What Datawrkz does

Datawrkz is a performance-oriented digital advertising firm that delivers data-powered advertising solutions to clients seeking growth marketing outcomes. Founded in 2013 and headquartered in Austin, Texas, the company operates as a wholly-owned subsidiary of Nazara Technologies (NSE: NAZARA), a publicly listed Indian gaming and digital media company that provides capital and strategic direction. In October 2024, Datawrkz acquired the UK-based growth marketing agency Space & Time for approximately Rs 52.3 crore (USD 6.2 million), establishing operational presence in Europe and North America to complement its US base. The firm is led by CEO and founder Senthil Govindan, with functional leadership covering business solutions and operations/product management.

The company's core offering centers on digital advertising campaign execution and optimization, with an emphasis on data-driven targeting and growth marketing. Specific product details, underlying technology stack, AI/ML capabilities, and platform architecture are not disclosed in available sources. The go-to-market appears horizontally oriented toward businesses across digital advertising use cases rather than vertically specialized to a single industry.

Datawrkz's revenue model is not publicly disclosed; pricing models and publicly available pricing details are absent. The firm has 101-250 employees, positioning it as a mid-sized agency. The Space & Time acquisition adds growth marketing specialization and European client relationships, but no named customer logos, contract values, or segment-level revenue mix are disclosed. Revenue figures, ARR, and headcount growth trends are likewise not available, limiting quantitative assessment of the business.

Name

Datawrkz

Website

https://datawrkz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Datawrkz is a digital advertising and growth marketing firm headquartered in Austin, Texas, serving clients seeking data-powered campaign solutions across Europe and North America, and operating as a subsidiary of Nazara Technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Datawrkz is a performance-oriented digital advertising firm that provides data-powered advertising solutions and growth marketing services to businesses. The company plans, executes, and optimizes digital advertising campaigns for clients seeking growth across global markets, including Europe and North America following its acquisition of UK-based Space & Time in October 2024.

Product overview

Datawrkz is a digital advertising and growth marketing company, operating as a subsidiary of Nazara Technologies. The company focuses on digital advertising services and campaign optimization. In October 2024, Datawrkz acquired UK-based growth marketing agency Space & Time for approximately Rs 52.3 crore (USD 6.2 million) to strengthen its presence in the global digital advertising market, particularly in Europe and North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising Services End-to-end digital advertising services including campaign planning, execution, and optimization for business clients across global markets. Targeted at organizations seeking to grow market presence through data-powered advertising campaigns.
• Growth Marketing Services Performance-oriented growth marketing services that combine data analytics with campaign execution to drive measurable business growth for clients. Capabilities extended through the Space & Time acquisition to cover European and North American markets.
• Campaign Optimization Services Ongoing optimization of digital advertising campaigns using data-powered insights to improve efficiency and outcomes for business clients across regions.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Space & TimecoreStrategic or Co-development Partner · 30 October 2024UK-based growth marketing agency acquired by Datawrkz for approximately Rs 52.3 crore (USD 6.2 million). The acquisition aims to strengthen Datawrkz's presence in the global digital advertising market and create more efficient campaigns across Europe and North America.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Tinuiti: Tinuiti is a US-based performance marketing agency specializing in paid media, SEO, and analytics across channels like Google, Meta, and Amazon. It directly competes with Datawrkz for mid-market and enterprise performance advertising budgets with a similarly data-driven, channel-agnostic approach.
• Brainlabs: Brainlabs is a digital advertising agency using data science and engineering to optimize paid media campaigns at scale. It is one of the closest direct competitors to Datawrkz, with overlapping digital performance marketing offerings and similar use of data and analytics for campaign optimization.
• Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing agency offering media planning, buying, and campaign optimization across Google, Meta, and programmatic. It is a direct competitor with comparable global reach and a similar data-driven digital advertising proposition to Datawrkz.
• M&C Saatchi Performance: M&C Saatchi Performance is a global performance marketing agency operating across multiple regions, including Europe and APAC, with data-led digital advertising offerings. It is a direct competitor comparable to Datawrkz in scale, geographic mix, and service portfolio.
• Croud: Croud is a digital marketing agency using a crowdsourced model and proprietary technology for paid media, SEO, and programmatic. It is a direct competitor to Datawrkz with a comparable digital-first, performance-oriented offering and global ambitions.

Broad incumbents

• GroupM: GroupM is WPP's media investment arm and the world's largest media buying network, handling billions in advertising spend across digital and traditional channels. It is a broad incumbent competitor that offers overlapping performance marketing capabilities at far greater scale than Datawrkz.
• Performics: Performics is Publicis Groupe's performance marketing network, delivering paid media, SEO, and commerce media services globally. As a network within a major holding company, it competes with Datawrkz for performance marketing mandates while offering broader integrated services.
• Dentsu: Dentsu is one of the largest global advertising holding companies with extensive digital media, performance, and creative capabilities across more than 100 markets. It is a broad incumbent competitor to Datawrkz with overlapping digital advertising services at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/datawrkz
• Facebookfacebook.com/datawrkz
• LinkedInlinkedin.com/company/3549417

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datawrkz