POSitive Technology

What POSitive Technology does

POSitive Technology, founded in 1999 and headquartered in Frederick, Maryland, provides cloud-based point-of-sale and retail management software for specialty retail verticals. Its core offering is the OpSuite Retail Ecosystem, comprising OpSuitePOS (point of sale), OpSuiteOFFICE (cloud back-office), OpSuiteSHOP (eCommerce with BOPIS), and OpSuiteCONNECT (loyalty and marketing automation), supplemented by the QoinPOS sub-brand targeting smaller retailers with up to five inventory or store locations. The platform has operated in the cloud for more than 15 years using an app-based architecture that runs locally for resilience and supports deployments from 5 to 500+ locations, processing tens of millions of transactions annually.

The company's technology stack centers on server-less cloud infrastructure with pre-built integrations into dominant venue ticketing and fan-engagement platforms (Fortress, SKIDATA, Stadis, Lava, Venuetize, Yinzcam) and enterprise CRM/ERP systems (Salesforce, NetSuite, Microsoft Dynamics), with OpSuiteSHOP powered by PrestaShop. Vertical-specific functionality includes the Farm Manager module for nurseries and garden centers, sub-one-minute transaction speeds for high-volume venue environments, and configurable self-checkout, suite pre-order, and seat-delivery workflows for stadium retail.

POSitive Technology sells primarily through a consultative direct-sales motion with solution architects conducting demos and free consultations, supported by tradeshow attendance, a quarterly email newsletter, and a YouTube channel. Revenue is generated from recurring SaaS subscriptions (OpSuite and QoinPOS), hardware sales, a 'Curated Retail' managed-services bundle (hardware, software, IT staff, and consulting for one monthly fee), and professional services for legacy migrations from Microsoft RMS, Counterpoint, Retail Pro, and QuickBooks POS. Customers include 60+ major North American venues, professional sports franchises across the NFL, NBA, MLB, and MLS, signature events such as Comic Con and the Kentucky Derby, and thousands of retail locations in the garden/nursery and beauty supply verticals across the United States and Canada.

Name

POSitive Technology

Legal name

POSitive Technology

Website

https://positivetechnology.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

POSitive Technology, founded in 1999 in Frederick, Maryland, provides cloud-based POS and retail management software through its OpSuite and QoinPOS platforms, serving venue/event, garden/nursery, and beauty supply retailers across North America.

Ownership category

akta.pro rank

Product category

Retail Point of Sale Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• Cloud point of sale
• Retail management software
• Venue event POS
• ECommerce integration
• Specialty retail solutions

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. OpSuite Software Subscriptions: SaaS-based retail management ecosystem with cloud access and ongoing support. Customers pay recurring fees for access to OpSuitePOS, OpSuiteOFFICE, OpSuiteSHOP, and OpSuiteCONNECT modules.
2. QoinPOS Software: Modern affordable POS solution for smaller businesses and startups. Includes inventory control and advanced reporting at a price point attractive to smaller businesses.
3. Hardware Sales: Sale of POS terminals, self-checkout kiosks, handheld devices, and related retail hardware. Part of 'Curated Retail' offering including all hardware and software.
4. Curated Retail Services: One monthly fee covering IT Staff, Web Designer, Retail Consultant, and Marketing Consultant along with all hardware and software for comprehensive retail operations.
5. Professional Services: Migration services from legacy systems (Microsoft RMS, Counterpoint, Retail Pro, QuickBooks POS) to OpSuite ecosystem, retaining historical data.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

POSitive Technology develops and sells cloud-based retail management software, anchored by the OpSuite Retail Ecosystem (OpSuitePOS, OpSuiteOFFICE, OpSuiteSHOP, OpSuiteCONNECT) and the QoinPOS product line for smaller retailers. The company also sells associated POS hardware, offers Microsoft RMS legacy migration services, and bundles a managed "Curated Retail" service combining hardware, software, IT staff, and consulting into one monthly fee for multi-location retailers in venue/event, garden/nursery, and beauty supply verticals.

Product overview

POSitive Technology offers two main product lines: the OpSuite Retail Ecosystem (a unified platform-plus-modules architecture consisting of OpSuiteOFFICE for cloud-based retail management, OpSuitePOS for point of sale operations, OpSuiteSHOP for eCommerce, and OpSuiteCONNECT for customer marketing) targeting mid-to-large multi-location retailers including venue/event operators, garden centers, nurseries, and beauty supply stores; and QoinPOS (including QoinOFFICE, QoinSHOP, and Qoin Self Checkout) as an entry-level solution for small businesses with up to 5 locations. The company also provides Microsoft RMS migration services and a 'Curated Retail' managed service option.

