Care In Action, Inc.
Caring Across Generations (Care In Action, Inc.) is a 501(c)(4) national advocacy nonprofit, founded 2011, that mobilizes caregivers, care workers, disabled people, and aging adults through policy advocacy, cultural change, and leadership development programs across the U.S.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Care In Action, Inc. does
Care In Action, Inc., operating as Caring Across Generations, is a 501(c)(4) national advocacy nonprofit founded in 2011 by Ai-jen Poo and Sarita Gupta and headquartered in New York City. The organization mobilizes family caregivers, professional care workers, disabled people, and aging adults to advance care policy, cultural change, and leadership development programs. Its mission is to transform the U.S. care system around three pillars: affordable child care, paid leave, and aging and disability care. Documented policy achievements include Ohio's $170 million home and community care investment, federal Fair Labor Standards Act minimum wage and overtime protections for home care workers (effective 2015), Hawaii's Kupuna Caregivers Act, and Washington's Long Term Care Trust Act, as well as influence on the Biden Administration's April 2023 Executive Order on Care containing 50 directives.
The organization's program portfolio comprises six core initiatives: the Care Fellowship (a four-month virtual leadership development program with 400+ fellows across California, Georgia, Illinois, Michigan, and a national cohort), the Care Can't Wait Coalition (60+ national partner organizations), the Creative Care Council (a celebrity advocacy cohort including Bradley Cooper, Seth Rogen, and Megan Thee Stallion), CareFest (an annual convening launched in 2023), the State Care Network of regional partners, and the One Million Care Conversations mass-engagement initiative run with Urban Institute and New America. Supporting resources include the Care Inclusion Playbook for Hollywood creators and a centralized Resource Library. Core technology is built on WordPress with EveryAction for email, digital petition and action tools, social media integration, and Stripe-based donation processing - standard nonprofit digital organizing infrastructure with no proprietary AI/ML components.
Caring Across is funded primarily through institutional philanthropy from major foundations including Ford, MacArthur, Robert Wood Johnson, Hewlett, and Pivotal Ventures, plus over 30 additional institutional supporters and individual grassroots donors. Programs are free to participants; the Care Fellowship provides a $1,500 award per fellow. The organization does not sell products or services, and revenue is not publicly disclosed. Go-to-market is community-led: coalition organizing, narrative change via entertainment partnerships, grassroots digital campaigns, and field operations including the Care Can't Wait Bus Tour (9 cities) and 60-hour Medicaid Vigil on the National Mall.
Care In Action, Inc. firmographics
Firmographics- Name
- Care In Action, Inc.
- Legal name
- Caring Across Generations
- Website
- https://caringacross.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caring Across Generations (Care In Action, Inc.) is a 501(c)(4) national advocacy nonprofit, founded 2011, that mobilizes caregivers, care workers, disabled people, and aging adults through policy advocacy, cultural change, and leadership development programs across the U.S.
- Ownership category
- akta.pro rank
Care In Action, Inc. industry classification
Industry- Product category
- Nonprofit Advocacy and Care Policy Services
- NAICS
- Social Advocacy Organizations (8133), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Quality Monitoring, Advocacy & Ongoing Care Plan Review (HSABAIAO)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Family Caregiver Coaching, Education & Support (HSABAIAI), Caregiver Support, Coaching & Training (HLADALAG)
Keywords
Where Care In Action, Inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Care In Action, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Institutional Philanthropy and Grants: The organization is primarily funded through grants and institutional philanthropy from national foundations supporting media, democracy, economic justice, racial justice, and care-related work. Funding sources include MacArthur Foundation, Ford Foundation, Robert Wood Johnson Foundation, Hewlett Foundation, Pivotal Ventures, and over 30 other institutional supporters.
- Individual Donations and Grassroots Support: Growing base of individual grassroots donors who contribute to sustain momentum for winning new systems of care. The organization accepts donations through its website with secure online payment processing via Stripe.
- Corporate Sponsorship: Film/TV industry partners and corporate sponsors collaborate on ambitious film, TV, and narrative change projects, including through Give Not Take Media.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Care In Action, Inc. product offering
Product offeringCore offering
Care In Action, Inc., operating as Caring Across Generations, is a national 501(c)(4) nonprofit advocacy organization that mobilizes family caregivers, professional care workers, disabled people, and aging adults to transform U.S. care systems. It delivers advocacy and leadership programs, runs national and state coalitions, drives cultural/narrative change through partnerships with Hollywood creatives, and operates digital organizing campaigns aimed at winning state and federal care policy reforms.
