Sizer
Sizer provides AI-powered body-measuring technology that captures shopper body measurements via smartphone camera and delivers personalized size recommendations to fashion brands, lingerie makers, and uniform manufacturers through a white-label SaaS platform. Founded 2019, Israel.
- Company typePrivate
- Founded2019
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sizer does
Sizer (legal entity Sizer Ltd.) is an AI-powered body-measuring technology company headquartered in Herzliya, Israel. Founded in 2019, the company has built a proprietary computer vision and deep learning platform that captures a shopper's body measurements through a front-facing smartphone camera scan and translates them into personalized size recommendations for fashion, intimate apparel, and uniform products. Sizer reports 97% measurement accuracy and a 300% improvement over industry-standard bra fit calculators via its Wacoal mybraFit deployment.
The product portfolio is built on a modular SaaS architecture that includes a white-label mobile application for iOS and Android, an embedded web-based scanner that removes the need for shoppers to download an app, an on-location kiosk, a sizing data API, an e-commerce data module for retailer integration, and a centralized intelligence dashboard for analytics and inventory planning. Sizer delivers the technology primarily through enterprise white-label OEM and embedded deployments, with select partnerships including Wacoal (mybraFit), Landau Uniforms (Landau MyFit), and Triumph Europe (deployed across 15 country websites).
Sizer operates a B2B enterprise SaaS model with three monetization streams: SaaS subscriptions, API and data access fees, and white-label licensing. Pricing is quote-based with multi-year contracts and no public pricing tiers. The company sells predominantly through direct enterprise field sales supported by content marketing (blog, webinars, case studies), organic social presence, and industry event participation. Named customer verticals include intimate apparel and lingerie (primary), omnichannel fashion brands, multi-brand retailers, uniform manufacturers and distributors, made-to-order brands, and tailoring businesses.
Sizer firmographics
Firmographics- Name
- Sizer
- Legal name
- Sizer Ltd.
- Website
- https://sizer.me
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sizer provides AI-powered body-measuring technology that captures shopper body measurements via smartphone camera and delivers personalized size recommendations to fashion brands, lingerie makers, and uniform manufacturers through a white-label SaaS platform. Founded 2019, Israel.
- Ownership category
- akta.pro rank
Sizer industry classification
Industry- Product category
- AI Body Measurement Software
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where Sizer is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Sizer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Cloud-based SaaS solution providing body measuring data, size recommendations, and intelligence dashboard capabilities on a subscription basis
- API/Data Access: API integration fees for accessing sizing data and embedding technology into customer platforms
- White Label Licensing: White label solution licensing for full client customization and branding of the technology
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise pricing based on goals and solution requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sizer product offering
Product offeringCore offering
Sizer provides an AI-powered body-measuring and size-recommendation platform that captures customer body measurements via a single mobile front-camera scan using computer vision and deep-learning algorithms, then delivers hyper-personalized garment size recommendations. The platform is offered to enterprise fashion brands, retailers, and uniform manufacturers as white-label SaaS through a Mobile App, Embedded Web App, Sizer Kiosk, Intelligence Dashboard, and Sizing Data API.
Product overview
Sizer is an AI-powered body measuring technology platform for the fashion industry that captures customers' body measurements and translates them into highly accurate size recommendations. The platform consists of a modular product portfolio including Mobile App, Embedded Web App, and Kiosk for capturing body scans; a Sizing Data API for integration; an Intelligence Dashboard for data management; and E-commerce Data Module for retail integration. The core technology uses computer vision, deep learning algorithms, and AI to process images and deliver hyper-personalized size recommendations. Sizer also offers white-label solutions such as the mybraFit app (with Wacoal) and Landau MyFit app (with Landau Uniforms), demonstrating the platform's adaptability for specific brand needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Sizer Mobile App White-label mobile application for iOS and Android that captures customer body measurements via the device's front camera and delivers personalized size recommendations; built for fashion brands, retailers, and uniform manufacturers.
- Sizer Embedded Web App Embedded web-based scanning experience that uses a unique customer link to direct shoppers to a mobile web scanner within a retailer's website, removing the need to download an app.
- Sizer Kiosk Standalone sizing device for smartphone or tablet that enables on-location scanning of multiple users, with data immediately streamed into the dedicated Sizer Intelligence Dashboard.
- Sizer Intelligence Dashboard Cloud-based client dashboard that centrally manages user profiles, body measurements, and size recommendation data, providing analytics, visualization, and reports for business decision-making.
- Sizing Data API API for rapid integration and seamless deployment of Sizer's sizing capabilities into any IT system, website, or mobile application, exposing data feeds including customer profiles, body measurements, and size recommendations.
- mybraFit Proprietary white-label bra-fitting application co-developed with Wacoal using Sizer's body-measuring technology, delivering 300% improved accuracy over industry-standard calculators for the intimate apparel market.
- Landau MyFit Fully customized white-label mobile app co-developed with Landau Uniforms that provides a contactless, user-friendly fitting process for healthcare uniforms, enabling employees to complete measurements independently using a mobile device's front camera.
