Marcus
Marcus is a family-owned, full-service Hawaii real estate firm founded in 1971, operating four integrated divisions — residential brokerage, commercial brokerage, property management, and construction — serving buyers, sellers, landlords, and tenants across Oahu and Maui with 60+ employees.
- Company typePrivate
- Founded1971
- HeadquartersHonolulu, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Marcus does
Marcus (dba Marcus Realty) is a Hawaii-based, family-owned full-service real estate company founded in 1971 by Marcus K. Nishikawa. It operates four integrated divisions out of Honolulu: Marcus Realty (residential brokerage), Marcus Commercial (commercial brokerage and leasing), Marcus Property Management (managing hundreds of single-family and condominium units across Oahu), and Marcus Construction Services (general contracting and renovation under a separate CT-28935 license). The firm is led today by second-generation Nishikawa family members, with Kevin Y. Nishikawa serving as CEO/Principal Broker and Brent Nishikawa as President of Marcus Construction Services; Dale K. Nishikawa holds the Chairman role and Kim Villarmia serves as President/CFO of the Marcus Holdings parent entity. The firm employs 60+ staff across offices on Oahu and Maui and is described as the largest locally owned, family-run, non-franchised real estate company in the Hawaiian Islands.
Marcus monetizes through real estate commissions on residential and commercial transactions, recurring property management fees, and construction services revenue. Distribution is hybrid: licensed agents work directly with buyers, sellers, landlords, and tenants; properties are listed on the company's marcushawaii.com website and syndicated through HiCentral MLS; and AppFolio powers the resident and owner portals for the property management business. The technology stack is conventional industry tooling — there is no proprietary platform, no public API, no AI/ML components, and no mobile app — and the company's competitive position is built on 50+ years of local brand trust, long-tenured credentialed agents (CRS, GRI, ABR, CCIM, SRES designations), and a long-tail of recurring property management contracts.
The customer base spans first-time homebuyers, residential investors, local and national commercial tenants (e.g., New York Life, JCB International, Bank of America, Kuakini Medical Center, Hawaiian Host, Aloha Petroleum), and individual property owners. Strategic expansion vectors include the HNL Development joint venture (2017) for affordable housing and the in-house construction services division, while notable recent disruption was the June 2023 passing of EVP Jason Nishikawa. No external funding has been raised; the company is privately held with no disclosed institutional investors.
Marcus firmographics
Firmographics- Name
- Marcus
- Legal name
- Marcus Realty
- Website
- https://marcushawaii.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Marcus is a family-owned, full-service Hawaii real estate firm founded in 1971, operating four integrated divisions — residential brokerage, commercial brokerage, property management, and construction — serving buyers, sellers, landlords, and tenants across Oahu and Maui with 60+ employees.
- Ownership category
- akta.pro rank
Marcus industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Marcus is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Marcus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Residential Real Estate Sales: Commissions earned on residential property sales transactions. Agents represent buyers and sellers in residential property transactions across Oahu.
- Commercial Real Estate Brokerage: Commercial property leasing and sales transactions. Kevin Y. Nishikawa has closed over $155 million in sales transactions and leased over 850,000 square feet of retail, office/medical/laboratory, warehouse space and vacant land since 2005.
- Property Management Services: Property management fees for managing single-family and condominium units for property owners. Services include tenant screening, property inspections, leasing, accounting, and maintenance.
- Construction Services: Marcus Construction Services provides building and renovation services for Hawaii homes under Brent Nishikawa's leadership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Property Management Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Marcus product offering
Product offeringCore offering
Marcus is a full-service real estate company in Hawaii providing residential sales brokerage, commercial real estate brokerage, property management for single-family and condominium units, and construction and renovation services for Hawaii homes. The firm operates through department-organized teams of licensed agents and staff, supported by MLS listings, a website property portal, and AppFolio-powered tenant and owner portals, serving both individual consumers and commercial clients on Oahu and Maui.
Product overview
Marcus is a locally owned, full-service real estate company offering four integrated service lines: Marcus Realty (residential brokerage), Marcus Commercial (commercial real estate), Marcus Property Management (residential property management), and Marcus Construction Services. The company, founded in 1971 and operating as Marcus since 2021, serves Hawaii's residential and commercial markets with personalized professional services. The portfolio includes property sales, leasing, property management, and construction services, all delivered through a team of 60+ employees across Oahu and Maui.
Differentiator
Problem solved
Functional benefit
Brands
- Marcus Construction Services: General contracting and construction services specializing in building and renovating Hawaii homes for modern island life.
- Marcus Property Management
Products and services
- Marcus Realty (Residential Brokerage) Residential real estate brokerage services helping individual buyers, sellers, first-time homebuyers, families, investors, and downsizers buy, sell, and lease residential properties throughout Oahu.
