The Good People Data Company

What The Good People Data Company does

The Good People Data Company (TGPDC) is a South African data infrastructure company and NCR-registered Reseller Credit Bureau (NCRCB63) that operates an orchestration layer between authoritative South African data sources and business compliance decisions. Founded in 2018 and headquartered in Johannesburg with 11-50 employees, the company connects NCR, POPIA, FIC, and PASA-regulated businesses to data from TransUnion, Experian, XDS, the Department of Home Affairs, CIPC, TPN, and MRI through a single API, returning parallel-verified, scored decisions automatically.

The platform comprises three products built on the shared orchestration layer. Verify FLEX is an automated compliance and screening platform covering KYC, multi-bureau credit and affordability checks, AML/PEP screening, RMCP execution as executable logic, employee screening, and supplier verification, accessed via no-code configuration or REST API. TMS is a tenant management system covering the lead-to-lease journey including screening, digital lease generation, e-signature, and payment collection, currently live in South Africa, Namibia, Botswana, and Kenya. Authentic BEE, launched in 2024 in partnership with the BEE Chamber of South Africa, industrialises BEE certificate authentication and continuous monitoring for procurement teams.

TGPDC operates a hybrid go-to-market with enterprise field sales (demo-led, quote-based pricing) and a no-code/API self-serve motion. Revenue is generated through subscription platform access and usage-based per-verification charges, with a quote-based enterprise pricing model requiring direct sales engagement. The company reports 30M+ identity profiles processed, 100,000+ credit applications per quarter, and a target of sub-5-minute onboarding journeys. A 2024 funding round with REdimension Capital as lead investor supports continued product and geographic expansion.

Name

The Good People Data Company

Legal name

The Good People Data Company

Website

https://goodpeopledata.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Good People Data Company is a South African NCR-registered data infrastructure company that automates compliance, KYC, tenant screening, and BEE certificate verification for lenders, fintechs, property managers, and corporates via a single API orchestration layer.

Ownership category

akta.pro rank

Product category

Compliance Software / RegTech Data Infrastructure

NAICS

Credit Bureaus (561450), Custom Computer Programming Services (541511)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

akta.pro secondary industries

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Vendor Master Data Management & Onboarding (BPAAAJAB), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Compliance automation software
• Data infrastructure services
• Identity verification API
• Credit bureau services
• Tenant screening software

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Verify FLEX Platform Access: Subscription-based access to the Verify FLEX compliance automation platform with no-code configuration or API integration. Revenue derived from monthly/annual platform fees plus per-verification usage charges. Targets lenders, fintechs, insurers, and BPOs requiring automated KYC, AML, and compliance workflows.
2. TMS Platform Access: Subscription-based tenant management system covering the full lead-to-lease journey including screening, contract generation, payment collection, and compliance. Revenue from property managers, landlords, REITs, and student accommodation operators.
3. Authentic BEE Verification: API-based BEE certificate authentication service with per-verification pricing. Procurement teams and corporates pay per certificate verification or through subscription for bulk authentication capabilities.
4. REST API Integration: Direct API access to all verification and screening capabilities with usage-based pricing per data point retrieved. Technical customers integrate directly into their own systems via sandbox and production environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Good People Data Company operates a unified data orchestration platform that connects South African regulated businesses to all authoritative data sources through a single API. Its products automate compliance, screening, tenant management, and BEE certificate authentication, covering KYC, credit and affordability checks, AML, RMCP execution, and supplier verification for lenders, fintechs, property managers, and corporates.

Product overview

The Good People Data Company operates a unified data infrastructure platform comprising three integrated products: Verify FLEX (automated compliance and screening for customer, supplier, and employee onboarding), TMS (end-to-end tenant management from enquiry to lease for property managers), and Authentic BEE (BEE certificate verification for supplier compliance). All three products run on the same orchestration layer connecting to authoritative South African data sources including TransUnion, Experian, XDS, DHA, CIPC, TPN, and MRI. The platform provides a compliance layer covering POPIA, FICA, KYC, AML, RMCP, and NCR reporting, with access via no-code platform or REST API.

Differentiator

Problem solved

Functional benefit

Brands

• Verify FLEX: Automated compliance and screening platform for regulated businesses including lenders, fintechs, BPOs, insurers, POS networks, and crypto exchanges. Covers KYC, credit checks, affordability assessment, AML compliance, and employee screening.
• TMS
• Authentic BEE

Products and services

• Verify FLEX Automated compliance and screening platform for regulated businesses covering KYC, multi-bureau credit and affordability checks, AML compliance, supplier verification (CIPC, BEE, SARS VAT), employee screening, and decisioning with no-code rule builder and real-time risk scoring. Serves lenders, fintechs, BPOs, insurers, POS networks, and crypto exchanges.
• TMS (Tenant Management System) End-to-end tenant journey digitization platform covering digital application via branded portal, automated identity and credit screening, affordability calculator, digital lease generation with e-signature, payment collection and reconciliation, and ERP handover. Serves property managers, landlords, REITs, and student accommodation operators.
• Authentic BEE BEE certificate verification and supplier compliance platform that automatically collects, authenticates through SANAS-accredited agencies and the BEE Chamber, monitors for expiry and changes, and delivers authenticated BEE certificates via API. Serves corporates, government, procurement teams, and financial institutions.

