Wasp Barcode Technologies

What Wasp Barcode Technologies does

Wasp Barcode Technologies provides asset tracking and inventory management software paired with complementary barcode, RFID, and GPS hardware. The core platform consists of two software products — Wasp Asset Tracking Software (for equipment, tools, and IT assets) and Wasp Inventory Tracking Software (for consumables and supplies) — augmented by optional add-on modules for RFID bulk scanning and GPS-based mobile-asset tracking. The hardware ecosystem includes rugged handheld and wireless barcode scanners, mobile computers, desktop and industrial barcode printers, and consumable labels and tags, creating a tightly integrated software-plus-hardware stack. The company sells primarily to operations teams across more than ten verticals, including healthcare, manufacturing, education, government, military, law enforcement, construction, warehousing, IT asset management, and retail, with named enterprise customers such as IBM, Northrop Grumman, Verizon, RTX, Xerox, and MIT.

The business operates a hybrid revenue model combining SaaS subscriptions for the software platform with direct hardware sales and recurring consumables (labels and tags). Pricing is uniformly quote-based with no published rates; sales are driven through consultation requests and guided demos. Distribution runs through three parallel channels: a direct inside-sales motion targeting enterprise accounts, the Wasplink reseller and distributor partner program for broader reach, and an e-commerce storefront serving SMB and self-serve buyers. Geographic coverage is concentrated in the United States and Canada, with a UK office handling purchases for EMEA buyers and localized GBP/EUR currency support. The company is privately held, founder/management-owned, with no disclosed funding rounds, acquisitions, or external investors.

Name

Wasp Barcode Technologies

Legal name

Wasp Barcode Technologies

Website

https://waspbarcode.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Wasp Barcode Technologies provides asset tracking and inventory management software paired with barcode, RFID, and GPS hardware to operations teams across healthcare, manufacturing, government, military, and other verticals, serving both Fortune 500 enterprises and small businesses since 1994.

Ownership category

akta.pro rank

Product category

Asset Tracking & Inventory Management Software

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers) (HDACAKAC)

akta.pro secondary industries

Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ), Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

Keywords

• Asset tracking software
• Inventory management software
• Barcode hardware
• RFID tracking solutions
• Barcode label printing

Headquarters

HQ city

East Peckham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Software Subscriptions: SaaS-based tracking software with subscription licensing model. The platform includes asset tracking and inventory management capabilities.
2. Hardware Sales: Sale of barcode scanners, mobile computers, barcode printers, and accessories along with labels and tags
3. Custom Labels and Tags: Custom label creation services for specific business requirements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wasp Barcode Technologies provides asset tracking and inventory management software (Wasp Asset Tracking and Wasp Inventory Tracking) that helps operations teams know what they have, where it is, and who has it. The company complements its software with a hardware ecosystem including handheld and wireless barcode scanners, mobile computers, desktop and industrial barcode printers, and barcode labels and tags, offering both stock and custom labeling.

Product overview

Wasp Barcode Technologies offers a unified platform combining asset tracking and inventory management software. The core offering consists of Wasp Asset Tracking Software and Wasp Inventory Tracking Software, complemented by optional add-on modules including RFID Tracking and GPS Asset Tracking. The software platform is designed for operations teams needing visibility into what they have, where it is, and who has it. The company also sells complementary hardware products including barcode scanners, mobile computers, and barcode printers, along with barcode labels and tags supplies. Wasp positions its solutions as powerful enough for Fortune 500s while remaining simple enough for small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Wasp Asset Tracking Software Asset and equipment tracking software that tracks equipment, tools, IT assets and more, enabling users to know exactly who has assets and when they are due back, simplifying audits and reducing lost or unreturned items.
• Wasp Inventory Tracking Software Inventory and stock management software that tracks consumables, supplies, and other items, providing at-a-glance stock visibility to avoid shortages and overbuying, scaling with users, locations, and items as a business grows.
• Barcode Scanners Rugged handheld, wireless, and portable barcode scanners designed to deliver accurate scanning results in durable form factors for daily operations use.
• Mobile Computers Mobile computing devices used for barcode scanning and inventory management in field and warehouse operations.
• Barcode Printers Desktop and industrial barcode and label printers built for fast, reliable label printing across operational environments.
• Barcode Labels & Tags Stock and specialty barcode labels and asset tags available in custom sizes, shapes, and finishes, designed to withstand tough environments and deliver clear, scannable prints; custom label creation services are available.

Named customers6 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Wasplink Partner ProgramcoreChannel Partner/ Reseller/ DistributorPartner program allowing resellers and distributors to sell Wasp Barcode products. Includes deal registration system and partner onboarding through Wasplink portal. Partners can find opportunities, register deals, and receive support for customer implementations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Avery Dennison: Major supplier of RFID inlays, barcode labels, and tags used in retail and supply-chain tracking; comparable to Wasp's custom labels and RFID hardware lines.
• Datalogic: Italian-headquartered maker of barcode readers, mobile computers, sensors, and RFID solutions for industrial and retail customers; competes directly with Wasp in scanners and handheld data capture.
• Barcoding Inc. US integrator offering barcode scanners, mobile computers, RFID, and asset-tracking software with services-led delivery; near-twin to Wasp's integrated hardware-plus-software GTM.
• Asset Panda: Cloud-based asset-tracking platform with mobile apps and barcode/RFID workflows; competes with Wasp Asset Tracking Software for SMB and mid-market IT and operations teams.
• Zebra Technologies: Global leader in barcode scanners, mobile computers, RFID, and enterprise asset-tracking software. Directly comparable product portfolio across hardware and software targeting the same enterprise and mid-market customers as Wasp.
• Sato Holdings: Manufacturer of barcode printers, RFID labels, and industrial labeling solutions; directly comparable in the printer and label categories Wasp sells.
• Honeywell Productivity Solutions: Manufactures rugged barcode scanners, mobile computers, and printers for retail, warehousing, and logistics — overlapping Wasp's core hardware categories and end markets.

Broad incumbents

• ServiceNow IT Asset Management: Broad enterprise platform with a deep IT asset management module that competes with Wasp in the IT-asset use case, but as part of a much larger workflow suite rather than a dedicated asset vendor.

Emerging players

• Reftab (formerly Cheqroom): Modern SaaS asset and equipment-tracking platform with barcode/QR workflows; emerging challenger in the same SMB asset-tracking niche Wasp targets.
• Freshservice: IT service management and asset-tracking suite that overlaps with Wasp's IT Asset Management use case, particularly for mid-market IT departments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waspbarcodetech
• Facebookfacebook.com/waspbarcode
• LinkedInlinkedin.com/company/wasp-barcode-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasp Barcode Technologies