Blake eLearning
- Company typePrivate
- Founded2008
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Blake eLearning firmographics
Firmographics- Name
- Blake eLearning
- Legal name
- Blake eLearning
- Website
- https://readingeggs.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Blake eLearning is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Blake eLearning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Recurring subscription revenue from parents, schools, and homeschoolers. Subscriptions are typically annual with promotional discounts (40% off). Supports up to 4 children per subscription. Products include Reading Eggs, Fast Phonics, Mathseeds, Reading Eggspress, and Reading Eggs Junior.
- Product Sales (Book Store): Online bookstore selling activity books, workbooks, and educational products including Amazon Kindle eBooks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription with 30-day free trial and 40% discount on annual plans |
| Subscription | Annual | Homeschool Max tier with free trial and dedicated homeschool features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Blake eLearning product offering
Product offeringCore offering
Blake eLearning publishes and operates a suite of online educational software programs for children ages 2-13, centered on the Reading Eggs phonics-based reading platform and supported by Fast Phonics, Reading Eggspress, Reading Eggs Junior, and Mathseeds. The offerings are delivered via web and native iOS/Android applications on an annual subscription basis, with a 30-day free trial, multi-child support, and a complementary online bookstore for physical workbooks and digital eBooks.
Product overview
Blake eLearning operates a platform-plus-products architecture centered on educational technology for children ages 2-13. The core portfolio includes Reading Eggs (the flagship phonics-based reading program), Fast Phonics (systematic phonics games), Reading Eggspress (comprehension-focused reading for older children), Reading Eggs Junior (early pre-reading skills), and Mathseeds (early mathematics instruction). Supporting products include an Online Library of digital children's books, the Reading Eggs Book Store for physical/digital educational materials, Amazon Kindle eBooks for eBook distribution, and Free Resources for downloadable printables and worksheets. The products work both independently and as an integrated learning ecosystem, with Reading Eggs and Mathseeds often bundled together in subscription packages.
Differentiator
Problem solved
Functional benefit
Brands
- Reading Eggs: Multi-award winning reading program for children ages 2-13 featuring online reading games and activities based on phonics
- Fast Phonics
- Reading Eggspress
- Reading Eggs Junior
- Mathseeds
- Reading Eggs Book Store
Products and services
- Reading Eggs The flagship online reading program that teaches children ages 2-13 to read through interactive games, songs, and phonics-based activities with rewards like golden eggs. Available to parents, schools, and homeschoolers.
- Fast Phonics A phonics-focused program featuring online games designed to build foundational reading skills through systematic synthetic phonics instruction. Targeted at early readers.
- Reading Eggspress An online reading program for older children that focuses on reading comprehension, vocabulary development, and literacy skills progression.
- Reading Eggs Junior An early learning platform designed for younger children, featuring interactive activities that build pre-reading skills and early literacy foundations.
- Mathseeds An online mathematics learning program for children that teaches early math skills through engaging lessons, activities, and rewards. Often bundled with Reading Eggs subscriptions.
- Reading Eggs Book Store An online store offering physical and digital educational products including activity books, workbooks, and reading materials related to the Reading Eggs curriculum.
Quantifiable outcome
- Child learned to read in less than 6 months and was ahead of peers in Kindergarten assessment
- +1 more outcomes
Companies that use Blake eLearning
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Blake eLearning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blake eLearning partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- 3P Learningcore3P Learning is the parent company of Blake eLearning and Reading Eggs. The Reading Eggs platform and related educational products (Mathseeds, Fast Phonics, Reading Eggspress) are part of the 3P Learning product portfolio.
- kidSAFE Seal ProgramcorekidSAFE Seal Program certification indicates Reading Eggs meets child online safety standards. Websites are certified by the kidSAFE Seal Program.
- Credential.net (ESSA)coreCredential.net hosts the ESSA Level III evidence-based designation for Reading Eggs, validating the program's research-backed effectiveness for reading education.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Blake eLearning competitors and assessment
Company assessmentDirect peers
- ABCmouse (Age of Learning): Subscription-based early learning platform covering reading, math, and more for ages 2-8. Direct competitor to Reading Eggs in the online early literacy subscription category, with similar age targeting and parent-purchase motion.
- Homer (Learn with Homer): Personalized early reading app for ages 3-8 with phonics-based curriculum. Direct competitor in the digital learn-to-read subscription category targeting parents of early readers.
- Hooked on Phonics: Long-established phonics-based learn-to-read program for children, with both digital and physical workbooks. Directly competes with Fast Phonics and Reading Eggs on systematic phonics instruction for early readers.
- Starfall Education: Online phonics and early literacy platform serving pre-K through early elementary children. Closely comparable to Reading Eggs in content methodology, target age range, and parent-driven subscription model.
Broad incumbents
- Duolingo (Duolingo ABC): Duolingo's early literacy app for ages 3-6 launched as a free offering. Backed by Duolingo's massive brand and gamification expertise, it directly competes with Reading Eggs on parent mindshare and engagement-driven reading instruction.
- IXL Learning: Established K-12 adaptive learning platform with reading, math, and other subjects. Comparable to the Reading Eggs school channel offering, with broader subject coverage and a stronger institutional sales motion.
- LeapFrog (VTech): Established children's educational technology brand offering reading and learning devices plus apps. A broader incumbent in early childhood educational products, partially overlapping with Reading Eggs on the parent-purchase motion for ages 2-13.
Emerging players
- Khan Academy Kids: Free early learning app from Khan Academy covering reading, math, and social-emotional skills for ages 2-8. Competes with Reading Eggs as a free alternative funded by philanthropy, putting pressure on Reading Eggs' paid subscription model.
- Epic!: Digital children's library and reading platform used by parents and schools. Overlaps with the Reading Eggs Online Library component and competes for parent subscription dollars in the digital reading category.
Regional players
- Mathnasium: Math-focused supplemental education franchise with a strong US brick-and-mortar presence. Comparable to Blake eLearning's Mathseeds on subject focus, though delivered in-person rather than online.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Blake eLearning social profiles
Digital presenceBlake eLearning compliance and trust
Trust signalCompliance3 records
Blake eLearning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blake eLearning leadership team
Management profileNumber of profiles
Blake eLearning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blake eLearning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blake eLearning
What does Blake eLearning do?
Blake eLearning publishes and operates a suite of online educational software programs for children ages 2-13, centered on the Reading Eggs phonics-based reading platform and supported by Fast Phonics, Reading Eggspress, Reading Eggs Junior, and Mathseeds. The offerings are delivered via web and native iOS/Android applications on an annual subscription basis, with a 30-day free trial, multi-child support, and a complementary online bookstore for physical workbooks and digital eBooks.
Is Blake eLearning a public or private company?
Blake eLearning is a private company. It is classified as corporate owned and is currently operating.
When was Blake eLearning founded?
Blake eLearning was founded in 2008. It employs 1 to 10 people.
Where is Blake eLearning based?
Blake eLearning is headquartered in Sydney, Australia, in the Oceania region.
How does Blake eLearning make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are product Sales (Book Store).
Who are Blake eLearning's main competitors?
Direct peers on record are ABCmouse (Age of Learning), Homer (Learn with Homer), Hooked on Phonics and Starfall Education. Broad incumbents are Duolingo (Duolingo ABC), IXL Learning and LeapFrog (VTech). Emerging players are Khan Academy Kids and Epic!. Mathnasium is listed as a regional player.
Does Blake eLearning have an API?
No public API is recorded for Blake eLearning.