MyTennisLessons
MyTennisLessons is a US online marketplace founded in 2011 (operated by Servicient Inc., Austin TX) that connects tennis students with 2,500+ vetted local coaches across 1,500+ cities, earning transaction fees on per-lesson bookings averaging $55–$75/hour.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MyTennisLessons does
MyTennisLessons (legally operated by Servicient Inc., founded 2011, headquartered in Austin, Texas) is a two-sided online marketplace that connects tennis students with vetted local coaches across the United States. The platform enables students to search by zip code, compare coach profiles, ratings, and pricing, then book and pay for lessons online at public parks, community centers, high schools, or private courts. The company serves individual learners across all age groups and skill levels — kids, youth, adults, seniors, and beginners through advanced competitive players — as well as pairs, small groups, and tennis coaches seeking a steady pipeline of students and online booking/payment tools.
The core platform combines a coach-matching engine with a review system (4.9/5 across 10,000+ reviews), a tennis court locator utility, online scheduling, and payment processing via credit card and PayPal. Beyond the core private lesson offering, the company has expanded into adjacent verticals: semi-private lessons, group lessons, hitting lessons, tennis classes, serving practice, racket stringing, and gift certificates. Marketing is conducted primarily through SEO-optimized landing pages for 1,500+ US cities, a content blog, promotional codes, and earned media coverage in outlets such as The New York Times, Forbes, and Entrepreneur.
The business model is a transaction-fee marketplace: MyTennisLessons takes a commission on each booked lesson, while coaches set their own rates (typically $55–$75/hour) and retain the remainder. There are no membership, court, or recurring subscription charges to students, and the platform offers a 100% Satisfaction Guarantee. The supply side consists of 2,500+ vetted coaches (many USPTA/PTR certified), and the platform reports 500,000+ cumulative lessons completed across 1,500+ cities. The company is privately held, has raised a single disclosed $650K funding round in 2014 (and participated in the Capital Factory accelerator in 2013), and operates with a small (1–10) employee team, indicating a lean, bootstrapped operating model.
MyTennisLessons firmographics
Firmographics- Name
- MyTennisLessons
- Legal name
- Servicient Inc.
- Website
- https://mytennislessons.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyTennisLessons is a US online marketplace founded in 2011 (operated by Servicient Inc., Austin TX) that connects tennis students with 2,500+ vetted local coaches across 1,500+ cities, earning transaction fees on per-lesson bookings averaging $55–$75/hour.
- Ownership category
- akta.pro rank
MyTennisLessons industry classification
Industry- Product category
- Tennis Coaching Marketplace
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)
- akta.pro secondary industry
- Tennis Equipment & Accessories Retail (CRAMAFAA)
Keywords
Where MyTennisLessons is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyTennisLessons business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Lesson Transaction Fees: Marketplace takes a commission on each tennis lesson booked through the platform. Students pay for lessons online via credit card or PayPal; coaches receive payment while MyTennisLessons retains a portion. No membership, court, or auto-monthly charges to students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard private tennis lessons |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MyTennisLessons product offering
Product offeringCore offering
MyTennisLessons operates an online marketplace that connects tennis students with vetted, independent tennis coaches in their local area. Students search by zip code, compare coach profiles and reviews, and book private, semi-private, group, kids, or adult lessons online with payment processed through the platform. Additional offerings include racket stringing services, a tennis court locator, and gift certificates, with the company retaining a commission on each transaction.
Product overview
MyTennisLessons is a marketplace platform connecting tennis students with qualified local coaches across the United States. The core product is private tennis lessons (1-on-1 instruction), supplemented by semi-private lessons for two students, group lessons, and tennis classes/clinics. The platform also offers specialized lesson types including kids tennis lessons, youth tennis lessons, adult tennis lessons, beginner tennis lessons, and hitting lessons for advanced players. Additional services include a tennis court locator tool, racket stringing service, and gift certificates. The platform operates across 1,500+ cities with over 2,500 coaches, charging per-lesson rates (typically $55-$75/hour) with no membership fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Tennis Lessons One-on-one tennis instruction with a qualified coach, with personalized attention and tailored lesson plans for students of all skill levels. Lessons are held at local courts convenient for the student.
- Semi-Private Tennis Lessons Instruction shared between two students (friends, family members, or partners) simultaneously, providing personal instruction at a reduced per-person cost.
- Kids Tennis Lessons Tennis instruction designed for children, taught by coaches who specialize in engaging young learners with age-appropriate activities and skill-building.
- Youth Tennis Lessons Structured tennis coaching for young players, focusing on fundamentals, technique development, and building confidence.
- Adult Tennis Lessons Tennis instruction for adult beginners through advanced players, covering basic fundamentals to refined technique and competitive strategy.
- Beginner Tennis Lessons Introduction to tennis fundamentals for first-time players of any age, covering proper grip, stance, swing technique, and footwork with no prior experience required.
