Family Forward Action

What Family Forward Action does

Family Forward Action, rebranded effective January 1, 2026 as For All Families Oregon (FAFO) and For All Families Oregon Action, is a 501(c)(4) nonprofit advocacy organization founded in 2010 and headquartered at 3934 NE Martin Luther King Jr. Blvd, Suite 204, Portland, Oregon. The organization fights for racial, gender, and economic justice for mothers and caregivers in Oregon through policy advocacy, grassroots organizing, and electoral engagement. It operates a coordinated three-entity structure consisting of the 501(c)(4) advocacy arm, a sister 501(c)(3) organization called Family Forward Oregon that accepts tax-deductible donations, and a political action committee called The Mother PAC (founded 2010) that supports candidates aligned with family-friendly policy. Revenue is generated exclusively through donations and membership contributions, and the organization is not a software company — its operational technology consists of third-party administrative tools (Every Action for supporter database management, Donor Pro for payment processing).

The organization delivers its mission through four primary mechanisms: direct legislative advocacy with Oregon state legislators (including annual lobby days and the Annual Care Summit), leadership development via the Mamas Lead program and Action Teams across Portland, Salem, and Eugene, coalition-based advocacy as a founding or steering committee member of Child Care for Oregon, Time for Oregon, Fair Shot Oregon, and other state and national coalitions, and electoral engagement through The Mother PAC. Programmatic priorities include child care access, paid family and medical leave, mental health access (with explicit focus on BIPOC communities), reproductive justice, and economic security. The organization is bilingual (English/Spanish), serves a membership of Oregon moms, caregivers, child care providers, and volunteer leaders, and reports a small staff in the 11–50 range.

FAFO's substantive track record includes passage of the nation's most inclusive paid family and medical leave law (HB 2005/2019, FAMLI Act), creation of the Department of Early Learning and Care in 2021 (the first U.S. state agency focused exclusively on child care), $100M+ in child care investments (2022), an $80M mental health workforce investment for BIPOC communities (HB 2949, 2021), and the 2026 session wins including $67M for ERDC, SB 1507 (Federal Tax Disconnect) recovering $300M+ in state revenue, and HB 4088 (Patient and Provider Privacy). The Mother PAC elected 28 women, mothers, caregivers, and people of color in 2020.

Name

Family Forward Action

Legal name

Family Forward Action

Website

https://familyforwardaction.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Forward Action (now For All Families Oregon) is a 501(c)(4) nonprofit advocacy organization founded in 2010 that fights for racial, gender, and economic justice for moms and caregivers in Oregon through legislative advocacy, grassroots organizing, coalition building, and electoral work via sister PAC The Mother PAC.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy Services

NAICS

Other Individual and Family Services (624190), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Policy advocacy services
• Grassroots community organizing
• Political action committee
• Volunteer leadership development
• Child care advocacy

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and Membership Contributions: Family Forward Action is a 501(c)(4) nonprofit organization that relies on donations from individuals, members, and supporters. Donations are not tax-deductible. The organization also has a sister organization (Family Forward Oregon) for tax-deductible contributions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Family Forward Action (now For All Families Oregon / FAFO) is a 501(c)(4) nonprofit advocacy organization that conducts grassroots organizing, policy advocacy, volunteer leadership development, and electoral engagement on behalf of mothers, caregivers, and families in Oregon. Its core work centers on advancing paid family and medical leave, affordable child care, mental health access, and reproductive and economic justice through direct legislative advocacy, coalition building, and endorsements via The Mother PAC.

Product overview

Family Forward Action (now For All Families Oregon/FAFO) is a grassroots advocacy organization focused on policy advocacy, grassroots organizing, and political action to fight for racial, gender, and economic justice for mothers and caregivers in Oregon. The organization does not offer a software product; its work consists of advocacy campaigns, volunteer leadership development programs (Mamas Lead), political endorsements through The Mother PAC, and coalition building around child care, paid family leave, and mental health policy. The organization connects with supporters through contact forms, volunteer interest forms, story-sharing platforms, and email updates, using third-party tools like Every Action for database management and Donor Pro for payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• The Mother PAC: Sister organization that works to elect candidates who will fight for inclusive laws and fix the system that has left too many families behind

Products and services

• Mamas Lead volunteer leadership development program A volunteer leadership development program that trains mothers, caregivers, and providers to participate in legislative advocacy, testimony, and coalition organizing on paid family leave, child care, and mental health policy in Oregon.
• The Mother PAC (electoral endorsement program) A sister political action committee that endorses, supports, and works to elect Oregon candidates who will advance laws supporting moms, caregivers, and families. Provides electoral candidate endorsements and political education for candidates on care issues.
• Action Teams volunteer organizing program County- and region-based volunteer teams that mobilize grassroots action during Oregon legislative sessions, drive rapid-response campaigns, and coordinate community organizing in Portland, Salem, and Eugene.
• Annual Care Summit An annual convening that brings together mom, caregiver, and provider leaders with coalition partners to set and advance the care-policy advocacy agenda for Oregon.
• Story-Sharing Platform A platform through which Oregon moms, caregivers, and providers submit personal stories that are used in legislative testimony, media campaigns, and direct advocacy with Oregon legislators.
• Mental Health Access Advocacy Campaign A sustained advocacy and coalition campaign (with APANO and PCUN) that secured $80 million in state investment for the BIPOC mental health workforce via HB 2949 and continues to push for expanded mental health access for Oregon families.

