3P Learning
3P Learning (ASX: 3PL) is an Australian-listed EdTech company that sells cloud-based mathematics, literacy, writing, and assessment software subscriptions (Mathletics, Reading Eggs, Mathseeds, Writing Legends, Brightpath, LiteracyPlanet) to schools, districts, and home users across 130+ countries.
- Company typePublic
- Founded2010
- HeadquartersSydney, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What 3P Learning does
3P Learning Ltd (ASX: 3PL) is an Australian-headquartered, ASX-listed EdTech company that develops and distributes cloud-based educational software for mathematics, literacy, and writing instruction targeting students aged approximately 3-16. The product portfolio comprises a stack of branded programs — Mathletics (mathematics for ages 4-16), Mathseeds (early math, ages 3-9), Reading Eggs (literacy, ages 5-13) with sub-products Fast Phonics and Reading Eggspress, Writing Legends (ages 6-12), Brightpath Progress (formative assessment for writing and mathematics), and the recently launched LiteracyPlanet — sold as standalone subscriptions and through bundled packages (3 Essentials; Better Ways to Learn Literacy; Better Ways to Learn Maths) with single sign-on and unified reporting. The underlying platform delivers curriculum-aligned activities, gamified progression, automated marking, real-time data-driven reporting, and adaptive learning pathways across web and mobile.
The company's commercial model is B2B subscription-led, with site and district licensing sold through direct field sales, inside sales, and a global network of channel partners/resellers, complemented by B2C home-user subscriptions for parents and homeschool families. Operations span 130+ countries with regional offices in Sydney (HQ), Auckland, London, Johannesburg, Dubai, Toronto, and the United States, alongside named distribution in Mexico and Peru; curriculum alignment is maintained across Australian, New Zealand, UK, Canadian, and US standards. Go-to-market is hybrid: enterprise field sales for districts/school groups with bundled onboarding and professional development, and product-led growth (free trials, self-serve e-commerce, content marketing/SEO) for individual teachers and home users. The company holds SOC 2 Type 2, ESSA Level II/III, and ISTE certifications relevant to US K-12 procurement, and operates the annual World Maths Day global mathematics competition as a flagship brand-building event.
3P Learning firmographics
Firmographics- Name
- 3P Learning
- Legal name
- 3P Learning Ltd
- Website
- https://3plearning.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 3P Learning (ASX: 3PL) is an Australian-listed EdTech company that sells cloud-based mathematics, literacy, writing, and assessment software subscriptions (Mathletics, Reading Eggs, Mathseeds, Writing Legends, Brightpath, LiteracyPlanet) to schools, districts, and home users across 130+ countries.
- Ownership category
- akta.pro rank
3P Learning industry classification
Industry- Product category
- Educational Software (K-12 EdTech)
- NAICS
- Educational Support Services (611710), Educational Services (611), Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
Keywords
Where 3P Learning is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
3P Learning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- School/Institutional Subscriptions: Annual or multi-year subscription licensing to schools, districts, and educational institutions. Pricing is typically quote-based and tailored to institution size, with site licenses covering all students and teachers. Includes professional development, onboarding, and support services bundled or as add-ons.
- Home User Subscriptions: Direct-to-consumer subscription model for parents and homeschool families. Individual or family licenses with annual billing. Features tiered pricing with bundle options for multiple subjects.
- 3 Essentials Integrated Package: Bundled subscription package combining Mathletics, Mathseeds, Reading Eggs, and Writing Legends at discounted pricing compared to individual subscriptions. Targets whole-school adoption with unified licensing.
- Professional Development Services: Paid professional learning sessions, workshops, and training programs for educators. Available as live virtual workshops, in-person training, or multi-session learning pathways. Customizable to district goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School/Institution Pricing - Tailored Quote |
| Subscription | Annual | Mathletics for Home - Individual Subscription |
| Subscription | Annual | Reading Eggs for Home - Individual Subscription |
| Subscription | Annual | Mathseeds for Home - Individual Subscription |
| Subscription | Annual | 3 Essentials Package - School Bundle |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
3P Learning product offering
Product offeringCore offering
3P Learning develops, markets, and licenses a cloud-based suite of blended learning software for K–12 mathematics, literacy, writing, and formative assessment. Its products—including Mathletics, Reading Eggs, Mathseeds, Writing Legends, Brightpath Progress, and LiteracyPlanet—are sold as annual subscriptions to schools, districts, and parents across 130+ countries, supported by automated marking, adaptive content, curriculum-aligned activities, and professional development services.
