The Hunley Group

What The Hunley Group does

The Hunley Group is a privately held Salesforce Summit Partner founded in 2010 and headquartered in Davidson, North Carolina, specializing in AI-enhanced Salesforce implementations for the architecture, engineering, and construction (AEC), building products, manufacturing, and distribution industries. The company delivers its offering through three proprietary products built natively on Salesforce — SpecSuccess AI (an NLP-powered specification tracking and substitution management tool integrated with Dodge and ConstructConnect), ProposalWizard (proposal and resume management for AEC firms), and Dealer Locator (a dealer/distributor lookup tool) — combined with MuleSoft-based integration services that connect Salesforce to ERP and project management platforms including Deltek, Procore, JD Edwards, Foundations, ComputerEase, and BuildingConnected. Hunley also layers Salesforce Einstein AI, Agentforce, and proprietary AI services (including a formalized AI Starter Package for AI readiness assessment and pilot rollout) on top of the platform to deliver specification intelligence, predictive opportunity scoring, RFP response generation, and relationship mapping.

The company generates revenue through three streams: time-and-materials or fixed-scope professional services engagements delivered via Statements of Work; auto-renewing managed services contracts with a contractual 5% fee increase at each renewal; and subscription licensing of SpecSuccess AI, Dealer Locator, and ProposalWizard via Order Forms. Distribution is consultative and direct, targeting enterprise and mid-market buyers through Salesforce AppExchange visibility, a six-session thought-leadership webinar series ('The Great Game of Specifications'), partner co-marketing with construction ecosystem players, LinkedIn, and a content-rich blog. The customer base spans enterprise general contractors (Brasfield, Barge, Turner, Anning-Johnson), architecture firms (SOM, HKS), building product manufacturers (Roseburg, AZEK, Beacon Roofing Supply, American Standard, American Woodwork, Tremco, Lansing), and commercial real estate firms (Structuretone). The Hunley Group is structured as a Delaware LLC, is founder-led by Aaron Ayer, has disclosed no external funding, and operates exclusively in the United States.

Name

The Hunley Group

Legal name

The Hunley Group, LLC

Website

https://thehunleygroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hunley Group is a Salesforce Summit Partner that delivers AI-enhanced Salesforce implementations, MuleSoft ERP integrations, and proprietary products (SpecSuccess AI, ProposalWizard, Dealer Locator) to architecture, engineering, construction, building products, and manufacturing enterprises across the United States.

Ownership category

akta.pro rank

Product category

Salesforce Implementation & Vertical CRM Consulting

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Salesforce implementation services
• MuleSoft integration consulting
• AEC industry software
• Building products CRM
• Construction ERP integration

Headquarters

HQ city

Davidson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Salesforce Implementation & Consulting Services: Core professional services revenue from Salesforce implementation, customization, integration, and strategic consulting for construction, manufacturing, and distribution companies. Delivered via Statements of Work and Order Forms, with structured engagement methodology (Craft & Blueprint, Construct, Test, Launch).
2. Managed Services: Ongoing managed services engagements (auto-renewing at end of each period) providing continued Salesforce support, optimization, and administration. Per PS Terms, fees increase 5% at each renewal.
3. SpecSuccess AI, Dealer Locator, ProposalWizard (SaaS Products): Proprietary Salesforce-native SaaS products licensed to customers on a subscription basis via Order Forms. Subject to Product Licensing Terms. Customization beyond basic setup is governed by separate professional services agreements.
4. ERP Integration Projects (MuleSoft-based): Time-and-materials or fixed-scope MuleSoft integration projects connecting Salesforce to ERP systems (Deltek, Procore, JDE, Foundations, ComputerEase). Revenue recognized per SOW.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Hunley Group is a Salesforce Summit Partner that sells and implements AI-enhanced Salesforce solutions for AEC (architecture, engineering, construction), building products, manufacturing, and distribution companies. Its offerings include three proprietary Salesforce-native products—SpecSuccess AI (specification tracking and substitution management), Dealer Locator, and ProposalWizard—delivered alongside Salesforce implementation services (Sales Cloud, Manufacturing Cloud, Field Service) and MuleSoft-based integration services that connect Salesforce with ERP platforms such as Deltek, JDE, Foundations, ComputerEase, and Procore.

Product overview

The Hunley Group is a Salesforce Summit Partner specializing in AI-enhanced Salesforce solutions for the AEC, building products, manufacturing, and distribution industries. The company offers a portfolio of proprietary Salesforce-native products including SpecSuccess AI (specification tracking and substitution management), Dealer Locator, and ProposalWizard, complemented by implementation and integration services using MuleSoft. Their AI Starter Package provides structured onboarding for AI adoption. The overall offering combines Hunley's own products with Salesforce platform capabilities (Sales Cloud, Einstein AI, MuleSoft) to deliver CRM, automation, and AI solutions tailored to construction and manufacturing workflows.

