Theisen's

What Theisen's does

Theisen's is a privately held American multi-category retailer headquartered in Dubuque, Iowa, selling home, farm, auto, pets, clothing, and outdoor products to consumers. The company has operated continuously under the Theisen's name since its founding in 1927, giving it a nearly century-long operating history in the Upper Midwest. Its headcount is reported in the 251-500 employee range, consistent with a mid-sized regional chain rather than a national big-box operator.

The business operates through physical retail (and, based on its website domain theisens.com, an online channel) with a diversified merchandise mix spanning durable goods (farm and auto equipment, hardware), soft goods (clothing, pet supplies), and seasonal/outdoor categories. This breadth positions Theisen's as a one-stop rural and small-metro shopping destination for households that combine agricultural, automotive, and lifestyle needs — a customer profile typical of the Iowa/Wisconsin/Illinois tri-state region.

Revenue mechanics are those of a conventional multi-category retailer: merchandise margin on purchased inventory, supplemented by any private-label or service revenue (e.g., auto, pet, or farm services) that is not disclosed in the source data. No pricing model, customer segmentation strategy, marketing channel mix, or partnership detail is available in the supplied firmographic dataset; the company's own website was inaccessible during data collection (Radware verification page), which materially limits the depth of operational inference possible.

Name

Theisen's

Website

https://theisens.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

Theisen's is a privately held, Dubuque, Iowa-based multi-category retailer founded in 1927 that sells home, farm, auto, pets, clothing, and outdoor products to consumers in the Upper Midwest, operating with 251-500 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubuque

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Core offering

Theisen's is a multi-category retail company that sells home, farm, auto, pet, clothing, and outdoor products to consumers. Founded in 1927 and headquartered in Dubuque, Iowa, the company operates physical retail stores and an e-commerce website serving customers across multiple consumer product categories. The company is privately held with 251–500 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Home products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Ace Hardware: National hardware cooperative with strong rural and small-town presence; overlaps with the hardware, home, and outdoor portions of Theisen's assortment via independently owned stores.
• True Value: Hardware cooperative serving small-town and rural America; comparable to the hardware and home-improvement slice of Theisen's category mix, though without the farm or pet emphasis.
• Menards: Major Midwest home-improvement and building-materials retailer overlapping with the home, hardware, and outdoor portions of Theisen's assortment at much larger scale.

Direct peers

• Rural King: Farm-and-home store chain selling farm supplies, hardware, automotive, pet, clothing, and outdoor products across the Midwest and South — directly comparable multi-category rural retailer.
• Blain's Farm & Fleet: Family-owned Midwest retailer selling farm, auto, home, pet, clothing, and outdoor products across stores in Illinois, Iowa, Wisconsin, and Michigan — directly comparable multi-category farm-store model in overlapping geography.
• Tractor Supply Company: Largest US farm-and-rural lifestyle retailer (NASDAQ: TSCO) selling farm supplies, hardware, pet, clothing, and outdoor goods — the closest national analog to Theisen's farm/home/auto mix.
• Bomgaars: Family-owned farm-and-home store chain serving Iowa and surrounding states with farm supplies, hardware, automotive, pet, and outdoor categories — direct small-chain competitor in Theisen's core geography.
• Fleet Farm: Upper Midwest-based farm, auto, home, pet, outdoor, and apparel retailer with a very similar value proposition and overlapping trade area with Theisen's.
• Runnings: Regional farm, home, and outdoor retailer operating across the Upper Midwest and Northern Plains — comparable assortment, customer base, and small/mid-market store footprint.
• Atwoods Ranch & Home: Farm, ranch, and home retailer operating across the South-Central US offering farm supplies, hardware, automotive, pet, and outdoor goods — comparable assortment and store-level format to Theisen's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/theisenstores
• Facebookfacebook.com/Theisens.Home.Farm.Auto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theisen's