TRUSTist

What TRUSTist does

TRUSTist (legal entity: Trustist Customer Reviews) is a UK-based SaaS vendor founded in 2014 and headquartered in York, operating a customer review aggregation platform primarily targeting small and medium-sized enterprises (SMEs) and multi-location organisations across the United Kingdom. The core Trustist Reviews product aggregates verified customer reviews from third-party platforms—Google, Facebook, and Trustpilot—into a unified dashboard where businesses can collect reviews via mobile devices, reply directly, republish positive feedback as social media posts, and display star ratings inside Google organic search results to improve click-through rates. Distribution combines direct enterprise field sales (demo-led), an official 'Trustist Partner' referral scheme with regional resellers such as Granite Trust Reviews in Aberdeenshire, and association-level distribution partnerships with the British Franchise Association, Encouraging Women into Franchising (EWiF), Children's Activities Association, What's On 4 Kids, and Club Hub UK.

Revenue is generated via annual, quote-based subscriptions to the platform; pricing is not publicly disclosed. The company also operates adjacent sub-brands—TrustistTransfer, TrustistEcommerce (bank transfer payment services), and TrustistFranchising (franchise opportunity program)—extending the franchise-leaning business model beyond pure reviews. In November 2023, TRUSTist added an AI-powered Personalised Review Responses feature for automated reply generation.

The company is privately held with a 1-10 employee headcount, no disclosed institutional funding beyond a 2018 funding event, and a leadership profile anchored by CEO Nigel Apperley. TRUSTist has accumulated multiple UK SME awards including FSB Award Winners 2024, Institute of Directors Awards 2021 winner, Approved Franchise Awards Supplier of the Year in 2019 and 2020, and Elite Business Top 100 SME rankings of #53 (2023) and #39 (2024), signalling stable mid-tier UK SME positioning rather than high-growth scaling.

Name

TRUSTist

Legal name

Trustist Customer Reviews

Website

https://TRUSTist.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TRUSTist is a UK-based SaaS platform that aggregates verified customer reviews from Google, Facebook, and Trustpilot into a unified dashboard for SMEs and multi-location organisations, enabling review collection, response, social sharing, and star ratings in Google search results.

Ownership category

akta.pro rank

Product category

Online Reputation Management Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)

Keywords

• Customer reviews platform
• Online reputation management
• Review aggregation software
• Stars in google search
• Business review management

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Review Aggregation Platform Subscription: TRUSTist operates as a SaaS review aggregation platform, providing subscription-based access to their review management platform for businesses to aggregate, display, and manage customer reviews from multiple platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

TRUSTist operates a SaaS review aggregation platform that collects, consolidates, and displays verified customer reviews from Google, Facebook, and Trustpilot into a single dashboard for UK SMEs and multi-location organisations. The platform surfaces star ratings directly in Google organic search results, supports mobile/tablet-based review collection, enables AI-generated personalised review responses, and converts positive reviews into social media posts. Complementing the core product are TrustistTransfer and TrustistEcommerce (bank transfer payment solutions) and a TrustistFranchising partner programme.

Product overview

TRUSTist is a unified customer reviews management platform that aggregates verified reviews from multiple platforms (Google, Facebook, Trustpilot) into a single dashboard. The core product Trustist Reviews enables businesses to collect, manage, and display customer reviews while featuring star ratings in Google Search. The company also operates complementary sub-brands: TrustistTransfer and TrustistEcommerce (bank transfer payment solutions), and TrustistFranchising (franchise partnership opportunity). The platform targets UK SMEs and multi-location organisations, offering review aggregation, response management, and social proof tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Trustist Reviews Core SaaS platform that aggregates verified customer reviews from Google, Facebook, and Trustpilot into a single dashboard, surfaces stars in Google organic search, supports review collection via mobile or tablet, enables AI-generated personalised responses, and converts positive reviews into social media posts. Built for UK SMEs and multi-location organisations managing online reputation.
• TrustistTransfer Bank transfer payment solution offered under the TRUSTist portfolio for businesses.
• TrustistEcommerce Bank transfer payment solution for ecommerce businesses, part of TRUSTist's financial services offerings.

Quantifiable outcome

• Verified reviews improve customer trust and purchasing decisions

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Granite Trust ReviewsminorChannel Partner/ Reseller/ Distributor · 22 January 2026Official Trustist Partner based in Oldmeldrum, Aberdeenshire. Founded by William McBey, the business helps local companies aggregate and display verified customer reviews from multiple platforms including Google, Facebook, and Trustpilot. Targets businesses across North-east Scotland in sectors such as healthcare, hospitality, and retail.
• British Franchise AssociationcoreGTM or Marketing PartnerOfficial Partner of the British Franchise Association (BFA), providing review aggregation services to the franchise sector and participating in BFA events and initiatives.
• Encouraging Women into Franchising (EWiF)coreGTM or Marketing PartnerPartner of and Ambassador for Encouraging Women into Franchising, supporting female entrepreneurs in the franchise sector.
• Children's Activities AssociationminorGTM or Marketing PartnerMember of the Children's Activities Association, providing review services to children's activity providers.
• What's On 4 KidsminorGTM or Marketing PartnerSponsor for What's On 4 Kids, supporting the children's activities sector with review aggregation services.
• Club Hub UKcoreGTM or Marketing PartnerCustomer Reviews Partner for Club Hub UK, providing exclusive review aggregation services to children's activity providers on the Club Hub platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Birdeye: US-based multi-platform customer experience and review management SaaS serving SMB and multi-location enterprises. Direct competitor to TRUSTist's aggregated-review, response, and social-post workflow, with similar deep integrations to Google, Facebook, and dozens of review sources.
• Reputation.com: Enterprise-grade online reputation management platform aggregating reviews, listings, and social data. Direct peer at the multi-location end of TRUSTist's customer base (healthcare, retail, hospitality).
• Grade.us: SaaS review-generation and monitoring platform aimed at agencies and SMBs; combines review campaigns, aggregation, and white-label distribution. Directly comparable feature set for the agency/channel partner use case that TRUSTist is pursuing via its partner scheme.
• ReviewTrackers: Centralised review monitoring and analytics platform serving multi-location brands. Same value proposition — aggregating reviews from many sources for unified response and insight — as TRUSTist for its multi-location segment.
• Podium: Reputation and customer interaction platform built for local businesses; combines review collection, response, and messaging. Highly comparable target segment and feature set to TRUSTist, particularly for multi-location retail and service SMEs.
• Yotpo: Reviews, ratings, and user-generated content platform with strong e-commerce and brand integrations. Comparable aggregator-plus-display model and a credible alternative for any TRUSTist prospect evaluating review vendors.

Broad incumbents

• Yext: Public listings and digital presence platform including review monitoring and response. More enterprise-focused but the same adjacent category: managing a business's online reputation across Google's ecosystem.
• Trustpilot: Global review platform whose reviews TRUSTist aggregates directly. Trustpilot is the publicly traded, broad incumbent in online reviews and serves as the direct reference point and competitor for any SMB-focused review aggregation play.

Emerging players

• Vendasta: White-label SMB software marketplace whose partners resell reputation and review products. Highly comparable to TRUSTist's partner/reseller and franchise distribution model serving local agencies.

Regional players

• BrightLocal: UK-based local SEO and citation platform with strong review-monitoring capabilities targeting agencies and SMBs. Closest geographic and customer-base peer to TRUSTist, sharing a UK agency/SMB GTM overlap even though its product is more SEO-centric.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trustistuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUSTist