETO): Naver Z is the metaverse platform behind ZEPETO and an existing investor in Parable. Comparable as a strategic investor and ecosystem partner providing avatar/metaverse infrastructure for virtual entertainment IP.

Broad incumbents

• HYBE Corporation: HYBE is the parent of BTS's label and major K-pop entertainment platform running virtual concert technologies (e.g., virtual K-pop experiences, fan platforms). Comparable as a broader entertainment incumbent exploring virtual performance and global music distribution.
• JYP Entertainment: JYP Entertainment is a major K-pop label with established music distribution, concert, and merchandise operations. Comparable as a broad entertainment incumbent whose core offerings overlap with Parable's discography, concert, and merchandise lines.
• SM Entertainment: SM Entertainment is a K-pop powerhouse with its own virtual idol project (aespa's metaverse avatars) and concert production operations. Comparable as a broad entertainment incumbent operating in both physical and emerging virtual performance.

Emerging players

• Kizuna AI Inc. Kizuna AI pioneered virtual idol content and live concerts with crossover music releases. Comparable as a single-virtual-artist IP with concert and merchandise operations, though smaller and more IP-centric than network models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/parable_ofcl
• YouTubeyoutube.com/@parable_ofcl
• Instagraminstagram.com/parable_ofcl
• Facebookfacebook.com/parablestudiogasan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parable Entertainment