- Marcus Commercial Commercial real estate brokerage for office, retail, warehouse, medical, and vacant land leasing and sales, serving local businesses, national corporations, and investors in Hawaii.
- Marcus Property Management Full-service residential property management for landlords and investors of single-family and condominium units throughout Oahu, including tenant screening, property inspections, leasing, accounting, and maintenance.
- Marcus Construction Services General contracting and construction services for building new homes and renovating existing properties in Hawaii, specialized for modern island living conditions.
Quantifiable outcome
- Over $155 million in commercial sales transactions since 2005
- +4 more outcomes
Companies that use Marcus
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Marcus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marcus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HNL DevelopmentnotableJason Nishikawa, along with friends and business partners Derek Lock and Keslie Hui, formed HNL Development in 2017. Since the company's inception, Jason and his partners have helped affordable housing legislation on Oahu come to fruition. In 2022, they completed their first development, a brand new 25-unit affordable rental housing project in Liliha.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Marcus competitors and assessment
Company assessmentDirect peers
- List Sotheby's International Realty Hawaii: List Sotheby's International Realty Hawaii is a residential and luxury real estate brokerage serving Hawaii markets. It is comparable because it competes for Hawaii listings and buyer representation, though with a global luxury brand network.
- Better Homes and Gardens Real Estate Advantage Realty: BHGRE Advantage Realty is an Oahu/Hawaii residential brokerage operating under a national real estate brand. It is comparable because it targets the same Hawaii buyer and seller market with local agents and residential brokerage services.
- Locations LLC: Locations is a Hawaii real estate brokerage with local agents, listings, and market data. It is highly comparable because it competes for Hawaii residential buyers and sellers through an agent-led local brokerage model.
- Cushman & Wakefield ChaneyBrooks: Cushman & Wakefield ChaneyBrooks provides commercial real estate brokerage and property services in Hawaii. It is comparable to Marcus Commercial for office, retail, industrial, and investment leasing or sales mandates.
- Property Profiles, Inc. Property Profiles is a Honolulu residential property management company serving rental property owners and tenants. It is comparable to Marcus Property Management in landlord services, leasing coordination, maintenance, and tenant administration.
- Corcoran Pacific Properties: Corcoran Pacific Properties is a Hawaii real estate brokerage offering local residential sales services. It is comparable to Marcus as a regional brokerage competing on agent relationships, listings, and island market expertise.
- Hawaii Life Real Estate Brokers: Hawaii Life is a Hawaii-focused residential real estate brokerage serving buyers, sellers, and property owners across the islands. It is comparable to Marcus through its local market specialization, online listings, and agent-based advisory model.
Regional players
- Hawaiiana Management Company: Hawaiiana Management Company provides property and association management services in Hawaii. It is comparable on the property management side of Marcus, though it is more focused on condominium and community association management than brokerage.
Broad incumbents
- Coldwell Banker Realty: Coldwell Banker Realty is a national residential brokerage brand with Hawaii presence. It is a broader incumbent that overlaps with Marcus in residential buyer representation, seller listings, and agent-led transaction services.
- Colliers: Colliers is a global commercial real estate services firm with brokerage, leasing, valuation, and property management capabilities. It is a broad incumbent peer because its Hawaii operations overlap with Marcus Commercial, but within a much larger international platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Marcus social profiles
Digital presenceMarcus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marcus leadership team
Management profileNumber of profiles
Profiles24 records
Marcus subsidiaries and ownership
Company hierarchySubsidiaries2 records
Marcus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marcus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marcus
What does Marcus do?
Marcus is a full-service real estate company in Hawaii providing residential sales brokerage, commercial real estate brokerage, property management for single-family and condominium units, and construction and renovation services for Hawaii homes. The firm operates through department-organized teams of licensed agents and staff, supported by MLS listings, a website property portal, and AppFolio-powered tenant and owner portals, serving both individual consumers and commercial clients on Oahu and Maui.
Is Marcus a public or private company?
Marcus is a private company. It is classified as family owned and is currently operating.
When was Marcus founded?
Marcus was founded in 1971. It employs 51 to 100 people.
Where is Marcus based?
Marcus is headquartered in Honolulu, United States, in the North America region.
How does Marcus make money?
Four revenue lines are on record. Residential Real Estate Sales are the primary driver. The others are commercial Real Estate Brokerage, property Management Services and construction Services.
Who are Marcus's main competitors?
Direct peers on record are List Sotheby's International Realty Hawaii, Better Homes and Gardens Real Estate Advantage Realty, Locations LLC, Cushman & Wakefield ChaneyBrooks, Property Profiles, Inc., Corcoran Pacific Properties and Hawaii Life Real Estate Brokers. Hawaiiana Management Company is listed as a regional player. Broad incumbents are Coldwell Banker Realty and Colliers.
Does Marcus have an API?
No public API is recorded for Marcus.
What industry is Marcus in?
Marcus's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.