What Chatchamp does

Chatchamp, operating commercially as trbo, is a Munich-headquartered SaaS company that provides real-time website personalization and guided selling solutions for e-commerce and B2B customers. The platform is built around a core product, trbo Personalize, which delivers AI-powered product recommendations, content personalization, dynamic segmentation, and A/B/MV testing, and is extended by modular add-ons: trbo Advise (guided selling and product advisory), trbo Search (AI-powered onsite search), trbo Agent (AI shopping assistant), trbo Chat (1:1 live messaging), and trbo Bundle (combined suite). Technically, trbo is implemented client-side via Google Tag Manager, enabling no-code deployment and a stated 3-day launch, and operates on a real-time behavioral data layer rather than server-side re-platforming. The legal entity is trbo GmbH (Germany), with a US entity, trbo Inc., based in Miami, Florida.

Revenue is generated through annual SaaS subscriptions with quote-based pricing, sold via a high-touch, consultative direct sales motion that targets enterprise and mid-market buyers (E-Commerce Managers, Online Marketing Managers, CEOs, and product owners). Each customer is supported by a dedicated personalization consultant, and the company does not offer a self-serve or marketplace channel. Trbo serves 300+ customers across at least 11 verticals including fashion, beauty, B2B, travel, electronics, pharma, telecom, home and living, nutrition, pet supplies, and sports, with named enterprise logos such as L'Oréal, Porsche Design, Deutsche Telekom, T-online, Thomas Sabo, Eddie Bauer, and Ecco. The company maintains GDPR and CCPA compliance certifications and is privately held, with no public funding rounds disclosed beyond two early-stage rounds in 2017-2018.

Name

Chatchamp

Legal name

trbo GmbH

Website

https://chatchamp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Chatchamp (trbo) is a Munich-based SaaS provider of AI-powered website personalization, guided selling, onsite search, and shopping-assistant tools for e-commerce and B2B customers, delivered through a no-code Google Tag Manager integration on an annual subscription basis to 300+ brands including L'Oréal, Porsche Design, and Deutsche Telekom.

Ownership category

akta.pro rank

Product category

E-commerce Website Personalization Software

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Messaging-based Social Commerce (Chat Commerce) (CRAFANAG), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Website personalization platform
• AI shopping assistant
• Guided selling software
• E-commerce personalization
• Onsite search optimization

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: trbo operates as a Software as a Service (SaaS) platform providing website personalization capabilities on a subscription basis. The platform is sold as an annual subscription with dedicated consultant support and account management included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Chatchamp (operating as trbo) sells a SaaS website personalization platform for e-commerce companies. The platform enables real-time, 1:1 personalized user experiences through AI-powered recommendations, content personalization, A/B/MV testing, dynamic segmentation, guided selling, AI-powered onsite search, and an AI shopping assistant, deployed client-side via Google Tag Manager without coding requirements.

Product overview

trbo is a website personalization platform with a modular architecture consisting of a core platform (trbo Personalize) plus specialized add-on modules. The platform enables real-time, 1:1 personalized user experiences across the entire digital customer journey. Key modules include trbo Advise for guided selling and product recommendations, trbo Search for AI-powered onsite search, trbo Agent for AI-powered shopping assistance, trbo Chat for customer service, and trbo Bundle for combined functionality. The platform is integrated via Google Tag Manager with no coding required.

Differentiator

Problem solved

Functional benefit

Brands

• trbo Personalize: AI-powered website personalization platform featuring content personalization, A/B/MV testing, and dynamic segmentation.
• trbo Advise
• trbo Search
• trbo Agent
• trbo Chat
• trbo Bundle

Products and services

• trbo Personalize

Quantifiable outcome

• Launch personalization campaigns in just 3 days
• +2 more outcomes

Named customers16 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Google Tag Manager (GTM)coreTechnology or Integrationtrbo integrates with Google Tag Manager (GTM), enabling client-side implementation that allows users to place personalization elements between actual website elements without requiring fixed website implementation or coding. This partnership enables rapid deployment and easy campaign execution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynamic Yield (Mastercard): Dynamic Yield is an enterprise personalization and optimization platform offering recommendations, A/B testing, and behavioral targeting — a direct competitor across trbo's full product suite, particularly for large enterprise customers.
• Bloomreach: Bloomreach is a digital experience platform for e-commerce combining search, merchandising, and personalization with AI — directly competing with trbo Search, Personalize, and Advise across mid-market and enterprise retail.
• AB Tasty: AB Tasty provides A/B testing, personalization, and feature experimentation for e-commerce and digital teams — a close peer to trbo's testing and personalization capabilities, with similar European roots.
• Nosto: Nosto is an e-commerce personalization platform offering AI-driven product recommendations, on-site content personalization, and UGC — directly comparable to trbo Personalize, Advise, and Search across fashion, beauty, and lifestyle verticals.
• Certona (Kibo): Certona offers real-time personalization and product recommendations across digital channels — a peer in the personalization space serving retail and travel verticals overlapping with trbo's footprint.
• Qubit (Coveo): Qubit provides personalization, recommendations, and social proof for e-commerce brands — closely comparable to trbo Personalize and Advise across fashion and retail customers.

Broad incumbents

• Optimizely: Optimizely is a broader digital experience platform with experimentation and personalization features; it competes with trbo in A/B testing and content personalization but targets a wider DXP buyer.
• Emarsys (SAP): Emarsys is an omnichannel customer engagement platform with personalization, now part of SAP — overlapping with trbo in personalization, recommendations, and AI-driven campaign execution for retail.

Emerging players

• Algolia Recommend: Algolia Recommend delivers AI-powered product recommendations and personalized search results as an extension of its search API — directly comparable to trbo Search and AI recommendation capabilities.
• Boxever (Sitecore): Boxever focuses on personalization for travel and hospitality brands — a focused peer to trbo's Travel vertical offering, with overlap in behavioral segmentation and personalized recommendations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chatchampio
• LinkedInlinkedin.com/company/trbo-global

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chatchamp