Harrell's LLC

What Harrell's LLC does

Harrell's LLC is a Lakeland, Florida-based agronomic inputs company founded in 1941 that formulates, blends, and distributes fertilizers, plant protection products, and specialty solutions to growing professionals across the United States. The company is the exclusive United States owner, formulator, and distributor of POLYON® controlled-release fertilizer technology and produces custom-blended fertilizers in granular, foliar, and soluble forms. Its plant protection portfolio covers branded fungicides, herbicides, and insecticides — categories in which Harrell's self-describes as the nation's largest distributor — alongside biologicals, adjuvants, wetting agents, soil amendments, pigments, and seed products including the EarthMAX® Organic line and Harrell's MAX Seaweed A+E.

Name

Harrell's LLC

Legal name

Harrell's, LLC

Website

https://harrells.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

Harrell's LLC is a 100% employee-owned U.S. agronomic inputs distributor that formulates POLYON® controlled-release fertilizers, custom blends, and branded plant protection products for golf courses, lawn care companies, and specialty crop growers across all 50 states.

Ownership category

akta.pro rank

Product category

Specialty Fertilizers and Crop Protection Chemicals

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Chemical and Allied Products Merchant Wholesalers (4246), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

akta.pro secondary industries

Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management) (AFABAIAL), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Specialty fertilizers
• Controlled-release fertilizer
• Turf agronomic solutions
• Plant protection chemicals
• Custom blended fertilizers

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices35 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizer Products: Harrell's produces and sells custom-blended fertilizers, specialty liquids, and wetting agents. They manufacture POLYON® controlled-release fertilizers and various granular, foliar, and soluble fertilizer products.
2. Plant Protection Products: Harrell's distributes branded fungicides, herbicides, and insecticides. They are described as the nation's largest distributor of branded fungicides, herbicides, and insecticides.
3. Specialty Solutions: Additional product lines include biologicals, pigments and paints, adjuvants, soil amendments, and seed products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Harrell's LLC is an agronomic solutions provider that manufactures and distributes custom-blended fertilizers, including the exclusive U.S.-formulated POLYON® controlled-release fertilizer. The company also distributes branded fungicides, herbicides, and insecticides, alongside specialty products such as biologicals, wetting agents, soil amendments, pigments, adjuvants, and seed for turf, lawn care, and specialty crop professionals.

Product overview

Harrell's LLC is an agronomic solutions provider offering a comprehensive portfolio of fertilizer products and plant protection chemicals. The core product is POLYON® Controlled-Release Fertilizer, which Harrell's exclusively owns, formulates, and distributes in the United States. The product lineup includes custom-blended fertilizers (available in granular, foliar, and soluble formulations), a full range of branded pesticides (fungicides, herbicides, insecticides), biologicals, and specialty products including pigments/paints, adjuvants, wetting agents, soil amendments, and seed. The company serves golf courses, lawn care companies, and specialty crop growers through a network of 35+ warehouse locations across the United States, with representatives covering all 50 states. Harrell's also provides the myHarrell's online customer platform for account access and educational resources. Founded in 1941 and now 100% employee-owned, the company differentiates through deep agronomic expertise and in-house technical support including PhD agronomists.

Differentiator

Problem solved

Functional benefit

Brands

• POLYON®: Controlled-release fertilizer brand. Harrell's is the exclusive United States owner, formulator, and distributor of POLYON® controlled-release fertilizer products.