Quantifiable outcome

• Onboarding journeys completed in under 5 minutes vs. multi-day manual processing
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature12 records

Partnerships

13 partnerships are on record, tiered flagship, core and supporting.

• BEE Chamber of South AfricaflagshipStrategic or Co-development PartnerCo-built partnership with the BEE Chamber of South Africa to provide direct access to the country's most trusted certificate authentication network. TGPDC's Authentic BEE product leverages this partnership to authenticate BEE certificates at source through SANAS-accredited agencies. The partnership provides regulatory credibility and preferential access to certificate validation data.
• TransUnioncoreTechnology or IntegrationData source integration partnership providing credit bureau data access for identity verification, credit checks, and affordability assessment within the Verify FLEX and TMS platforms.
• ExperiancoreTechnology or IntegrationCredit bureau data integration partnership enabling multi-bureau credit checks and affordability assessment across TGPDC's verification products.
• XDScoreTechnology or IntegrationData source integration providing additional credit and identity verification data to complement TransUnion and Experian bureau access.
• MRI TPNcoreTechnology or IntegrationTenant Performance Network integration for TMS product, providing rental history and tenant performance data for property management and tenant screening workflows.
• CIPC (Companies and Intellectual Property Commission)coreTechnology or IntegrationSouth African company registration data integration enabling CIPC company verification, director authentication, and UBO checks across Verify FLEX and Authentic BEE products.
• DHA (Department of Home Affairs)coreTechnology or IntegrationDirect government data integration for identity verification via Home Affairs ID verification and biometric liveness detection capabilities.
• RegulasupportingTechnology or IntegrationIdentity document authentication technology integration for document verification, facial recognition matching, and deepfake detection within KYC workflows.
• CPBsupportingTechnology or IntegrationPartner logo shown indicating technology or data integration partnership in the TGPDC partner ecosystem.
• FinchsupportingTechnology or IntegrationPartner logo shown indicating technology or data integration partnership in the TGPDC partner ecosystem.
• HURUsupportingTechnology or IntegrationPartner logo shown indicating technology or data integration partnership in the TGPDC partner ecosystem.
• DIDxsupportingTechnology or IntegrationPartner logo shown indicating technology or data integration partnership in the TGPDC partner ecosystem.
• MIEsupportingTechnology or IntegrationPartner logo shown indicating technology or data integration partnership in the TGPDC partner ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• XDS (Xpert Decision Systems): XDS is a South African credit bureau and decisioning data provider offering credit risk, fraud, and affordability analytics to lenders, fintechs, and retailers. It is directly comparable because it overlaps TGPDC's multi-bureau credit and identity verification layer for South African regulated customers.
• TPN (Tenant Profile Network, TransUnion): TPN provides tenant background and credit checks across South Africa and is a TGPDC data partner. It directly competes with TGPDC's TMS product on tenant screening, affordability assessment, and rental history for the same property-management customer base.
• Trulioo: Trulioo offers a global identity verification and business verification platform built around a single API connecting to hundreds of data sources. Comparable to TGPDC's orchestration-layer pitch, though Trulioo focuses on cross-border rather than South African regulatory frameworks.

Broad incumbents

• TransUnion South Africa: TransUnion is one of the three NCR-registered credit bureaus and a flagged TGPDC data partner. It is comparable as a broader incumbent offering credit reporting, identity, and analytics that overlap TGPDC's verification engine, including through its TPN tenant-screening product.
• Experian South Africa: Experian is another major NCR credit bureau and a TGPDC data partner. It offers credit reporting, fraud, and decisioning solutions that overlap directly with TGPDC's Verify FLEX credit and affordability checks, while serving a larger global portfolio.
• Onfido (Entrust): Onfido, now part of Entrust, is a global identity verification platform offering KYC, document authentication, and biometric liveness. It is comparable to Verify FLEX's biometric and deepfake detection capabilities for regulated onboarding.
• Jumio: Jumio is a global identity verification provider serving fintechs, lenders, and crypto exchanges with KYC, AML, and biometric checks. Comparable to Verify FLEX's KYC and AML automation targeting similar regulated digital-first customers.

Emerging players

• Veriff: Veriff provides AI-driven identity verification with document authentication, biometric matching, and fraud signals. Comparable to Verify FLEX's image-modality AI for KYC, but does not natively aggregate South African credit bureau data.
• Encompass Corporation: Encompass provides KYC orchestration that connects to corporate registries and bureaus to automate onboarding. Comparable to TGPDC's no-code rule builder and orchestration engine for Know Your Customer workflows.

Others

• MRI Software: MRI Software is a global property management software vendor and a TGPDC TMS integration partner. Comparable as an adjacent ecosystem player whose tenants include TMS's property-management customers, sometimes overlapping in screening and onboarding workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-good-people-data-company-1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good People Data Company