Wizard Pins
- Company typePrivate
- Founded1994
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Wizard Pins firmographics
Firmographics- Name
- Wizard Pins
- Legal name
- WizardPins
- Website
- https://wizardpins.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wizard Pins industry classification
Industry- Product category
- Custom Promotional Products and Lapel Pins
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry Retailers (45831), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Costume Jewelry & Novelties (3960), Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)
- akta.pro secondary industries
- Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)
Keywords
Where Wizard Pins is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wizard Pins business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Pin Sales: One-time custom product sales with transaction-based pricing. Customers order custom-designed pins, coins, keychains, and other promotional products with per-unit pricing that decreases with volume.
- Add-on Services: Additional revenue from custom backstamps, laser engraving, backer cards, acrylic cases, velvet boxes, and other packaging upgrades.
- Rush Production Services: Expedited production options for time-sensitive orders, including USA-made rush-printed pins with faster turnaround.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Soft Enamel Pins from $9.15 per unit (25 qty) to $1.19 per unit (5000 qty) |
| Unit Pricing | Pay-as-you-go | Hard Enamel Pins from $9.45 per unit (25 qty) to $1.55 per unit (5000 qty) |
| Unit Pricing | Pay-as-you-go | Hard Enamel + Print Pins from $9.69 per unit (25 qty) to $1.79 per unit (5000 qty) |
| Unit Pricing | Pay-as-you-go | USA Made Enamel Pins from $63.00 per unit (25 qty) to $5.50 per unit (5000 qty) |
| Unit Pricing | Pay-as-you-go | Antique Die-Struck Pins from $16.57 per unit (2.25 inch, 25 qty) |
| Unit Pricing | Pay-as-you-go | USA Die-Struck Pins from $42.00 per unit (25 qty) to $5.00 per unit (5000 qty) |
| Unit Pricing | Pay-as-you-go | Sterling Silver Pins from $110.15 per unit (50 qty) to $59.85 per unit (5000 qty) |
| Unit Pricing | Pay-as-you-go | Sports Trading Pins from $5.35 per unit (25 qty) to $1.25 per unit (5000 qty) |
| Unit Pricing | Pay-as-you-go | Glitter Enamel Pins from $10.59 per unit (25 qty) to $12.69 per unit (1.5 inch, 25 qty) |
| Unit Pricing | Pay-as-you-go | Glow-in-the-Dark Pins from $9.45 per unit (25 qty) to $1.09 per unit (5000 qty) |
| Unit Pricing | Pay-as-you-go | Photodome Pins from $9.15 per unit (25 qty) to $1.19 per unit (5000 qty) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Wizard Pins product offering
Product offeringCore offering
Wizard Pins manufactures and sells custom lapel pins, challenge coins, keychains, medals, and a wide range of branded promotional products (lanyards, magnets, wristbands, stickers, jewelry, apparel, bags, drinkware) through a direct-to-consumer e-commerce website. Customers upload artwork online, receive unlimited free digital proofs, approve a design, and have finished pins shipped to them, with order minimums starting at 25 units and volume-based per-unit pricing. Production options include soft enamel, hard enamel, die-struck, photodome-printed, glitter, glow-in-the-dark, USA-made brass, and 925 sterling silver variants.
Product overview
Wizard Pins is a custom lapel pin, coin, keychain, and promotional product manufacturer offering a comprehensive portfolio of custom metal products. The core offering centers on enamel pins (soft enamel, hard enamel, hard enamel + print) and die-struck pins (antique, sandblast polish), with USA-made variants in brass and sterling silver. The product line extends to custom coins, keychains, medals, lanyards, magnets, wristbands, stickers, jewelry items (charms, cufflinks, tie bars), apparel, bags, and drinkware. Additional services include custom backer cards, magnetic attachments, laser engraving, and custom back stamps. The company serves businesses, organizations, sports teams, and individuals with minimum order quantities starting at 25 units, production times of 2-3 weeks standard, and a streamlined online ordering process with digital proof approval.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Soft Enamel Pins Custom metal pins with die-struck raised metal outlines and recessed enamel color fills; the most popular style due to textured finish and affordable price. Standard 1.2mm thickness in iron or zinc alloy. Priced from $9.15/unit at 25 qty down to $1.19/unit at 5,000 qty.
- Custom Hard Enamel Pins Premium custom lapel pins with smooth, polished jewelry-quality finish; enamel colors are overfilled and polished flush. Also known as cloisonné pins. Priced from $9.45/unit at 25 qty down to $1.55/unit at 5,000 qty.