Product overview
3P Learning offers a suite of blended teaching software programs for reading, writing, and mathematics targeting early learners through secondary students (ages 3-16). The product portfolio is organized around three core subject areas: Mathematics (Mathletics, Mathseeds, Brightpath Maths), Literacy (Reading Eggs, Reading Eggspress, Fast Phonics, LiteracyPlanet), and Writing (Writing Legends, Brightpath Writing). Programs are available as standalone products, bundled packages (3 Essentials, Better Ways to Learn Literacy Package, Better Ways to Learn Maths Package), or through curriculum-aligned school group partnerships. The company also hosts World Maths Day, an annual global online maths competition. Products are designed for schools, districts, and home users with evidence-based pedagogy, gamification elements, automated assessment, and data-driven reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Mathletics: Comprehensive online mathematics program for ages 4–16, used by over 200,000 educators and 3.5 million+ students worldwide. Includes curriculum-aligned activities, games, and mastery challenges.
- Mathseeds
- Reading Eggs
- Brightpath Progress
- Writing Legends
- LiteracyPlanet
- World Maths Day
- 3 Essentials
- Better Ways to Learn Literacy Package
- Better Ways to Learn Maths Package
Products and services
- Mathletics Comprehensive online mathematics program for ages 4–16 providing 100,000+ curriculum-aligned activities, personalized learning pathways, automated marking, real-time progress tracking, and gamification. Used by 200,000+ educators and 3.5 million+ students across 14,000+ schools worldwide.
- Mathseeds
Quantifiable outcome
- Students using Mathletics 30 minutes a week showed a 9% advantage over peers in national test scores
- +4 more outcomes
Companies that use 3P Learning
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
3P Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
3P Learning partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, impact, flagship and recognition.
- WondecoreWonde integration is coming to UK schools, bringing automated rostering to Mathletics, Reading Eggs, Mathseeds, and Writing Legends. This integration will streamline school administration and user management for UK educational institutions.
- ShareForcecoreShareForce, a South African equity plan administration and reporting platform provider, has partnered with 3P Learning to manage TSR-linked incentives, automate IFRS 2 calculations, and streamline equity reporting. 3P Learning is one of several ASX-listed firms including Deep Yellow Limited, Cedar Woods Properties Limited, and Amotiv that have implemented ShareForce's platform. ShareForce plans to establish local presence in Australia, host thought leadership events, and invest in product capabilities tailored to ASX-listed and cross-border issuers.
- The Smith Familyimpact3P Learning partnered with The Smith Family, an Australian charity, to help Australian children from disadvantaged backgrounds with their education. During this initiative, over 485 children from 285 families gained access to programs (Mathletics, Reading Eggs, Mathseeds, Literacy Planet), building over 3,500 hours of learning. This giving back program continues to support disadvantaged students globally.
- Microsoftflagship3P Learning was awarded Microsoft Global Education Partner of the Year in 2016. This strategic partnership involves technology integration, cloud infrastructure support, and recognition of 3P Learning's excellence in educational technology.
- CSIRO (Commonwealth Scientific and Industrial Research Organisation)core3P Learning partnered with CSIRO (Australia's national science agency) to develop IntoScience, featuring a virtual school excursion to the Jenolan Caves. This partnership won the NSW iAward for innovation in education in 2015.
- Googlerecognition3P Learning was recognized by Google as one of the Top 50 Tech Pioneers in Australia and New Zealand in 2016, highlighting the company's innovative contribution to educational technology in the region.