Quantifiable outcome

• Passed nation's most inclusive paid family and medical leave law (HB 2005, The FAMLI Act) after 14 years of advocacy
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Child Care for Oregon (CCFO)coreStrategic or Co-development PartnerFounding and steering committee member of the Child Care for Oregon coalition. This is a key coalition focused on child care advocacy and reform in Oregon. The coalition organized lobby days and advocacy during the 2026 legislative session.
• Time for OregoncoreStrategic or Co-development PartnerFounding coalition member of Time for Oregon campaign that led the effort to pass Paid Leave Oregon, the nation's most inclusive paid family and medical leave program.
• Fair Shot OregoncoreStrategic or Co-development PartnerFounding coalition member working on economic justice issues for Oregon families.
• Oregon Child Care ProjectmajorStrategic or Co-development PartnerActive member of the Oregon Child Care Project coalition working on child care system reform.
• One OregonmajorStrategic or Co-development PartnerActive member coalition focused on immigrant justice and broader social justice issues.
• Pro Choice Coalition of OregonmajorStrategic or Co-development PartnerActive member coalition focused on reproductive rights and reproductive justice.
• Coffee Creek Gender Responsiveness Work GroupminorStrategic or Co-development PartnerActive participant in work group focused on gender-responsive approaches at Coffee Creek Correctional Facility, improving outcomes for incarcerated mothers.
• Family Values @ WorkmajorStrategic or Co-development PartnerActive in national network Family Values @ Work, connecting Oregon advocacy to national movement for family-friendly policies.
• Child Care for Every Family NetworkmajorStrategic or Co-development PartnerActive in national network working to build state-to-national campaign for universal child care system. Executive Director Andrea Paluso left to co-lead this national effort.
• Caring Across GenerationsmajorStrategic or Co-development PartnerActive in national network focused on caregiving issues across generations.
• Every ActioncoreTechnology or IntegrationPrimary third-party database system for supporter management, volunteer sign-ups, story collection, and action alerts. Used for FastAction profiles and data management.
• Donor ProcoreTechnology or IntegrationThird-party administrator that collects payment processing information and stores donor personal data for the organization.
• Family Forward Oregon (Sister Organization)coreStrategic or Co-development PartnerSister 501(c)(3) nonprofit organization for tax-deductible contributions. Separate from Family Forward Action (501(c)(4)) but works in coordination on shared mission.
• The Mother PACcoreStrategic or Co-development PartnerSister political action committee founded in 2010 to elect candidates who will fight for laws supporting moms and caregivers. Works to educate candidates on care issues.
• APANO (Asian Pacific American Network of Oregon)majorStrategic or Co-development PartnerCoalition partner in mental health advocacy. Together with PCUN, partnered to pass the Behavioral Health Workforce Diversity Act (HB 2949) securing $80M for BIPOC mental health workforce.
• PCUN (Pineros y Campesinos Unidos del Noroeste)majorStrategic or Co-development PartnerCoalition partner in mental health advocacy. Together with APANO, partnered to pass the Behavioral Health Workforce Diversity Act (HB 2949) securing $80M for BIPOC mental health workforce.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• MomsRising: MomsRising is a national grassroots advocacy organization for mothers and families on issues including paid leave, child care, and economic justice. Directly comparable to FAFO in mission, advocacy model, and target population, but operating at national scale.
• Family Values @ Work: Family Values @ Work is a national network of state coalitions FAFO is already a member of. Both focus on paid leave and family-friendly workplace policy, making it a closely aligned peer.
• Caring Across Generations: Caring Across Generations is a national caregiving advocacy network FAFO participates in. Both champion care economy policy for families, caregivers, and aging adults.
• A Better Balance: A Better Balance is a national advocacy organization working on paid family leave and workplace fairness for caregivers. Comparable to FAFO on paid leave policy wins and legal advocacy for working families.

Emerging players

• Child Care for Every Family Network: National network co-led by FAFO's former ED Andrea Paluso to build a universal child care system. Emerging player scaling the same child-care advocacy mission FAFO pioneered at state level.

Broad incumbents

• National Women's Law Center: NWLC is a larger, established national organization advocating for women's rights including paid leave, child care, and reproductive justice. Overlapping policy agenda with FAFO but operates at national scale with broader portfolio.
• Oregon Education Association: Large statewide advocacy organization with comparable Oregon-only geographic scope and member-driven advocacy model, intersecting FAFO's child care and early learning policy priorities.

Regional players

• Planned Parenthood Advocates of Oregon: State-level advocacy arm operating in Oregon with overlapping focus on reproductive justice (a stated FAFO priority). Regional peer in the same state political environment with similar advocacy GTM.
• Basic Rights Oregon: Oregon-based LGBTQ+ advocacy organization working on intersectional justice, with which FAFO shares coalition partners (e.g., One Oregon). Comparable regional advocacy model with similar grassroots organizing approach.
• NARAL Pro-Choice Oregon: Oregon state affiliate within a national reproductive rights network; FAFO coalition partner in Pro Choice Coalition of Oregon. Directly comparable state-level advocacy organization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/familyforwardaction
• Xx.com/familyforward
• LinkedInlinkedin.com/company/family-forward-action

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Forward Action