Products and services

• POLYON® Controlled-Release Fertilizer Controlled-release fertilizer for which Harrell's is the exclusive United States owner, formulator, and distributor. Provides sustained nutrient release for improved turf and plant health, available in granular, foliar, and soluble formulations.
• Custom Blended Fertilizers Tailored fertilizer formulations produced to meet specific crop or turf requirements, available in granular, foliar, and soluble forms for golf course, lawn care, and agricultural settings.
• Fungicides Branded fungicide products for disease control in turf, ornamental plants, and specialty crops. Harrell's is the nation's largest distributor of branded fungicides.
• Herbicides Weed control products for turf, lawn care, and agricultural applications. Harrell's is the nation's largest distributor of branded herbicides.
• Insecticides Pest control products for insects affecting turf and plants. Harrell's is the nation's largest distributor of branded insecticides.
• Biologicals Biological-based solutions for plant health and protection, including products like Harrell's MAX Seaweed A+E and EarthMAX® Organic for sustainable growing practices.
• Pigments & Paints Coloring products for turf aesthetic applications.
• Adjuvants Products that enhance the performance of pesticides and fertilizers when mixed in spray solutions.
• Wetting Agents Products that improve water distribution in soil and help manage hydrophobic soil conditions.
• Soil Amendments Products that improve soil structure, water retention, and nutrient availability.
• Seed Seed products for turf, forage, and specialty crop applications.
• myHarrell's Online Customer Portal Online account platform providing customer access to publications, agronomic resource guides, educational content, tools, calculators, forms, and account management for Harrell's customers.

Quantifiable outcome

• Science-backed, integrated agronomic solutions for maximizing plant health and consistency

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WinField United (Land O'Lakes): WinField United is the crop inputs and agricultural retail arm of Land O'Lakes, distributing crop protection chemicals, fertilizers, and seed through a national network—comparable to Harrell's rep-driven agronomic distribution model.
• SiteOne Landscape Supply: SiteOne is the largest US distributor of landscape supplies including fertilizers, chemicals, irrigation, and turf products to professional landscapers and golf courses—a broader but overlapping national distribution platform competing for the same end customers.
• Wilbur-Ellis Company: Wilbur-Ellis is a large US ag-input distributor offering fertilizers, crop protection chemicals, and specialty nutrition across multiple regions—comparable in distribution model and product mix to Harrell's national chemical-and-fertilizer platform.
• Simplot Grower Solutions (J.R. Simplot Company): Simplot is a major US fertilizer manufacturer and agricultural retail distributor with branded plant nutrition and crop protection offerings, comparable to Harrell's in chemistry distribution and specialty fertilizer formulation.
• Helena Agri-Enterprises, LLC: Helena is a major US distributor and formulator of agricultural chemicals, fertilizers, and specialty products with a direct rep model and branded chemistry distribution, overlapping with Harrell's on agronomic inputs and custom blending.

Emerging players

• Brandt Consolidated, Inc. Brandt manufactures and distributes specialty fertilizers, adjuvants, and biologicals for turf, agriculture, and horticulture—overlapping Harrell's foliar/soluble nutrition and specialty product categories with growing biological emphasis.

Regional players

• Ewing Outdoor Solutions: Ewing is a regional distributor of irrigation, fertilizer, and turf chemicals serving professional contractors and golf courses across the western and central US—comparable in distribution model and end-customer focus to Harrell's but with smaller national reach.

Direct peers

• Lebanon Seaboard Corporation: Lebanon Seaboard (including LebanonTurf) manufactures and distributes specialty fertilizers, seed, and plant protection products targeted at golf courses, sports turf, and lawn care professionals—directly overlapping Harrell's core controlled-release fertilizer, custom blending, and turf agronomy proposition.
• PBI-Gordon Corporation: PBI-Gordon formulates and distributes branded turf and ornamental herbicides, fungicides, and plant growth regulators focused on golf courses and professional lawn care—a direct supplier counterpart that competes for chemistry shelf space inside Harrell's distribution mix.
• The Andersons, Inc. (Lawn & Garden): The Andersons' Lawn & Garden division produces professional-grade fertilizers and specialty plant nutrition for turf, ornamental, and lawn care markets, with similar formulation, blending, and distributor-to-end-user go-to-market mechanics to Harrell's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/harrellsllc
• YouTubeyoutube.com/user/HarrellsLLC
• Facebookfacebook.com/harrellsllc
• LinkedInlinkedin.com/company/815218
• Instagraminstagram.com/harrellsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrell's LLC