Quantifiable outcome
- 97% measurement accuracy rate
- +3 more outcomes
Companies that use Sizer
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Sizer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Sizer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WacoalcoreSizer Technologies partnered with Wacoal to launch the first-of-its-kind bra-fitting app (mybraFit). Wacoal selected Sizer after intense market study and accuracy trials due to Sizer's highest level of accuracy and simple consumer interface. The partnership developed a proprietary size algorithm that increases accuracy by 300%.
- Landau UniformscoreSizer partnered with Landau Uniforms to launch a contactless body measuring app (Landau MyFit). Sizer developed a fully customized, white-label app providing contact-free, user-friendly fitting process that employees complete independently using their mobile device camera.
- Simon Hunter (Hunter Apparel)minorSimon Hunter, CEO of Hunter Apparel Solutions, joined as Strategic Advisor to Sizer's Board of Directors. Hunter Apparel has deployed Sizer in multiple contracts.
- Kornit DigitalminorSizer Technologies joined forces with Kornit Digital to showcase a truly customized online shopping experience at ITMA 2019. Kornit Digital is a worldwide market leader in digital textile printing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sizer competitors and assessment
Company assessmentDirect peers
- True Fit: True Fit is the leading AI-driven footwear and apparel fit personalization platform, used by global retailers and brands. It is the closest direct competitor to Sizer, addressing the same sizing recommendation and returns reduction problem for fashion e-commerce.
- 3DLOOK: 3DLOOK provides AI-powered body scanning and measurement solutions for fashion, uniform, and health applications using smartphone cameras. It competes head-to-head with Sizer's computer vision measurement technology in apparel, uniform, and DTC use cases.
- Fit Analytics: Fit Analytics (acquired by Snap) provides data-driven size and fit recommendations for fashion e-commerce, focusing on returning shopper personalization. It is a direct competitor to Sizer's recommendation engine, deployed by global apparel and footwear retailers.
- Sizebay: Sizebay is a sizing recommendation engine for fashion e-commerce, particularly strong in Latin American markets. It addresses the same core problem Sizer solves—matching shopper measurements to brand-specific garment size charts—via API and platform integrations.
- Bold Metrics: Bold Metrics uses AI and data science to predict body measurements from a few shopper inputs, delivering size recommendations for apparel brands and uniform programs. It is a direct peer to Sizer, particularly in the uniform and apparel retail segments.
- Vue.ai: Vue.ai is an AI platform for retail that includes virtual try-on, body measurement, and personalization capabilities for fashion brands. It overlaps directly with Sizer's measurement and recommendation offerings, serving similar enterprise fashion customers.
- Me-Ality: Me-Ality pioneered body scanning kiosks in malls to deliver personalized fit recommendations for apparel shoppers. Although its commercial footprint has diminished, it is a historically direct peer to Sizer's body-measuring technology, including its kiosk deployment model.
Emerging players
- Perfitly: Perfitly provides 3D virtual try-on and fit solutions for apparel e-commerce, focused on helping shoppers visualize fit before purchase. It is an emerging adjacent player to Sizer, sharing the same goal of reducing returns and improving fit confidence.
Broad incumbents
- Shopify: Shopify is the dominant e-commerce platform for DTC and mid-market fashion brands and hosts a range of sizing and fit apps in its app ecosystem. It is a broad incumbent that can either partner with Sizer or build/bundle competitive fit technology, making it strategically important to Sizer's go-to-market.
- SAP: SAP acquired Sizer CTO Moti Gust's prior startup and sells enterprise software used by global apparel brands and retailers, including modules touching product lifecycle and inventory. As a broad enterprise software incumbent in fashion retail, it represents both a potential acquirer/partner and a competitor if it bundles sizing into its fashion suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sizer social profiles
Digital presenceSizer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sizer leadership team
Management profileNumber of profiles
Profiles7 records
Sizer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sizer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sizer
What does Sizer do?
Sizer provides an AI-powered body-measuring and size-recommendation platform that captures customer body measurements via a single mobile front-camera scan using computer vision and deep-learning algorithms, then delivers hyper-personalized garment size recommendations. The platform is offered to enterprise fashion brands, retailers, and uniform manufacturers as white-label SaaS through a Mobile App, Embedded Web App, Sizer Kiosk, Intelligence Dashboard, and Sizing Data API.
Is Sizer a public or private company?
Sizer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sizer founded?
Sizer was founded in 2019. It employs 11 to 50 people.
Where is Sizer based?
Sizer is headquartered in Herzliya, Israel, in the Middle East region.
How does Sizer make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are API/Data Access and white Label Licensing.
Who are Sizer's main competitors?
Direct peers on record are True Fit, 3DLOOK, Fit Analytics, Sizebay, Bold Metrics, Vue.ai and Me-Ality. Perfitly is listed as an emerging player. Broad incumbents are Shopify and SAP.
Does Sizer have an API?
Yes. Sizer offers a Sizing Data API for rapid integration and seamless deployment into any IT systems, website, or mobile application. The API enables powering value chains with accurate customer sizing data through data feeds including customer profiles, body measurement data, and size recommendations.
What industry is Sizer in?
Sizer's product category is AI Body Measurement Software. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning.