What Abby Health does

Abby Health (legal entity: Abby Health Technology Pty Ltd) is an Australian telehealth company that operates a direct-to-consumer digital health clinic platform serving 350,000 patients across Australia. The company provides on-demand consultations with AHPRA-registered GPs and Nurse Practitioners via its iOS app and web platform, with most patients receiving a response within 10 minutes to one hour, seven days a week. Core services include telehealth appointments, electronic prescriptions, medical certificates, pathology and imaging referrals, mental health care plans, specialist referrals, chronic disease management, and specialty clinics covering men's health, women's health, sexual health, and weight management.

The platform is built on an AI-assisted architecture featuring Abby AI, a symptom assessment chatbot that serves as the primary patient acquisition and triage tool, alongside intelligent intake forms that automate patient history collection and enable continuity of care across consultations. Technology is delivered exclusively through digital channels — the iOS App Store and a web platform — with no physical clinic infrastructure beyond a registered office in Broken Hill, NSW, and a Sydney GPO Box. The clinical workforce of 126 healthcare professionals includes RACGP and ACRRM Fellows, with the remaining 30 team members in support and technical functions.

Revenue is generated primarily through Medicare bulk billing for eligible patients and out-of-pocket payments starting from $27 for non-eligible patients, with services priced from $9.95 for bulk-billed consultations. Abby Health is a subsidiary of Dot Doctor Pty Ltd, which provides the corporate governance structure. The company received investment from Alberts Impact Ventures in 2022 and has stated compliance with GDPR, HIPAA, and HITRUST CSF frameworks. The go-to-market is product-led, using free AI-powered symptom assessment as the acquisition hook before converting users to paid consultations, supported by an extensive SEO-driven health blog and App Store optimization.

Name

Abby Health

Legal name

Abby Health Technology Pty Ltd

Website

https://abbyhealth.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Abby Health is an Australian telehealth platform serving 350,000 patients with bulk-billed GP and nurse practitioner consultations via iOS app and web, featuring AI-powered symptom assessment, electronic prescriptions, and comprehensive digital clinic services across general, chronic, mental, men's, and women's health.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (6211), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Acute Episodic Care Telehealth Platforms (non-emergent conditions) (HLALAJAI)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Telehealth services
• Online doctor consultations
• Bulk billing healthcare
• Digital health clinic
• AI symptom assessment

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medicare Bulk Billing: Abby Health bulk bills eligible Medicare patients at the Medicare scheduled fee, meaning no out-of-pocket cost for most consultations. The service provider submits bulk billing claims to Medicare on behalf of the patient after each appointment. This is the primary revenue stream for eligible patients.
2. Out-of-Pocket Consultations: For patients not eligible for Medicare bulk billing, consultations are charged out-of-pocket starting from $27 per appointment. Services are priced from $9.95 per consultation for eligible patients. Non-Medicare patients pay privately for all services.
3. Prescription & Pathology Services: Revenue is generated from prescriptions and pathology/imaging referrals issued during consultations. Prescriptions are sent digitally; pathology tests are coordinated through third-party providers. These services are integrated into the consultation flow rather than billed separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Abby Health operates a 100% online telehealth platform in Australia that delivers on-demand GP and Nurse Practitioner consultations via video and phone. The service includes AI-powered symptom assessment (Abby AI), electronic prescriptions, medical certificates, pathology and imaging referrals, mental health care plans, and chronic disease management, with bulk billing through Medicare for eligible patients and same-day appointments available seven days a week.

Product overview

Abby Health is a unified digital health clinic platform offering accessible, bulk-billed telehealth healthcare in Australia. The core offering is the Abby Health Telehealth Platform, which integrates AI-assisted symptom assessment (Abby AI Medical Assistant) with live consultations from AHPRA-registered GPs and Nurse Practitioners. The platform provides a comprehensive suite of services including Telehealth Appointments, Online Prescriptions & Refills, Medical Certificates, Pathology Testing, Mental Health Care Plans, Specialist Referrals, Chronic Care Management, and specialty clinics for Men's Health, Women's Health, and Sexual Health. Additional services include Weight Loss Programs, Second Opinions, and Imaging Requests. The platform uses Intelligent Intake Forms and Health Tracking & Analytics to automate patient history collection and enable continuous care.