- Channel Partners and Resellers (Global)core3P Learning operates a global network of channel partners and resellers across 130+ countries. Regional partners include distributors in Asia Pacific, Europe, Middle East, Africa, and the Americas with localized support and curriculum alignment.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
3P Learning competitors and assessment
Company assessmentDirect peers
- IXL Learning: IXL Learning offers IXL Math, IXL Language Arts, and adaptive practice for K-12, directly competing with Mathletics and Reading Eggs in adaptive math and literacy instruction for schools and homes.
- DreamBox Learning: DreamBox Learning provides adaptive K-8 mathematics with intelligent adaptive algorithms, directly competing with Mathletics and Mathseeds on personalized math instruction and district sales.
- Prodigy Education: Prodigy offers a gamified adaptive math platform for grades 1-8, directly comparable to Mathletics and Mathseeds on engagement-driven adaptive math instruction for schools and home users.
- Learning A-Z (Reading A-Z): Learning A-Z provides printable and digital reading resources, decodables, and Raz-Plus/Raz-Kids, overlapping with Reading Eggs and LiteracyPlanet on literacy curriculum content for schools.
- Lexia Learning (Cambium Learning Group): Lexia provides evidence-based literacy instruction including Lexia Core5 and PowerUp, directly comparable to Reading Eggs and Writing Legends in structured reading instruction for K-12.
- Sumdog: Sumdog provides adaptive, gamified math and reading practice for K-8, with similar school-license and home-subscription models to Mathletics and Reading Eggs.
Broad incumbents
- Renaissance Learning: Renaissance offers a broad K-12 portfolio including Accelerated Reader, Freckle (math/ELA), and Nearpod, overlapping with 3P Learning on assessment, math, and literacy but at much larger scale.
- Houghton Mifflin Harcourt: HMH is a major K-12 instructional content and assessment publisher whose core and supplemental programs overlap with 3P Learning's math and literacy offerings, especially in US district deals.
- NWEA: NWEA provides K-12 assessment products such as MAP Growth and a growing instructional offering, comparable to Brightpath Progress and adjacent to 3P Learning's assessment and instruction bundle.
Emerging players
- SplashLearn: SplashLearn offers adaptive math and reading practice for K-5 with game-based learning, competing with 3P Learning's math and reading products in both school and consumer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
3P Learning social profiles
Digital presence3P Learning compliance and trust
Trust signalCompliance3 records
3P Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
3P Learning leadership team
Management profileNumber of profiles
3P Learning subsidiaries and ownership
Company hierarchySubsidiaries3 records
3P Learning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3P Learning M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3P Learning
What does 3P Learning do?
3P Learning develops, markets, and licenses a cloud-based suite of blended learning software for K–12 mathematics, literacy, writing, and formative assessment. Its products—including Mathletics, Reading Eggs, Mathseeds, Writing Legends, Brightpath Progress, and LiteracyPlanet—are sold as annual subscriptions to schools, districts, and parents across 130+ countries, supported by automated marking, adaptive content, curriculum-aligned activities, and professional development services.
Is 3P Learning a public or private company?
3P Learning is a public company. It is classified as public and is currently operating.
When was 3P Learning founded?
3P Learning was founded in 2010. It employs 501 to 1,000 people.
Where is 3P Learning based?
3P Learning is headquartered in Sydney, Australia, in the Oceania region.
How does 3P Learning make money?
Four revenue lines are on record. School/Institutional Subscriptions are the primary driver. The others are home User Subscriptions, 3 Essentials Integrated Package and professional Development Services.
Who are 3P Learning's main competitors?
Direct peers on record are IXL Learning, DreamBox Learning, Prodigy Education, Learning A-Z (Reading A-Z), Lexia Learning (Cambium Learning Group) and Sumdog. Broad incumbents are Renaissance Learning, Houghton Mifflin Harcourt and NWEA. SplashLearn is listed as an emerging player.
Does 3P Learning have an API?
No public API is recorded for 3P Learning.
What industry is 3P Learning in?
3P Learning's product category is Educational Software (K-12 EdTech). Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611710 and its SIC code is 8200.