Differentiator

Problem solved

Functional benefit

Brands

• OpSuite: A comprehensive retail ecosystem platform by POSitive Technology, including OpSuitePOS (point of sale), OpSuiteOFFICE (cloud-based back-office management), OpSuiteSHOP (eCommerce), and OpSuiteCONNECT (customer loyalty and marketing). OpSuite has been optimized for venue/event, nursery/garden center, and beauty supply retail sectors.
• QoinPOS

Products and services

• OpSuite Retail Ecosystem Comprehensive retail management platform comprising OpSuitePOS (point of sale), OpSuiteOFFICE (cloud back-office/control center), OpSuiteSHOP (eCommerce), and OpSuiteCONNECT (marketing and customer engagement). Designed for multi-location retailers in venue/event, garden/nursery, and beauty supply sectors, supporting from 5 to 500+ locations with real-time inventory, BOPIS, loyalty, and self checkout.
• QoinPOS Entry-level to mid-market POS solution for small retailers and startups, supporting up to 5 inventory/store locations. Includes inventory control, advanced reporting, QoinOFFICE cloud back-office, QoinSHOP eCommerce, and Qoin Self Checkout module.
• Microsoft RMS Migration Services Professional migration service that moves customers from Microsoft RMS, Counterpoint, Retail Pro, or QuickBooks POS to the OpSuite Retail Ecosystem, retaining all historical POS data while modernizing infrastructure.
• Curated Retail Managed retail technology service bundling all OpSuite hardware and software with IT staff, web designer, retail consultant, and marketing consultant for one monthly fee, for businesses lacking staff or time to operate the solution themselves.
• POS Hardware Sale of POS terminals, self-checkout kiosks, handheld devices, and related retail hardware as part of the Curated Retail bundle or as standalone hardware.

Quantifiable outcome

• 65-70 transactions per hour in venue settings
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• FortresscoreTechnology or IntegrationPre-built integration with Fortress fan app platform for loyalty programs and loaded ticket functions in venue environments.
• SKIDATAcoreTechnology or IntegrationPre-built integration with SKIDATA ticketing system for venue retail operations.
• StadiscoreTechnology or IntegrationPre-built integration with Stadis for ticketing and loyalty functionality.
• LavacoreTechnology or IntegrationPre-built integration with Lava platform for venue loyalty and ticketing.
• VenuetizecoreTechnology or IntegrationPre-built integration with Venuetize fan app for in-venue loyalty and ordering.
• YinzcamcoreTechnology or IntegrationPre-built integration with Yinzcam mobile app platform for fan engagement and ticketing.
• SalesforcecoreTechnology or IntegrationCRM integration with Salesforce for customer data management and relationship tracking.
• NetSuitecoreTechnology or IntegrationCRM integration with NetSuite for enterprise resource planning and customer management.
• Microsoft DynamicscoreTechnology or IntegrationCRM integration with Microsoft Dynamics for enterprise customer relationship management.
• PrestaShopcoreTechnology or IntegrationOpSuiteSHOP powered by PrestaShop eCommerce engine supporting 300,000+ online stores globally.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Clover (Fiserv): POS and business management platform from Fiserv sold through banks and ISOs to small and mid-market merchants. Directly comparable hardware-bundled SMB POS offering and the principal incumbent QoinPOS competes against for budget-constrained retail customers.
• Shopify (Shopify POS): Global commerce platform with Shopify POS offering retail merchants an integrated online-and-instore system with inventory, payments and BOPIS. Overlaps with OpSuitePOS and OpSuiteSHOP for multi-location retail but operates at vastly larger scale with broader horizontal SMB focus rather than POSitive's venue/garden/beauty specialization.
• Aptos Retail: Enterprise retail technology suite including POS, merchandising, CRM and OMS used by specialty and omni-channel retailers. Comparable at the upper end of POSitive's customer base (multi-location specialty retail with integrated commerce) but generally serving larger enterprise customers than OpSuite's mid-market core.
• Square (Block) - Square for Retail: Square for Retail is a cloud POS solution for small and mid-sized retailers with integrated payments, inventory and eCommerce. Directly comparable on hardware-plus-software subscription model and SMB upmarket motion, and the most likely horizontal competitor nibbling at QoinPOS's entry-level customer base.
• Epicor Retail (Epicor Commerce): Mid-market ERP and retail management suite including POS, merchandising and eCommerce for specialty and hard-goods retailers. Overlaps with OpSuiteOFFICE back-office functionality and competes for the same multi-location specialty retail customers.

Emerging players

• Toast: Cloud-based POS platform originally focused on restaurants but expanding into adjacent retail and event-based hospitality use cases. Comparable technology architecture and venue/event customer overlap (stadiums, arenas, event spaces), though its core product remains foodservice rather than merchandise retail.

Direct peers

• Heartland Retail (Global Payments): Cloud-based retail POS and management platform targeting specialty and mid-market retailers. Comparable on cloud POS, customer-centric inventory, and CRM/loyalty functionality, with similar mid-market customer profile.
• Lightspeed Commerce: Cloud-based omnichannel POS and commerce platform serving retail and hospitality SMBs and mid-market customers. Most direct comparable in multi-location retail POS, eCommerce and inventory management, with comparable QSA-style SMB positioning but broader horizontal reach versus POSitive's vertical focus.
• Springboard Retail: Cloud POS and retail management platform purpose-built for specialty retailers including apparel, footwear and gift verticals. Closely matches POSitive's positioning as a vertical-specialist cloud POS for multi-location specialty retailers with strong inventory and CRM functionality.
• Retail Pro: Specialty retail POS and store operations platform serving apparel, footwear and hard-goods retailers globally. Explicitly named by POSitive as a legacy system it migrates customers from, making it a directly competitive alternative in the specialty retail segment.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaDPyy0A6LX-P5rhfFbil3Q
• Xx.com/positivetechinc
• Facebookfacebook.com/POSitiveTechnology
• LinkedInlinkedin.com/company/positive-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POSitive Technology