CLUB HUB

What CLUB HUB does

Club Hub UK (legally Hub Works Ltd) operates a two-sided online directory that connects UK parents and carers with children's activity providers spanning antenatal through age 18. The platform exposes more than 7,154 activities across 50+ categories (sports, performing arts, SEND, holiday camps, baby classes, etc.) via a Google Maps-driven interactive map search on the website (clubhubuk.co.uk) and on native iOS and Android apps. Underlying the consumer experience is a WordPress front end on AWS S3, with provider-side tooling for listings, a dashboard for tracking enquiries and bookings, and a Trustist-integrated reviews layer (4.9/5.0 across 349 reviews).

The business is a freemium marketplace: free for parents/carers, monetized entirely on the provider side through tiered annual memberships (£49 Early Years, £49 Bronze, £99 Silver, £249 Gold, plus a free charity tier), à-la-carte publicity packages (web link £9/year, advert £31/30 days, local £42/2 weeks, featured £72/4 weeks, newsletter £80, spotlight up to £1,200/month), a Jobs & Careers recruitment product, and blog article sponsorships. Go-to-market is product-led: organic SEO on a domain authority of 56 plus a monthly newsletter to 30,000+ parents and 6,000+ providers drive inbound traffic, while a community layer (Brand Reps, Facebook groups, an annual Awards program that drew 462 applications from 179 businesses across 16 categories in 2026) supports retention and word-of-mouth among providers.

The company is founder-owned and bootstrapped, run by Tessa Day since inception, with a distributed UK team of fewer than 10 supported by a core technology partnership with Dorset Tech. There are no disclosed funding rounds, acquisitions, or plans to expand outside the United Kingdom, and revenue is not publicly reported. Distribution economics are tightly tied to continued SEO dominance in "kids activities near me" queries, making organic search both the principal growth lever and the principal concentration risk.

Name

CLUB HUB

Legal name

Hub Works Ltd

Website

https://clubhubuk.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Hub UK is the UK's largest online directory for children's activities, listing 7,154+ classes, clubs, and holiday camps searchable via web and mobile apps; it is free for parents and monetizes children's activity providers through tiered annual memberships and paid publicity packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Provider Membership Subscriptions: Tiered annual membership plans for children's activity providers offering different listing limits, features, and visibility levels. Plans range from free charity memberships to premium gold packages.
2. Publicity Packages: Additional paid advertising options including web link packages, sidebar/footer adverts, local boost features, featured homepage placement, email newsletter features, and spotlight packages for maximum visibility.
3. Job Listings: Package for children's activity providers to advertise job openings on the Club Hub Jobs & Careers page, with social media promotion and newsletter inclusion.
4. Blog Article Sponsorship: Permanent guest blog posts featured on the website with social media promotion and newsletter inclusion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Club Hub UK operates a two-sided online directory and mobile app that helps parents and carers discover over 7,154 children's activities, classes, clubs, holiday camps and family events by location, age and category. The service is free for parents, while children's activity providers pay annual subscription memberships (£49–£249) and add-on publicity/advertising packages to list and promote their offerings to local families.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1 million users and 3 million page views
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TrustistcoreTechnology or IntegrationTrustist is Club Hub's reviews platform partner. The platform is integrated into Club Hub's website displaying customer reviews. Club Hub is partnered with Trustist as the best platform for all children's activities reviews all in one place, providing social proof and credibility for providers.
• Book That IncoreTechnology or IntegrationRecommended booking system supplier for children's activities. Winner of Club Hub Supplier of the Year 2026. Offers booking and class management system designed specifically for kids' activity businesses including online bookings, recurring payments, registers, waiting lists and automated parent communication.
• PonchoPayminorOthersSimplify Childcare Payments partner recommended to help children's activity providers manage payments and get paid faster.
• Daisy First AidminorOthersFirst aid training partner recommended to children's activity providers for parent first aid courses and classes.
• The Class Business Academy (Kristine Monaghan)minorStrategic or Co-development PartnerBusiness development and training partner offering the Children's Activity Business Club for providers looking to grow their businesses.
• Morton Michel InsuranceminorOthersUK's leading childcare insurance specialist recommended to children's activity providers for insurance coverage.
• Dorset TechcoreTechnology or IntegrationFull-service digital agency that built Club Hub's website and app. They donate profits back to the community through projects including their own STEM education center. Website and app developer Chris Ryu runs children's education center.
• Teddy MountainminorOthersRyan Davies is owner of Teddy Mountain, world's largest Make-A-Bear wholesaler. Recommended supplier to children's activity providers.
• Children's Activities Association (CAA)minorStrategic or Co-development PartnerUK's leading membership body for children's activity providers. Club Hub strongly recommends providers consider CAA membership for best practice in safeguarding, health and safety and professional standards. CAA membership badges can be displayed on listings.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mumsnet: UK's largest parenting community with local activity listings and recommendations; broader parenting platform with overlapping audience but activity discovery is one of many verticals.
• Netmums: Established UK parenting network with local activity directories and event listings; broader parenting site with overlapping parent audience and activity discovery features.
• BabyCentre: Major UK/global parenting resource including activity ideas and local class discovery; serves a comparable audience but activity directory is one component of a broader parenting platform.

Direct peers

• Day Out With The Kids: UK family days-out and kids activities directory with location-based search; directly comparable marketplace model serving parents searching for activities across the UK.
• LittleBird: UK family activities discovery app connecting parents to local classes and events; directly comparable mobile-first marketplace in the same UK niche.
• Kidadl: UK kids activities, days out and parenting content platform with a directory of activities; directly comparable audience and content-led marketplace approach.
• Hoop: UK kids activities app offering a curated directory of local classes and events for parents; directly comparable two-sided marketplace for children's activities.

Others

• Children's Activities Association: UK membership body for children's activity providers; not a direct competitor but an ecosystem partner (Club Hub recommends CAA membership), giving comparable industry insight into the same provider base.

Emerging players

• ActivityHero: US kids activities marketplace for camps, classes and lessons; emerging player in the same category with two-sided marketplace model but currently US-focused.
• Mommy Poppins: US kids activities, classes and events directory with editorial content; emerging player in the same niche with overlapping parent-audience focus but primarily US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clubhubuk
• YouTubeyoutube.com/@clubhubuk
• Facebookfacebook.com/ClubHubUK
• LinkedInlinkedin.com/company/club-hub-uk
• Instagraminstagram.com/clubhubuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLUB HUB