- Hitting Tennis Lessons
- Group Tennis Lessons
- Tennis Classes
- Tennis Serving Practice
- Racket Stringing
- Tennis Court Locator
- Gift Certificates
Quantifiable outcome
- 500,000+ lessons completed on the platform
- +2 more outcomes
Companies that use MyTennisLessons
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
MyTennisLessons technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
MyTennisLessons partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- WilsonminorMyTennisLessons is an Official Partner of Wilson, as indicated by the Wilson Partner Logo displayed on the website. Wilson is a major tennis equipment manufacturer. The partnership appears to be primarily marketing/co-branding, potentially including affiliate links for tennis racquets and gear.
- TopCourtminorMyTennisLessons published a review of TopCourt, an online tennis video platform featuring professional player drills and instruction. The review recommends TopCourt as a supplement to tennis lessons, with affiliate links. Featured pros include the Bryan Brothers, Genie Bouchard, Sloane Stephens, and others.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MyTennisLessons competitors and assessment
Company assessmentDirect peers
- PlayYourCourt: PlayYourCourt is a US-based online marketplace connecting tennis students with local coaches for private and group lessons — directly comparable in product category, target customer, and marketplace business model to MyTennisLessons.
- TakeLessons: TakeLessons operates an online marketplace for private instruction across multiple disciplines including music, sports, and academics, with tennis as a core vertical — same marketplace mechanics, broader category footprint, and overlapping target audience.
- CoachUp: CoachUp is a marketplace connecting athletes with private sports coaches across many sports including tennis — comparable two-sided marketplace model, similar target customer (parents and adult learners), and overlapping sports instruction use case.
- Wyzant: Wyzant runs a marketplace for private tutors and instructors — primarily academic but with adjacent sports and hobby verticals — sharing marketplace mechanics, per-session transaction fees, and individual-learner customer base with MyTennisLessons.
- LessonRating.com: LessonRating is a tennis-specific lessons and coach directory/marketplace — direct competitor in the same tennis instruction vertical with overlapping discovery and review features.
Broad incumbents
- Thumbtack: Thumbtack is a large generalist services marketplace where tennis coaches are one of many categories — overlaps with MyTennisLessons on discovery and booking for sports instruction but covers a much broader range of local services.
- Yelp: Yelp is a broad local services and business listings platform where users can find and review tennis instructors and tennis facilities — competes indirectly for tennis-coach discovery demand alongside MyTennisLessons' zip-code search.
- Care.com: Care.com is a large marketplace for local care services with extension into sports and activities — overlaps on consumer search-and-book marketplace mechanics and household-oriented parent customer base used by MyTennisLessons' kids lessons.
Regional players
- USTA (United States Tennis Association): USTA is the US governing body for tennis and maintains coach directories and junior/adult programming that competes for the same coach-discovery and youth-tennis-instruction demand as MyTennisLessons, with strong brand authority in the category.
Emerging players
- Tennis-Places: Tennis-Places is a niche tennis court and lesson discovery site with coach listings — comparable in tennis-specific niche focus but smaller scale and thinner marketplace functionality than MyTennisLessons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MyTennisLessons social profiles
Digital presenceMyTennisLessons financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyTennisLessons leadership team
Management profileNumber of profiles
Profiles4 records
MyTennisLessons funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyTennisLessons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyTennisLessons
What does MyTennisLessons do?
MyTennisLessons operates an online marketplace that connects tennis students with vetted, independent tennis coaches in their local area. Students search by zip code, compare coach profiles and reviews, and book private, semi-private, group, kids, or adult lessons online with payment processed through the platform. Additional offerings include racket stringing services, a tennis court locator, and gift certificates, with the company retaining a commission on each transaction.
Is MyTennisLessons a public or private company?
MyTennisLessons is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyTennisLessons founded?
MyTennisLessons was founded in 2011. It employs 1 to 10 people.
Where is MyTennisLessons based?
MyTennisLessons is headquartered in Austin, United States, in the North America region.
How does MyTennisLessons make money?
One revenue line is on record: lesson Transaction Fees.
Who are MyTennisLessons's main competitors?
Direct peers on record are PlayYourCourt, TakeLessons, CoachUp, Wyzant and LessonRating.com. Broad incumbents are Thumbtack, Yelp and Care.com. USTA (United States Tennis Association) is listed as a regional player. Tennis-Places is listed as an emerging player.
Does MyTennisLessons have an API?
No public API is recorded for MyTennisLessons.
What industry is MyTennisLessons in?
MyTennisLessons's product category is Tennis Coaching Marketplace. Its primary akta.pro industry code is MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash), with a secondary code of CRAMAFAA, Tennis Equipment & Accessories Retail. Its NAICS code is 45911 and its SIC code is 7997.