Galaxus

Name

Galaxus

Legal name

Digitec Galaxus AG

Website

https://galaxus.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Online Retail and Marketplace

NAICS

Department Stores (4551), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Traditional Department Stores (Omnichannel / Catalog-Led) (CRAGAAAI)

akta.pro secondary industry

General Online Grocery (Full-Basket) (CRAHAIAA)

Keywords

• Online retail store
• E-commerce marketplace
• Consumer electronics
• Home appliances retail
• Swiss online shopping

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Galaxus generates revenue through direct product sales across multiple categories including IT, home goods, fashion, sports, toys, health, and groceries. The company acts as both retailer and marketplace operator.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Galaxus is a Switzerland-based online retail and marketplace platform operated by Digitec Galaxus AG that sells a broad assortment of more than 265,000 products across roughly 15 categories, including IT/multimedia, home and kitchen, household appliances, sports, toys, DIY, beauty and grocery items. The platform combines a first-party retail operation with a third-party secondhand marketplace and is supported by a network of physical branch stores and pickup points.

Product overview

Galaxus is Switzerland's largest ecommerce company operated by Digitec Galaxus AG, offering a multi-category online marketplace with over 265,000 products across 15 distinct product categories including IT + Multimedia, Home + Kitchen, DIY + Garden, Interior, Sports, Fashion, Toys, Parents + Baby, Health + Beauty, Love + Play, Office + Stationery, Books, Supermarket, and Pet supplies. The platform operates as both a general marketplace and a private-label retailer through Galaxus Originals (own-brand products including Hackblock, household items, and fitness equipment). Beyond core e-commerce, Galaxus has expanded into services including Galaxus Internet (connectivity), Galaxus Travel eSIM (mobile data for travelers), and Galaxus Mobile (dedicated app). The company maintains 10 physical store locations in Switzerland and operates international sites across Germany (galaxus.de), Austria (galaxus.at), France (galaxus.fr), Italy (galaxus.it), Netherlands (galaxus.nl), and Belgium (galaxus.be). Supporting services include an editorial Magazine with product reviews and guides, a community Forum, a Secondhand marketplace for used items, and comprehensive B2B purchasing solutions. The platform differentiates through Deal of the Day promotions and extensive brand partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Galaxus Originals: Private label product line including household items, fitness equipment, travel accessories, and apparel sold under the Galaxus brand.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PickMupcoreChannel Partner/ Reseller/ DistributorPickMup is a network of partner pickup locations where Galaxus customers can collect their orders. Items up to 35 kg can be picked up at these locations, providing flexible delivery options for customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Decathlon: Decathlon operates a vertically integrated sporting-goods omnichannel retail business across all of Galaxus's European geographies, overlapping meaningfully in Galaxus's Sports category with own-brand products and physical stores.

Direct peers

• Manor: Manor is Switzerland's largest department-store chain with omnichannel operations across fashion, home, and beauty — a directly comparable Swiss department-store competitor now extending into e-commerce against Galaxus's online department-store model.
• Amazon: Amazon operates a general-merchandise marketplace with localized European storefronts (amazon.de, amazon.ch, etc.) and is the most direct global competitor to Galaxus's online department-store model across overlapping categories including IT, home, fashion, and groceries.
• Coolblue: Coolblue is a leading Benelux and German online retailer specializing in electronics and home appliances, with physical stores supplementing online — a comparable omnichannel generalist model that competes with Galaxus's Digitec IT brand and electronics assortment.
• Zalando: Zalando is Europe's leading online fashion platform operating across all of Galaxus's European geographies (CH, DE, AT, FR, IT, NL, BE), directly competing in Galaxus's Fashion category with over 100,000 items.
• Microspot.ch: Microspot.ch is a Swiss online retailer specializing in consumer electronics and home appliances, also part of the Competec group, competing with Galaxus's Digitec electronics offering in the Swiss market.
• bol.com: bol.com is the Netherlands' largest online retailer and a marketplace operator with a broad multi-category assortment — directly comparable to Galaxus in category breadth, marketplace + first-party hybrid model, and Benelux geographic overlap.
• Brack.ch: Brack.ch is a major Swiss online IT and electronics retailer (part of the Competec group), competing most directly with Galaxus's Digitec brand in IT, multimedia, and electronics categories within Switzerland.

Broad incumbents

• MediaMarkt: MediaMarkt is Europe's largest consumer-electronics big-box retailer operating across all Galaxus geographies, competing most directly in IT+Multimedia but as part of a broader physical-store-led portfolio rather than online-first.
• Otto: Otto is Germany's second-largest online retailer and a broad-vertical generalist (fashion, home, tech, lifestyle), competing directly with Galaxus in the German market and across similar multi-category online general-merchandise positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@galaxus
• Facebookfacebook.com/galaxus
• LinkedInlinkedin.com/company/galaxus-schweiz-ag
• Instagraminstagram.com/galaxus
• Pinterestpinterest.com/galaxus
• Xx.com/galaxus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galaxus