VF Imagewear
VF Imagewear is a Nashville-based, privately held U.S. workwear manufacturer (founded 1925) operating the Red Kap, Bulwark, Horace Small, and Wrangler Workwear brands for industrial, automotive, energy, and corporate uniform customers.
- Company typePrivate
- Founded1925
- HeadquartersNashville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What VF Imagewear does
VF Imagewear is a U.S.-based workwear manufacturing company headquartered in Nashville, Tennessee, founded in 1925. It operates a portfolio of established industrial and uniform brands — Red Kap, Bulwark, Horace Small, and Wrangler Workwear — serving customers in automotive, manufacturing, energy (including flame-resistant apparel through Bulwark), public-sector, and corporate uniform channels. The company employs between 1,001 and 5,000 people and distributes product through B2B channels, evidenced by its dedicated ordering portal at orders.wwof.com.
The business model is that of a traditional branded apparel wholesaler: VF Imagewear designs, sources, and manufactures workwear garments sold to industrial accounts, uniform rental laundries, and corporate uniform programs. Pricing is not publicly disclosed in the source material. The company appears to operate as a privately held entity following its separation from VF Corporation, which restructured its portfolio away from the workwear category.
The underlying product technology is conventional apparel — flame-resistant fabric treatments, durable workwear construction, and brand-managed uniform programs — with no disclosed proprietary technology stack or software platform beyond a transactional ordering portal. No AI/ML, data, or advanced-technology capabilities are referenced in the supplied data, and no competitive differentiation beyond brand portfolio and distribution scale is documented.
VF Imagewear firmographics
Firmographics- Name
- VF Imagewear
- Website
- https://vfimagewear.com
- Company type
- Private
- Founded year
- 1925
- Headcount range
- 1,001–5,000 employees
- Short description
- VF Imagewear is a Nashville-based, privately held U.S. workwear manufacturer (founded 1925) operating the Red Kap, Bulwark, Horace Small, and Wrangler Workwear brands for industrial, automotive, energy, and corporate uniform customers.
- Ownership category
- akta.pro rank
VF Imagewear industry classification
Industry- Product category
- Workwear and Occupational Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)
- akta.pro secondary industries
- Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Industrial Workwear (General) (CRAAALAA), Chemical-Resistant & Hazardous Materials Protective Clothing (CRAAALAI), Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)
Keywords
Where VF Imagewear is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
VF Imagewear business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
VF Imagewear product offering
Product offeringCore offering
VF Imagewear manufactures and sells occupational workwear apparel under four owned brands — Red Kap (general workwear), Bulwark (flame-resistant/FR protective garments), Horace Small (public-safety uniforms), and Wrangler Workwear (work-oriented denim and apparel). The portfolio targets industrial, service, and safety/protective-uniform buyers across North America and is headquartered in Nashville, Tennessee.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Kap General industrial workwear brand (shirts, pants, coveralls, jackets) for plant, service, and trades workers.
- Bulwark Flame-resistant (FR) protective apparel for workers in hazardous environments such as petrochemical, electrical, and industrial maintenance.
- Horace Small Public-safety uniforms (shirts, trousers, duty apparel) for law-enforcement and corrections agencies.
- Wrangler Workwear Workwear-oriented denim and apparel line extending the Wrangler brand into occupational wear for trades and industrial workers.
Companies that use VF Imagewear
Customer profileIdeal customer profiles2 records
VF Imagewear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VF Imagewear partnerships and signals
Strategic signalRecent moves3 records
VF Imagewear competitors and assessment
Company assessmentDirect peers
- Cintas: Largest North American uniform rental and services provider; a major buyer of branded workwear/uniforms and a direct competitor in the broader uniform-apparel value chain.
- Propper International: Manufacturer of military, tactical and public-safety apparel; competes with Horace Small in the uniform and public-safety category.
- UniFirst: Major North American uniform rental and supply company that both competes with and is a key customer/channel for branded workwear manufacturers like VF Imagewear.
- Dickies: Workwear and uniform apparel brand owned by VF Corporation (sister to VF Imagewear within the parent's portfolio); competes directly across general workwear, industrial uniforms and denim workwear.
- Carhartt: Privately held US workwear manufacturer (founded 1889) producing rugged industrial, FR and outdoor workwear; competes head-to-head with Red Kap, Bulwark and Wrangler Workwear in the same B2B and retail channels.
- Tyndale Enterprises: US-based managed FR clothing program provider that competes directly with Bulwark in flame-resistant workwear rental and direct-sale programs for utility, oil & gas and industrial customers.
- Lakeland Industries: Manufacturer of protective clothing for chemical, FR and arc-flash applications; overlapping product lines with Bulwark and Horace Small in hazardous-environment workwear.
- National Safety Apparel: Manufacturer of FR, arc-rated and heat-resistant protective workwear; competes head-to-head with Bulwark in the FR/protective workwear category.
- Elbeco: Manufacturer of public-safety and uniform apparel (police, fire, EMS); competes directly with Horace Small in the public-safety uniform segment.
Emerging players
- Helly Hansen Workwear: Workwear and safety-focused division of the Norwegian outdoor brand; competes with Bulwark and Red Kap in industrial and offshore FR/protective workwear, particularly in energy and offshore markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
VF Imagewear social profiles
Digital presenceVF Imagewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
VF Imagewear leadership team
Management profileNumber of profiles
VF Imagewear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VF Imagewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VF Imagewear
What does VF Imagewear do?
VF Imagewear manufactures and sells occupational workwear apparel under four owned brands — Red Kap (general workwear), Bulwark (flame-resistant/FR protective garments), Horace Small (public-safety uniforms), and Wrangler Workwear (work-oriented denim and apparel). The portfolio targets industrial, service, and safety/protective-uniform buyers across North America and is headquartered in Nashville, Tennessee.
Is VF Imagewear a public or private company?
VF Imagewear is a private company. It is classified as unknown.
When was VF Imagewear founded?
VF Imagewear was founded in 1925. It employs 1,001 to 5,000 people.
Where is VF Imagewear based?
VF Imagewear is headquartered in Nashville, United States, in the North America region.
Who are VF Imagewear's main competitors?
Direct peers on record are Cintas, Propper International, UniFirst, Dickies, Carhartt, Tyndale Enterprises, Lakeland Industries, National Safety Apparel and Elbeco. Helly Hansen Workwear is listed as an emerging player.
Does VF Imagewear have an API?
No public API is recorded for VF Imagewear.
What industry is VF Imagewear in?
VF Imagewear's product category is Workwear and Occupational Apparel. Its primary akta.pro industry code is CRAAAAAH, Workwear, Uniform & Protective Apparel Manufacturers, with a secondary code of IMAOAEAC, Workwear, Uniforms & Safety Apparel Cut & Sew. Its NAICS code is 315 and its SIC code is 2320.