Quantifiable outcome
- 3,639 verified customer reviews with 4.9/5 star average rating
- +4 more outcomes
Companies that use Wizard Pins
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Wizard Pins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Wizard Pins partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 99designsminorDesign partner recommended to customers who need full logo or original design creation. Wizard Pins can work from reference images or inspiration but refers customers to 99designs for comprehensive design services that they cannot provide in-house. This is a recommended external resource rather than a formal partnership.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Wizard Pins competitors and assessment
Company assessmentDirect peers
- Sticker Mule: Operates a self-serve e-commerce platform for custom-printed products including stickers, labels, pins, and packaging. Most direct comparable to Wizard Pins given similar product-led growth model, instant online pricing, and broad custom promotional catalog serving SMBs and enterprise.
- Lapel Pins Plus: Custom lapel pin manufacturer offering soft enamel, hard enamel, die-struck, and printed pins with online ordering. Directly competes with Wizard Pins across the same core product category and customer segments.
- The Pin People: Online custom pin manufacturer with multiple enamel and die-stuck process options and minimum order quantities similar to Wizard Pins. Comparable product-led growth motion in the custom pin category.
- Quality Lapel Pins: Custom lapel pin supplier offering similar enamel, die-struck, and printed pin styles for corporate, sports, and event customers. Direct product overlap with Wizard Pins.
- PinMart: Specializes in custom trading pins, lapel pins, and challenge coins for sports teams, schools, and corporations. Comparable product mix and youth-sports / corporate customer overlap with Wizard Pins.
Broad incumbents
- 4imprint: One of the largest promotional products distributors in North America offering thousands of customizable items including pins, coins, and apparel. Overlaps with Wizard Pins but operates as a broad aggregator across many categories.
- Crestline Promotional Products: Established promotional products distributor with deep catalog spanning pins, apparel, drinkware, and bags. Competes with Wizard Pins' broader category extensions though at much larger scale.
- HALO Branded Solutions: Large-scale promotional products and corporate gifting company serving Fortune 500 enterprise accounts. Overlaps with Wizard Pins on pin and promotional product categories but with far broader product breadth and enterprise focus.
- Polyconcept (PCNA): Major promotional products supplier offering customizable merchandise including pins, drinkware, bags, and apparel. Competes with Wizard Pins in the broader promotional products space with multi-category scale.
Regional players
- GS5 (Gifts, Souvenirs & Specialty Items): Canadian-based custom pin and coin manufacturer offering similar enamel and die-struck products. Operates in overlapping product categories with Wizard Pins but primarily serves the Canadian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wizard Pins social profiles
Digital presenceWizard Pins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizard Pins leadership team
Management profileNumber of profiles
Wizard Pins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizard Pins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizard Pins
What does Wizard Pins do?
Wizard Pins manufactures and sells custom lapel pins, challenge coins, keychains, medals, and a wide range of branded promotional products (lanyards, magnets, wristbands, stickers, jewelry, apparel, bags, drinkware) through a direct-to-consumer e-commerce website. Customers upload artwork online, receive unlimited free digital proofs, approve a design, and have finished pins shipped to them, with order minimums starting at 25 units and volume-based per-unit pricing. Production options include soft enamel, hard enamel, die-struck, photodome-printed, glitter, glow-in-the-dark, USA-made brass, and 925 sterling silver variants.
Is Wizard Pins a public or private company?
Wizard Pins is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wizard Pins founded?
Wizard Pins was founded in 1994. It employs 11 to 50 people.
Where is Wizard Pins based?
Wizard Pins is headquartered in Boston, United States, in the North America region.
How does Wizard Pins make money?
Three revenue lines are on record. Custom Pin Sales are the primary driver. The others are add-on Services and rush Production Services.
Who are Wizard Pins's main competitors?
Direct peers on record are Sticker Mule, Lapel Pins Plus, The Pin People, Quality Lapel Pins and PinMart. Broad incumbents are 4imprint, Crestline Promotional Products, HALO Branded Solutions and Polyconcept (PCNA). GS5 (Gifts, Souvenirs & Specialty Items) is listed as a regional player.
Does Wizard Pins have an API?
No public API is recorded for Wizard Pins.
What industry is Wizard Pins in?
Wizard Pins's product category is Custom Promotional Products and Lapel Pins. Its primary akta.pro industry code is CRAKAGAJ, Custom/Bespoke Jewelry Retail Studios, with a secondary code of CRAKAHAD, Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars). Its NAICS code is 33991 and its SIC code is 3960.