Product overview
Caring Across Generations operates as a national advocacy organization focused on transforming care systems in the U.S. The organization functions as a coalition-led advocacy movement rather than a traditional technology product company. Its portfolio includes the Care Fellowship (leadership development program), the Care Can't Wait Coalition (federal advocacy coalition), Creative Care Council (celebrity/creative network for narrative change), CareFest (annual convening), State Care Network (regional organizing), and One Million Care Conversations (mass engagement initiative). Supporting resources include the Care Inclusion Playbook for Hollywood creators, campaign advocacy tools, and various publications and guides. These programs work together to advance policy change, cultural narrative transformation, and grassroots organizing around affordable childcare, paid leave, and aging and disability care.
Differentiator
Problem solved
Functional benefit
Brands
- CareFest: A landmark gathering that brings together caregivers, creators, journalists, industry leaders, and advocates to connect, share ideas, and imagine the future of care in the country.
- Care Fellowship
- Creative Care Council
- Care Can't Wait Coalition
- Care Network
Quantifiable outcome
- $170 million invested in home and community care (Ohio)
- +5 more outcomes
Companies that use Care In Action, Inc.
Customer profileNamed customers2 records
Segments6 records
Care In Action, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Care In Action, Inc. partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- The ArccoreNational partner organization advocating for people with intellectual and developmental disabilities and their families.
- AFL-CIOcoreNational labor federation working on economic and workplace issues affecting care workers.
- American Association of People with DisabilitiescoreNational disability rights organization working on policy advocacy.
- Zero to ThreecoreNational organization focused on the healthy development of infants and toddlers.
- SEIU NationalcoreService Employees International Union representing care workers including home care and child care workers.
- Paid Leave for AllcoreCoalition working to win paid family and medical leave for all workers.
- Oxfam AmericacoreGlobal organization working to fight inequality and end poverty, including care work issues.
- National Women's Law CentercoreLegal advocacy organization working to advance gender justice.
- National Partnership for Women & FamiliescoreAdvocacy organization working on issues affecting women and families including care.
- National Domestic Workers AlliancecoreAlliance of organizations working to win respect, recognition, and protections for domestic workers.
- Moms RisingcoreOnline organization of moms advocating for family-friendly policies.
- Justice in AgingcoreAdvocacy organization fighting poverty among older adults.
- Community ChangecoreOrganization building power among low-income people of color.
- CLASP - The Center for Law and Social PolicycoreNational nonprofit focused on fighting for policies at the federal and state level to support low-income people.
- Hilarity for CharitycoreOrganization founded by Lauren and Seth Rogen providing grants for young caregivers and Alzheimer's awareness.
- Storyline PartnerscoreNetwork working to grow more inclusive, equal, and just entertainment industry through inclusive narratives in film & TV. Caring Across played a leading role in establishing and shaping this network.
- Pop Culture CollaborativecorePhilanthropic resource and funder learning community working to transform the narrative landscape around people of color, immigrants, refugees, Muslims, and indigenous peoples.
- The Second CityminorCulture change partner - renowned comedy theater and school working on cultural narratives around care.
- The Center for Cultural PowercoreCulture change partner producing visual artworks imagining the future of care.
- Geena Davis Institute on Gender in MediaminorCulture change partner focused on gender balance in media.
- Lemonada MediaminorCulture change partner - media company producing podcasts including No One Is Coming to Save Us episode sponsored by Caring Across.
- USC Annenberg Norman Lear CenterminorCulture change partner - research center studying entertainment and media.
- Urban InstitutecoreResearch collaborator for One Million Care Conversations initiative, conducting research on care needs and vision for care in the U.S.
- New AmericacoreResearch collaborator for One Million Care Conversations initiative and Better Life Lab partnership for care-inclusive storytelling.
- AARPcoreSupporter and partner organization representing older adults and their caregiving families.
- National Academy for Social Insurance (NASI)corePartner in producing landmark report 'Designing Universal Family Care' in 2019.
- Television Academy FoundationminorPartner for 'Power of TV: Flipping the Script on Work, Family & Care' event discussing care-inclusive storytelling.