Differentiator

Problem solved

Functional benefit

Brands

• SpecSuccess AI: AI-powered tool for building product manufacturers that reads specifications, identifies competitor brands, captures architect and project information, and helps teams manage submittal requests within Salesforce.
• ProposalWizard
• Dealer Locator

Products and services

• SpecSuccess AI AI-powered specification tracking and substitution management tool built natively on Salesforce. Reads construction specifications from Dodge and ConstructConnect, identifies competitor product brands, suggests matching products, captures project stakeholders (architects, contractors), and generates CSI-style substitution request packages for building product manufacturers.
• Dealer Locator Salesforce-powered dealer and distributor location tool that helps manufacturers' field teams and customers find authorized distribution points for building products.
• ProposalWizard Salesforce-integrated proposal and resume management tool for AEC firms. Creates standardized project sheets and resource resumes, integrated with Einstein Recommendation Builder and Adobe InDesign for polished proposal submissions.
• Salesforce Implementation Services Salesforce implementation and consulting services including Sales Cloud and Manufacturing Cloud configuration, customization, and deployment for AEC, building products, manufacturing, and distribution industries. Delivered via Statements of Work under a Craft & Blueprint, Construct, Test, Launch engagement methodology.
• MuleSoft Integration Services MuleSoft-powered integration services connecting Salesforce with ERP systems (Deltek, JDE, Foundations, ComputerEase), project management tools (Procore, BuildingConnected), and other platforms. Includes ERP Integration Starter Pack for AEC and Field Service Quickstart for AEC.
• AI Services AI strategy consulting and implementation services leveraging Salesforce Einstein, Agentforce, and proprietary AI tools (SpecSuccess AI) for AEC and building products companies, including Einstein Copilot, Einstein Discovery, and Einstein Relationship Insights deployments.
• AI Starter Package Structured consulting engagement to help clients assess AI readiness, identify high-value use cases, build limited proofs of concept, and expand into pilots. Includes a Salesforce data readiness assessment as the first step.

Quantifiable outcome

• A focused two-person team using SpecSuccess AI can send 400–500 substitution requests per month, with approval rates of 20–25%
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability11 records

Feature11 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Werk Insight (Nik Werk, Founder)minorGTM or Marketing Partner · 12 November 2025Co-host of Webinar 5 ('Identifying Your Right to Win With Commercial Architects'). Werk Insight is a B2B market research agency specializing in architect behavior and specification strategy.
• ConstructConnect (Derek Guffey)minorGTM or Marketing Partner · 22 October 2025Co-host of Webinar 4 ('Driving from the Bottom of the Funnel'). ConstructConnect is a construction project data platform. Hunley integrates ConstructConnect project data into Salesforce via SpecSuccess AI.
• Acelab (Vardhan Mehta, CEO & Founder)coreStrategic or Co-development Partner · 8 October 2025Co-host of Webinar 3 ('Inside the Mind of an Architect: Leveraging Data to Become the Firm Standard'). Acelab is a platform for architecture firms to manage firm standards and product evaluation. SpecSuccess AI is positioned as complementary to Acelab for manufacturers.
• Donovan Digital (Shawn Donovan, AIA)coreGTM or Marketing Partner · 24 September 2025Co-host of Webinar 2 ('Educating Specifiers In Person and Remotely'). Shawn Donovan is an architect and founder of Donovan Marketing, focused on Lunch & Learn programs for building product manufacturers.
• Salesforce (Platform Partner)coreTechnology or IntegrationCore platform partner. Hunley is a Salesforce Summit Partner listed on AppExchange as a certified Service Provider specializing in Construction, Building Materials & Manufacturing. Implements Sales Cloud, Manufacturing Cloud, Field Service, Einstein AI, and MuleSoft on the Salesforce platform.
• MuleSoft (Integration Platform)coreTechnology or IntegrationPrimary integration middleware used for all ERP and system integration projects (Deltek, JDE, Procore, Foundations, ComputerEase). Hunley positions MuleSoft Anypoint Platform as the backbone of its integration practice, utilizing REST/SOAP APIs, flow designer, and API governance tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Slalom: Large US-focused consultancy with a substantial Salesforce practice serving AEC, manufacturing, and other verticals. Comparable as a Salesforce SI partner but with broader bench, more geographies, and less AEC-specific specialization than Hunley.
• Accenture: Global SI running a major Salesforce Business Group. Competes for the same enterprise AEC and building products transformations but with vastly greater scale and a much broader service portfolio.
• Simplus (an Infosys company): Salesforce Summit Partner now owned by Infosys that delivers implementation, managed services, and industry clouds. Direct competitor in managed services and AppExchange-published product offerings, with Infosys's global scale backing it.
• Persistent Systems: Global digital engineering firm with a Salesforce practice serving manufacturing and industrial clients. Comparable in ERP/CRM integration work and AEC-adjacent verticals, with broader offshore delivery capability.
• Deloitte Digital: Big Four consulting arm with a large Salesforce practice serving AEC and building products enterprise accounts. Competes for the same large-deal work but with broader advisory and integration services.

Direct peers

• Coastal Cloud: US-based boutique Salesforce Summit Partner with a comparable productized delivery model and similar enterprise/mid-market customer focus. Among the most direct head-to-head competitors for vertical Salesforce implementations.
• Plative: Boutique Salesforce Summit Partner serving professional services, AEC, and nonprofit verticals with a similar productized delivery approach. Closely comparable in size, partner tier, and go-to-market.
• Silverline: Salesforce Summit Partner offering industry-specific accelerators across financial services, healthcare, and other verticals. Comparable as a mid-sized productized Salesforce SI serving regulated verticals.

Others

• Acelab: SpecSuccess AI is explicitly positioned as complementary to Acelab's platform for managing firm standards and product evaluation inside architecture firms. The two co-market together, making Acelab an adjacent ecosystem partner rather than a competitor.
• Procore: Construction project management platform that Hunley integrates with via MuleSoft. Not a direct competitor — Hunley sits in CRM/data unification while Procore sits in field/project management — but an ecosystem peer whose roadmap shapes Hunley's integration plans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-hunley-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hunley Group