Differentiator

Problem solved

Functional benefit

Products and services

• Abby Health Telehealth Platform A digital health clinic platform providing on-demand, affordable telehealth consultations with Australian-registered GPs and Nurse Practitioners, integrating AI-assisted symptom checks with care throughout the healthcare lifecycle. Designed for individual Australian patients seeking primary care.
• Telehealth Appointments Video and phone-based medical consultations with AHPRA-registered doctors and nurse practitioners, offering same-day care seven days a week with most patients hearing back within 10 minutes to one hour. For individual patients in Australia.
• Online Prescriptions & Refills Digital prescriptions sent instantly to patients' phones, which can be taken to any pharmacy. Practitioners prescribe medications when clinically appropriate, with prescription renewals available for ongoing treatment.
• Medical Certificates Digital medical certificates issued by AHPRA-registered practitioners for sick leave or work absences, valid and accepted by employers, schools, and universities.
• Pathology Testing Pathology referrals for blood tests and other diagnostic testing, with results tracked through the platform and follow-up consultations available.
• Mental Health Care Plans Mental health care plans and psychological assessments including K10 tests, enabling Medicare-rebated psychology sessions under the Better Access initiative for patients with anxiety, depression, PTSD, eating disorders, and sleep issues.
• Specialist Referrals
• Chronic Care Management Ongoing care for chronic conditions including diabetes, hypertension, thyroid disorders, IBS, Crohn's disease, high cholesterol, and HIV management with treatment plans and medication management.
• Men's Health Clinic Specialized consultations for men's health conditions including erectile dysfunction, premature ejaculation, low testosterone, testicular pain, urinary problems, hair loss, herpes, and fertility support.
• Women's Health Clinic Specialized consultations for women's health conditions including UTIs, irregular periods, endometriosis, breast pain, fibroids, PCOS, breast health monitoring, and fertility counseling.
• Sexual Health Services STI testing, herpes treatment, birth control consultations, PrEP & PEP prescriptions, low libido support, and safe sex planning.
• Weight Loss Program Medically supervised weight management program including GLP-1 medication consultations and personalized treatment plans.
• Second Opinions Second medical opinion consultations for patients seeking additional perspective on diagnoses or treatment plans.
• Imaging Requests (X-Ray & MRI) Referrals for imaging services including X-rays and MRI appointments coordinated through the platform.

Quantifiable outcome

• 350,000 Australians served by the platform
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Dot Doctor Pty Ltd (Parent Company)coreOthersAbby Health Technology Pty Ltd ACN 651 158 940 is a subsidiary of Dot Doctor Pty Ltd ACN 669 980 965. The parent company provides the corporate structure and governance under which Abby Health operates as a digital telehealth clinic. Dot Doctor appears to be the operating entity of the broader digital health platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eucalyptus: Australian DTC telehealth operator running condition-specific digital clinics (men's health, women's health, weight management, sexual health) with telehealth consultations and prescriptions — directly comparable business model to Abby Health's specialty clinic verticalization.
• InstantScripts: Australian DTC telehealth platform providing online doctor consultations, ePrescriptions, and medical certificates — directly overlaps with Abby Health's core GP telehealth and prescription services within the same Australian market.
• Updoc: Australian on-demand telehealth platform offering same-day online GP consultations and prescriptions — competes directly with Abby Health on the acute episodic telehealth use case in Australia.
• Mosh: Australian DTC telehealth platform focused on men's health (ED, hair loss, weight loss, mental health) with prescription-based treatment — directly comparable to Abby Health's men's health clinic and weight loss program.
• Rosemary Health: Australian telehealth platform offering online GP consultations, prescriptions, and ongoing care — directly comparable on the chronic care / continuity-of-care model Abby Health emphasizes.

Broad incumbents

• Hims & Hers Health: Global DTC telehealth leader operating condition-specific digital clinics (men's, women's, mental health, weight loss) with subscription-based prescriptions — a broader incumbent of the same DTC prescription-clinic playbook Abby Health is executing in Australia.
• Teladoc Health: Large publicly-traded global telehealth incumbent offering virtual GP and specialty consultations across multiple markets — a broader incumbent that Abby Health's telehealth clinic competes with at the model level, though not directly in Australia.
• Doctor On Demand (Included Health): US-based established virtual care platform offering video consultations, prescriptions, and chronic care — comparable to Abby Health's core telehealth offering as a broader incumbent in the same category.

Regional players

• Alpha Medical: US-based DTC telehealth platform combining AI-driven intake with ongoing primary care from licensed physicians — closely mirrors Abby Health's AI-assisted intake + continuity-of-care model but operates only in the US.

Emerging players

• BetterHelp: Global DTC online therapy and mental health platform — overlaps with Abby Health's mental health care plan service but is a focused adjacent player rather than a full GP clinic competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abby Health