- Wayfarer StudiosminorProduction partner for 'Man Enough to Care' roundtable produced in partnership with Justin Baldoni.
- SEIU Healthcare IllinoiscoreRegional partner - union representing healthcare workers in Illinois working on care issues.
- New Georgia ProjectcoreRegional partner - nonpartisan, non-profit organization registering and engaging eligible voters of color in Georgia.
- Care in ActioncoreRegional partner - nonprofit working for domestic workers and care workers.
- The Arc GeorgiaminorRegional partner - chapter of The Arc advocating for people with developmental disabilities in Georgia.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Care In Action, Inc. competitors and assessment
Company assessmentDirect peers
- MomsRising: A grassroots advocacy organization mobilizing families around childcare, paid leave, caregiving, and economic justice. Its member-led policy campaigns and family-care target audience closely match the subject organization.
- National Domestic Workers Alliance: A national nonprofit advancing the rights, wages, and protections of domestic and care workers through organizing and policy advocacy. Its care-work constituency and coalition-led advocacy overlap directly with Caring Across Generations.
- Justice in Aging: A national advocacy organization fighting poverty and inequality among older adults, including on long-term care and caregiver issues. It is directly relevant to the subject's aging, disability, and long-term care policy work.
- Family Values @ Work: A network of state and national organizations advancing paid leave and family-friendly policies. It shares the subject's state and local partner structure and its policy advocacy go-to-market motion.
- Paid Leave for All: A national campaign coalition advocating paid family and medical leave and related care infrastructure. It is directly comparable as a care-policy coalition with a similar coalition and advocacy model.
- The Arc: A national disability-rights organization advocating for people with intellectual and developmental disabilities and their families. It is directly comparable in disability policy, caregiver representation, and coalition building.
- National Partnership for Women & Families: A national advocacy organization focused on women, families, workers, caregiving, and work-family policy. Its policy campaigns and stakeholder coalition model are closely comparable to Caring Across Generations.
- National Women's Law Center: A national legal and policy advocacy organization addressing gender justice, family leave, caregiving, and workforce equity. It overlaps with the subject organization's target constituencies and legislative advocacy work.
Broad incumbents
- AARP: A large established organization representing older adults and caregivers, with policy advocacy and public education around aging and care. It is a broad incumbent in care policy and older-adult engagement.
Emerging players
- Community Change: A grassroots organizing and advocacy nonprofit building power among communities of color and low-income people. Its community-led coalition model is comparable, although its issue remit is broader than care policy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Care In Action, Inc. social profiles
Digital presenceCare In Action, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care In Action, Inc. leadership team
Management profileNumber of profiles
Care In Action, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
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Care In Action, Inc. M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Care In Action, Inc.
What does Care In Action, Inc. do?
Care In Action, Inc., operating as Caring Across Generations, is a national 501(c)(4) nonprofit advocacy organization that mobilizes family caregivers, professional care workers, disabled people, and aging adults to transform U.S. care systems. It delivers advocacy and leadership programs, runs national and state coalitions, drives cultural/narrative change through partnerships with Hollywood creatives, and operates digital organizing campaigns aimed at winning state and federal care policy reforms.
Is Care In Action, Inc. a public or private company?
Care In Action, Inc. is a private company. It is currently operating.
When was Care In Action, Inc. founded?
Care In Action, Inc. was founded in 2011. It employs 11 to 50 people.
Where is Care In Action, Inc. based?
Care In Action, Inc. is headquartered in New York, United States, in the North America region.
How does Care In Action, Inc. make money?
Three revenue lines are on record. Institutional Philanthropy and Grants are the primary driver. The others are individual Donations and Grassroots Support and corporate Sponsorship.
Who are Care In Action, Inc.'s main competitors?
Direct peers on record are MomsRising, National Domestic Workers Alliance, Justice in Aging, Family Values @ Work, Paid Leave for All, The Arc, National Partnership for Women & Families and National Women's Law Center. AARP is listed as a broad incumbent. Community Change is listed as an emerging player.
Does Care In Action, Inc. have an API?
No public API is recorded for Care In Action, Inc..
What industry is Care In Action, Inc. in?
Care In Action, Inc.'s product category is Nonprofit Advocacy and Care Policy Services. Its primary akta.pro industry code is HSABAIAO, Quality Monitoring, Advocacy & Ongoing Care Plan Review, with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 8133 and its SIC code is 8300.